Iconify Consulting Group (ICG)

• LinkedIn Personal Branding • Strategic Market Positioning • Brand Consulting

Co-founder & CEO

Jaipuria Institute of Management

Guest Faculty

Gwalior Smart City Incubation Centre - GIncube

Startup Mentor

Narayana Business School

Guest Speaker

Indian Institute of Management Bangalore

XIM University

Careerflow

Social Media Marketer

K J Somaiya Institute of Management

National Institute of Technology , Patna

VICE Media

Social Media Marketing Project

As Co-founder & CEO of Iconify Consulting Group and a PhD scholar in personal branding, I help companies and leaders use LinkedIn as a strategic channel.

My work sits at the intersection of Corporate and employer branding, GTM (through LinkedIn) and personal branding. I’ve partnered with 270+ leaders across Fortune 500, Nasdaq, Inc. 5000, Silicon Valley, YC and Wall Street; recognized as an award-winning LinkedIn creator and ranked among top voices in LinkedIn personal branding. 
I’ve delivered executive sessions at top B schools, drawing on 14,000+ mentees and five years operating LinkedIn as an enterprise channel. 

Open to consulting and advisory.

Email: mishka.rana@iconifyconsultinggroup.com

MISHKA RANA

Entrepreneurship is a luxury. It’s all about:
Freedom to work when you want.
Vacations whenever you feel like it.
No boss to report to.
Making your own rules.
Building something that’s yours.
Getting paid for your passion.
Designing your dream life.

And honestly, that’s true

But it also means: 

- Working when everyone else is sleeping.

- Taking calls on vacations you already paid for.

- Being your own boss and your own accountant, intern, marketer, and janitor.

- Writing invoices on Sundays and brainstorming at midnight.

- Getting rejected ten times before one “yes.”

- Spending more time fixing problems than celebrating wins.

- Carrying the weight of every decision, every mistake, every month-end.

- Running payroll before your morning chai.
And realizing your “day off” doesn’t really exist. 


It gives freedom but it also gives full-time responsibility. You trade 9–5 for 24/7, and somehow… still love it.

Because at the end of the day, it’s yours.
All the chaos, all the creation — yours. 😊


(And yes, I’m probably typing this while on “vacation.” lol.) 


#entrepreneurship #freedom #founder

CEO @ICG | LinkedIn Thought Leadership + Employer Branding for Enterprises & C-Suites | B2B LinkedIn Marketing | Trusted by Fortune 500, Nasdaq, Silicon Valley & YC Leaders

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The New York Times just confirmed what I've been telling my corporate clients for years: Employees are the new influencers.

Here's the reality check your C-suite needs:
While you're splurging budgets on celebrity endorsements and macro-influencers, your most authentic brand ambassadors are sitting in cubicles next to you. 

The NYT highlighted companies from Delta to LEGO putting employees front and center, because audiences are craving authenticity over aspiration.

Trust is the new currency. Period. Here's what smart companies are realizing:

1. Authenticity Beats Algorithm: 63% of 18-34 year olds trust what influencers say about brands more than the brands themselves and your employees ARE influencers in their networks

2. Cost-Effective Reach: An employee advocacy program costs 1/10 of paid advertising (or less)

3. Talent Magnetism: Brands with successful employee advocacy programs are 58% likelier to attract and 20% more likely to retain talent

4. Revenue Impact: On average, an employee advocacy program involving 1,000 active participants can generate $1,900,000 in advertising value

86% of US marketers are expected to use influencer marketing in 2025, and the smart money is betting on the influencers already on your payroll.

The companies that will dominate in 2025 understand this:

Your employees have collective networks of millions Their voices carry more weight than your corporate messaging.

How to Turn Your Team into Your Brand Army: 

1. Start with Culture: Employee advocacy happens because of positive workplace engagement. Fix your internal brand first.

2. Provide Content & Training: Don't leave them guessing. Give them shareable content and social media guidelines.

3. Measure & Amplify: 58.8% of employees in formal programs spend 5+ hours weekly on business-related social activities. Track what works and scale it.

4. Incentivize Participation: Offering employee influencers a bonus, pay bump, extra PTO or other perks makes others more likely to volunteer.

While your competitors are still throwing money at influencers who don't give a damn about your brand values, you could be building an army of authentic advocates who live and breathe your company culture daily.

The question isn't whether employee advocacy works, the data proves it does. 

The question is: Are you brave enough to trust your people with your brand?
Because if you're not, your competition will be.

