Mitchell Keller

LeadGrow.ai

We help sales teams become predictably busy with programmatic outreach.

Co-Founder & Head of Growth

MACH4 Studios

Co-Founder

Ontario Power Generation

Nuclear Energy Worker

I'm actively building the most efficient system to go from product market fit to message market fit using outbound and inbound led outbound and I'm having a blast doing it. Basically my team will find the people you want to contact no matter how hard they are to find, and ideally ones that have a clear publicly available issue to pray o- i mean help them with. hahaha. 

It's simple, empower sales teams with top of funnel that drives revenue, acquisition value and fatter fundraising rounds. 

Here's some case studies: From Rought US market entry to 2m in popeline in 40 days:https://gamma.app/docs/From-Market-Entry-to-2M-Pipeline-How-LeadGrowai-Transformed-a-Top-gp4lui8pe6n30v4?mode=doc 

https://gamma.app/docs/From-1-meeting-a-quarter-to-320K-in-closed-revenue-12m-in-pending-j3zinck91npcgmv

Some more sweet stuff on my youtube: https://www.youtube.com/@MitchellKeller_ 

If you believe your sales team should spend more time crushing and less time data crunching then send me a message. 

P.S. We tend to work with extremely high ticket companies, companies with tiny hard to find markets and seed to series A funded looking to take their product market fit and find an assymetry that scales it to the moon.

Our Solutions  *Ask about our work for free performance guarantee ⚡️

✅ Organic Social: We drive quality traffic to your social channels, to generate exponential awareness to your brand, so you can draw in further investments, partners & have the community base for successful IDOs & INOs.

✅ Paid Social Advertising: We create grandslam offers & dynamic engagement-focused design to structure powerful campaigns that generate leads & increase conversions. 

✅ Web3 Consultations: We leverage our 60+ IDO's of experience to provide you endless value.


✅ Website Design & Copy: We research your brand & its competitors to generate compelling copywriting & design that is purpose-built to create the best customer journey possible. Through this we turn web traffic into valuable leads & conversions for you to increase ROI. 

✅ NFT Art: We conceptualize & create world-class 2D & 3D art that enhances your brand’s value to Web3 consumers & turn them into loyal fans that will buy your NFTs, while you sit back & focus on refining your business & utilities. 

✅ Pitch Deck Design & Copy: We do all the market research, copywriting & design for your pitch deck to be concise and tell your value story in a straightforward manner, so you can raise money effectively.


✅ Brand Design & Copy: We identify your brand voice & create value-focused copy that is empowered by dynamic design. Helping you connect with your target customer more deeply & generate lifetime value. 


✅ Video Production: We create premium 2d & 3d narrated promotional videos that provide a fantastic first impression of your business. Turning profile views into active followers for you. 

✅ Community Management: We manage & encourage participation in events to cultivate loyal communities. By gamifying user experiences we are able to provide daily value to community members & generate authentic discussions to turn members into fans. All of which creates the perfect community for you to sell anything too.

The legend 🦾Eric Nowoslawski posted about the cost savings of prompt caching last week and how it's actually an automatic process. 

Decided to do a quick test on a prompt we use a lot to quickly validate if someone still works at a company and collect basic up to date info on a prospect. 

On the left we have the inputs at the bottom of the prompt to promote more caching. Basically you want the input to stay the same for as long as possible without changes. 

my 100b token appreciation award from openai is gonna be about 10-15% cheaper. Across all my AI usage this should be about 500-700 in savings per month. 


PS here's the prompt AND the json output for those who want it: 

LinkedIn Employment Verification Prompt
<task> Verify if a contact still works at their last known company by checking their LinkedIn profile's experience section for current employment status and collect profile info. </task> <context> You are analyzing LinkedIn profiles to determine current employment status. The key indicator is whether their experience shows "to present" for the company we're checking. </context> <instructions> 1. Navigate to the LinkedIn profile at {{linkedin_url}} 2. If the page doesn't exist or is invalid, return status with null values for all data fields 3. Locate the Experience section on the profile 4. Find the most recent work experience entry 5. Check if this experience shows "to present" (indicating current employment) 6. Compare the company name in this current experience with {{company_name}}: - Look for exact matches or highly similar names (e.g., "Acme Corp" vs "Acme Corporation") - Account for common variations (Inc., LLC, Ltd., etc.) 7. Determine employment status and sub-status: - If the current experience (showing "to present") matches {{company_name}}: still_at_company = true, sub_status = "still_at_last_company" - If the current experience is a different company: still_at_company = false, sub_status = "changed_company" - If no current experience shows "to present": still_at_company = false, sub_status = "open_to_work" 8. Extract ALL required data regardless of employment status: - Full name from profile - Current job title (or last known if unemployed) - Current company name (or last known if unemployed) - Employment date range (e.g., "Jan 2022 to present" or "Jun 2021 to Dec 2023") - Company LinkedIn URL (search for company page) - Company domain (from company's LinkedIn page or profile) 9. Return all data in the specified JSON format with consistent field structure </instructions>
- LinkedIn URL:  - Last Known Company: </input>

