Mark Kosoglow

Chief Revenue Officer (CRO)

Are your customers your growth engine? They should be.

As a teenager, watching 14 videos in the back storeroom on a 7" black and white TV to learn how to sell shoes at the mall was a great foundation. Running a small business with 200+ employees showed me how to be organized. Creating a highly profitable sales territory from one dead for a decade was hard work. Managing 12 salespeople across 9 states cemented my sales philosophy. Getting one of the fastest growing SaaS companies in history to $250M+ in revenue taught me how to balance scaling and delivering a world class customer experience.

Working with a customer-centric team with, by far, the best, smartest, hardest working people I've ever worked with....well, that's an honor and privilege I get to enjoy everyday.

CFO - Chief Fun Officer

Doing dad stuff, exploring interesting and fun opportunities...cookin' up something SPICY!

I love coaching reps. Quick debrief after a call? Yes please!
But, it always felt a bit random, which makes me feel I'm missing something.

What's worse is coaching is the most high value activity managers do.

I tried to use call scorecards several times, but they never lasted long.

Create a rubric, listen to the call, score the call on the rubric, review with rep.

Sounds so easy and organized, BUT it never worked. WHY?

1. Rubrics are hard to create →

How many items is too many? Not enough? What’s most important? How do we make this complete but not so cumbersome it’s a pain to do? What did we forget? When was the last time this was reviewed? Did we launch anything that impacts the rubric?

2. Rubrics are hard to score →

They are often subjective (one manager thinks it’s a 5, but another give is a 3). 

There are also “roll ups” of things that were dynamic through the call. Example: How was the rep’s tone in the call? What happens if it was bad but got better?

3. Too many calls, too much time →

If a manager has 8 AEs, and each AE has an an average of 15 calls per week. 
Team has 120 total meetings.
Each call is 30 mins of average.
A manager has 60 hrs of calls (30 hrs if you run on 2x).
There are discos, demos, negotiations, onboarding, roadmap calls.
So, 30 hrs of 6-8 diff types of calls to score.
Got different regions and segments and it gets worse quickly.

4. Hard to sustain →

Sure, you can do a couple call coaching blitzes, but over time, I've found getting managers to do this consistently and thoroughly never lasts. 

I finally gave up on scorecards.



Then, came AI. The always-on manager that can score anything.

I recently saw Glyphic has AI scorecards.

The AI looks at every call, scores it, creates rep insights.

This is what sales management was always supposed to be, but it never got there.

If the future of buying is a personalize, relevant, self-paced engagement that teaches the buyer everything they need to make the best decisions, then the future of selling is a personalized, relevant, self-paced engagement that coaches the seller on everything they need to help buyers make the best decisions.

You couldn’t do this.

It was impossible...took too long, too subjective, too random.

Now, you can.

If you stop learning as a rep, that’s on you.

If you aren’t being coached by a manager, that’s on them.

Will there be some wrong advise and scoring? Sure.

But, the consistency in it being down and how it is being done outweighs that.

We should #neverstoplearning.

This is a perfect application of AI to overcome a human problem.

Everyone has AI. Humans are the differentiators.

Forecastio

All sales and revenue leaders face the same challenge: consistently achieving their sales and revenue targets.
Market turbulence, changing customer preferences, fierce competition, and the inability to make informed decisions in a timely manner all lead to missing sales quotas.

We can’t change the market or customer behavior, but we can equip sales and revenue leaders with the tools necessary to enhance sales performance and hit their sales goals.

CRMs are good at process automation. However, they often lack critical functionality needed by sales and revenue leaders, such as advanced sales planning and forecasting, sales quota assessment, capacity planning, real-time AI-generated insights into sales performance, and more.

This is the main reason why our team created Forecastio - to help sales leaders make informed decisions, prevent revenue leakage, and lead their teams to great results.

Having worked with a range of tech products, I know how irritating long and heavy implementations are.

Therefore, while creating Forecastio, our main focus was to minimize the time our customers spend on implementation and enable them to get value from using the platform as soon as possible.

CMO & Co-Founder

Sales Hacker, Inc.

Contributing Author

Belkins

Main goals:
1. Helping the sales team increase sales rate through the outbound channel.
2. Setting up the flow of inbound leads.

What I've done:
- Developed a marketing strategy
- New branding, and website
- Launched the Blog
- Set up content distribution
- Active work with social proof platforms
- SEO optimization and internal link building
- Developed and Launched the Belkns Growth Podcast (producer role)
- Developed and Launched Help-Center (FAQ)
- Marketing automation
- Developed new products and services

Achievements:
- In one year I managed to make Belkins a recognizable company in B2B lead generation on US and EU markets.
- According to Clutch, we are the top 1 b2b lead generation company in the US.
- Inbound Sales are more than 50% of new sales

Chief Growth Officer

Belkins is the most in-depth way to accelerate Outbound Sales. We provide a dedicated sales team, whose primal goal is to target YOUR prospects, design account-based sales campaigns and convert pre-qualified prospects into qualified Sales Appointments. We deliver a Predictable Sales Funnel Solution and support it with a detailed campaign statistic. 

📌 https://belkins.io

I analyzed the competitors and created a marketing strategy that allows Belkins to grow by 20-30% every month.

Chief Marketing Officer

Folderly

All-in-one platform for domain audit, email deliverability monitoring, and spam testing. Our goal is to help marketers accelerate their sales by helping them send emails that drive revenue

Make the inbox your only destination folder.

MyDutyFree LLC

Mydutyfree is a global duty-free marketplace, where travelers can find out about product availability/prices at duty-free stores and make pre-orders.

Jun 2017 promoted from Marketing Manager to Chief Marketing Officer reporting to CEO. 

Responsible for all global advertising, brand marketing, product marketing (software and services), partnerships, pr, research, social, CRM/lifecycle marketing, and all customer acquisition, engagement, and monetization.

Marketing Manager

Digital Forest

I am building an affiliate network for the startup.

•	Search traffic channels
•	Negotiations with partners
•	Traffic analysis
•	Reporting purchase traffic
•	Control of payments for traffic

Media Bayer

Newmark Ukraine

Sales Manager

Soft.ua

B2B Marketing Expert | Building my own SaaS startup from Zero to Market Leader. Sharing insights and actionable advice.

I transform startups into industry leaders through strategic marketing and brand development.

As Head of Marketing at Belkins, I built the brand from scratch and elevated it to become the #1 B2B Lead Generation agency in the US (Clutch-ranked), scaling revenue from $30K to $900K MRR while generating 250+ qualified meetings monthly.

I've successfully launched multiple ventures, including building the strategy, brand and marketing team for Folderly (SaaS), helping develop the business model for Wiseboard (advisory platform), and most recently, co-founding Forecastio, a sales performance management platform for HubSpot users that reached #3 Product Hunt's "Product of the Day" with zero marketing budget.

My approach combines data-driven strategy with creative execution to deliver measurable business impact. I specialize in:

- Brand development and positioning
- Growth marketing for B2B SaaS
- Content strategy that drives qualified leads
- Building high-performing marketing teams

I thrive in fast-paced environments where I can turn marketing challenges into growth opportunities. 

Let's connect if you're looking to scale your startup or need a strategic marketing advisor.

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Mark Kosoglow

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark Kosoglow's LinkedIn Performance

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