At Iconify Consulting Group (ICG), we've helped Fortune 500 companies build employee advocacy programs that drive real ROI! And it works wonders :)

LinkedIn | Linkedin News | LinkedIn News India 

 
#EmployeeAdvocacy #PersonalBranding #CorporateBranding #BrandStrategy #B2BMarketing #BrandBuilding

Sometimes a book reminds you why experience still matters more than theory.

Just finished reading is "From Boardroom To Startup - What Amazon Taught Me About Scale, Allianz About Stability - And Why I Left Both." written by someone I deeply admire, Kai Michael Czeschlik and it’s easily one of the most grounded leadership reads I’ve come across this year.

Kai has led large-scale operations at Amazon, Allianz, Telefónica, and TUI and now runs a fully remote CX company. What struck me most was how honestly he contrasts the “rules of leading” in corporates versus startups. Not as clichés, but through lived experience, the kind that only comes from leading thousands of people and building something from scratch. He writes about how in corporates, leadership is about navigation steering through systems, aligning silos, optimizing complexity.

In startups, it’s about propulsion creating momentum from uncertainty, leading without buffers, and making decisions with imperfect data.

Both require discipline. Both demand humility. But they test very different muscles.

The way he ties customer experience (CX) to leadership DNA is especially sharp. Most leaders still see CX as a function, Kai frames it as a reflection of how you lead from the inside out.

It’s the kind of book you don’t rush through you pause, underline, and think: Have I been leading or just managing survival?

Highly recommend for anyone who’s ever led teams across two worlds: scale and chaos, process and passion.

#bookrecommendation #leadership #startups #careerdevelopment

Years!!! That’s how long India waited for this moment 🏆🇮🇳

Half a century of near wins, heartbreaks, and quiet hope until the Indian women’s cricket team lifted that trophy.

And the only thing that kept them going that long wasn’t luck. It was trust.
In the game. 
In each other. 
In every drop of effort. 💙

Kinley says it right, Trust in Every Drop!

#kinley #cricket #icc #womensworldcup #ad

Now this is smart marketing! 👀 Spotted a Swiggy bag that also carried the Biryani by Kilo logo and it instantly stood out.

Simple idea, massive visibility.

It’s not often two brands share the same space, but when they do it right, it turns into a moving brand story that reaches consumers all day, everywhere.

Love how this brings creativity out of the screen and onto the street.

Props to Swiggy and Biryani By Kilo for pulling this off 👏

#marketing

It all comes down to how you treat people. Humility has become the most overused aesthetic in leadership and yet the most under-practiced one.

It’s the new social currency. Everyone wants to look grounded. Few actually are.

I met someone recently whose public image and actual behavior existed on opposite ends of the spectrum. It wasn’t shocking, just a reminder of how often perception scales faster than integrity.

That’s the paradox of modern personal branding. 

Most people treat it like image design: what you say, how you show up, how often you post. 

But the strongest personal brands are not built on what’s visible; they’re built on consistency.

Consistency between how you show up online and how you behave when there’s no one watching.

Credibility doesn’t live in your content. It lives in repetition of truth, in how predictably people experience you across contexts, power dynamics, and rooms.

In 2025, algorithms might shape visibility. But only behavior sustains it.

The way you treat people is your brand: long before your title, content, or credentials.

Reputation travels faster than algorithms ever can.


#leadership #thoughtleader #humility #socialmedia

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Digital Brand Agency

As the Founder of Digital Brand Agency, I am dedicated to empowering brands and individuals with cutting-edge social media growth, branding, and marketing strategies. Our agency specializes in LinkedIn, YouTube, Instagram, Twitter, Influencer Marketing, SEO, Social Media Advertising, and Lead Generation, ensuring maximum online visibility and engagement.

We help businesses and personal brands scale their online presence through tailored content strategies, targeted ad campaigns, profile optimizations, and audience engagement techniques. Our services are backed by a 100% results guarantee and a 100% refund policy, ensuring complete client satisfaction.

📩 Let’s build your brand’s digital presence together!
📧 Contact: agencydigitalbrand@gmail.com

Founder

Instagram

Helping Brands & Creators Grow on Instagram with Engaging Content & Smart Strategies.

Instagram is one of the most powerful platforms for brand growth, audience engagement, and business success. As an Instagram Growth Expert & Content Creator, I help businesses, influencers, and entrepreneurs build a strong presence, increase engagement, and scale their audience organically.