B2B Growth ⊚ Turn strangers into customers with Situation-based outbound 👉 present like a technician not a maintenance man 🗓️over 2230 meetings booked in 2025.

We launched over 3600 total campaigns this year. 

Averaging 1 lead for every 175 contacts across all campaigns, losers and winners. 

This blows my mind. 

LeadGrow.ai has come a long way this year thanks to amazing early team member additions like: 

Charles Adriel Del Rosario
Eli Raterta
Rashi Agarwal
Nikolaos Malamis

And by deciding to be an open book with other awesome agency owners to grow together. 

Shoutout especially to Kellen Casebeer, Troy Aitken, MBA and Nick Konstantinidis

Super sick to see - and with claude code being a core part of our future work. 

I can't wait to 10x the number of campaigns next year.

EDIT: ALSO Nico Marino, The best the greatest, the moustacheiest - constant inspiration for myself and team and only wasn't added cause he wasn't an agency owner so would've need an inconvenient standalone line and I'm lazy

Building proposals -> drafting content -> creating SOPs and writing copy 

BRRRRRRRRRRRRRRRRRRRRRRRRRRRRR

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This is what great consistent work looks like in outbound. 

We're getting about 1 lead per 74 contacts to strictly cold audiences for a K-12 edtech Seed-stage SaaS with no 'high intent' signals - and we're just asking for a signup or a call.

This is message-market fit. But it takes extreme hustle, creativity, and iteration.

We've launched and tested >45 campaigns across edtech. (shoutout to the impeccable work by Nikolaos Malamis). 

We had early winners with ridiculous 60% PR rates, but kept testing.

Recently we discoved an angle that hits 73% PR for certain markets. 

👉 How did we get here and how did we keep improving? 

It started with Regulatory changes, and vast organizational rollouts. 

These types of huge paradigm shifting events change the situation of your target customer - leverage them. 

The education sector is heavily regulated (good cause it forces change, and change usually requires help) and VERY public with data.

Additionally vast rollouts often bring with yet to be discovered issues (like getting a consult from a business owner a step ahead of you). 

We're using this knowledge as arbitrage to display extreme understanding of their current situation and offer up a simple fix. 

We wrapping the tools core features around the issue at hand. It sounds simple, but it takes a lot of work. 

here's what we're doing: 

We started with broad deep research across 8 different distinct markets. Each getting a campaign targeting: 
1. Bottom up (teachers, temp staff)
2. Middle out (IT, Curricular Leaders)
3. Top down (super intendendents, principals)

Then we layer in GTM intelligence:

🔧 Take everything that's working and download it to Claude Code
🔧Use Jacob Dietle's EmailBison MCP to extract maximum context on every campaign and split test.
🔧Pair this with our Slack MCP to pull context about sales calls from our client. 
🔧Run about 2,000 web searches covering every geography down to the state and province, and sometimes even deeper if the AI thinks it's worth it (based on our scoring system). 

What are these searches for? 

They discover the other markets we can apply the same winning formulas to, and our learnings from closed-won deals.

Within an hour we had our next 8 campaigns planned and ready, complete with a winning strategy to split test against in a new market and a brand new strategy based on that market's situation.

This is why GTM intelligence is important. It lets us do things in a day that used to take months.

If you're a Seed or Series A founder that's hands on with GTM, I would love to chat with you about it.

B2B Growth ⊚ Turn strangers into customers with Situation-based outbound 👉 Sell technicians not a maintenance men.

add /products.json to the end of any shopify store link and thank me later.

