Iconify Consulting Group (ICG)

• LinkedIn Personal Branding • Strategic Market Positioning • Brand Consulting

Co-founder & CEO

Jaipuria Institute of Management

Guest Faculty

Gwalior Smart City Incubation Centre - GIncube

Startup Mentor

Narayana Business School

Guest Speaker

Indian Institute of Management Bangalore

XIM University

Careerflow

Social Media Marketer

K J Somaiya Institute of Management

National Institute of Technology , Patna

VICE Media

Social Media Marketing Project

As Co-founder & CEO of Iconify Consulting Group and a PhD scholar in personal branding, I help companies and leaders use LinkedIn as a strategic channel.

My work sits at the intersection of Corporate and employer branding, GTM (through LinkedIn) and personal branding. I’ve partnered with 270+ leaders across Fortune 500, Nasdaq, Inc. 5000, Silicon Valley, YC and Wall Street; recognized as an award-winning LinkedIn creator and ranked among top voices in LinkedIn personal branding. 
I’ve delivered executive sessions at top B schools, drawing on 14,000+ mentees and five years operating LinkedIn as an enterprise channel. 

Open to consulting and advisory.

Email: mishka.rana@iconifyconsultinggroup.com

MISHKA RANA

Entrepreneurship is a luxury. It’s all about:
Freedom to work when you want.
Vacations whenever you feel like it.
No boss to report to.
Making your own rules.
Building something that’s yours.
Getting paid for your passion.
Designing your dream life.

And honestly, that’s true

But it also means: 

- Working when everyone else is sleeping.

- Taking calls on vacations you already paid for.

- Being your own boss and your own accountant, intern, marketer, and janitor.

- Writing invoices on Sundays and brainstorming at midnight.

- Getting rejected ten times before one “yes.”

- Spending more time fixing problems than celebrating wins.

- Carrying the weight of every decision, every mistake, every month-end.

- Running payroll before your morning chai.
And realizing your “day off” doesn’t really exist. 


It gives freedom but it also gives full-time responsibility. You trade 9–5 for 24/7, and somehow… still love it.

Because at the end of the day, it’s yours.
All the chaos, all the creation — yours. 😊


(And yes, I’m probably typing this while on “vacation.” lol.) 


#entrepreneurship #freedom #founder

CEO @ICG | LinkedIn Thought Leadership + Employer Branding for Enterprises & C-Suites | B2B LinkedIn Marketing | Trusted by Fortune 500, Nasdaq, Silicon Valley & YC Leaders

No alternative text description for this image

The New York Times just confirmed what I've been telling my corporate clients for years: Employees are the new influencers.

Here's the reality check your C-suite needs:
While you're splurging budgets on celebrity endorsements and macro-influencers, your most authentic brand ambassadors are sitting in cubicles next to you. 

The NYT highlighted companies from Delta to LEGO putting employees front and center, because audiences are craving authenticity over aspiration.

Trust is the new currency. Period. Here's what smart companies are realizing:

1. Authenticity Beats Algorithm: 63% of 18-34 year olds trust what influencers say about brands more than the brands themselves and your employees ARE influencers in their networks

2. Cost-Effective Reach: An employee advocacy program costs 1/10 of paid advertising (or less)

3. Talent Magnetism: Brands with successful employee advocacy programs are 58% likelier to attract and 20% more likely to retain talent

4. Revenue Impact: On average, an employee advocacy program involving 1,000 active participants can generate $1,900,000 in advertising value

86% of US marketers are expected to use influencer marketing in 2025, and the smart money is betting on the influencers already on your payroll.

The companies that will dominate in 2025 understand this:

Your employees have collective networks of millions Their voices carry more weight than your corporate messaging.

How to Turn Your Team into Your Brand Army: 

1. Start with Culture: Employee advocacy happens because of positive workplace engagement. Fix your internal brand first.

