Triumph NIL

Director of Creative and New Business

Penn State University

On-Air Talent / Feature Content Producer

LDWW

Director of New Media

University of Florida

Sports Reporter / Producer

Big 12 Conference

Iowa State University Athletics Department

Video/Web Services Associate

Ripken Baseball

Radio Broadcaster

Aberdeen IronBirds

On-Air Talent / Media Relations Associate

Mitch Gerber has spent more than 10 years in collegiate sports helping leverage some of the nations premier brands including Virginia Tech Athletics, Penn State University, the University of Florida, the Big 12 Conference, and more. From 2018 to 2022, Mitch operated as the On-Air Talent/Feature Content Producer with Penn State Athletics where he was tasked with covering 31 premier sports. Prior to his time in Happy Valley, Mitch was the On-Air Talent for the University of Florida, the Big 12 Conference, and Iowa State Athletics. Mitch’s innovative mindset has helped him reach over 100 million people throughout his career. He’s responsible for launching more than 30 live shows that aired across multiple verified team accounts and regional TV outlets. His work has been featured on the SEC Network, Big Ten Network, FS1, and multiple Fox Sports regional properties. Mitch has also spent time in the private sector with J1S and LDWW.

Mitch Gerber

Starnes Media

Lead editorial, sales and operations visions for Starnes Media. Established in 2008, Starnes Media is comprised of six community newspapers (280 Living, Village Living (Mountain Brook), the Hoover Sun, The Homewood Star, Vestavia Voice and Cahaba Sun (Trussville), niche magazines, websites and a digital marketing agency, Starnes Digital. With a focus on hyperlocal coverage and a commitment to excellence, Starnes Media has amassed numerous accolades from both local and national bodies, embodying its mission to empower communities through media.

General Manager / Editor in Chief

Diehard Sports Network

Diehard Sports Network is a network of premium subscription websites dedicated to being the most trusted source of team news, analysis and community. Network affiliate sites will produce a mix of free and subscription-only content with an emphasis on football, men’s basketball and recruiting. Other sports will be selectively covered as news warrants or based on individual school market interests.

We cover your team … for YOU. Diehard Sports Network will take fans closer to their favorite teams and athletes than they have ever experienced in a way that creates value for the fans, teams, athlete and brands.

Founder

Student Athlete NIL

✦ Lead digital content strategies for written, video, premium and social content for Student Athlete NIL (SANIL), the leading agency of record pioneering student-athlete Name, Image and Likeness opportunities for NCAA collegiate athletes.
✦ Develop, create, execute, streamline, optimize and measure content strategy, results and effectiveness across SANIL’s 40+ NIL collectives, with emphasis on driving brand awareness, building community engagement and driving membership growth.
✦ Built scalable processes for the entire life of content across SANIL platforms and related social-media and newsletter marketing efforts.
✦ Identify, hire, train and manage content production staff, freelancers and interns.
✦ Evaluate and implement leading technologies, partners and vendors to support content initiatives.

Director of Digital Content

Athlete Licensing Company

Vice President of Sales

Talkwalker

✦ Devised, built and executed Talkwalker's go-to-market sales plan to enter NCAA Division I Collegiate Athletics, owning the new sales vertical.
✦ Coordinated and executed strategies for business development outbound, inbound and MQ leads, content, cadences and follow-up around Talkwalker’s AI-powered Consumer Intelligence SaaS and syndicated Social Content Ratings platforms.
✦ Booked and completed demos with more than 100 NCAA Division I institutions or related industry prospects (NIL collectives, NIL service vendors) in the first 4 months of campaign.
✦ Owned full sales cycle from initial prospect list to signature and onboarding, working from end users to C-Suite decision-makers through sales cycle of 3-9 months. This included navigating complex contracts, procurement processes and RFPs if necessary.
✦ Converted 69 initial calls into opportunities representing more than $5.5 million in pipeline and a potential addressable market of more than $20 million.
✦ Signed new logos University of Louisville, DePaul University, University of Washington, Illinois State University and Florida International University as Talkwalker's first D1 Collegiate Partners.
✦ Territory also includes all NCAA D1 non-collegiate accounts.
✦ Carried prorated quota of $300,000 for FY 2022-23, advancing to $1.1 million for FY 2023-24.
✦ Represented Talkwalker and the NACDA Convention, NIL Summit and other key industry events.
✦ Devised marketing and sales assets for D1 Collegiate, including sales decks, one-sheeters, talk tracks, email cadences, onboarding best practices, Sr. Executive Team communications, new client case studies.
✦ Built content partnerships with industry standard bearers such as D1 Ticker, Front Office Sports, Sports Business Journal and others.
✦ Provided data reports for 2022 INFLCR NIL Summit in Atlanta.
✦ Launched and produced popular Social Scorecard newsletter subscribed to by more than 800 key industry personas within the first month of launch in September 2022.

