Mitchell Keller

LeadGrow.ai

We help sales teams become predictably busy with programmatic outreach.

Co-Founder & Head of Growth

MACH4 Studios

Co-Founder

Ontario Power Generation

Nuclear Energy Worker

I'm actively building the most efficient system to go from product market fit to message market fit using outbound and inbound led outbound and I'm having a blast doing it. Basically my team will find the people you want to contact no matter how hard they are to find, and ideally ones that have a clear publicly available issue to pray o- i mean help them with. hahaha. 

It's simple, empower sales teams with top of funnel that drives revenue, acquisition value and fatter fundraising rounds. 

Here's some case studies: From Rought US market entry to 2m in popeline in 40 days:https://gamma.app/docs/From-Market-Entry-to-2M-Pipeline-How-LeadGrowai-Transformed-a-Top-gp4lui8pe6n30v4?mode=doc 

https://gamma.app/docs/From-1-meeting-a-quarter-to-320K-in-closed-revenue-12m-in-pending-j3zinck91npcgmv

Some more sweet stuff on my youtube: https://www.youtube.com/@MitchellKeller_ 

If you believe your sales team should spend more time crushing and less time data crunching then send me a message. 

P.S. We tend to work with extremely high ticket companies, companies with tiny hard to find markets and seed to series A funded looking to take their product market fit and find an assymetry that scales it to the moon.

Our Solutions  *Ask about our work for free performance guarantee ⚡️

✅ Organic Social: We drive quality traffic to your social channels, to generate exponential awareness to your brand, so you can draw in further investments, partners & have the community base for successful IDOs & INOs.

✅ Paid Social Advertising: We create grandslam offers & dynamic engagement-focused design to structure powerful campaigns that generate leads & increase conversions. 

✅ Web3 Consultations: We leverage our 60+ IDO's of experience to provide you endless value.


✅ Website Design & Copy: We research your brand & its competitors to generate compelling copywriting & design that is purpose-built to create the best customer journey possible. Through this we turn web traffic into valuable leads & conversions for you to increase ROI. 

✅ NFT Art: We conceptualize & create world-class 2D & 3D art that enhances your brand’s value to Web3 consumers & turn them into loyal fans that will buy your NFTs, while you sit back & focus on refining your business & utilities. 

✅ Pitch Deck Design & Copy: We do all the market research, copywriting & design for your pitch deck to be concise and tell your value story in a straightforward manner, so you can raise money effectively.


✅ Brand Design & Copy: We identify your brand voice & create value-focused copy that is empowered by dynamic design. Helping you connect with your target customer more deeply & generate lifetime value. 


✅ Video Production: We create premium 2d & 3d narrated promotional videos that provide a fantastic first impression of your business. Turning profile views into active followers for you. 

✅ Community Management: We manage & encourage participation in events to cultivate loyal communities. By gamifying user experiences we are able to provide daily value to community members & generate authentic discussions to turn members into fans. All of which creates the perfect community for you to sell anything too.

The legend 🦾Eric Nowoslawski posted about the cost savings of prompt caching last week and how it's actually an automatic process. 

Decided to do a quick test on a prompt we use a lot to quickly validate if someone still works at a company and collect basic up to date info on a prospect. 

On the left we have the inputs at the bottom of the prompt to promote more caching. Basically you want the input to stay the same for as long as possible without changes. 

my 100b token appreciation award from openai is gonna be about 10-15% cheaper. Across all my AI usage this should be about 500-700 in savings per month. 


PS here's the prompt AND the json output for those who want it: 

LinkedIn Employment Verification Prompt
<task> Verify if a contact still works at their last known company by checking their LinkedIn profile's experience section for current employment status and collect profile info. </task> <context> You are analyzing LinkedIn profiles to determine current employment status. The key indicator is whether their experience shows "to present" for the company we're checking. </context> <instructions> 1. Navigate to the LinkedIn profile at {{linkedin_url}} 2. If the page doesn't exist or is invalid, return status with null values for all data fields 3. Locate the Experience section on the profile 4. Find the most recent work experience entry 5. Check if this experience shows "to present" (indicating current employment) 6. Compare the company name in this current experience with {{company_name}}: - Look for exact matches or highly similar names (e.g., "Acme Corp" vs "Acme Corporation") - Account for common variations (Inc., LLC, Ltd., etc.) 7. Determine employment status and sub-status: - If the current experience (showing "to present") matches {{company_name}}: still_at_company = true, sub_status = "still_at_last_company" - If the current experience is a different company: still_at_company = false, sub_status = "changed_company" - If no current experience shows "to present": still_at_company = false, sub_status = "open_to_work" 8. Extract ALL required data regardless of employment status: - Full name from profile - Current job title (or last known if unemployed) - Current company name (or last known if unemployed) - Employment date range (e.g., "Jan 2022 to present" or "Jun 2021 to Dec 2023") - Company LinkedIn URL (search for company page) - Company domain (from company's LinkedIn page or profile) 9. Return all data in the specified JSON format with consistent field structure </instructions>
- LinkedIn URL:  - Last Known Company: </input>

B2B Growth ⊚ Turn strangers into customers with Situation-based outbound 👉 present like a technician not a maintenance man 🗓️over 2230 meetings booked in 2025.

