As CEO of Iconify Consulting Group and a PhD scholar in personal branding, I help enterprises and leaders leverage LinkedIn as a strategic channel to build distribution. 

My work sits at the intersection of Personal, Corporate and Executive branding and GTM (through LinkedIn).

I’ve partnered with 270+ leaders across YC, Fortune 500, Nasdaq, Inc. 5000, Silicon Valley, and Wall Street; recognized as an award-winning LinkedIn creator and ranked among top voices in LinkedIn personal branding worldwide. 

I love sharing my insights and have delivered executive sessions at IITs, IIMs and top B schools, drawing on 14,000+ mentees and five years operating LinkedIn as an enterprise channel. 

Featured in various national and international publications like: The Business Times (US), The Economic Times, NDTV, Hindustan Times, India Today, CEO Review Magazine, Money control etc.

Open to consulting, advisory and brand collaborations.

Email: mishka.rana@iconifyconsultinggroup.com

MISHKA RANA

If you think sharing your story is 'cringe' or 'promotional, read this story about my client. It will change your entire perspective on 'bragging’.

He has one of the most incredible "Zero to One" journeys I’ve ever seen.

• Landed in London from India with $0 in his pocket.

• Built a tech empire from scratch.

• Took his company public on the Nasdaq. (twice)

He wanted visibility in the industry and attract investors. 

But when I told him, "We need to share your story" he froze.

He looked at me and said: "It feels promotional. It’s too vague. People will laugh. Who cares about my struggle?"

This is the "Humility Trap" that kills more opportunities than bad markets do. 

He thought sharing his journey was "bragging." I knew it was Risk Mitigation for investors.

It took weeks of convincing. But we finally hit "Post."

We didn't just write a "success post." We engineered a Trust Narrative:

1. The Hook: 
We anchored it in his "Day 1" vulnerability ($0 in pocket), not his "Day 1000" success.

2. The Middle:
We highlighted the cultural nuance of being an immigrant founder in London (connecting two massive markets).

3. The End: 
We framed the NASDAQ win not as a destination, but as "Validation of Grit."

He thought people would roll their eyes.

But it blewwww up! It didn't just go viral. It exploded.

1 Million+ Impressions.
Thousands of comments from ex-colleagues in India, mentors from the US, and peers in London.

But here is the "Magic" metric:
8 to 10 qualified Investors slid into his DMs within 48 hours.

They didn't ask for a pitch deck. They said: "I read your story and I’d love to invest in your startup. Can we talk?"

Not just that he was bombarded with job applications from top talents. 

Never underestimate the power of storytelling (on LinkedIn)!  

The Lesson:

You think your story is "promotional." The market sees it as Context.

You think your struggle is "weakness." Investors see it as Proof of Work.

In 2026, capital is abundant, but Trust is scarce.

When you share your journey, you aren't bragging. You are building a Context Moat that separates you from every generic AI pitch in the pile.

The world is ready to listen. 

Have you ever held back a win because you were afraid of looking "promotional"?


#FounderStories #NASDAQ #PersonalBranding #InvestorRelations #Entrepreneurship #Storytelling

CEO & Chief Storyteller @ICG | LinkedIn Thought Leadership + Personal Branding for Founders & C-Suites | B2B LinkedIn Marketing | Trusted by Nasdaq, Silicon Valley & YC Leaders

No alternative text description for this image

my first office ever. firsts are always special ❤️

it’s been an year here and tomorrow we’re starting next chapter - at a new space. 

Iconify Consulting Group (ICG)

#founderlife #entrepreneurship

I removed 1648 LinkedIn connections over past few months and tbh it feels great. 

(as a distribution decision.)

most people treat their network like a vanity metric. 

more connections, more optionality. 
that logic breaks once you’re building something serious.

here’s why this matters:

linkedin doesn’t distribute content evenly to all your connections.

it tests your post with a small slice of your network first. 

that initial cohort decides whether your thinking travels or dies quietly.

if that early audience is full of:

– inactive profiles
– people from chapters of your life you’ve outgrown
– random sales bots or recruiters from years ago
– or people who no longer care about what you do

the outcome is predictable: low early engagement → weak signal → reduced distribution.

it’s not that your content is bad, but the room is wrong.

we tested this with a founder client last quarter.

he had ~28,000 followers and consistently low engagement (around 80-100 likes per post). 

we didn’t change his content, positioning, or posting cadence. 
we changed the audience.

over three weeks, we removed roughly 3,000 inactive or irrelevant connections.

result:
average reach increased ~45% in the first month.

same posts. different initial audience. completely different outcome.

