As CEO of Iconify Consulting Group and a PhD scholar in personal branding, I help enterprises and leaders leverage LinkedIn as a strategic channel to build distribution. 

My work sits at the intersection of Personal, Corporate and Executive branding and GTM (through LinkedIn).

I’ve partnered with 270+ leaders across YC, Fortune 500, Nasdaq, Inc. 5000, Silicon Valley, and Wall Street; recognized as an award-winning LinkedIn creator and ranked among top voices in LinkedIn personal branding worldwide. 

I love sharing my insights and have delivered executive sessions at IITs, IIMs and top B schools, drawing on 14,000+ mentees and five years operating LinkedIn as an enterprise channel. 

Featured in various national and international publications like: The Business Times (US), The Economic Times, NDTV, Hindustan Times, India Today, CEO Review Magazine, Money control etc.

Open to consulting, advisory and brand collaborations.

Email: mishka.rana@iconifyconsultinggroup.com

MISHKA RANA

If you think sharing your story is 'cringe' or 'promotional, read this story about my client. It will change your entire perspective on 'bragging’.

He has one of the most incredible "Zero to One" journeys I’ve ever seen.

• Landed in London from India with $0 in his pocket.

• Built a tech empire from scratch.

• Took his company public on the Nasdaq. (twice)

He wanted visibility in the industry and attract investors. 

But when I told him, "We need to share your story" he froze.

He looked at me and said: "It feels promotional. It’s too vague. People will laugh. Who cares about my struggle?"

This is the "Humility Trap" that kills more opportunities than bad markets do. 

He thought sharing his journey was "bragging." I knew it was Risk Mitigation for investors.

It took weeks of convincing. But we finally hit "Post."

We didn't just write a "success post." We engineered a Trust Narrative:

1. The Hook: 
We anchored it in his "Day 1" vulnerability ($0 in pocket), not his "Day 1000" success.

2. The Middle:
We highlighted the cultural nuance of being an immigrant founder in London (connecting two massive markets).

3. The End: 
We framed the NASDAQ win not as a destination, but as "Validation of Grit."

He thought people would roll their eyes.

But it blewwww up! It didn't just go viral. It exploded.

1 Million+ Impressions.
Thousands of comments from ex-colleagues in India, mentors from the US, and peers in London.

But here is the "Magic" metric:
8 to 10 qualified Investors slid into his DMs within 48 hours.

They didn't ask for a pitch deck. They said: "I read your story and I’d love to invest in your startup. Can we talk?"

Not just that he was bombarded with job applications from top talents. 

Never underestimate the power of storytelling (on LinkedIn)!  

The Lesson:

You think your story is "promotional." The market sees it as Context.

You think your struggle is "weakness." Investors see it as Proof of Work.

In 2026, capital is abundant, but Trust is scarce.

When you share your journey, you aren't bragging. You are building a Context Moat that separates you from every generic AI pitch in the pile.

The world is ready to listen. 

Have you ever held back a win because you were afraid of looking "promotional"?


#FounderStories #NASDAQ #PersonalBranding #InvestorRelations #Entrepreneurship #Storytelling

CEO & Chief Storyteller @ICG | LinkedIn Thought Leadership + Personal Branding for Founders & C-Suites | B2B LinkedIn Marketing | Trusted by Nasdaq, Silicon Valley & YC Leaders

No alternative text description for this image

my first office ever. firsts are always special ❤️

it’s been an year here and tomorrow we’re starting next chapter - at a new space. 

Iconify Consulting Group (ICG)

#founderlife #entrepreneurship

I removed 1648 LinkedIn connections over past few months and tbh it feels great. 

(as a distribution decision.)

most people treat their network like a vanity metric. 

more connections, more optionality. 
that logic breaks once you’re building something serious.

here’s why this matters:

linkedin doesn’t distribute content evenly to all your connections.

it tests your post with a small slice of your network first. 

that initial cohort decides whether your thinking travels or dies quietly.

if that early audience is full of:

– inactive profiles
– people from chapters of your life you’ve outgrown
– random sales bots or recruiters from years ago
– or people who no longer care about what you do

the outcome is predictable: low early engagement → weak signal → reduced distribution.

it’s not that your content is bad, but the room is wrong.

we tested this with a founder client last quarter.

he had ~28,000 followers and consistently low engagement (around 80-100 likes per post). 

we didn’t change his content, positioning, or posting cadence. 
we changed the audience.

over three weeks, we removed roughly 3,000 inactive or irrelevant connections.

result:
average reach increased ~45% in the first month.

same posts. different initial audience. completely different outcome.