Strategic Account Executive — D1 Collegiate

Teamworks

✦ Led B2B enterprise sales initiatives of SaaS technology company INFLCR, a subsidiary of Teamworks, serving collegiate and professional athletic teams. Utilizing AI-powered technology and major strategic partnerships, INFLCR empowers collegiate athletes to build personal brands and monetize their name, image and likeness with transparency in compliance with rules and laws.
✦  Client list grew from 4 NCAA collegiate athletic programs in March 2018 to more than 200 by August 2021, serving 100,000+ athlete users.. Top programs using the INFLCR platform include Auburn, Duke, Penn State, Florida State, Oklahoma, Oregon, Michigan, Georgia, Southern California, North Carolina, Baylor, Oklahoma State, Kansas, Virginia and UCLA.
✦ Company was acquired by Teamworks, the leading communications SaaS company used by thousands of collegiate and professional teams, in 2020.
✦ Built sales process from cold-call top of funnel to close and signing of contracts.
✦ Mapped entire organizations from end users to C-Suite decision-makers, managing sales journey from end to end through often complex contracting processes.
✦ Created assets to address product/market fit, qualification and discovery, demos, talk tracks, email flights, call scripts to target competitor analysis and overcoming objections.
 ✦ Built 7-figure pipeline, exceeded 2021 annual individual and team quota by August 2021.
✦ Two-time President’s Club honoree.
✦ Top Sales Rep in 2019, adding six figures in new ARR and dozens of new clients.
 ✦ Led, conceived and executed company content-marketing strategies, including case studies, earned- media news coverage, newsletter, website, social media and sales assets.

Sr. SaaS Sales Account Executive

Sportsmanias

✦ Oversaw B2B licensing of SportsManias’ proprietary AI-powered SaaS technology, interactive emoji keyboards and AR/VR effects.
✦ Identified prospective partners, navigated path to power, led product demos, made contract pitches, defined partnership value proposition, set deliverables and negotiated contracts.
✦  Key partners include media companies such as the Miami Herald, Tampa Bay Times, Salt Lake Tribune, Major League Soccer, NFLPA, College Football Hall of Fame and more.
✦ Ranked No. 1 among free sports apps in the Apple Store in 18 nations, including the United States, Canada and United Kingdom. SportsManias in February 2016 became the most-used app with a fantasy sports focus and was the fastest-growing sports news app in the United States.
✦ Led and executed all content marketing and media relations for SportsManias, including supervising internship program, influencer program and Collegiate Brand Ambassador program featuring students from more than 100 universities across the U.S.*
✦ Monthly Twitter engagements grew more than 7.3 million in 9 months.
✦ Facebook engagements grew 2,150 percent in 6 months.
✦ Mobile app use grew 2,843 percent from Sept. 2015-Feb. 2016.
✦ Mobile page views grew 18,000 percent from Oct. 2015-March 2016.
✦ Daily average app users increased 4,900 percent Nov. 2015-Feb. 2016.
✦ Organized and executed programming for 2016 SportsManias Digital Media Summit.
✦ More than 10 billion SportsManias emojis have been shared. Growth fueled a new interactive advertising category featuring brands such as Panini, Papa John’s, Pizza Hut, Kia, Burger King, Lids, Wells Fargo and more.

Vice President of Strategic Partnerships/Sales (SaaS)

CBS Interactive

✦ Directed editorial vision, supervised writers, editors; implemented content strategies for all major sports acrossCBSSports.com and related platforms, resulting in site records for unique visitors, time spent on site, video plays and social-media engagement.
✦ Created CBS Original Features programming, documentaries, video, multimedia and investigative journalism.
✦ Identified, evaluated, recruited talent for job openings; hired, mentored staff of writers, designers, developers, producers and editors individually and on a macro level.
✦ Collaborated as chief point of contact between CBS digital operations and CBS Sports television, CBS Sports Network, CBS College Network, CBS Local, CBS Sports Radio, MaxPreps.com, Showtime Sports and 247Sports.com.
✦ Worked closely with the sales team, marketing team, network leadership team to maximize CBS assets and align strategies between editorial and business units across content verticals and national/ local operations.
✦ Supervised social media strategies, including branded Facebook, Twitter & Instagram accounts.
✦ Coordinated between product, engineering, editorial, design, sales and marketing groups to align editorial content to key business strategies, innovations and monetization opportunities.

