Triumph NIL

Director of Creative and New Business

Penn State University

On-Air Talent / Feature Content Producer

LDWW

Director of New Media

University of Florida

Sports Reporter / Producer

Big 12 Conference

Iowa State University Athletics Department

Video/Web Services Associate

Ripken Baseball

Radio Broadcaster

Aberdeen IronBirds

On-Air Talent / Media Relations Associate

Mitch Gerber has spent more than 10 years in collegiate sports helping leverage some of the nations premier brands including Virginia Tech Athletics, Penn State University, the University of Florida, the Big 12 Conference, and more. From 2018 to 2022, Mitch operated as the On-Air Talent/Feature Content Producer with Penn State Athletics where he was tasked with covering 31 premier sports. Prior to his time in Happy Valley, Mitch was the On-Air Talent for the University of Florida, the Big 12 Conference, and Iowa State Athletics. Mitch’s innovative mindset has helped him reach over 100 million people throughout his career. He’s responsible for launching more than 30 live shows that aired across multiple verified team accounts and regional TV outlets. His work has been featured on the SEC Network, Big Ten Network, FS1, and multiple Fox Sports regional properties. Mitch has also spent time in the private sector with J1S and LDWW.

Mitch Gerber

LaBelle Patrimoine

Oversee sales and marketing activities for the Gold Standard of Poultry today in America: a French, Heritage, Pasture-Raised, Slow-Grown, & Air-Chilled line of Chicken...quite simply, the best on the market!

President of Sales & Marketing

piVot Marketing

Founder

WEBBER/SMITH Associates, Inc.

Marketing and business development management for full-service Engineering and Architecture firm specializing in the design of manufacturing and distribution facilities for the Food and Beverage Industry.

Director Of Marketing & Business Development

loKal Experiences

Full-service tour guide company in Lancaster, PA. Sold to partners in the Fall of 2019.

Isaac's Restaurants

•	Managed a team of 19 Restaurant General Manager’s
•	Lead a marketing team of managers and content developers 
•	Lead the company’s brand refresh strategy and outperformed industry during recession
•	Developed and marketed several new products through two new menu introductions
•	Developed and implemented new brand standards through extensive consumer research
•	Implemented a mystery shop campaign with all restaurants through our distributor
•	Setup delivery network for all restaurants, online ordering, and a new website 
•	Developed unique custom mail pieces for innovative marketing outreach
•	Formed partnerships with local vendors at no cost to company 
•	Directed and launched corporate marketing and outreach videos
•	Developed imperative “brand pillars” to build and grow a foundation on moving forward
•	Wrote extensive marketing, PR, and advertising that tied into our corporate mission
•	Created separate and distinct business “divisions” within the marketing department
•	Identified incremental corporate sales channels by creating new markets and categories

Marketing Consultant

Hanover Foods Corporation

•	Managed team of 15 merchandising reps that call on all on retailers
•	Enhanced brand image through re-branding, new corporate websites, and video series
•	Qualified the company in “WIC” that resulted in incremental sales
•	Consolidated online shopping of all websites into one portal
•	Identified $75K in raw materials that customers committed to purchasing
•	Developed 15 new product initiatives with 2016 launch dates across the portfolio
•	Discussed strategic licensing partnerships with Fortune 500 brands
•	Managed the relationships of several large business development opportunities
•	Brought in a resource to track slotting that will drop 10% of savings to the bottom line
•	Managed all coupon and promotional for 10 brands of more than $300 Million in sales
•	Company sales up over 4% during tenure, with profitability rising

Marketing Director

neat foods

Neat® offers 100% all-natural, innovative gluten and soy-free vegetarian foods to consumers who are looking to reduce or eliminate animal based protein in their diets without sacrificing their favorite recipes. Neat Foods was founded in March of 2012 and continues today with four shelf-stable meat replacements including Mexican, Italian, Original and Breakfast sausage flavors, and “the neat egg™,” an all-natural egg replacement. Their products are produced by VisionCorps, who provide employment and rehabilitation services for the blind and visually impaired.

**Company was acquired by Atlantic Natural Foods in December of 2015**

Founder & CEO

Auntie Anne's, Inc.

Corporate Sales Director

Program Manager, Prepared Products

New Business Development, Account Management, Sales & Marketing Team Leadership.

Specialties: Sales, Marketing, Brand Building, Forecasting, Consulting, Prognostication.

Proud Member of the PMMI Global Marketing Committee.

Philip Lapp

taplio

The Battle

Mitch Gerber

Philip Lapp

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