If you aren't this locked in, I aint watching your content

Shoutout: Jacob Dietle

How to fail your gtm as a founder

Don't run feedback campaigns to your target customers that engage with content related to your offer on social media

Don't record sales conversations

Don't use closed won recordings for lookalike campaigns and messaging changes

Don't post content that tells a story and defintiely don't reach out to engagers

Defintiely fall in love with the first draft of your offer and try to bend the world around it instead of listening to market feedback.

Do the opposite and win.

Stop looking for lookalikes. Start looking for outcomes.

Most agencies build target lists the same way:

"We closed a real estate company. Let's find more real estate companies."

That's lookalike targeting. And it leaves 90% of your market on the table.

Here's a better question: What pain did you solve?

A buddy of mine built a custom AI tool that helps sales teams practice calls. Like Hyperbound, but internal. His first client was a real estate media company planning to hire 50 reps in 2026.

His instinct? Go find more real estate companies.

My advice: Go find any company hiring 10+ sales reps this quarter.

Because the pain isn't "real estate." The pain is "we need to get new reps ramped faster."

That pain exists at every company with aggressive hiring plans. SaaS, manufacturing, financial services, doesn't matter.

How to find outcome-based targets:

Step 1: Identify the pain you solved, not the industry you served.
- "Ramp time for new sales hires"
- "Pipeline visibility for leadership"
- "Compliance documentation for audits"

Step 2: Find public signals that indicate that pain.
- Job postings with specific keywords
- Funding announcements (usually means hiring spree)
- Regulatory deadlines
- Technology migrations

Step 3: Build a Clay workflow to surface companies showing those signals.

For the sales training example:
- Pull companies with 10+ job postings matching "sales" in the last 90 days
- Enrich with company size and industry
- Filter for companies large enough to afford custom work

Why this works:

Normal cold outreach converts maybe 3% of your list. They happen to be in-market right now.

Outcome-based targeting can convert 30-50%. Because you're only reaching out to companies actively experiencing the problem you solve.

The signal IS the qualification.

You're not asking "might they need this?" You're finding proof they already do.

Build your list around the outcome. Not the industry. Not the company size. The pain.

That's where the meetings come from.

Less than 24 hours into sending and 2 meetings on the calendar.

Stop wasting $10K on conferences talking to students.

Most companies light money on fire at events. $5K for the booth, $3K for travel, 3 days of networking roulette.

Result? Business cards from vendors, conversations with students, maybe one warm lead if lucky.

Here's what we do instead:

Pre-book every meeting before the event starts.

We help a data center company attend AI conferences. They used to walk around hoping to meet the right people. Now they show up with 20-40 meetings already scheduled.

How we do it:

Step 1: Scrape the attendee list

Most events have portals or apps where attendees register. That data is scrapeable. We pull names, companies, job titles.

For events without public portals, monitor LinkedIn for the event hashtag. People post "excited to attend [conference]" for weeks before. That captures another 25% of attendees.

Step 2: Enrich and filter

Not every attendee is a buyer. Run them through LinkedIn to check experience level, decision-making authority, company fit.

Students, vendors, and competitors get filtered out. What remains: actual buyers attending the same event you are.

Step 3: Reach out with event context

"Saw you're attending [Event]. We'll be there too. Would love to grab coffee and discuss [relevant topic]. Does Tuesday at 2pm work?"

Events make cold outreach work because the context makes you real. You're not a random person in their inbox - you're someone they'll actually meet.

The numbers:

Normal cold email: 3-5% reply rate on a good day.

Event-contextualized outreach: 15-30% reply rates. Sometimes higher.

We've booked meetings with MongoDB, Unity, Asana, Databricks, Airbus using this approach. Companies that ignore cold email respond when there's a shared event.

One client got 48 meetings from a single conference. 37 of those were in-person conversations at the event itself.

The evaluation framework:

Before registering for any event, ask:
1. Can I access the attendee list?
2. Are decision-makers actually attending, or just practitioners?
3. Is the event big enough to justify the scraping effort?

If attendee data isn't accessible, reconsider attending.

The bottom line:

Events are only expensive if you show up unprepared.

With pre-booking, you turn a $10K gamble into a $10K pipeline machine.

Stop hoping for good conversations. Engineer them.

Fast Fat Shred

Coaching Overweight Former Rugby Players how to lose significant amounts of unwanted fat.

Created App to deliver content that teaches the principles of fat loss that are aligned to my process.

Deliver individualised coaching in key areas.

What to eat - portion size and meal composition
When to eat - Works event coming up how to eat the day of and day after.
Navigating Holidays - Teach strategies to enjoy holidays without putting on weight.
Why do you eat what you shouldn't - Delve into the psychological reasons we shoot ourselves in the foot.

