Top LinkedIn Marketing Voice | Top Global Marketing & Communication Leader 2023 | Passionate Digital Marketer | Pharma | Transforming Brands with Data-driven Insights 📈

I turn messy marketing problems into clean, predictable growth engines. Over the last decade-plus, I’ve led marketing, digital transformation, and commercial strategy across healthcare, pharma, retail, and ecommerce — delivering measurable impact for global brands and ambitious startups.

My work sits where data, AI, and customer journeys collide. I’m one of the few marketing leaders who can architect and execute full-funnel systems across Adobe Experience Platform (AEP), CDP, CJA, Adobe Journey Optimizer (AJO), and advanced AI automation. If a company wants its data to actually WORK instead of sitting in dashboards collecting dust, I’m usually the one they call.

I’ve been recognized as:

- Top 1% Worldwide Expert-Vetted on Upwork
- Top 200 Global Power Leaders in Marketing & Communications by WPI UK
-  Marketing Personality of the Year 2024

On the global stage, I had the pleasure speaking at ESLSCA, Seamless, AI Summits, and I hosting "from Data to Dollars Series ” on Starzplay/Starzon — the region’s first Netflix TV show by a consultant teaching companies how to convert their data into real revenue.

Across my career, I’ve partnered with and consulted for companies across three continents — from Polyfins Technologies (USA) and LeaderJam (USA)  to Lemon Pharmacies (KSA) and Roadmap Federal Consultancy (USA) — in addition to leadership roles with Pfizer, J&J, AbbVie, Alborg, IDH, and fast-scaling startups.

As Marketing Director at BioNixus, I lead 5 business units across AI, market research, customer experience, digital, and growth — including the region’s only healthcare research engine powered by AI fraud + anomaly detection for unmatched data accuracy.

My specialties include:

* ABM for serious B2B pipelines
* AI-driven marketing & automation
* Adobe AEP / CDP / CJA / AJO
* Ecommerce & retail growth
* AI-powered market research
* Launching and scaling AI products

If your company wants to stop burning money on “nice-looking marketing” and start building systems that compound, we’ll get along just fine.

So, if you’re an enterprise that’s tired of campaigns that cost more than they return, pipelines that never mature, or marketing teams drowning in tools but starving for results — I fix that for a living. 

Let’s turn your revenue into something predictable, scalable, and finally worth the investment.

Mohammad Alsaadany ✅

Pfizer

Director, Emerging Markets Vaccines Brand Marketing Lead

As the Global Brand Director for ATM-AVI, I have spearheaded the development and execution of prelaunch and launch strategies across Europe, Latin America, Africa, the Middle East, and Asia, establishing a comprehensive global framework for prelaunch awareness programs and revising forecasting and supply. My collaborative efforts with cross-functional teams have been instrumental in formulating and implementing a launch material strategy, adapting to market dynamics, and constructing price proposal scenarios

Global Marketing Director

As the MERA Regional Antiviral Launch Lead, I served as the pivotal liaison between global, regional teams and country government stakeholders, streamlining the contracting process for Covid treatment across AfME. I directed the development of the Regional Tactical Plan, conducted Market Research, and facilitated Launch Readiness workshops for the product. My role involved supporting markets in defining Go-To-Market strategies, deploying transaction terms, and allocating resources effectively. I also crafted regional and in-country Omnichannel strategies to maximize the Antiviral launch's impact.

Regional Antiviral Launch Lead, Middle East, Russia and Africa (MERA) at Pfizer 

AfME Regional Launch Navigator, Paxlovid

1-	Support countries and regional leads for mapping the contracting process from end to end.
2-	Lead the regional and in-country launch readiness for Paxlovid.
3-	Support countries in defining the Go-To-Market model and align on resource allocation.
4-	Build the regional Operating plan across AfME

AfME Paxlovid Lead

•	Rapid Response Team AfME – Part of the AfME RRT team primarily responsible for coordinating the approaches in launching the new Protease inhibitors 
•	LMICs affordability plans: designing the first patient support program and affordability plans.
•	Launch excellence: Support AfME countries in establishing new AB assets and managing established assets life cycles.

Senior Regional Marketing Manager AFME EM at Pfizer

•	Represent the marketing team in the Gulf LT meetings.
•	Led the implementation of digital transformation & launched new assets as the first in AfME
•	Undertaking different initiatives and responsibilities to develop the marketing organization

Cross Category Marketing Chair

•	Manage the P&L for hospital Anti-infectives.
•	Successful launch for new Zavicefta and Zinforo across Gulf markets.
•	Building the digital calendar for hospital AI across Gulf.
•	Extended responsibility to Glocal projects
	Shaping the AI market in North Africa
	Working group to develop Zavicefta marketing campaign.
	DARWIN project (Hospital Portfolio Selling Approach); 
to optimize promotional effectiveness, ensuring SOV's right balance across EM Hospital Category Brands and drive performance
•	Undertaking responsibilities for the development of the first-line managers and team players.
•	Working with CL/RTAL to ensure adequate meeting of organization objectives through collaboration, openness and personal development.

Hospital Marketing Manager, Pfizer Gulf

•	Team member of the project FIGARO (Integration of AZ assets with Pfizer)
•	Responsible for Anti-infectives and Biosimilars in Gulf and Levant markets.
•	Close alignment with XFT to launch Zavicefta in the UAE as the first country in AfME and number 20th worldwide.
•	Led Gulf Plan of Action event for three years.

Hospital Marketing Manager

•	Handling a full range of Hospital AI and Rare diseases
•	Tripled the revenues for Hospital AI in 5 years.
•	Improved P&L for hospital AI by 37%.
•	Led the XFTs in launching Ecalta and revitalization of Zyvox.
•	Shaping the Antifungal markets in Egypt and led the market by 65% MS.
•	Conduct several new employees (PSRs, Sales managers, marketers) orientation to foster a positive attitude toward organizational objectives.
•	Coordinate work activities of Plan of action yearly meetings.
•	Building multiple marketing campaigns across AfME.
•	Led the planning and implementation of numerous marketing events across Egypt with extended responsibilities to AfME.

Country brand lead-Hospital AI

Manage a business of 20MEG and 15 Reps driving business from 6M in 2007, 
•	Achieve company objectives across five years.
•	Maintain continuous business growth every year and capture all the market opportunities.
•	Development of successors.
•	Discover and enhance employees' capabilities
•	Work closely with marketing, finance, supply, and BUM to achieve the required Growth and objectives.
•	Best Achiever for five successive years.

Sales Manager

•	A solid performer for different TA (hospital, Oncology, Cardiovascular) across major accounts and districts in Egypt.
•	Successful track of performance and promotion and several rewards as best Achiever across years.

Medical Sales Representative

Rameda Pharmaceuticals

•	Medical representative in a local Egyptian company (Rameda).
•	Responsible for different TA (Cardiovascular, Gynaecology and AI).

Medical Representative

NCAR - The National Center Egypt

•	Researcher in Immunology unit.
•	Training course in Chromatography and PCR.
•	Master of Infectious disease, 19999 "Immunological studies on Rift Valley Fever."
.

Researcher

An experienced global pharmaceutical business strategist with 24 years+ of experience specializing in market insights & commercial strategy. A proven track record in cross-functional leadership, spanning commercial operations, sales, marketing & launching new brands, managing brands with different product life cycles across local markets, regional & global roles. Skilled in strategic planning, financial management & successful product launches within hospital, oncology & cardiovascular therapeutic areas. Adept at leading teams through change, navigating complex stakeholder dynamics and adapting to diverse cultural contexts

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The Battle

Mohammad Alsaadany ✅

Wael ElKalash

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