—> if you want to do this properly, here’s a simple filter that doesn’t burn bridges:

• people who pitched once and never engaged again

• industries you no longer serve or want visibility from

• profiles with no visible activity in years (they aren’t seeing your posts anyway)

• cleanup every 6 months to keep your network aligned. 
or a deeper reset once or twice a year makes sense when your role, market, or priorities change.

and honestly, prevention matters more than pruning.

a simple rule i’ve been following: i don’t accept a connection if any one of these is true

• i can’t tell what they do in 5 seconds
• they’re outside the industry i’m building for
• their profile shows no recent thinking or activity
• our only interaction would be transactional
• i wouldn’t want my content tested on them

that one filter does more for long-term growth than deleting hundreds later.

think of your network less as an audience size and more as an initial distribution layer.

1,500 active, relevant connections >>>  15,000 passive ones


#network #linkedin #algorithm #linkedingrowth #linkedinstrategy

LinkedIn just removed thousands of "Top Voice" badges worldwide.

and honestly, this is the best thing that could happen for the platform.

I’ve been receiving messages all day: "where did my Top Voice badge go?" or "why did this influencer lose theirs?"

here’s the inside scoop on what changed:

till 2025: the blue badge felt like a lifetime achievement award. once you got it, you kept it.

in 2026: under the new policy, the badge is now a 6-month renewable license.

linkedin is conducting strict quarterly reviews to check for "active authority."

who got cut?

mostly "legacy" holders who drifted from their original niche or took breaks longer than 2 weeks. 

my clients held onto theirs because we didn't treat the badge as a trophy. we treated it as a job and stuck to a strict strategy that the editorial team loves:

if you are targeting the blue badge (or trying to protect yours), here is the new standard:p


1/ the "2-week" rule

consistency is the primary filter. my analysis shows that creators who took breaks longer than 14 days were the first to be flagged by the system .

-> commit to posting 2-3x weekly. if you go on holiday, schedule your content. silence is viewed as "dormancy."


2/ stop drifting, stay vertical

the editorial team awards badges for specific expertise (e.g., "finance," not "general motivation").

-> audit your last 10 posts. if more than 3 are generic "life advice" or off-topic, you are diluting your signal. pivot back to your core niche immediately.


3/ optimize for "humans"

linkedin is training its editors to spot AI-generated stuff. if your post sounds like a generic summary, it gets marked as low-quality.

-> the fix: use data visuals, screenshots, or personal stories. "lived context" is the only thing that proves you are a human expert, not a prompting expert.


4/ the "reply" ratio

top voices are expected to spark discussion, not just broadcast.

-> don’t post and ghost. spend 15 minutes replying to comments. the algorithm is now weighing "conversation depth" as a key metric for badge retention.


5/ kill the "pods" & engagement bait

this is where most creators got burned. 

if you have 500 likes but they all come from the same "support group" (pod) or if your posts rely on cheap hooks like "agree?" to inflate numbers, you are out.

-> stop forcing the algorithm
50 genuine comments >  5,000 artificial likes
organic resonance is the only metric that counts for the badge.

the only takeaway you need is: build for the "editorial standard” not the badge

#linkedinnews #topvoice #personalbranding #expert #futureofwork

I have deep respect for anyone who walks into Shark Tank India  

presenting your life’s work on national television, knowing you could be rejected, questioned, or misunderstood, takes a kind of courage most people never experience. entrepreneurship looks glamorous from the outside. it’s anything but that on the inside.

yesterday, one moment from the episode stayed with me.