Chief Chasis Chiseler

Oxford University Rugby Football Club

Coaching the OURFC Whippets with Simon Brown

Widening participation within the wider Blues Squad.
Identifying and developing players with potential to play in the Varsity Match.

Rugby Coach - Whippets (OURFC 3rd Team)

le Plaisir du Mouvement - LPM Rugby

Coach at the inaugural Pleasure of Movement Coaching course at Kingham Hill in 2022

Rugby Coach

Skin PS Brands

Ambassador for Prolon 5 Day Fast Mimicking FMD Program discussing the benefits with participants at shows such as the Health Optimisation Summit, Integrative and Personalised Medicine Conference and Prescribing Lifestyle Medicine

Fasting Specialist

Windmill Primary School and Oxford Harlequins

Age Group Coach at oxford Harlequins started with an Under 9's team and moved through the age groups to U16
Also run and coach  2 after-school Rugby Club at Windmill Primary School, Oxford (Tag rugby 5 to 8 year olds and contact rugby for 9 to 11 year olds). 

Windmill are the only state primary school in Oxfordshire that plays contact rugby and we regularly have fixtures against the local private schhools.

I attend many different Coaching CPD's and have been to France to learn from Pierre Villepreux (Rugby Hall of Fame) four times.

Prüvit

Pruvit the Category King in the Ketone Drinks market. Pioneering the launch of the brand into the UK and Europe. First European based ProRank 7.

Pruvit 3rd year company sales in 2019 hit $320 million in US, Australia Canada and 7 Asian countries. Launching Mexico and Europe in 2019.

Esports Influencer and Streamer advertising and marketing specialist.

European Distributor Pro Champ Rank 7 - International Expansion Specialist

7Futures

Planning Organising and Delivering Nutritional and Healthy Workshops for groups of 10 to 200 participants.

Hands on practical sessions - Build your own Lunchbox

Presentations - Keeping your energy and focus during the working day

Body Composition Analysis - Used sophisticated scales - Calculating Metabolic Age. Short Individual Consultations with Clients to help them implement change.

Corporate Wellness Presenter

BodyPower Expo

Presented 6 sessions in the Body Power Healthy Kitchen
Practical nutrition strategies for fat loss and performance

Presenter

Sports Nutrition Vlog

Worked with Matt Lovell producing online content, marketing campaigns, and developing information products. I qualified as a Sports Nutritionist with the CISSN and also consulted with individuals to improve their body composition and performance.

Performance Nutritionist and Content Creation

Outsource Success

Providing Virtual Administrator services to small and medium sized organisations.
Strategic Internet Marketing advice for small business

Business Owner

Help former 🏉 players drop 20kg in 12 weeks, without giving up 🍺 or Curry.

Want to lose weight but don't want to give up Beer,  Curry and Pizza?
We all want to be in GREAT SHAPE but no one wants to be a boring Health Freak that never has a few beers.  Most diets make you avoid the FOODS YOU LOVE.
I PRIORITISE you having Beer and Curry at STRATEGIC points...

Like success at work and business.
TIMING is crucial.

The reason all the approaches you will have tried in the past and failed with is that they rely on
DISCIPLINE. It can work in the short term  but  a weekend away on the BEERS, the wheels fall off and you never get back on the wagon.

Well, that's where I come in.

I help busy, stressed men develop a sustainable strategy that POSITIVELY includes 🍻 🍕🍛🍷   that enables you to lose 20lbs or more in 8 weeks, WITHOUT giving up the food that you love.

My coaching will -

✅Help you lose all the body fat you want with ease.
✅Increase your energy, improve performance at work and home
✅FINALLY, GIVE YOU A SUSTAINABLE APPROACH THATincludes alcohol and WORKS FOR EVER!


When it comes to losing weight & burning body fat, I know you want results and you want them fast. For you to do that, you simply need to know how food works and how to be in control of food rather than it controlling you.

At the moment, YOU JUST DON'T KNOW HOW TO DO THIS.

I understand how confusing he DIET industry can be, which is why I'm proud to say I've helped hundred of clients just like you lose weight, improve their health & radically change the quality of their lives.

You’ve likely been successful in other areas of your life work, business, relationships and maybe even sport back in the day.  We take the same SKILLS and attitudes that you ALREADY POSSESS and COMBINE them with a PROVEN  FAT LOSS SYSTEM to GUARANTEE results. 