2. Provide Content & Training: Don't leave them guessing. Give them shareable content and social media guidelines.

3. Measure & Amplify: 58.8% of employees in formal programs spend 5+ hours weekly on business-related social activities. Track what works and scale it.

4. Incentivize Participation: Offering employee influencers a bonus, pay bump, extra PTO or other perks makes others more likely to volunteer.

While your competitors are still throwing money at influencers who don't give a damn about your brand values, you could be building an army of authentic advocates who live and breathe your company culture daily.

The question isn't whether employee advocacy works, the data proves it does. 

The question is: Are you brave enough to trust your people with your brand?
Because if you're not, your competition will be.

At Iconify Consulting Group (ICG), we've helped Fortune 500 companies build employee advocacy programs that drive real ROI! And it works wonders :)

LinkedIn | Linkedin News | LinkedIn News India 

 
#EmployeeAdvocacy #PersonalBranding #CorporateBranding #BrandStrategy #B2BMarketing #BrandBuilding

Sometimes a book reminds you why experience still matters more than theory.

Just finished reading is "From Boardroom To Startup - What Amazon Taught Me About Scale, Allianz About Stability - And Why I Left Both." written by someone I deeply admire, Kai Michael Czeschlik and it’s easily one of the most grounded leadership reads I’ve come across this year.

Kai has led large-scale operations at Amazon, Allianz, Telefónica, and TUI and now runs a fully remote CX company. What struck me most was how honestly he contrasts the “rules of leading” in corporates versus startups. Not as clichés, but through lived experience, the kind that only comes from leading thousands of people and building something from scratch. He writes about how in corporates, leadership is about navigation steering through systems, aligning silos, optimizing complexity.

In startups, it’s about propulsion creating momentum from uncertainty, leading without buffers, and making decisions with imperfect data.

Both require discipline. Both demand humility. But they test very different muscles.

The way he ties customer experience (CX) to leadership DNA is especially sharp. Most leaders still see CX as a function, Kai frames it as a reflection of how you lead from the inside out.

It’s the kind of book you don’t rush through you pause, underline, and think: Have I been leading or just managing survival?

Highly recommend for anyone who’s ever led teams across two worlds: scale and chaos, process and passion.

#bookrecommendation #leadership #startups #careerdevelopment

Years!!! That’s how long India waited for this moment 🏆🇮🇳

Half a century of near wins, heartbreaks, and quiet hope until the Indian women’s cricket team lifted that trophy.

And the only thing that kept them going that long wasn’t luck. It was trust.
In the game. 
In each other. 
In every drop of effort. 💙

Kinley says it right, Trust in Every Drop!

#kinley #cricket #icc #womensworldcup #ad

Now this is smart marketing! 👀 Spotted a Swiggy bag that also carried the Biryani by Kilo logo and it instantly stood out.

Simple idea, massive visibility.

It’s not often two brands share the same space, but when they do it right, it turns into a moving brand story that reaches consumers all day, everywhere.

Love how this brings creativity out of the screen and onto the street.

Props to Swiggy and Biryani By Kilo for pulling this off 👏

#marketing

It all comes down to how you treat people. Humility has become the most overused aesthetic in leadership and yet the most under-practiced one.

It’s the new social currency. Everyone wants to look grounded. Few actually are.

I met someone recently whose public image and actual behavior existed on opposite ends of the spectrum. It wasn’t shocking, just a reminder of how often perception scales faster than integrity.

That’s the paradox of modern personal branding. 

Most people treat it like image design: what you say, how you show up, how often you post. 

But the strongest personal brands are not built on what’s visible; they’re built on consistency.

Consistency between how you show up online and how you behave when there’s no one watching.

Credibility doesn’t live in your content. It lives in repetition of truth, in how predictably people experience you across contexts, power dynamics, and rooms.

In 2025, algorithms might shape visibility. But only behavior sustains it.

The way you treat people is your brand: long before your title, content, or credentials.

Reputation travels faster than algorithms ever can.