We launched over 3600 total campaigns this year. 

Averaging 1 lead for every 175 contacts across all campaigns, losers and winners. 

This blows my mind. 

LeadGrow.ai has come a long way this year thanks to amazing early team member additions like: 

Charles Adriel Del Rosario
Eli Raterta
Rashi Agarwal
Nikolaos Malamis

And by deciding to be an open book with other awesome agency owners to grow together. 

Shoutout especially to Kellen Casebeer, Troy Aitken, MBA and Nick Konstantinidis

Super sick to see - and with claude code being a core part of our future work. 

I can't wait to 10x the number of campaigns next year.

EDIT: ALSO Nico Marino, The best the greatest, the moustacheiest - constant inspiration for myself and team and only wasn't added cause he wasn't an agency owner so would've need an inconvenient standalone line and I'm lazy

Building proposals -> drafting content -> creating SOPs and writing copy 

BRRRRRRRRRRRRRRRRRRRRRRRRRRRRR

No alternative text description for this image

This is what great consistent work looks like in outbound. 

We're getting about 1 lead per 74 contacts to strictly cold audiences for a K-12 edtech Seed-stage SaaS with no 'high intent' signals - and we're just asking for a signup or a call.

This is message-market fit. But it takes extreme hustle, creativity, and iteration.

We've launched and tested >45 campaigns across edtech. (shoutout to the impeccable work by Nikolaos Malamis). 

We had early winners with ridiculous 60% PR rates, but kept testing.

Recently we discoved an angle that hits 73% PR for certain markets. 

👉 How did we get here and how did we keep improving? 

It started with Regulatory changes, and vast organizational rollouts. 

These types of huge paradigm shifting events change the situation of your target customer - leverage them. 

The education sector is heavily regulated (good cause it forces change, and change usually requires help) and VERY public with data.

Additionally vast rollouts often bring with yet to be discovered issues (like getting a consult from a business owner a step ahead of you). 

We're using this knowledge as arbitrage to display extreme understanding of their current situation and offer up a simple fix. 

We wrapping the tools core features around the issue at hand. It sounds simple, but it takes a lot of work. 

here's what we're doing: 

We started with broad deep research across 8 different distinct markets. Each getting a campaign targeting: 
1. Bottom up (teachers, temp staff)
2. Middle out (IT, Curricular Leaders)
3. Top down (super intendendents, principals)

Then we layer in GTM intelligence:

🔧 Take everything that's working and download it to Claude Code
🔧Use Jacob Dietle's EmailBison MCP to extract maximum context on every campaign and split test.
🔧Pair this with our Slack MCP to pull context about sales calls from our client. 
🔧Run about 2,000 web searches covering every geography down to the state and province, and sometimes even deeper if the AI thinks it's worth it (based on our scoring system). 

What are these searches for? 

They discover the other markets we can apply the same winning formulas to, and our learnings from closed-won deals.

Within an hour we had our next 8 campaigns planned and ready, complete with a winning strategy to split test against in a new market and a brand new strategy based on that market's situation.

This is why GTM intelligence is important. It lets us do things in a day that used to take months.

If you're a Seed or Series A founder that's hands on with GTM, I would love to chat with you about it.

B2B Growth ⊚ Turn strangers into customers with Situation-based outbound 👉 Sell technicians not a maintenance men.

add /products.json to the end of any shopify store link and thank me later.

If you aren't this locked in, I aint watching your content

Shoutout: Jacob Dietle

How to fail your gtm as a founder

Don't run feedback campaigns to your target customers that engage with content related to your offer on social media

Don't record sales conversations

Don't use closed won recordings for lookalike campaigns and messaging changes

Don't post content that tells a story and defintiely don't reach out to engagers

Defintiely fall in love with the first draft of your offer and try to bend the world around it instead of listening to market feedback.

Do the opposite and win.

Stop looking for lookalikes. Start looking for outcomes.

Most agencies build target lists the same way:

"We closed a real estate company. Let's find more real estate companies."

That's lookalike targeting. And it leaves 90% of your market on the table.

Here's a better question: What pain did you solve?

A buddy of mine built a custom AI tool that helps sales teams practice calls. Like Hyperbound, but internal. His first client was a real estate media company planning to hire 50 reps in 2026.

His instinct? Go find more real estate companies.

My advice: Go find any company hiring 10+ sales reps this quarter.

Because the pain isn't "real estate." The pain is "we need to get new reps ramped faster."

