Decibel Cannabis Company

Key Account Manager - Western Canada

Territory Sales Manager - Alberta

Humble & Fume Inc.

Rothmans, Benson & Hedges Inc.

Business Development Representative

ProCredit Auto Finance

Sales & Finance Director

Pearl Entertainment Ltd.

General Sales Manager

Artha Wealth Management

Business Development Consultant

Rogers Communications

Assistant Retail Manager

Sales Representative

Direct Sales Force

Field Sales Agent

I’m a dynamic and driven sales professional who thrives on exceeding expectations and achieving results. With over 12 years of sales experience, including successful leadership of sales teams and navigating highly regulated CPG sales, I work hard daily to solidify myself as a relationship and revenue building powerhouse. 

Known for my unwavering self-motivation and dedication, I consistently deliver on key performance indicators, revenue growth and unlocking new business opportunities. My track record of regional and national sales accomplishments further solidifies my expertise and ability to drive impactful growth in the CPG industry.

Moe Sobh

Minority Cannabis Business Association

Support equity in the cannabis industry through policy, empowerment, and connection. Advise/consult/ and lead strategy on/for media relations and social media management. Responsible for advising the President and Officers, developing strategic plans, approving budgets and business decisions, evaluating the management, and representing the company to stakeholders.

Member Board of Directors

Perform and advise on communications and marketing functions that drive the organization’s objectives and results, publicize the mission of the MCBA, support revenue generations, and educate the public about how to access and become members of the MCBA. Coordinate and create external and internal communications flow (memos, newsletters, etc.)

Communications Manager

Various Clients

Work with a variety of clients and sponsors in multiple and overlapping industries: cannabis, travel and tourism, plant based lifestyles/medicine/wellness, business and product invention/creation; creating web content, writing and publishing feature articles, press releases, blog posts/articles, social media captions, and white papers. Partner with publications to provide media partner and sponsor services for events, concerts, grand openings, and product launches. Conduct celebrity interviews for magazine covers, go out on assignment based travel, perform extensive research and create original written content for over 100 businesses/products in multiple and overlapping industries.

Public Relations
Research
Digital Strategy 
Content Writing
Social Media Management
Event Coverage
Features
Technical Writing

The Traveling Cannabis Writer: PUBLISHED Writer/Editor/Story Telller/ Traveler

Non-Profit, Confidential

Worked directly with the Chief of Human Resources on a variety of Human Resources projects. Developed recruitment related processes by planning and creating recruitment strategies. Authored job announcements and descriptions and review applications and resumes. Wrote and implemented interview questions and scheduled interview panels. Represented Human Resources in face to face interviews. Conducted reference checks.

Human Resources Project Analyst

Multiple Clients- Projects

HUMAN RESOURCES DEVELOPMENT
Drove the setup of a human resources department for small businesses. Created HR department – recruitment, training, onboarding, and processes, including contracts, interview, and application documents. Developed internal processes to "flag targeted action goals such as reducing liability exposure. Worked with management to determine staffing requirements, identified, sourced, and recommended potential candidates. Consulted management on complex employment law/ classification issues.

Freelance Human Resource Associate

The David J. Joseph Company

Corporate Legal Specialist responsible for risk assessments including vendor’s/subcontractor’s, safety and environmental, state, federal, and company insurance compliance, and administration of worker’s compensation claims including return to work. 

•	Developed companywide workflow, training schedule, and training manual used for vendor onboarding resulting in compliance improvement of 35% 
•	Owned insurance content page within company intranet and updated weekly with new laws and various industry information. Page is seen on homepage and accessible company-wide.
•	Managed the implementation of a new vendor tracking system.
•	Provided leadership, mentorship, applicable training, and overall guidance to 14 administrative assistants.

Legal Specialist

Liberty Mutual Insurance

Responsible for an average case load of 120 claims in multiple systems. I conduct coverage investigations, process coverage denials, and afford personal injury protection and medical payments coverage on 1st party commercial auto claims. I review and determine expected costs for injury related treatment and set appropriate financial reserves. I order, evaluate, and research and interpret medical records and medical bills. I draft payments to medical providers and attorneys as well as settle medical liens which include Medicaid and Medicare. In addition I request refunds due to overpayments, compare ledger entries to system payments, locate, process/fix/update monetary discrepancies for myself as well as my team.

Personal Injury Specialist

Responsible for an average case load of 140 claims in multiple systems. Investigated personal auto liability claims, determined coverage and liability, conducted recorded interviews, conducted research and background/history checks, set financial reserves based on expected loss costs for injury and property damage, reviewed, negotiated, and processed subrogation demands. Ordered medical records, evaluated records, determined fair value for each injury, negotiated general damages (pain and suffering) with attorneys and injured third party claimants, and negotiated liens with third party insurance companies as well as medical facilities. I issued settlement checks, property damage checks, rental vehicle/rental reimbursement checks, Medicare/Medicaid liens.

Bodily Injury/Casualty Specialist

Monitored and conducted audits on calls into the claims contact center. Audited file documentation and provided ongoing coaching and feedback to the customer service representatives. I provided training on workflow expectations and changes. Worked as a liaison between supervisors and operations managers in ongoing calibration process where workflow and scoring expectations were communicated. Conducted call audits of ongoing trends that led to process improvement and workflow initiatives which I oversaw. Partnered with the training department to
develop training content as well as maintained a close relationship with all training and management staff in the contact center as well as claim leaders in order to properly develop staff, maintain a pulse on training needs, and worked to fill the gaps. Worked independently as a part of a virtual team.

Quality- Compliance  Specialist

Handled liability non injury claims with an average case load of 150 claims per month in 3 claims system. Reviewed policy coverage, set financial reserves, investigated and communicated liability decisions, processed subrogation demands, drafted payments, assigned staff appraisers, independent appraisers, and network shops for inspections and vehicle repair, and reserved rental vehicles. In addition, I was the team subject matter expert, trained and mentored new and existing employees and assisted with the implementation and piloting of various process improvement/workflow changes.

Claims Specialist

Settled total loss auto claims with settlements up to $50,000 in 3 claims systems with an average pending of 125 claims per month. Negotiated settlements with first and third parties, negotiated settlements with attorneys, researched value based on the local market, processed title paperwork, issued payments, and was responsible for educating consumers on how value is determined, what salvage means, and their state requirements. In my role I have participated in special projects, process improvement changes, and led department meetings in regards to workflow changes.

Total Loss Adjuster

Writer, Author, Communications Strategist, and Public Relations professional with extensive expertise in storytelling and strategic messaging. 

I manage media relations and content strategies that drive revenue generation and customer engagement.

I provide guidance on media strategy, crisis management, and public relations initiatives. 

Through "The Traveling Cannabis Writer" brand and established journalism background, I craft compelling narratives, execute integrated marketing campaigns, and deliver measurable results for organizations across diverse industries.

Let’s connect and explore ways we can work together 😃

Veetravelingvegcannawriter@gmail.com

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Moe Sobh

Veronica Castillo

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