Ravi Gupta carried years of sacrifice with him. selling family gold.
mortgaging his house.
putting his family’s security on the line just to stay alive.

watching that wasn’t "inspiring" in the typical feel-good way. it was heavy.
because this is what building actually demands, long before it ever rewards.

he didn’t walk away with a cheque.
but that’s the part people fixate on too much.

what made that moment meaningful was the response from aman and mohit.
they didn’t just say "no." they shared context, lived experience, and a roadmap.
capital is fuel. but direction is what keeps you from burning it.
this is why shark tank india matters.

over the last few years, it has quietly done something revolutionary: it made entrepreneurship visible.
it’s something families watch together now. women, kids, first-time founders. "equity" and "gross margin" are now dinner table conversations, not just boardroom jargon.


2025 has been a bloodbath for startups.
the "growth-at-all-costs" era is dead. efficiency, clarity, and credibility are the new non-negotiables.

and yet, founders are still showing up.
still putting their stories, their mistakes, and their hopes on the line.
that resilience deserves to be seen.

shark tank india airs at 8 pm on sony liv. 
worth watching, especially if you’re building.


#sharktankindia #entrepreneurship #founderstory #startups #funding

My clients run $50M+ companies. 
they do not write their own LinkedIn posts. and honestly? they shouldn't.

if you are a CEO/CXO, your hourly rate is likely $1,000+.

and if you see a CEO running a $50M+ company, raising a Series B, and managing 200 employees... and they are also posting perfectly formatted, high-level thought leadership every morning at 8 AM?

they have a system.

there’s a misconception: most people think "Ghostwriting" is about faking it.
it’s not. it’s about leverage.

when a CEO gives a keynote speech, they don't set up the chairs or adjust the microphone. 
they just show up and deliver the message.

your LinkedIn presence should work the exact same way.

the exact 30-Minute System we install for busy founders to publish 4x a week:

we operate like Biographers.

1/ before we write a single word, we study the human.

• we binge their old podcast appearances.
• we analyze their sales call recordings.
• we study their email syntax.

we map their "Lexicon Fingerprint"—the specific words they use, the way they structure arguments, the pauses they take.

if they say "folks" instead of "people," we know it. 
if they hate the word "synergy," we never use it.

2/ we don't nag them for ideas daily.
we send a Strategic Questionnaire: heavy, deep, and specific.
they answer it once (or we record a call), and we extract weeks of content from the nuance of their answers.

3/ what happens when industry news breaks? w have a "Rapid Response" line.
clients don't need to sit down and type.
most of them just hit the record button on WhatsApp, send a 30-second voice note or a quick text while commuting, and say: "here is my take on the new merger."

we take that raw audio and turn it into a polished, strategic asset.

4/ the 20-minute approval
because we have done the forensic work, the first draft is usually 95% accurate.

• we don't send daily drafts.
• we don't need constant feedback loops.
we present a monthly content calendar.
the Founder needs one 15-20 minute slot per month to scan, approve, and get back to work.

their audience thinks the Founder is spending hours online.
the Founder knows they are spending minutes.

you don't need ‘more time’ to build a personal brand.

you need a system. 

Iconify Consulting Group (ICG)  
#PersonalBranding #Productivity #LinkedInStrategy

7 myths costing you millions in lost opportunity: 
I’ve spent years building LinkedIn personal brands for billion dollar founders and C-Suites, sat in boardrooms and still heard the same excuses.

i’ve watched leaders go from "industry best-kept secret" to securing board seats and M&A deals just because they finally turned the lights on.

yet, even at the c-suite level, these myths exist:

1. “my work speaks for itself.”

in 2026, your work doesn't speak. it whispers.
without amplification, excellence is invisible. linkedin data shows decision-makers are 3x more likely to engage with a leader they’ve seen posting versus one they’ve only heard of.
if you don't narrate your success, the market assumes you are stagnant.


2. “i don’t want to brag.”

sharing expertise isn’t bragging. it’s accessible leadership.
McKinsey & Company ’s state of organizations report found that visible leaders score 31% higher in trust among employees and peers.
when you hoard your insights, you aren't being humble. you are withholding value from your industry.


3. “personal branding is just for influencers.”

tell that to satya nadella.
his linkedin presence didn't just get "likes"; it anchored microsoft’s cultural shift.
Indra Nooyi’s visibility built public trust that outlasted her tenure.
influence isn't vanity. it is currency. regardless of company size.