That pain exists at every company with aggressive hiring plans. SaaS, manufacturing, financial services, doesn't matter.

How to find outcome-based targets:

Step 1: Identify the pain you solved, not the industry you served.
- "Ramp time for new sales hires"
- "Pipeline visibility for leadership"
- "Compliance documentation for audits"

Step 2: Find public signals that indicate that pain.
- Job postings with specific keywords
- Funding announcements (usually means hiring spree)
- Regulatory deadlines
- Technology migrations

Step 3: Build a Clay workflow to surface companies showing those signals.

For the sales training example:
- Pull companies with 10+ job postings matching "sales" in the last 90 days
- Enrich with company size and industry
- Filter for companies large enough to afford custom work

Why this works:

Normal cold outreach converts maybe 3% of your list. They happen to be in-market right now.

Outcome-based targeting can convert 30-50%. Because you're only reaching out to companies actively experiencing the problem you solve.

The signal IS the qualification.

You're not asking "might they need this?" You're finding proof they already do.

Build your list around the outcome. Not the industry. Not the company size. The pain.

That's where the meetings come from.

Less than 24 hours into sending and 2 meetings on the calendar.

Stop wasting $10K on conferences talking to students.

Most companies light money on fire at events. $5K for the booth, $3K for travel, 3 days of networking roulette.

Result? Business cards from vendors, conversations with students, maybe one warm lead if lucky.

Here's what we do instead:

Pre-book every meeting before the event starts.

We help a data center company attend AI conferences. They used to walk around hoping to meet the right people. Now they show up with 20-40 meetings already scheduled.

How we do it:

Step 1: Scrape the attendee list

Most events have portals or apps where attendees register. That data is scrapeable. We pull names, companies, job titles.

For events without public portals, monitor LinkedIn for the event hashtag. People post "excited to attend [conference]" for weeks before. That captures another 25% of attendees.

Step 2: Enrich and filter

Not every attendee is a buyer. Run them through LinkedIn to check experience level, decision-making authority, company fit.

Students, vendors, and competitors get filtered out. What remains: actual buyers attending the same event you are.

Step 3: Reach out with event context

"Saw you're attending [Event]. We'll be there too. Would love to grab coffee and discuss [relevant topic]. Does Tuesday at 2pm work?"

Events make cold outreach work because the context makes you real. You're not a random person in their inbox - you're someone they'll actually meet.

The numbers:

Normal cold email: 3-5% reply rate on a good day.

Event-contextualized outreach: 15-30% reply rates. Sometimes higher.

We've booked meetings with MongoDB, Unity, Asana, Databricks, Airbus using this approach. Companies that ignore cold email respond when there's a shared event.

One client got 48 meetings from a single conference. 37 of those were in-person conversations at the event itself.

The evaluation framework:

Before registering for any event, ask:
1. Can I access the attendee list?
2. Are decision-makers actually attending, or just practitioners?
3. Is the event big enough to justify the scraping effort?

If attendee data isn't accessible, reconsider attending.

The bottom line:

Events are only expensive if you show up unprepared.

With pre-booking, you turn a $10K gamble into a $10K pipeline machine.

Stop hoping for good conversations. Engineer them.

Freddie Chatt

Helping ecommerce stores and DTC brands worldwide to get more sales from organic search.

Over a decade of SEO experience with expertise in full-spectrum SEO, from strategy, technical, on-page, content & link building.

Ecommerce SEO Consultant

Village Cricket Co.

Cofounder and qualified cricket fitness instructor, enabling cricket to be played by more people.

We exist to make cricket more accessible. Whether you are new to the game, getting back into it after a few years out, or a passionate player who doesn’t want to pay crazy prices for new gear – we are for you.

Amara Living Ltd

Creating & supporting strategy and execution across the company ensuring that the customer at the forefront of everything we do.

Product Strategist (Growth)

SEO & International Growth Manager for the one of the fastest growing pure play retailers in the UK, managing UK, USA, Australia & International strategy via fully in-house SEO team driven by a desire to be best in class and to constantly outrank our competitors. 

As SEO & International Growth Manager at Amara.com I am responsible for technical SEO, SEO content & outreach strategy and implementation across 9 international websites that sell products from over 400 different brands. 

Since becoming SEO Manager at Amara I have redefined the entire SEO strategy by setting out a structured development road-map focusing on technical SEO improvements and content focused link acquisition campaigns.

This has resulted in the SEO team growing from 1 to 5 people over the last 3 years, and growing the organic sales channel by over 150% each year (traffic & revenue). I recruit, coach, grow and nurture my team, helping them to produce the best possible results for the business and always stay ahead of the curve. 