—> if you want to do this properly, here’s a simple filter that doesn’t burn bridges:

• people who pitched once and never engaged again

• industries you no longer serve or want visibility from

• profiles with no visible activity in years (they aren’t seeing your posts anyway)

• cleanup every 6 months to keep your network aligned. 
or a deeper reset once or twice a year makes sense when your role, market, or priorities change.

and honestly, prevention matters more than pruning.

a simple rule i’ve been following: i don’t accept a connection if any one of these is true

• i can’t tell what they do in 5 seconds
• they’re outside the industry i’m building for
• their profile shows no recent thinking or activity
• our only interaction would be transactional
• i wouldn’t want my content tested on them

that one filter does more for long-term growth than deleting hundreds later.

think of your network less as an audience size and more as an initial distribution layer.

1,500 active, relevant connections >>>  15,000 passive ones


#network #linkedin #algorithm #linkedingrowth #linkedinstrategy

LinkedIn just removed thousands of "Top Voice" badges worldwide.

and honestly, this is the best thing that could happen for the platform.

I’ve been receiving messages all day: "where did my Top Voice badge go?" or "why did this influencer lose theirs?"

here’s the inside scoop on what changed:

till 2025: the blue badge felt like a lifetime achievement award. once you got it, you kept it.

in 2026: under the new policy, the badge is now a 6-month renewable license.

linkedin is conducting strict quarterly reviews to check for "active authority."

who got cut?

mostly "legacy" holders who drifted from their original niche or took breaks longer than 2 weeks. 

my clients held onto theirs because we didn't treat the badge as a trophy. we treated it as a job and stuck to a strict strategy that the editorial team loves:

if you are targeting the blue badge (or trying to protect yours), here is the new standard:p


1/ the "2-week" rule

consistency is the primary filter. my analysis shows that creators who took breaks longer than 14 days were the first to be flagged by the system .

-> commit to posting 2-3x weekly. if you go on holiday, schedule your content. silence is viewed as "dormancy."


2/ stop drifting, stay vertical

the editorial team awards badges for specific expertise (e.g., "finance," not "general motivation").

-> audit your last 10 posts. if more than 3 are generic "life advice" or off-topic, you are diluting your signal. pivot back to your core niche immediately.


3/ optimize for "humans"

linkedin is training its editors to spot AI-generated stuff. if your post sounds like a generic summary, it gets marked as low-quality.

-> the fix: use data visuals, screenshots, or personal stories. "lived context" is the only thing that proves you are a human expert, not a prompting expert.


4/ the "reply" ratio

top voices are expected to spark discussion, not just broadcast.

-> don’t post and ghost. spend 15 minutes replying to comments. the algorithm is now weighing "conversation depth" as a key metric for badge retention.


5/ kill the "pods" & engagement bait

this is where most creators got burned. 

if you have 500 likes but they all come from the same "support group" (pod) or if your posts rely on cheap hooks like "agree?" to inflate numbers, you are out.

-> stop forcing the algorithm
50 genuine comments >  5,000 artificial likes
organic resonance is the only metric that counts for the badge.

the only takeaway you need is: build for the "editorial standard” not the badge

#linkedinnews #topvoice #personalbranding #expert #futureofwork

I have deep respect for anyone who walks into Shark Tank India  

presenting your life’s work on national television, knowing you could be rejected, questioned, or misunderstood, takes a kind of courage most people never experience. entrepreneurship looks glamorous from the outside. it’s anything but that on the inside.

yesterday, one moment from the episode stayed with me.

Ravi Gupta carried years of sacrifice with him. selling family gold.
mortgaging his house.
putting his family’s security on the line just to stay alive.

watching that wasn’t "inspiring" in the typical feel-good way. it was heavy.
because this is what building actually demands, long before it ever rewards.

he didn’t walk away with a cheque.
but that’s the part people fixate on too much.

what made that moment meaningful was the response from aman and mohit.
they didn’t just say "no." they shared context, lived experience, and a roadmap.
capital is fuel. but direction is what keeps you from burning it.
this is why shark tank india matters.

over the last few years, it has quietly done something revolutionary: it made entrepreneurship visible.
it’s something families watch together now. women, kids, first-time founders. "equity" and "gross margin" are now dinner table conversations, not just boardroom jargon.


2025 has been a bloodbath for startups.
the "growth-at-all-costs" era is dead. efficiency, clarity, and credibility are the new non-negotiables.

and yet, founders are still showing up.
still putting their stories, their mistakes, and their hopes on the line.
that resilience deserves to be seen.

shark tank india airs at 8 pm on sony liv. 
worth watching, especially if you’re building.


#sharktankindia #entrepreneurship #founderstory #startups #funding

My clients run $50M+ companies. 
they do not write their own LinkedIn posts. and honestly? they shouldn't.

if you are a CEO/CXO, your hourly rate is likely $1,000+.

and if you see a CEO running a $50M+ company, raising a Series B, and managing 200 employees... and they are also posting perfectly formatted, high-level thought leadership every morning at 8 AM?

they have a system.

there’s a misconception: most people think "Ghostwriting" is about faking it.
it’s not. it’s about leverage.

when a CEO gives a keynote speech, they don't set up the chairs or adjust the microphone. 
they just show up and deliver the message.

your LinkedIn presence should work the exact same way.

the exact 30-Minute System we install for busy founders to publish 4x a week:

we operate like Biographers.