🔹 Key Responsibilities:

✅ Instagram Growth Strategy – Develop customized strategies to increase followers, engagement, and reach organically.
✅ Content Creation & Viral Reels – Craft high-quality posts, carousels, and reels that grab attention and encourage interaction.
✅ Profile Optimization & Branding – Optimize Instagram profiles for better discoverability, branding, and conversion.
✅ Hashtag & SEO Strategy – Research and implement the best hashtags and Instagram SEO techniques to boost visibility.
✅ Engagement & Community Building – Use interactive techniques to increase comments, shares, and saves for better reach.
✅ Instagram Monetization & Growth Hacking – Help clients explore monetization opportunities through content strategies, collaborations, and audience engagement.

Instagram Growth Expert & Content Creator

Job Hunters United

Empowering Job Seekers with Resources, Community & Expert Guidance.

At Job Hunters United, our mission is to bridge the gap between job seekers and career success. In today’s fast-paced job market, having the right tools, strategies, and support system can make all the difference. As the Founder, I have built a platform that provides career development, networking opportunities, and expert-led coaching to help professionals land their dream jobs.

🔹 Key Responsibilities:

✅ Career Coaching & Mentorship – Guide job seekers in career planning, skill-building, and interview preparation.
✅ Resume/CV Optimization – Provide expert resume reviews and writing services to help candidates stand out.
✅ LinkedIn Growth & Branding – Optimize LinkedIn profiles to increase visibility, engagement, and job opportunities.
✅ Job Postings & Industry Insights – Share exclusive job openings, networking events, and hiring trends.
✅ Community Building & Support – Foster an inclusive and supportive network for professionals at all career stages.

LinkedIn

🚀 Helping Businesses & Individuals Build a Strong LinkedIn Presence

LinkedIn is more than just a professional network—it’s a platform where brands, entrepreneurs, and professionals can build influence, generate leads, and grow their authority. As a LinkedIn Growth Specialist & Content Creator, I help individuals and businesses maximize their LinkedIn potential with strategic content and targeted growth techniques.

🔹 Key Responsibilities:

✅ LinkedIn Profile Optimization – Transform LinkedIn profiles into high-converting personal brands that attract the right audience.
✅ Content Creation & Storytelling – Craft engaging, thought-provoking posts that increase visibility and drive meaningful conversations.
✅ Audience Growth & Engagement – Implement proven strategies to boost followers, connections, and engagement organically.
✅ LinkedIn SEO & Hashtag Strategy – Improve content discoverability using optimized keywords, hashtags, and algorithm-friendly techniques.
✅ Lead Generation & Authority Building – Help clients establish thought leadership and generate inbound leads through content marketing.
✅ Viral Post Strategies – Create LinkedIn posts that resonate with audiences, drive high engagement, and even go viral.

LinkedIn Growth Specialist & Content Creator

Chegg Inc.

Subject Matter Expert

The Sparks Foundation

I have successfully completed this 'Web Development' internship.

Web Development Intern

|| Founder || 170,000+ Follower || Helping Jobseekers || Top Brand Development Voice || Top Personal Branding Voice || 200M+ Views ||

As a Founder, Entrepreneur, and Personal Branding Strategist, I help professionals, entrepreneurs, and businesses stand out, grow their influence, and generate opportunities through strategic personal branding, LinkedIn & Instagram growth.

🚀 What I Do
I specialize in:

✅ LinkedIn & Instagram Growth – Helping individuals and businesses build authority & attract clients.
✅ Personal Branding & Visibility – Crafting strategies that elevate your online presence.
✅ Social Media Management – Creating high-impact content & engagement strategies to scale brands.
✅ Content Strategy & Digital Marketing – Helping businesses amplify their brand message.

🌟 My Brands & Expertise

🔹 Founder – Job Hunters United – Helping job seekers create impactful personal brands & expand career opportunities.
🔹 Founder – Digital Brand Agency – Providing tailored branding, advertising, and content strategies for professionals & businesses.

With 244,000+ LinkedIn followers, 100,000+ Instagram followers, and 250M+ views.

🎯 Let's Work Together

Whether you're a business looking to enhance your brand presence or a professional aiming to grow on LinkedIn & Instagram, I can help you create a powerful digital presence that drives success.

📩 Let’s connect and build a brand that attracts opportunities!

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The Battle

MISHKA RANA

Dev Raj Saini

Followers

Posts

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Performance ScoreMISHKA RANA's LinkedIn Performance

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taplio

The Battle

MISHKA RANA

Dev Raj Saini

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}MISHKA RANA's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMISHKA RANA's LinkedIn Performance