Key achievements:

• Average YoY Organic traffic increase 150% (previous 4 years)
• Migrated amara.co.uk to amara.com seeing an immediate 10% boost in traffic 
• Increased average click through rate from ranking category & product pages by 25%
• Ranking #11 in 2015, and #30 in 2016 for International sales growth in The Times SME Export Track 100
• Growing international revenue 100% YoY for the past 3 years through a mix of traffic driving campaigns and conversion boosting localisation initiatives 
• Launching the Amara Interior Blog Awards – a coveted industry leading campaign that reaches over 15m people worldwide

SEO & International Growth Manager

Joined a two-person marketing team at a small ecommerce brand. Learned the full spectrum of marketing channels suitable for an ecommerce business, from SEO, PPC, affiliates, Facebook ads, etc.

Web Marketing Assistant

Growing ecommerce brands with SEO & content

Hey 👋 I’m Freddie!

I’m a freelance SEO consultant who specialises exclusively in ecommerce SEO. I help ecommerce and DTC brands unlock sustainable growth from organic search through increasing traffic, conversions and revenue - whilst decreasing dependency on paid channels.

A top-level overview of what I do 👇
✔️ Clear SEO strategy and competitor analysis to reach business goals
✔️ Conducting a full SEO audit to discover the best areas for growth
✔️ Content strategy that can help you grow traffic by over 100%
✔️ Finding opportunities to drive high converting traffic to landing pages
✔️ Consultation with international ecommerce brands to maximise SEO potential across different markets

I’ve worked with brands on almost every platform including:
💡 Shopify (incl. Plus)
💡 Woocommerce 
💡 Bigcommerce 
💡 Magento 
💡 Prestashop
💡 Custom-built platforms

My approach to ecommerce SEO has helped me get results like this for my clients: 
📈 Create content strategies that bring in $10k per month
📈 Reduce 100% reliance on paid traffic to under 50%
📈 Build campaigns that bring in £100k per month in under a year
📈 Take a fresh domain and store to over 10k/month traffic in under 12 months


I've been lucky enough to work with some incredible brands. Here are just a few: Amara, Manual, The Bottle Haus, Swisse, Blendtopia, Mattress Insider, ConvertKit, Zest Tea, Lamp Twist.

Interested in working with me? 

👉 Send a DM or Head over to freddiechatt.com and get in touch.

Helping ecommerce stores and DTC brands worldwide to get more sales from organic search.

Over 9 years of SEO experience with expertise in full-spectrum SEO, from strategy, technical, on-page, content & link building.

I shouldn't be giving this away for free... 😳

I made a 96-point SEO checklist built specifically for ecommerce brands.

Why?

Because most SEO checklists are written by SEOs for other SEOs.

Not for store owners. 

Not for marketers.

Not for people who actually need SEO to drive revenue.

That’s where this one’s different:
✅ 96 points, you’ll understand
✅ With step-by-step guides to implement each one
✅ So you can stop Googling and start ranking

And it’s 100% free.
(Yes, really.)

If you run or grow an online store and want to implement SEO that actually works …

Comment “CHECKLIST” down below 👇

And keep an eye on your DMs!

SEO Consultant 🏏 Founder of Village Cricket Co. 🧑🏻‍💻 Helping freelancers find their best clients

Most freelancers are leaving money on the table.

And it's not because they don't know their worth.

It's because they're terrified to raise prices.

"When should I raise my prices?" is the wrong question.

The right question is: "Why haven't I already?"

Here's the dead simple system:

→ Pick your day rate (£300)
→ Fill your calendar completely
→ Hit capacity? Raise rates for new clients (£400)
→ Give existing clients 30 days notice

"But everyone will leave!"

No. They won't.

The math proves it:

4 clients at £300/day = £1,200/week

Raise to £400/day:
• 1 client leaves (good riddance)
• 3 clients stay = £1,200/week
• You work 1 day less

Land 1 new client and you're at £1,600/week.

More money. Less work.

The brutal truth?

The clients who leave over price were always going to be problems.

Price-sensitive clients question everything, pay late, and demand the most.

The ones who stay? They value quality and understand it costs money.

Stop undercharging out of fear.

Your bills don't care about your imposter syndrome.

When did you last increase your rates?

SEO Consultant for ambitious ecommerce brands 🏏 Founder of Village Cricket Co. 🧑🏻‍💻 Helping freelancers find their best clients

Shopify is incredible for SEO (except for this ONE thing)

Google struggles to find your product pages.
 
And it's as simple as this:

<a href="{{ product.url | within: collection}}">

Updated to

<a href="{{ product.url }}">

I still find myself recommending this fix on a weekly basis.

Your freelancer just spent 2 hours chasing an overdue invoice.

That's 2 hours they didn't spend on your project.

I've watched this pattern destroy good working relationships.

When payments are prompt? I'm 100% focused on delivering exceptional work.

When I'm chasing payments? Part of my brain is always elsewhere. Checking bank accounts. Following up on emails. Calculating which bills I can delay.

You're not getting the freelancer you hired.

