Semrush

Senior Enterprise Account Executive

Proverbial Door

Proverbial Door delivers science-backed and extensive research to elevate your persuasion skills. 

We provide 3 products and services: 
1. Sales training incorporating cognitive neuroscience and extensive buyer purchasing insights
2. Sales Functional Blueprint: a suite of tools, guides and advice that provides company founders/leaders with a complete practical guide to scale their sales function for the next 5 years; 
3. Sales Coaching - help ambitious individuals improve their persuasion skills & confidence.  

The results are: 
- Increase investment offers
- Increase stakeholder commitment
- Double your conversion rates
- More new clients
- Higher retention rates 
- Increase spend per client
- Lower cost of sales
- More stable revenues
- More accurate forecasting
- Lower risk of regretted sales hires
- Achieve your growth ambitions faster.

Director & Founder

Teton Crypto Capital

GTM Advisor

ESI Data

Foxy Nerds Studio

Coached and advised co-founders in their pricing, positioning and sales strategy. Created a comprehensive strategy to help them identify their go-to-market strategy that enabled them outcompete in a crowded market. Provided sales coaching and deal support to help them win their first 5 lucrative customers and break into their first 6-figure revenue threshold.

Commercial Advisor

Adaptive Financial Consulting

Helped create a commercial infrastructure that enabled them to scale their sales team and performance for the next 5 years. Supported the selection and hiring of the right Chief Commercial Officer. My strategies helped drive 50% sales growth in 18 months.

Acumen - Smart Revenue Management

Responsible for increasing the maturity and sophistication of their sales function. I took on a small team of sales and marketing professionals to help them learn and develop the fundamentals of B2B selling and create an infrastructure facilitating disproportionate growth.

Responsibilities and successes included: 
✅ Establishing a structured hiring & onboarding process
✅ Creating a pipeline management cadence with the team
✅ Better aligning marketing with sales to achieve a shared objective
✅ Reformating the metrics & KPIs 
✅ Conducting buyer research to better understand the buyer's journey and enhance our go-to-market approach
✅ Supporting the creation of a much tighter value proposition 
✅ Training & coaching sellers to accelerate sales cycles, increase stakeholder management, improve value propositions and increase AOV
✅ Fixed gaps between sales and delivery teams to create a smoother client transition process that improved new client onboarding, increased buyer confidence and delivered quicker value
✅ Implemented an effective commission structure designed to increase target attainment and drive up EVP
✅ Created a framework to establish our competitive positioning and advantage in the market to lower CAC
✅ Addressed and refined RFP responses to reduce wasted time and increase deal win

Fractional Revenue Officer

The University of Manchester

As a mentor for final-year university students, I helped numerous individuals navigate the job market and find careers that aligned with their passions and goals. Through one-on-one consultations, I provided advice on a wide range of requests, from helping them identify the impact they wish to make in their lives, to selecting a long-term career path, to job search strategies, to interview techniques.

I used my extensive experience in the science of persuasion, decades of sales experience and leadership experience interviewing hundreds of sales talent, to help each student identify their unique strengths and accomplishments.

Student Mentor

CoStend 

Managing Director & Co-Founder

Stanhope Primary School

Non Executive Director

Are you struggling to close sales? 

Fed up with a pipeline that is full of uncertainty?

Do you want results that people will envy?

The answer is to understand the science behind how people make decisions and reverse engineer a sales approach that works with your buyer's biology, not against them. 

There is a science to excellent selling and it's not as complex as you may think. Most sales approaches violate simple neuroscience and psychological fundamentals.

By applying simple elements to your sales approach, you can create disproportionate positive results that will astound you!

By applying my Science Of Persuasion approach you can expect: 

✅ More deals in your pipeline
✅ Higher conversion rates
✅ Faster deals
✅ Earn the respect of C-level buyers
✅ Outperform targets, even during recessions
✅ Less stress

Ready to transform your sales performance? 

Book a no-obligation call to learn how https://www.proverbialdoor.com/consultationrequest

Moeed Amin

Avner Baruch (B.Eng')

Director of Sales Enablement & Revenue Ops

IONIX

Hands-on practitioner. 
GTM Engineering, debugging and reconstruction.
Building a scalable and repetitive GTM org.
Calibrating the Product-Market Fit and Sales readiness based on data extracted from the entire customer lifecycle.

💡Holistic GTM Approach: CS Analysis > Refined ICP > Sanitized Pipeline > Improved Pareto + NRR
💡Competitive Intelligence
💡GTM Playbooks | Sales Deck 
💡Gap Analysis across the customer lifecycle
💡Sales Performance Analysis
💡Bridging gaps with Sales Training | Sales Coaching | Outbound Sales | GTM Calibration

Senior Director GTM & Enablement

Project Moneyball

👉 GTM Online academy, Moneyball Book Series - lookup "Project Moneyball" on Amazon and Udemy.

💡Designing, building, implementing and reinforcing GTM and Selling Systems
💡How to scale a revenue org (Sales Dev, Sales, CS)
💡How to build a Sales Enablement function from the ground up
💡How to measure the effectiveness and contribution of Sales Enablement
💡How to transform Reactive Sales Enablement into a Proactive GTM Multiplier
💡Product-Market Fit, Lead Scoring (MQL)
💡Business Gap Analysis (X-Ray)
💡TOFU optimization based on CS Book Of Business
💡Identifying the secret sauce, performance hiccups and bottlenecks