4. “i’m too senior to ‘need’ linkedin.”

the opposite is true.
the higher you climb, the smaller your peer group gets.
your visibility dictates your access to panels, government influence, and board seats.
most of these opportunities come from people who have never met you but have observed you.

5. “niche posts limit my audience.”

good. you don’t need 1 million followers. you need the right 500 decision-makers.
one of my fmcg clients hit 12 high-value enterprise leads in 10 months with 95% niche content.

a stadium of fans is useless if none of them can sign a cheque.


6. “personal brand = posting daily.”

frequency does not beat strategy.
high-signal leaders don't spam; they curate.
some of my best performing clients post 1-2 times a week.
they trade volume for velocity, high-impact insights paired with targeted commenting in the right rooms


7. “people already know who i am.”

inside your bubble? maybe.
outside? you are a stranger until you are visible in their spaces.
people trust individuals 3x more than brand logos.
no visibility = no trust.

personal branding in 2026 is about reputation insurance and opportunity acceleration.

if you don’t own your narrative, someone else will and they won’t get it right.


#personalbranding #leadership #executivepresence #marketing #reputationmanagement

Gehna Batra

Freelance Content Writer 

LinkedIn Growth Expert | Professional Resume Writer | I’ll help you build a 𝟏𝟎𝐱 more influential personal brand on LinkedIn

𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗮 𝗳𝗼𝘂𝗻𝗱𝗲𝗿, 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗯𝗲𝗶𝗻𝗴 𝗷𝘂𝗱𝗴𝗲𝗱 𝗯𝘆 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗿𝗼𝗳𝗶𝗹𝗲, 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂 𝗹𝗶𝗸𝗲 𝗶𝘁 𝗼𝗿 𝗻𝗼𝘁.

People check it before deciding whether to trust you, refer you, or associate their name with yours.

They won’t tell you this. They’ll just act accordingly.

📌 What I actually do

I manage LinkedIn exclusively for founders & investors who want to look as credible, sharp, and established online as they are in real life.

This is done-for-you LinkedIn management.

You don’t need to:

~ learn algorithms
~ think about hooks
~ decide what to post
~ worry about consistency
~ manage engagement or networking

That’s not the founder's work.

📌 Why founders trust me with this

~ All client work is personally led by me and executed with my in-house team, never outsourced
~ I’ve been active on LinkedIn daily for 4+ years
~ I started doing this at 18, this is not a side hustle for me that’s why I stay involved end to end
~ I’ve managed LinkedIn for 250+ founders globally

📌 I’m part of LinkedIn’s invite-only Marketing Influencer Program, a Top 25 global marketers cohort with direct access to platform insights, early updates, and internal data from LinkedIn.

📌 “Will you understand my business and industry?”

Short answer: YES, because I don’t assume, I learn fast and from zero.

I’ve worked across industries including:
~ Startup Visa & Immigration firms
~ AdTech & marketing platforms
~ Cybersecurity, AI & IT companies
~ SaaS & B2B tech businesses
~ Beauty, fashion & consumer brands
~ D2C companies
~ Automation & offshore service firms
~ Gaming
~ HR, recruitment companies

📌 Collaboration expectations 

I typically work with:

~ founders and investors who are operating at $1M+ ARR
~ understand that perception, credibility, and visibility directly affect deals, hiring, partnerships, and inbound

To do this properly, I expect:

~ 1 focused hour per week for alignment
~ respect for the fact that this is personalised, high-touch work

📌 What you should expect

~ Consistent visibility in the circles that matter to your business
~ Inbound interest driven by credibility, not desperation or chasing
~ LinkedIn finally supporting your business growth, not working against it

If you’re looking for shortcuts, hacks, or urgent leads, this won’t be the right fit.

📌 Next step

If you want LinkedIn handled at a level that actually matches your business, DM me “Transform” on LinkedIn.

I don’t take on everyone. I do take the work seriously.

Freelance Content Writer

𝗬𝗼𝘂 𝗯𝗲𝗴𝗴𝗶𝗻𝗴 𝗳𝗼𝗿 𝗹𝗶𝗸𝗲𝘀 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘄𝗼𝗻’𝘁 𝗴𝗲𝘁 𝘆𝗼𝘂 𝗮𝗻𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀.