The hidden cost of late payment:

→ Distracted freelancers who can't give you full attention
→ Rush jobs because they need quick income from other clients
→ Resentment that shows up in work quality
→ Good freelancers who eventually walk away

The clients who pay straight away get something different.

They get freelancers who invest in premium tools. 
Who turn down rushed projects to focus on theirs. 
Who go the extra mile because they're not worried about survival.

I've seen the same freelancer deliver mediocre work for slow-paying clients and exceptional work for prompt payers. 

Same person. 

Different mental state.

Late payment isn't just a cash flow problem for freelancers.

It's a productivity killer for your business.

What could your freelancers accomplish if 100% of their mental energy was focused on your success instead of chasing what they're owed?

Want to annoy a freelancer?

These 10 sentences will do the trick:

 1. We'll pay you in exposure.
 2. We need this done by tomorrow.
 3. Can you do this as a quick favour?
 4. This should only take an hour, right?
 5. Net 90 is our standard payment term.
 6. We found someone cheaper on Fiverr.
 7. AI can probably do this for free anyway.
 8. Can you start before we sign the contract?
 9. Just a few more revisions (for the 10th time).
10. Let's kick this off now (after 4 months of ghosting)
    
Am I missing anything?

Add it in the comments. 👇

How to optimise category pages and grow your ecommerce sales (6 tips) 

If your eCommerce sales are stalling

And you're struggling to increase conversions

Your category pages might be the problem. 

Most brands ignore them. But here's the truth:

People search for categories, not specific products (unless you're selling Nike Dunks).

Here's how to optimise eCommerce category pages: 

1. Target an achievable keyword
- Don't target 'necklaces' (unless you're Tiffany & Co.) 
- Target something specific to your USP (like 'waterproof necklaces'

2. Clean above the product grid section
- Category name = target keyword
- Short description ~50-70 words
- Internal links to subcategories

3. Useful filters & sorting
- Give users the ability to filter for their needs
- Price, colour, size, whatever is relevant
- Block these from being crawled

4. Consistent imagery
- Make it a pleasant experience for the user
- Make it easy for them to tell the difference between products

5. Helpful content below the product grid
- Extra ~200 words of context for the user
- 3-5 useful FAQs that actually answer real questions
- Feature warranty details if relevant
- Feature social proof from reviews
- More internal links to complementary or sub-categories

6. Implement structured data
- ItemList, CollectionPage
- Validate across all pages

Follow these 6 tips and your ecommerce store will see a significant boost in organic traffic.

The best feeling as a consultant?

Getting an email like the one I received last week.

Someone who just started as Head of Growth at a new company. First week on the job. And I'm one of the first people they reach out to for SEO strategy and support.

That's the validation right there.

When someone changes roles, they could work with anyone. They have a fresh budget, new priorities, a clean slate.

But they think of you first.

It happens when you focus on delivering brilliant work instead of chasing the next shiny thing. The results speak for themselves. Trust travels with people.

When someone puts their reputation on the line by recommending you in their new role, that's the real measure of what you've built.

Still gives me a buzz every time.

Whoever runs CRAFTD's SEO deserves a raise 💰

And I’ve broken down exactly why it’s working so you guys can do the same.

In this FREE reverse case study, I check out what an 8-figure ecommerce brand is getting right with SEO.

You’ll learn from the pros:
🧘‍♀️ what a clean technical setup looks like
🧘‍♀️ how to nail your menu, structure & content
🧘‍♀️ smart plays that drive traffic AND conversions
🧘‍♀️ plus a couple high-leverage wins they could still achieve

What I looked at:
→ Homepage
→ Technical SEO
→ Authority & CRO
→ Content & backlinks
→ Menu & site structure
→ Category & product pages
→ Even the revenue side

If you run an ecommerce brand and want to see what great SEO looks like in 2025 (and how to copy it)...

Drop "Craftd" in the comments and I’ll DM you the link 🔥

6 years ago, I bid farewell to corporate life.

I decided to go all-in on freelancing.

What I'd miss:

→ The steady monthly salary hitting my account
→ Company pension contributions and benefits
→ Paid holiday and sick leave without question
→ Clear career ladder with predictable promotions

What I'd get instead:

→ Working from anywhere with decent WiFi
→ Choosing exactly which clients I work with
→ Setting my schedule around my life, not the other way around
→ Never sitting through another "quick sync" that could've been an email

The hardest part wasn't the financial uncertainty.

It was realising how much of my identity was tied to corporate titles and external validation.

Six years later, I've learned that security isn't about a steady paycheck.

It's about betting on yourself.

Your skills. Your judgment. Your ability to solve problems people actually care about.

The corporate ladder promised safety.

But it was just another form of risk - the risk of never discovering what you're truly capable of when nobody else is setting the rules.

If you're thinking about making the jump, ask yourself this:

What would you regret more - trying and failing, or never trying at all?

Life's too short to live someone else's version of success.

Making a proper coffee at 10:30am.

