Triumph NIL

Director of Creative and New Business

Penn State University

On-Air Talent / Feature Content Producer

LDWW

Director of New Media

University of Florida

Sports Reporter / Producer

Big 12 Conference

Iowa State University Athletics Department

Video/Web Services Associate

Ripken Baseball

Radio Broadcaster

Aberdeen IronBirds

On-Air Talent / Media Relations Associate

Mitch Gerber has spent more than 10 years in collegiate sports helping leverage some of the nations premier brands including Virginia Tech Athletics, Penn State University, the University of Florida, the Big 12 Conference, and more. From 2018 to 2022, Mitch operated as the On-Air Talent/Feature Content Producer with Penn State Athletics where he was tasked with covering 31 premier sports. Prior to his time in Happy Valley, Mitch was the On-Air Talent for the University of Florida, the Big 12 Conference, and Iowa State Athletics. Mitch’s innovative mindset has helped him reach over 100 million people throughout his career. He’s responsible for launching more than 30 live shows that aired across multiple verified team accounts and regional TV outlets. His work has been featured on the SEC Network, Big Ten Network, FS1, and multiple Fox Sports regional properties. Mitch has also spent time in the private sector with J1S and LDWW.

Mitch Gerber

AllianceBernstein

AVP, US Retail Cross Channel Marketing

Meridian Financial

- Develop, execute, and evaluate business development and marketing strategy and annual marketing plan, content calendars, and email strategy 
- Developed the firm brand guidelines
- Conceptualized, researched, wrote, and designed a 60 page Transition to Retirement guide covering topics related to finance, healthcare, and lifestyle leading to and through retirement
- Create and update all marketing collateral and presentation decks to align with brand standards 
- Work with Northwestern Mutual contacts to ensure compliance is upheld 
- Organize and execute client and prospect events (in-person and virtual) from start to finish
- Clean, organize, and maintain CRM database information
- Develop, create maintain & manage content for Meridian Financial and advisor social media accounts
- Update Meridian Financial website content, with Northwestern Mutual website department, on an as-needed basis (www.MeridianFinancial.NM.com)
- Conceptualize, create, segment, send, and evaluate quarterly email newsletters
- Developed and continuously maintain Meridian Financial brand guidelines and brand voice
- Conceptualize and execute annual Client Advisory Boards
- Oversee Client Services Coordinator tasks and professional development
- Recruit, hire, and oversee student interns
- 2022-2023 058 DE&I Council Chair

Director of Marketing and Client Experience

North Carolina State University

•	Oversaw all marketing, promotional, and advertising, email and digital marketing campaigns for NC State Football, Gymnastics, and Baseball
•	Provided feedback and strategy ideas for digital platforms and spend on a regular basis
•	Responsible for conceptualizing, planning and executing Tuffy's Team: The Official Pet Club of NC State Athletics
•       Re-evaluated media spend for NC State Athletics digital and traditional media to ensure best ROI and KPIs
•	Assisted with social media strategy for the department
•	Identified segments for more targeted A/B email messaging 
•	Utilized the marketing funnel to determine customer behavior and space within the lifecycle
•	Responsible for developing and overseeing Football External Plan involving all external units
•	Worked directly with Paciolan to strategize digital marketing strategy, content segmenting, and automation
•	Created graphics and build emails utilizing Adobe Campaigns
•	Updated GoPack.com utilizing the backend of Sidearm
•	Created, updated and maintained Football Gameday Central website utilizing SquareSpace
•	Collaborated with creative services and video on content strategy and social placement
•	In-Game Director for home football, gymnastics and baseball games
•	Managed and oversaw four marketing assistants with various responsibilities and sport oversight
•	Managed and forecasted budgets for assigned sports ($150,000+)

Director of Athletics Marketing

Marketing Manager for Penn State Women's Basketball and Baseball. Internship program supervisor.

Marketing Manager

-Developed and executed marketing and promotional plans, manage budgets, secure advertising, and media appearances for Women's Soccer, Women's Basketball, Women's Gymnastics and Men's Lacrosse 
-Set attendance record at Women's Soccer (5,791) and Men's Lacrosse twice (3,172; 3,208)
-Supervisor for the Marketing Assistant
-Worked cohesively with colleagues in the Ticket Office, Creative Services, Strategic Communications, IMG Ticket Services and Penn State Sports Properties  
- Developed a birthday package plan for all sports to launch in Fall 2017
- Customer Experience Task Force Committee
- Team ICA Planning Committee

Assistant Director of Marketing

The Ohio State University

-Developed and executde marketing plans and manage budgets for Olympic sports (Women's Volleyball, Womne's Soccer, Men's Volleyball, Women's Gymnastics, Men's Gymnastics, and Swim and Dive)
-Assisted with all marketing aspects for Women's Basketball, Women's Lacrosse and Men's Lacrosse
-Revamped the student internship program
-Responsible for interviewing, hiring, and scheduling student interns
-Worked directly with IMG to activate any sponsorship elements
-Developed marketing plans for 2015 NCAA Fencing National Championship, 2015 U.S. Collegiate Synchronized Swimming Championship, 2015 Big Ten Women's Swimming and Diving Championship, 2015 NCAA Women's Gymnastics Columbus Gymnastics Regional, 2016 Men's Gymnastics Big Ten Championship. 2016 National Collegiate NCAA Men's Gymnastics Championship

Fan Experience and Promotions Assistant

University of Alabama Athletics Marketing

•Assisted with gameday operations and oversee interns at all home football games, men's basketball games, and track and field meets
•Developed and executed marketing plans for themed nights and promotional ticket packages for men's basketball
Served as marketing contact with pep band, cabaret, and cheerleading squad at men’s basketball
•Developed digital content for the Athletics Department's Facebook, Twitter and Instagram pages
•Created full page, half page and quarter page advertisements that are placed in The Crimson White
•Constructed retargeting advertisements
•Created and updated billboard advertisements for athletic events

Student Assistant

Caitlin Hunnicutt

taplio

The Battle

Mitch Gerber

Caitlin Hunnicutt

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?