Yes, it might get you engagement.
Likes are free.
People tap the button while waiting for coffee.

But trust?
That’s not free.

No one looks at a post full of
“Like if you agree ❤️” and thinks, “Yeah, I should give this person my money.”

Engagement without credibility is just useless.

Begging for likes is easy.
Building trust is not.

I am not saying getting engagement on your posts doesn’t help. 

It definitely helps you building trust but not with the engagement which comes from begging… you just end up looking desperate.



📌 P.S. 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗮 𝟳–𝟴 𝗳𝗶𝗴𝘂𝗿𝗲 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗶𝗻 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮, 𝗨𝗞, 𝗗𝘂𝗯𝗮𝗶, 𝗼𝗿 𝗜𝗻𝗱𝗶𝗮 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲, 𝗳𝗼𝘂𝗻𝗱𝗲𝗿-𝗹𝗲𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝘀 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀, 𝗗𝗠 𝗺𝗲 “𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠”. 𝗜’𝗹𝗹 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗲 𝗲𝘅𝗮𝗰𝘁 𝗻𝗲𝘅𝘁 𝘀𝘁𝗲𝗽𝘀.

Building Credible Personal Brands for Founders & Investors | LinkedIn & X | North America • UK • Dubai • India

“𝗪𝗲’𝗹𝗹 𝗴𝗲𝘁 𝗯𝗮𝗰𝗸 𝘁𝗼 𝘆𝗼𝘂 𝘀𝗼𝗼𝗻.”

It’s just a polite way of saying,
“This isn’t a priority for us right now.”

And that’s okay.

If someone wants to work with you,
they don’t need so many reminders, follow-ups, or motivational quotes in their inbox.

They reply.
They discuss with you. 
They move forward. 

You need to understand that sales isn’t about chasing. It’s about working with people who are ready, not simply curious.


📌 P.S. 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗮 𝟳–𝟴 𝗳𝗶𝗴𝘂𝗿𝗲 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗶𝗻 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮, 𝗨𝗞, 𝗗𝘂𝗯𝗮𝗶, 𝗼𝗿 𝗜𝗻𝗱𝗶𝗮 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲, 𝗳𝗼𝘂𝗻𝗱𝗲𝗿-𝗹𝗲𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝘀 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀, 𝗗𝗠 𝗺𝗲 “𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠”. 𝗜’𝗹𝗹 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗲 𝗲𝘅𝗮𝗰𝘁 𝗻𝗲𝘅𝘁 𝘀𝘁𝗲𝗽𝘀.

“𝗜 𝗰𝗮𝗻’𝘁 𝘀𝗮𝘆 𝘁𝗵𝗮𝘁 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻… 𝗶𝘁’𝘀 𝗻𝗼𝘁 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹.”

Every time a founder tells me this, I get confused.

Who created this rule?
Why does everyone act like there’s a LinkedIn police hiding in their LinkedIn profile?

You are a human, right?
You have thoughts, right?
You’ve seen real problems in your industry, right?

Then what the hell is “unprofessional” about saying something real?

Unless you’re:

- disrespecting people
- purposely hurting someone
- using LinkedIn like Tinder (please don’t)

You’re fine.

But no… people want “professional.”

Which apparently means:

~ robotic writing
~ no opinions
~ repeat what everyone is already saying
~ pretend everything is perfect
~ announce your work life like you work for a newspaper

The more honest you are, the more premium you look.

Because clients don’t trust perfect humans. They trust real ones.

Say what you think.
Share what you’ve lived.

Start talking like an actual person. 

Stop being so “professional” all the time. 

Start being useful, honest, and human.

That’s what stands out now.



📌 P.S. 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗮 𝟳–𝟴 𝗳𝗶𝗴𝘂𝗿𝗲 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗶𝗻 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮, 𝗨𝗞, 𝗗𝘂𝗯𝗮𝗶, 𝗼𝗿 𝗜𝗻𝗱𝗶𝗮 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲, 𝗳𝗼𝘂𝗻𝗱𝗲𝗿-𝗹𝗲𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝘀 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀, 𝗗𝗠 𝗺𝗲 “𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠”. 𝗜’𝗹𝗹 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗲 𝗲𝘅𝗮𝗰𝘁 𝗻𝗲𝘅𝘁 𝘀𝘁𝗲𝗽𝘀.