#leadership #thoughtleader #humility #socialmedia

graphical user interface, text, application, chat or text message

Amazon

Ads Specialist 

Payomatix

Marketing Team Lead

Marketing Manager

Overseeing social media initiatives, crafting blog content, orchestrating email marketing strategies, and conducting comprehensive market analysis.

Utilizing digital marketing platforms like Google Analytics, SEMrush, and Hootsuite to optimize campaign performance.

Collaborating closely with the design department to produce captivating visuals and partnering with sales to formulate impactful lead-nurturing plans.

Leveraging Google Analytics to monitor website traffic and conversion metrics, utilizing insights to enhance campaign efficacy.

Managing the company's social media presence across various platforms including Twitter, Quora, YouTube, Facebook, Instagram, and LinkedIn.

Hosting and editing podcasts to engage audiences effectively.

Strategizing and producing compelling reels to resonate with target audiences.

Collaborating cross-functionally with the sales team to ensure alignment on product updates.

Digital Marketing Associate

PlanetSpark

Product knowledge 
Direct contact with clients
Prospect calls 
follow up

Business Development Associate

Ads Specialist at Amazon | Featured at Times Square, NYC | Marketing Analytics | Amazon ads | SMM | LinkedIn Marketing | Building Personal Brand | Influencer marketing

𝑯𝒆𝒍𝒍𝒐, 𝑰'𝒎 𝑮𝒆𝒆𝒕𝒂, 𝒂𝒏𝒅 𝒘𝒆𝒍𝒄𝒐𝒎𝒆 𝒕𝒐 𝒎𝒚 𝒑𝒓𝒐𝒇𝒊𝒍𝒆! 𝑨𝒔 𝒂 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒆𝒓, 𝑳𝒊𝒏𝒌𝒆𝒅𝑰𝒏 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒄𝒓𝒆𝒂𝒕𝒐𝒓, 𝒂𝒏𝒅 𝒄𝒂𝒓𝒆𝒆𝒓 𝒄𝒐𝒂𝒄𝒉, 𝑰'𝒎 𝒑𝒂𝒔𝒔𝒊𝒐𝒏𝒂𝒕𝒆 𝒂𝒃𝒐𝒖𝒕 𝒉𝒆𝒍𝒑𝒊𝒏𝒈 𝒊𝒏𝒅𝒊𝒗𝒊𝒅𝒖𝒂𝒍𝒔 𝒂𝒏𝒅 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔 𝒕𝒉𝒓𝒊𝒗𝒆 𝒊𝒏 𝒕𝒉𝒆 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒍𝒂𝒏𝒅𝒔𝒄𝒂𝒑𝒆. 