Not the instant crap from the office kitchen.

A real one.

Good beans. Proper milk. Take your time with it.

Mid-morning. In your pants if you fancy it.

These are the simple joys of freelancing nobody warns you about.

And honestly? They matter more than you'd think.

I made £500K+ from freelancing in the last 4 years without working all the time.

Here's everything I learned.

Solo operation. No courses, no agencies.

Just me, a laptop, and clients who needed problems solved.

But here's what nobody mentions about that success:

It took me 4 years of freelancing to hit my first £100K year.

And during those years? I travelled regularly, renovated a house, and had two kids.

This wasn't about working all the time. It was about working differently.

The only real growth hack: Narrow your focus and stick around

Most freelancers jump between niches chasing quick wins. I picked one thing and became known for it.

Reputation spreads exponentially when people know exactly what you do.

Here's the simple math that drives everything:

(Work quality + service quality) × marketing ability = freelance potential

Do a good job. Do a good job. Do a good job. Do a good job. Do a good job.

Everything else is noise if you can't deliver consistently.

But delivery alone isn't enough. You need the mindset shift that separates successful freelancers from everyone else:

From "I need the client" to "The client needs me"

This changes everything.

When you build authority, you gain leverage. Leverage creates optionality. Optionality enables impartiality.

You stop being desperate. You start being selective.

The pricing follows naturally:

Raise your rates regularly. Experiment constantly. Pricing is 50% confidence, 50% credibility.

The confidence comes from knowing your worth. The credibility comes from proving it repeatedly.

You'll want more money until you want more time. Finding "enough" is the real skill.

When you're charging what you're worth, 3-4 hours of focused work is plenty.

Exercise is everything. Physical and mental separation between work and life is non-negotiable.

The business fundamentals matter:

Freelancing means becoming a businessperson first, specialist second. Make marketing part of your job, not an afterthought.

Don't sell all your best time to clients. Work hard until you can work smart too.

The path isn't overnight success stories or secret frameworks.

It's showing up consistently, delivering quality, and gradually building authority in your corner of the market.

Almost £200k in the last 12 months.

All while having a life outside of work.

Stop chasing shiny tactics. Start building something sustainable.

What's your one thing going to be?

p.s. Want my free 5-day crash course to create a thriving freelance business? Comment FREELANCE and I'll send over the link

It's back! 

The Ecommerce SEO Summit returns this Thursday.

The Digitaloft team have secured a cracking line up including: 
→ Crystal Carter
→ Ryan Jones
→ James Brockbank
→ Amy Gibson
→ Anthony Barone

I'm back on the Ecommerce SEO Summit panel talking about where ecommerce SEO is actually heading in 2026 - you'll be much better listening to the other panellists, though of: Liv Day, Matt Coughlan & Juliette van Rooyen

Don't miss it: https://lnkd.in/eFXTGrW6

No fluff. Just the tactics that are working right now from SEOs managing proper revenue growth.

The Digitaloft team have pulled together some solid sessions covering:
→ What's actually driving ecommerce organic growth (not what the LinkedIn gurus tell you)
→ First look at their State of eCommerce Search report with fresh data on how shopping behaviour is shifting
→ Real predictions from in-house and agency SEOs on what to prep for in 2026

Grab a coffee and tune in to the afternoon session, completely virtual, and free.

If you're trying to figure out your SEO strategy for next year, this will sort you out.

Register for free: https://lnkd.in/eFXTGrW6

You know that feeling when a client email lands in your inbox and your stomach drops?

I had a client who'd email me at 9pm demanding to know why we weren't ranking #1 after two weeks. They'd question every keyword I recommended, insist on checking rankings daily, and panic when competitors ran paid ads.

Every call left me exhausted. Every discussion felt like a battle.

Then I had another client who said "you're the expert, show me what works" and actually implemented my technical recommendations within the week.

Same SEO strategies. Same expertise. Completely different energy.

[no guesses who got the better results]

That's when it hit me.

You are the average of the five people you spend the most time with. For freelancers, those people aren't just friends - they're clients too.

Bad clients don't just hurt your revenue. They make you second-guess solid strategies, rush work that needs time, and drain the confidence that makes you good at what you do.

Great clients make you better. They push you to think bigger, trust your instincts, and deliver work you're genuinely proud of.

The green flags I look for now:

→ They implement recommendations instead of debating them endlessly  
→ They trust your expertise without micromanaging every decision
→ They celebrate ranking wins and understand SEO takes time
→ They respond to emails and requests quickly
→ They pay invoices on time without chasing
→ They refer other great clients

You don't have to fire everyone tomorrow.

Just quietly move towards the green flags.

When a great client refers someone, prioritise that conversation. When choosing between projects, pick the one that energises you.

Over time, your entire client base transforms. Your energy changes. Your work gets better.

What's one green flag you wish all your clients had?

£18.3 trillion.