𝗘𝘃𝗲𝗿𝘆 𝗿𝗮𝗻𝗱𝗼𝗺 𝗽𝗲𝗿𝘀𝗼𝗻 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: “𝗟𝗲𝘁’𝘀 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲.”

Translation: Let’s do nothing but talk about doing something.

You’ll hop on a call.
Share great ideas.
Feel motivated.

And then both of you will… do absolutely nothing.

Networking is wild.
We collect “connections” like we collect gym memberships, full of potential, completely unused.

That’s why I stopped networking except for clients. 😌



📌 P.S. 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗮 𝟳–𝟴 𝗳𝗶𝗴𝘂𝗿𝗲 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗶𝗻 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮, 𝗨𝗞, 𝗗𝘂𝗯𝗮𝗶, 𝗼𝗿 𝗜𝗻𝗱𝗶𝗮 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲, 𝗳𝗼𝘂𝗻𝗱𝗲𝗿-𝗹𝗲𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝘀 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀, 𝗗𝗠 𝗺𝗲 “𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠”. 𝗜’𝗹𝗹 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗲 𝗲𝘅𝗮𝗰𝘁 𝗻𝗲𝘅𝘁 𝘀𝘁𝗲𝗽𝘀.

𝗬𝗼𝘂 𝘀𝗮𝘆 𝗮 𝗹𝗼𝘁 𝗶𝗻 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀. 𝗪𝗵𝘆 𝘀𝗼 𝘀𝗶𝗹𝗲𝗻𝘁 𝗵𝗲𝗿𝗲?

~ You’ll fight with suppliers like they scanned your debit card twice.

~ You’ll give your team a full TED Talk on why a strategy sucks.

~ You’ll roast your competitors in private like you’re auditioning for Comic Con.

~ You’ll rant for hours about what’s broken in your industry.

But on LinkedIn?

Suddenly you have nothing to say.

Not because you lack ideas.

Because you think you need perfect words to look “professional.”

📌 Newsflash:

Your clients don’t fall in love with your grammar.

They fall for your clarity. Your confidence. Your brain.

The posts that actually work are just you… talking the way you talk when you’re not trying to impress anyone.

The stuff you say when you’re:

~ frustrated with a stupid business trend
~ proud of the results your team pulled off
~ disagreeing with experts who’ve never touched real work
~ wishing someone had warned you earlier

That’s content.

Not quotes. Not made-up motivation. Not “announcement posts” nobody reads.

Just say the things you already believe, but say them here too.

Because being silent doesn’t make you “humble.”

It just makes someone else more visible than you.

And visibility is currency now.
Whether you accept it or not.


📌 P.S. 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗮 𝟳–𝟴 𝗳𝗶𝗴𝘂𝗿𝗲 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗶𝗻 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮, 𝗨𝗞, 𝗗𝘂𝗯𝗮𝗶, 𝗼𝗿 𝗜𝗻𝗱𝗶𝗮 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲, 𝗳𝗼𝘂𝗻𝗱𝗲𝗿-𝗹𝗲𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝘀 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀, 𝗗𝗠 𝗺𝗲 “𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠”. 𝗜’𝗹𝗹 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗲 𝗲𝘅𝗮𝗰𝘁 𝗻𝗲𝘅𝘁 𝘀𝘁𝗲𝗽𝘀.

𝗙𝗼𝘂𝗻𝗱𝗲𝗿: “𝗪𝗲 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁.”
𝗔𝗹𝘀𝗼 𝗳𝗼𝘂𝗻𝗱𝗲𝗿: 𝗖𝗼𝗽𝘆 𝘄𝗵𝗮𝘁 𝗺𝘆 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗱𝗶𝗱, 𝗲𝘅𝗮𝗰𝘁𝗹𝘆.

They want originality… as long as someone else does it first.

They want to be “different”… but only in a safe, comfortable, already-tested way.

Branding isn’t about copying success of your competitors, it’s about standing out. 

You need to make your target audience feel confident about your product & services.

They need to feel confident about you! 