You deserve to have optimal focus,  energiser bunny levels of energy and have the confidence and self-esteem you've always wanted.

So, 📞SCHEDULE A CALL WITH ME TODAY📞 

We'll discuss your goals and challenges that you have, 
I’ll outline the 4 PILLARS of my proven FAST FAT SHRED system and help you develop a customised plan on that call. 

We can then decide if we are a good fit for each other for the 8 week FFS program. 
No offence if I think you are a 🍆 and full of  🐂💩excuses and not ready to make a change.
I’ll probably say I’m full at the moment…🤣

Schedule that call with me today if you are ready to make a SERIOUS change.

Message me here on LinkedIn! ⬆
or 
Go direct to my website and book a call thttps://bit.ly/FFS-Direct-Call

I look forward to hearing from you soon.

Gavin Allinson :) 


Gavin Allinson - Chief Chassis Chiseler

RWC Draw some big match ups...

Australia New Zealand
England Wales
Ireland Scotland

Uruguay v Portugal and
Fij Spain will be great games..

𝗗𝗲𝗻𝘀𝗲 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗶𝘀 𝗮 𝘀𝘂𝗽𝗲𝗿𝗽𝗼𝘄𝗲𝗿 𝗮𝗳𝘁𝗲𝗿 𝟰𝟬. 
Master it and you'll stay stronger than men half your age.

The training approach that worked when you were 25 will destroy your joints at 45. But there's a smarter way to build strength.

I learned this from Keegan Smith, who worked with professional teams like the Sydney Roosters in the NRL. He took principles from CrossFit, Poliquin, and Westside Barbell and created something genius in its simplicity.

**𝗧𝗵𝗲 𝗞𝗲𝗲𝗴𝗮𝗻 𝗦𝗺𝗶𝘁𝗵 𝗗𝗲𝗻𝘀𝗲 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵 𝗣𝗿𝗼𝘁𝗼𝗰𝗼𝗹**

Time-efficient strength building using a simple structure: sets of 5, 10, or 20 with 3, 5, or 10 reps per set.

Your options:

- 5 sets of 3 reps
- 5 sets of 5 reps
- 5 sets of 10 reps
- 10 sets of 3 reps
- 10 sets of 5 reps
- 10 sets of 10 reps

**𝗛𝗼𝘄 𝗜𝘁 𝗪𝗼𝗿𝗸𝘀**

Start each set at the top of each minute (EMOM style).

Example: 5 sets of 10 reps. 
Each set of 10 reps takes approximately 30 seconds, and then your next set starts in 30 seconds. 
Fatigue builds quickly and progressively. 
The aim is to be working with a weight where the last set is genuinely challenging.

As you improve, you do more work in the same time. 
Because rest times are so strict the improvements made are real.

**𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗖𝗵𝗮𝗻𝗴𝗲𝘀 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗔𝗳𝘁𝗲𝗿 𝟰𝟬**

You can complete a strength session in 5-10 minutes. 
Track your progression easily. 
Build strength without going super heavy. Decrease injury risk.

But here's what really matters: it's gamified.

You're not chasing failure. 
You're chasing performance. 

Small wins. Adding one rep. 
Completing that final set when last week you couldn't.

This creates a positive feedback loop instead of the burnout that comes from constantly grinding to failure.

**𝗧𝗵𝗲 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 𝗖𝗵𝗲𝗰𝗸**

Leave your ego at the door. You'll look like a wimp bench pressing with 16kg dumbbells.

But that's exactly the point.

This isn't about impressing 20-year-olds in the gym. It's about still being strong, mobile, and pain-free when you're 60, 70, 80.

Progressive volume over time. 
Consistency over intensity. 
Performance over ego.

**𝗧𝗵𝗲 𝗞𝗲𝘆**

Pick a weight you're struggling to complete on the final set. 
First couple of times you may need to back off and drop the weight. 
That's part of the process.

The goal isn't to do more than what's sustainable. 
The goal is to show up and complete the work.

I'm creating some sample workouts. 
Message me if you would like a copy.  
I can also give you examples of my set and rep ranges that I’m doing right now.

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Mitchell Keller

Gavin Allinson - Chief Chassis Chiseler

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taplio

The Battle

Mitchell Keller

Gavin Allinson - Chief Chassis Chiseler

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mitchell Keller's LinkedIn Performance

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