Project Moneyball - Empowering GTM Multipliers

Congress Geeks

Advisory Board

Rapyd

👉 Reinforcing GTM methodologies with Holistic Enablement and Sales Training
👉 Built and led two functions from the ground up: Sales Enablement and Revenue Operations
👉 Coaching, enabling & mentoring: Inside Sales, Account Executives, CSMs and AMs
👉 Breaking down complex business problems
👉 Empowering the CEO office with a Deep Dive Business Analysis across the entire business
👉 Ongoing strategic recommendations
👉 Developing GTM strategies & selling systems for new markets and products
👉 Overseeing Operational Excellence & business continuity across the entire customer experience
👉 Creating GTM & Enablement collateral
👉 Pipeline management and optimization
👉 Transitioned Sellers from New Business to Account Managers
👉 Transitioned Sales from Inbound to Outbound prospecting 
👉 Developed Predictive Churn formula based on product-consumption patterns
👉 Developed new ICP Scoring based on reverse-engineering our Book of Business

Director of GTM, Enablement & Revenue Ops

Transmit Security

👉 Built & led a new Sales Enablement function from the ground up
👉 Helped leadership to transition the business from On-Premises (ENT) to SaaS
👉 Developed the required selling system for transactional sales
👉 Developed GTM collateral: Sales Playbooks & Demo Scripts, Competitive Battle cards
👉 Sales Training, Sales Enablement & GTM Readiness

Director of Sales Enablement

WalkMe™

👉 Built & led a new Sales Enablement function from the ground up
👉 Coached, trained & mentored 200 reps across 10 global offices
👉 Identified our secret sauce and performance benchmark, empowered CRO with a Deep Dive Revenue Analysis that led to a new revenue structure 
👉 Measured GTM Adoption & Engagement using Conversational Analysis 
Created GTM & Sales Playbooks, Demo Scripts, Competitive landscape
👉 Coaching Tier 1 managers & leaders (CSM, BDR, SDR, AEs)

Imperva Incapsula

• Brought in by Leadership to help transition the business from On-Prems (Imperva) to SaaS (Incapsula)
• Established a new Sales Enablement function from the ground up
• Enabling & coaching sales teams in global offices
• Measuring and optimizing GTM Readiness
• Product Marketing & Content Development
• Channels Programs (onboarding & enablement)

Head of Sales Enablement 

Radwin

• Leading a global team of sales engineers, trainers and RFI/RFP engineers
• Sales Enablement, Pre-Sales Technical & Product Enablement
• Channels Enablement
• Technical Marketing
• Solution Marketing
• Global Training Management

Director of Global Sales Enablement

Ceragon Networks

Setting up a Training Department in the company, establishing a working plan, budget control and implementing global processes for formal &amp; informal trainings.

•	Improving company's Training offering, profitability and global visibility 
•	Supervising overseas trainers in a matrix environment
•	RFPs, RFIs, RFQs
•	Improving Regional Support skills using customized Training KPIs
•	Developing a new Training repository
•	Design, implementation &amp; administration of new Training infrastructures: 
             *	eLearning infrastructure for customers
             * Internal Portal for employees
             * Remote Lab Access (eLAB)

Training Manager (Post Sales & Pre-Sales)

ECI Telecom

ATM & IP DSLAMs, Edge Routers, MPLS, L2 Ethernet, MEF
•	RFP, RFI, RFQ
•	On-site trainings & technical workshops 
•	Tailored content development (sales, support, pre-sales)
•	High impact collateral and training repository
•	Served as the main technical focal point for various functions in the company

Senior Training Manager / Senior Sales Engineer

Get your copy of my Moneyball Book Series here: https://www.amazon.com/author/avner-baruch

15+ years of building and scaling GTM functions for scaling businesses as a full time, consultant and advisory board. Evangelizing the global GTM and Enablement space with an innovative Moneyball methodology and Multiplier mindset. 

My strongest skill: Business & Gap Analysis, identifying and replicating Success Factors (and areas that need improvement). I am auditing the entire customer lifecycle and providing a letter of recommendations to the CEO office. 

I have built and led GTM, Selling Systems, Sales Enablement and RevOps functions from the ground up for leading Startups such as Walkme, Sisense, Imperva-Incapsula, Transmit Security, Rapyd and more.

As a consultant, member of Advisory Boards and Design Partners (e.g. Gong), I am helping entrepreneurs and scaling startups to implement and reinforce their sales methodologies, fine-tune their Product-Market Fit, design, build and scale their selling motion (Gong, Novacy, Connecteam, and more SaaS business).

In 2020 I founded Project Moneyball (a GTM consulting firm) to help early-stage startups and scaling businesses overcome their growth challenges.  

My services incorporate Moneyball Methodologies that I have developed over my extensive tenure.

I am a certified sales trainer holding a B.Eng with Honors in Electrical Engineering & Physics from Coventry University (UK) and the Max Planck Institute (France).

Since 2009 I have been pioneering and evolutionizing the conservative role and responsibilities of Sales Enablement into a Strategic GTM Multiplier, to create a greater impact across the entire customer lifecycle, from Lead Gen, through a more sanitized pipeline, to a healthier Book Of Business managed by data-led Expansion teams.  

With over 15 years of global experience in Sales and GTM, and over 30 years of experience in the areas of L&D and Training, I am coaching and enabling the next generations of GTM Multipliers with a unique, analytical and holistic approach to Revenue Intelligence.

Project Moneyball - GTM Consulting (CS, Sales, Ops, Enablement)

👉 Helping CEO Office to reverse-engineer the Revenue Flow from End to Start
👉 Fine-Tune your ICP, save money on Marketing Campaigns, sanitize your pipeline and improve your BoB Pareto
👉 Advising to entrepreneurs and scaling businesses on GTM, Product-Market Fit
👉 Deep dive revenue analysis, identifying the secret sauce, performance hiccups and bottlenecks
👉 Helping businesses to replicate success and build a scalable & repetitive selling system

taplio

The Battle

Moeed Amin

Avner Baruch (B.Eng')

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