Trust = Business (always remember this) 



📌 P.S. 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗮 𝟳–𝟴 𝗳𝗶𝗴𝘂𝗿𝗲 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗶𝗻 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮, 𝗨𝗞, 𝗗𝘂𝗯𝗮𝗶, 𝗼𝗿 𝗜𝗻𝗱𝗶𝗮 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲, 𝗳𝗼𝘂𝗻𝗱𝗲𝗿-𝗹𝗲𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝘀 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀, 𝗗𝗠 𝗺𝗲 “𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠”. 𝗜’𝗹𝗹 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗲 𝗲𝘅𝗮𝗰𝘁 𝗻𝗲𝘅𝘁 𝘀𝘁𝗲𝗽𝘀.

Launching something meaningful takes courage and clarity.

Cheering on Ruby Bhati as she brings Yoga and Self-Discovery to professionals seeking balance, healing and inner transformation. 

Her journey and depth of experience make this offering truly unique and authentic.

Supporting this launch wholeheartedly! Reposts are appreciated for visibility.

Yoga & Self-Discovery Coach for Executive Success & Well-Being | Founder, TruYogi Inc.

How I started a solo business from scratch 

Not with a business idea.
Not with a “perfect plan.”

My business took shape with a quiet shift in how I started living personally.
It all began with a question I couldn’t ignore,
How can one sustain health, happiness and peace - amidst all the highs and lows of life? 

I tried the usual things people try: motivational stuff, self-help routines, lifestyle changes, productivity frameworks.

Some helped for a while… but nothing felt complete and lasting.

Then I found yoga.
I came to yoga for fitness.

But I stayed because it called me to look deeper:
to understand the human anatomy of body, mind, emotions, and awareness.

As I practiced consistently, my life began transforming.
It felt like yoga didn’t just repair…
It softened the time's impact on me.

Not in a cosmetic way but in an under the surface way:
My body felt lighter, my energy became consistent, and my mind became steady.

More surprising,
Even while being surrounded by complexities of life...

I started feeling calm.
My peace stopped depending on what was happening around me.
I realised this is bigger than fitness. 

Today, I genuinely believe:
Yoga can help you become disease-free, stress-free and yes, it can even reverse aging.

Because when your inner system is well nourished, your whole life starts to feel rejuvenated - everyday.

This clarity didn’t just change my life.
It changed my direction.

That’s how TruYogi Inc. came into existence not as a business idea,
 but as a reflection of lived truth.

TruYogi is rooted in one simple philosophy:
Wellness is not about doing more; it’s about understanding deeper.

Have you ever experienced a practice or a habit that changed you from the inside out?

“𝗢𝗸𝗮𝘆… 𝗯𝘂𝘁 𝘄𝗵𝗮𝘁 𝗶𝗳 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗴𝗲𝘁𝘀 𝗼𝗳𝗳𝗲𝗻𝗱𝗲𝗱 𝗯𝘆 𝘄𝗵𝗮𝘁 𝗜 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗮𝘆? 𝗜 𝗱𝗼𝗻’𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗼𝗳𝗳𝗲𝗻𝗱 𝗮𝗻𝘆𝗼𝗻𝗲.”

Well, dude… you’re already offending me by not posting your real thoughts.

Someone might be getting offended just because you’re working so hard for your business.

You’re not going to stop giving your best, right?

So don’t offend me again… 
Go write the LinkedIn post you’ve been scared to say out loud.

~ Write what you actually believe.
~ Write what you talk about in meetings.
~ Write what you rant about to your friends.
~ Write what you wish someone had warned you about.

If your mind starts overthinking again…

DM me for help and a consultation before you chicken out.



📌 P.S. 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗮 𝟳–𝟴 𝗳𝗶𝗴𝘂𝗿𝗲 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗶𝗻 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮, 𝗨𝗞, 𝗗𝘂𝗯𝗮𝗶, 𝗼𝗿 𝗜𝗻𝗱𝗶𝗮 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲, 𝗳𝗼𝘂𝗻𝗱𝗲𝗿-𝗹𝗲𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝘀 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀, 𝗗𝗠 𝗺𝗲 “𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠”. 𝗜’𝗹𝗹 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗲 𝗲𝘅𝗮𝗰𝘁 𝗻𝗲𝘅𝘁 𝘀𝘁𝗲𝗽𝘀.