That's the global disposable income controlled by people with disabilities.

Yet 54% of assistive technology users say ecommerce companies don't care about earning their business.

Let that sink in for a second.

With the holiday season upon us, we've got an underserved market worth trillions, who are actively telling us we're excluding them, and most retailers are... doing nothing about it.

This isn't charity. This is business.

Some quick maths on what you're potentially missing during your biggest trading period:
• 1.3 billion people globally have a disability affecting web use
• 26% of the US population alone (that's 1 in 4 people)
• Average retail site has ~330 accessibility issues per page
• 43% have abandoned purchases due to accessibility problems
• 81% won't return after hitting a barrier

Your competitors are probably ignoring this too. Which means there's a genuine first-mover advantage for retailers who get this right before the holiday rush.

Plus, here's the bit everyone forgets: accessible design benefits everyone, especially during peak shopping season. 

• Captions help people shopping in busy environments. 
• Clear navigation helps stressed holiday shoppers in a rush. 
• High contrast helps people browsing on their phones outdoors.

You're not building a separate experience for a niche audience. You're building a better experience for all your holiday customers.

And you're tapping into a market opportunity most of your competitors haven't even noticed yet.

Check the link in the comments for AudioEye’s accessibility holiday retail guide.

Brand partnership • SEO Consultant 🏏 Founder of Village Cricket Co. 🧑🏻‍💻 Helping freelancers find their best clients

5 SEO quick wins you can knock out on your lunch break: 👇

I’ve used all of these in the last year.
Each one moved the needle.

1. Submit your sitemap to GSC

Sounds obvious…
..but I once onboarded a client doing 7 figures who hadn’t done it.
We fixed it in 2 minutes. Traffic started rising within a week.

👉 Go to GSC → select your domain → click “Sitemaps” → submit yourdomain. com/sitemap . xml

2. Remove deadweight pages

One ecommerce client had over 2000 collection pages.
Only 250 had products…
Additionally they had 1000+ thin blogs driving zero traffic.. 

It was a mess. We cleaned it up.
Result? +50K visits in 3 months.

👉 Use Screaming Frog to find: 

• Empty collections
• Blog posts with 0 visits in 6+ months
Then: noindex, redirect, or delete.

3. Fix Shopify’s product URL structure

Shopify duplicates product URLs across collections by default.
It bloats your site and splits link equity.

👉 Start in your Shopify dashboard by going to:

Online Store > Themes > Customize > Theme Actions > Edit Code > Snippets > product-grid-item.liquid:

→ Find “within:collection”
→ Delete it.
→ Hit Save and all your links should be fixed.

4. Build a discount code page 

Voucher sites are eating traffic that should be yours.
A simple landing page with a first-time offer can reclaim it.. and convert it.

👉 Create a `/discount` page. Add:
• Intro offer (e.g. 10% off)
• Sign-up form
• Why buy from you
• Trust signals
Google will index it - and people WILL search for it.

5. Fix your broken links

One UK brand I looked at had 100+ broken backlinks.
From major publications.
That’s authority just… wasted.

👉 Use Ahrefs or GSC’s “Links” report
→ Filter for 404s
→ Redirect those URLs to relevant live pages
→ Start with the ones from high-authority sources.

These fixes aren’t sexy. But they work.

Tweak them today, thank yourself next quarter.

31 steps to scaling SEO for your ecommerce brand

I've scaled a brand from £0 to £10M/year with SEO.
Just last month, a client crossed £2M in organic revenue alone

If I had to start from scratch, here’s EXACTLY how I’d build an SEO strategy that drives real revenue:

Step 1: Find high-intent keywords that actually drive sales
1. Research competitors → What keywords are making them money?
2. Use Ahrefs/Semrush “Keyword Gaps” → Find buyer-intent keywords they missed
3. Skip broad keywords → Ranking for “dining room ideas” won’t convert
4. Instead, go after "revenue-driving searches" → “farmhouse dining tables”
5. Look at Google’s People Also Ask & Autocomplete → See what real customers ask
6. Find quick-win branded search queries → “[brand] reviews”

Step 2: Optimise product & category pages for search (and conversions)
1. Have a focus keyword → Add it to the key areas (page title, H1, description)
2. Stop using manufacturer descriptions → Google hates duplicate content
3. Add structured data (schema markup) → Helps rank in rich snippets
4. Optimise images → Compress + add keyword-rich alt text
5. Link from high-ranking blog posts → Pass authority to revenue-driving pages
6. Use AI-powered heatmaps (like Hotjar) → Find where users drop off & fix weak points
7. Add scarcity & urgency signals → "Only 3 left in stock" boosts conversion rates
8. Test discount code pop-ups → Exit-intent pop-ups can recover up to 15% of lost sales