𝑪𝒖𝒓𝒓𝒆𝒏𝒕𝒍𝒚, 𝑰'𝒎 𝒑𝒂𝒓𝒕 𝒐𝒇 𝒕𝒉𝒆 𝒅𝒚𝒏𝒂𝒎𝒊𝒄 𝒕𝒆𝒂𝒎 𝒂𝒕 𝑨𝒎𝒂𝒛𝒐𝒏, 𝒔𝒑𝒆𝒄𝒊𝒂𝒍𝒊𝒛𝒊𝒏𝒈 𝒊𝒏 𝒂𝒅𝒗𝒆𝒓𝒕𝒊𝒔𝒊𝒏𝒈 𝒂𝒏𝒅 𝒂𝒔𝒔𝒊𝒔𝒕𝒊𝒏𝒈 𝒄𝒍𝒊𝒆𝒏𝒕𝒔 𝒊𝒏 𝒐𝒑𝒕𝒊𝒎𝒊𝒛𝒊𝒏𝒈 𝒕𝒉𝒆𝒊𝒓 𝑨𝒎𝒂𝒛𝒐𝒏 𝒂𝒅𝒔 𝒇𝒐𝒓 𝒎𝒂𝒙𝒊𝒎𝒖𝒎 𝒊𝒎𝒑𝒂𝒄𝒕. 𝑩𝒆𝒚𝒐𝒏𝒅 𝒎𝒚 𝒓𝒐𝒍𝒆 𝒂𝒕 𝑨𝒎𝒂𝒛𝒐𝒏, 𝑰 𝒕𝒂𝒌𝒆 𝒐𝒏 𝒕𝒉𝒆 𝒓𝒐𝒍𝒆 𝒐𝒇 𝒏𝒖𝒓𝒕𝒖𝒓𝒊𝒏𝒈 𝑳𝒊𝒏𝒌𝒆𝒅𝑰𝒏 𝒂𝒄𝒄𝒐𝒖𝒏𝒕𝒔 𝒇𝒐𝒓 𝒆𝒏𝒕𝒓𝒆𝒑𝒓𝒆𝒏𝒆𝒖𝒓𝒔, 𝒂𝒎𝒑𝒍𝒊𝒇𝒚𝒊𝒏𝒈 𝒕𝒉𝒆𝒊𝒓 𝒑𝒓𝒆𝒔𝒆𝒏𝒄𝒆 𝒂𝒏𝒅 𝒊𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆 𝒊𝒏 𝒕𝒉𝒆 𝒑𝒓𝒐𝒇𝒆𝒔𝒔𝒊𝒐𝒏𝒂𝒍 𝒔𝒑𝒉𝒆𝒓𝒆. 

𝑨𝒅𝒅𝒊𝒕𝒊𝒐𝒏𝒂𝒍𝒍𝒚, 𝑰 𝒐𝒇𝒇𝒆𝒓 𝒑𝒆𝒓𝒔𝒐𝒏𝒂𝒍𝒊𝒛𝒆𝒅 𝒄𝒐𝒂𝒄𝒉𝒊𝒏𝒈 𝒔𝒆𝒔𝒔𝒊𝒐𝒏𝒔 𝒕𝒐 𝒊𝒏𝒅𝒊𝒗𝒊𝒅𝒖𝒂𝒍𝒔 𝒍𝒐𝒐𝒌𝒊𝒏𝒈 𝒕𝒐 𝒄𝒓𝒂𝒇𝒕 𝒂𝒏𝒅 𝒆𝒍𝒆𝒗𝒂𝒕𝒆 𝒕𝒉𝒆𝒊𝒓 𝒑𝒆𝒓𝒔𝒐𝒏𝒂𝒍 𝒃𝒓𝒂𝒏𝒅 𝒐𝒏 𝑳𝒊𝒏𝒌𝒆𝒅𝑰𝒏. 𝑰𝒇 𝒚𝒐𝒖'𝒓𝒆 𝒓𝒆𝒂𝒅𝒚 𝒕𝒐 𝒖𝒏𝒍𝒐𝒄𝒌 𝒚𝒐𝒖𝒓 𝒑𝒐𝒕𝒆𝒏𝒕𝒊𝒂𝒍 𝒂𝒏𝒅 𝒎𝒂𝒌𝒆 𝒂 𝒍𝒂𝒔𝒕𝒊𝒏𝒈 𝒊𝒎𝒑𝒓𝒆𝒔𝒔𝒊𝒐𝒏 𝒐𝒏 𝑳𝒊𝒏𝒌𝒆𝒅𝑰𝒏, 𝒍𝒆𝒕'𝒔 𝒄𝒐𝒏𝒏𝒆𝒄𝒕 𝒇𝒐𝒓 𝒂 𝒐𝒏𝒆-𝒐𝒏-𝒐𝒏𝒆 𝒄𝒂𝒍𝒍 𝒕𝒐𝒅𝒂𝒚!

taplio

The Battle

MISHKA RANA

Geeta Rautela

Followers

Posts

Engagements

Likes

Performance ScoreMISHKA RANA's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

MISHKA RANA

Geeta Rautela

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}MISHKA RANA's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMISHKA RANA's LinkedIn Performance