𝗙𝗼𝘂𝗻𝗱𝗲𝗿: “𝗟𝗲𝘁’𝘀 𝗳𝗶𝗻𝗮𝗹𝗶𝘇𝗲 𝘁𝗵𝗶𝘀 𝘁𝗼𝗱𝗮𝘆.”

𝗙𝗼𝘂𝗻𝗱𝗲𝗿’𝘀 𝗯𝗿𝗮𝗶𝗻: 𝗥𝗲𝗹𝗮𝘅… 𝗹𝗲𝘁’𝘀 𝗼𝘃𝗲𝗿𝘁𝗵𝗶𝗻𝗸 𝗳𝗼𝗿 𝟭𝟳 𝗺𝗼𝗿𝗲 𝗱𝗮𝘆𝘀.

Suddenly we need:

✔️ 3 extra meetings
✔️ 9 “quick revisions”
✔️ A random opinion from someone who has no idea what’s happening
✔️ A dramatic pause to rethink life, business, and childhood trauma

And after all that?

Final decision: “Okay, let’s do what we originally planned.”

Founders don’t delay decisions.
We just emotionally marinate the🔥



📌 P.S. 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗮 𝟳–𝟴 𝗳𝗶𝗴𝘂𝗿𝗲 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗶𝗻 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮, 𝗨𝗞, 𝗗𝘂𝗯𝗮𝗶, 𝗼𝗿 𝗜𝗻𝗱𝗶𝗮 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲, 𝗳𝗼𝘂𝗻𝗱𝗲𝗿-𝗹𝗲𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝘀 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀, 𝗗𝗠 𝗺𝗲 “𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠”. 𝗜’𝗹𝗹 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗲 𝗲𝘅𝗮𝗰𝘁 𝗻𝗲𝘅𝘁 𝘀𝘁𝗲𝗽𝘀.

𝗦𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘄𝗲𝗶𝗿𝗱 𝗶𝘀 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻

𝗔 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝗸𝗶𝗹𝗹 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝘀 𝗹𝗶𝘃𝗲.

I open LinkedIn and it genuinely feels like a competition is going on.

Not for ideas.
Not for originality.

But for who can sound the most robotic.

Same tone.
Same format.
Same “professional” sentences that say absolutely nothing.

And no, I’m not anti-AI.

I know AI makes things easier, especially for people who already know how to think, write, and add perspective.

But what’s happening right now?
LinkedIn is turning into a cringe platform.

Everyone is “sharing insights.”
Nobody is saying anything real.

Even Elon Musk has talked about this and whether people like him or not, the point still stands to some extent.

When everyone starts sounding the same, the people who actually think stand out without trying.

Being professional doesn’t mean:
• sounding dead inside
• hiding your personality
• writing like a policy document

Professional just means:

Don’t be disrespectful.
Don’t harm people.
Don’t be creepy.

That’s it.

Everything else?
Say it like a human.

Because if your content can be written by literally anyone with a tool… why would anyone remember you?

That’s the part most people are missing.



📌 P.S. 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗮 𝟳–𝟴 𝗳𝗶𝗴𝘂𝗿𝗲 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗶𝗻 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮, 𝗨𝗞, 𝗗𝘂𝗯𝗮𝗶, 𝗼𝗿 𝗜𝗻𝗱𝗶𝗮 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲, 𝗳𝗼𝘂𝗻𝗱𝗲𝗿-𝗹𝗲𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝘀 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀, 𝗗𝗠 𝗺𝗲 “𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠”. 𝗜’𝗹𝗹 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗲 𝗲𝘅𝗮𝗰𝘁 𝗻𝗲𝘅𝘁 𝘀𝘁𝗲𝗽𝘀.

taplio

The Battle

MISHKA RANA

Gehna Batra

Followers

Posts

Engagements

Likes

Performance ScoreMISHKA RANA's LinkedIn Performance

Performance ScoreGehna Batra's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

MISHKA RANA

Gehna Batra

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}MISHKA RANA's LinkedIn Performance

Performance ScoreGehna Batra's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMISHKA RANA's LinkedIn Performance