Deputy Managing Editor

Tribune Publishing

✦ Led merger of sports coverage, with 60 direct reports for the Orlando Sentinel and South Florida Sun Sentinel, to collaborate under single-management system.
✦ Pioneered digital strategies and workflow structures that are now industry standards.
✦ Devised roadmap to major efficiency, elimination of duplicated efforts, cost-savings representing millions and reinvention of workflows to support 24-7-365 newsroom.
✦ Reached more than 500,000 subscribers and more than 2 million weekly website visitors.
✦ First sports editor in APSE history to lead two top-10 large division websites simultaneously.
✦  Managed separate multimillion dollar budgets and lead all job searches.
✦ Repositioned employees for maximum digital contributions with emphasis on content-creation, audience engagement, SEO and social-media interaction.
✦ Developed strategies that increase video plays 16,000 percent year-over-year.
✦ Coverage area included 3 NFL teams, 2 NBA teams, 2 NHL teams, 2 MLB teams, 7 NCAA FBS athletic programs, more than 200 high schools, 3 major NASCAR events, multiple pro golf tournaments, dozens of Olympic athletes.
✦ Launched mobile apps for Miami Dolphins, Miami Heat, Orlando Magic and UCF Knights and an iPad magazine for Orlando Magic and Orlando Sentinel’s first ebook chronicling the Orlando Magic’s run to the 2009 NBA Finals.
✦ Implemented text-alert campaigns, team newsletters, live in-game chats, livestream shows, sponsored Tweet-ups and Central Florida's first live webcast of a high school football game.
✦ Recognized as one of the nation's leading hiring managers with commitment to talent development, career development and diversity. Named nation's most diverse large-division department by 2010-11 Associated Press Sports Editors Racial and Gender Report Card.

Florida Sports Topics Manager

Orlando Sentinel

* Supervise all aspects of sports coverage in print and online.
* Integrate print/Web strategies for digital-first newsroom, including first social media strategy.
* Increase local website visits 43.9 percent.

Associate Managing Editor/Sports Topic Manager

* Lead day-to-day content operations for APSE-winning sports section and website.
* Help direct reports win 29 company monthly awards between 2004 and 2008 in the following categories: Watchdog Reporting, Innovation, Writing, Editing, Beat Reporting, General Excellence and Service.

Deputy Sports Editor

Dynamic. Passionate. Innovative. Determined. Competitive. Organized. Visionary. Experienced, impactful leader of award-winning, successful organizations. I drive big results and help build winning cultures during periods of transformative change. I sell. I evangelize. I build value-based relationships from C-Suite to end user. We win. Ask me how a pair of dirty gym socks changed my life.

SKILLS & PROFICIENCIES:
Name, Image & Likeness (NIL) ✦ SaaS Sales ✦ B2B and B2C Sales ✦ Sales Methodologies ✦ Story Selling ✦ Storytelling ✦ Business Development ✦ Enterprise Sales ✦ Outside Sales ✦ Inside Sales ✦ Product Demonstrations ✦ Lead Generation ✦ Software Knowledge ✦ Pipeline Management ✦  Salesforce ✦ SalesLoft ✦ Cirrus Insights ✦ Google Workspace ✦ Microsoft Office ✦ Gong ✦ ZoomInfo ✦ Sales Cycle Management ✦ Cold-calling ✦ Qualifying Leads ✦ Talent Evaluation ✦ Customer Relations ✦ Strategic Partnerships ✦ Strategic Planning ✦ Strategic Communications ✦ Budget Management ✦ Negotiations ✦ Leadership ✦ Team Building ✦ Recruiting & Hiring ✦ Mentoring & Coaching ✦ Social Media ✦ Social Media Marketing ✦ Competitive Analysis ✦ Analytics ✦ Public Speaking ✦ Content Marketing ✦ Digital Media ✦Media Law Issues

taplio

The Battle

Mitch Gerber

Tim Stephens

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?