Step 3: Create content that ranks & converts
1. Find 20-50 high-intent KWs → Comparisons, alternatives, buying guides
2. Study the top 3 ranking pages → Reverse-engineer what’s working
3. Make your content better → More in-depth, clearer, faster, more actionable
4. Use FAQs & structured data → Helps grab featured snippets
5. Internally link blog posts → Guide traffic to product & category pages

Step 4: Fix technical SEO issues that silently kill rankings
1. Find crawl errors & broken links → Use Google Search Console & Screaming Frog
2. Fix slow-loading pages → 1-second delay = 7% drop in conversions
3. Ensure mobile-friendliness → 70%+ of e-commerce traffic is mobile
4. Eliminate duplicate content issues → Canonical tags prevent SEO cannibalisation
5. Use lazy loading for images → Improves page speed without killing UX
6. Remove unnecessary Shopify apps → Each extra script slows your site
7. Fix Shopify’s product URL issue → biggest and quickest win

Step 5: Build links that actually move the needle
1. Supplier & manufacturer links → Ask brands you work with to link back
2. Digital PR → Get featured in niche publications
3. Get featured in gift guides → easiest win to get links to products
4. Leverage your images → add your images to distribution sites (like Unsplash)
5. Stop buying spammy guest posts → 99% of them are useless

I charge thousands to help ecommerce brands implement link building systems.

And I'm giving away my top 5 tactics for FREE

That's the SOPs, templates, trackers and real life examples - delivered right to your inbox.

Here’s the deal:

Link building is still one of the most important parts of your SEO strategy (even in the magical AI world).

Why?

Because by having the best links in place, you can: 

→ Use publications logos to boost social proof
→ Accelerate the "trust building" process
→ Get ahead of all of your competitors

Yet, most ecommerce brands don't have scalable systems.

(They're probably stuck buying the same terrible guest posts like their competitors.)

NOT ANYMORE.

So I created a free mini-course showing you how to create your own link building systems to scale your SEO.

It includes:
→ How to use your products for links
→ How to use your expertise for links
→ How to use your images for links
→ How to use the news for links
→ How to use your brand for links

Want access?

→ Like this post 
→ Comment the word “LINKS”
→ Send me a connection request (so I can DM you)

I’ll send you the link to get access ASAP.

There’s a better way to handle discount code hunters.

Start here.
 
People will inevitably search for discount codes for your brand. 
 
"[brand] discount code" 
"[brand] coupon code" 
"[brand] promo code" 
 
It's happening whether you like it or not. 
 
Google knows it - start searching any brand and the autocomplete will include it. 
 
You can choose to own this conversation or run away from it. 
 
Whether you offer discount codes or not, this is your traffic. Claim it! 
 
What you should do... 
 
→ Create a dedicated page on your site 
→ URL is /discount-code 
→ Page title is [Brand] Discount Code 
→ Short description mentioning discount codes (if you offer them, if you don't etc) 
→ Embed a sign-up form to collect emails 
→ If you offer an intro discount, use this offer 
→ Highlight your USPs for extra incentive 
 
These pages can easily get thousands of visitors a month and convert to subscribers as much as 50% of the time. 
 
I've seen attributed revenue of people landing on these pages be over £250,000 per year! On first purchase alone.

My new newsletter just passed 100 subs 🎉

If you're a freelancer - you might want to sign up...

In the coming weeks, I'll be sharing: 

→ The curse of knowledge
→ How to find your BEST clients
→ Tools of the (freelancing) trade
→ How to overcome imposter syndrome
→ How to find 'secret' freelance opportunities
→ A simple approach to always be increasing your rates

I've got so much planned for this to help you get more clients without losing your soul (or your Saturdays)

Let me know if you want in and I'll send over a link

A real ecommerce SEO case study. 
 
No AI. 
No guest posts. 
No patent reading. 
 
This ecommerce retailer is in the home decor space (you got a home, you'd buy their products). 
 
→ Money pages 
 
They had almost 1000 products, yet only about 40 category pages. 
 
We expanded on them, to over 200 categories now. 
 
With extensive optimisations. 
 
Products had opportunity but lacked any optimisation. 
 
We mapped out their product-level opps and optimised the 30% that had genuine search potential. 
 
→ Content strategy 
 
They already had a lot of the 'right' content just poorly written. 
 
The first 6 months was spent rewriting existing content and improving their internal linking. 
 
→ Link building 
 
Getting impactful links is hard in most industries. 
 
The site already had decent authority, but we started adding some in after 6 months. 
 
We leveraged two core approaches. 
→ Product-led link building 
→ Image distribution 
 
We're currently getting between 20-40 links per month. 
 
→ Budget 
 
We didn't have a set 'package' 
 
There was no: 
→ X number of blog posts per month 
→ X number of links built per month 
→ X number of new pages per month 
 
We ruthlessly prioritised the best action plan each quarter and focused. 
 
Now more profitable than ever. 
 
Nothing fancy. 
 
Just consistently, focusing, on what matters.

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