1/ before we write a single word, we study the human.

• we binge their old podcast appearances.
• we analyze their sales call recordings.
• we study their email syntax.

we map their "Lexicon Fingerprint"—the specific words they use, the way they structure arguments, the pauses they take.

if they say "folks" instead of "people," we know it. 
if they hate the word "synergy," we never use it.

2/ we don't nag them for ideas daily.
we send a Strategic Questionnaire: heavy, deep, and specific.
they answer it once (or we record a call), and we extract weeks of content from the nuance of their answers.

3/ what happens when industry news breaks? w have a "Rapid Response" line.
clients don't need to sit down and type.
most of them just hit the record button on WhatsApp, send a 30-second voice note or a quick text while commuting, and say: "here is my take on the new merger."

we take that raw audio and turn it into a polished, strategic asset.

4/ the 20-minute approval
because we have done the forensic work, the first draft is usually 95% accurate.

• we don't send daily drafts.
• we don't need constant feedback loops.
we present a monthly content calendar.
the Founder needs one 15-20 minute slot per month to scan, approve, and get back to work.

their audience thinks the Founder is spending hours online.
the Founder knows they are spending minutes.

you don't need ‘more time’ to build a personal brand.

you need a system. 

Iconify Consulting Group (ICG)  
#PersonalBranding #Productivity #LinkedInStrategy

7 myths costing you millions in lost opportunity: 
I’ve spent years building LinkedIn personal brands for billion dollar founders and C-Suites, sat in boardrooms and still heard the same excuses.

i’ve watched leaders go from "industry best-kept secret" to securing board seats and M&A deals just because they finally turned the lights on.

yet, even at the c-suite level, these myths exist:

1. “my work speaks for itself.”

in 2026, your work doesn't speak. it whispers.
without amplification, excellence is invisible. linkedin data shows decision-makers are 3x more likely to engage with a leader they’ve seen posting versus one they’ve only heard of.
if you don't narrate your success, the market assumes you are stagnant.


2. “i don’t want to brag.”

sharing expertise isn’t bragging. it’s accessible leadership.
McKinsey & Company ’s state of organizations report found that visible leaders score 31% higher in trust among employees and peers.
when you hoard your insights, you aren't being humble. you are withholding value from your industry.


3. “personal branding is just for influencers.”

tell that to satya nadella.
his linkedin presence didn't just get "likes"; it anchored microsoft’s cultural shift.
Indra Nooyi’s visibility built public trust that outlasted her tenure.
influence isn't vanity. it is currency. regardless of company size.

4. “i’m too senior to ‘need’ linkedin.”

the opposite is true.
the higher you climb, the smaller your peer group gets.
your visibility dictates your access to panels, government influence, and board seats.
most of these opportunities come from people who have never met you but have observed you.

5. “niche posts limit my audience.”

good. you don’t need 1 million followers. you need the right 500 decision-makers.
one of my fmcg clients hit 12 high-value enterprise leads in 10 months with 95% niche content.

a stadium of fans is useless if none of them can sign a cheque.


6. “personal brand = posting daily.”

frequency does not beat strategy.
high-signal leaders don't spam; they curate.
some of my best performing clients post 1-2 times a week.
they trade volume for velocity, high-impact insights paired with targeted commenting in the right rooms


7. “people already know who i am.”

inside your bubble? maybe.
outside? you are a stranger until you are visible in their spaces.
people trust individuals 3x more than brand logos.
no visibility = no trust.

personal branding in 2026 is about reputation insurance and opportunity acceleration.

if you don’t own your narrative, someone else will and they won’t get it right.


#personalbranding #leadership #executivepresence #marketing #reputationmanagement

Software Engineer III at Google | Tech, AI & Career | views = mine | 775K @LinkedIn | 40 Million Impressions | Mentored 1000+ People | Public Speaker | #MotivationForTheDay

Archy Gupta

I complete three years at Google today and what a crazy & amazing experience it has been. ❤️

Some things that stood out(only listing few out of 1000+):

Have to start with food🍜 :p

𝐅𝐨𝐨𝐝: Google’s food is really better than many five-star hotels. Italian, Chinese, chaat corners, Mediterranean, list goes on. 

𝐌𝐚𝐬𝐬𝐚𝐠𝐞: You only understand how good it is once you experience it.

𝐏𝐞𝐨𝐩𝐥𝐞: Some of the most intelligent people you will ever meet. Everyone is outstanding. You learn from them every single day and grow not only professionally but personally as well. 

𝐄𝐱𝐩𝐨𝐬𝐮𝐫𝐞: You don’t just work with your team. You collaborate with teams across the globe, build connections, and learn things you wouldn’t learn anywhere else.

𝐓𝐡𝐞 𝐰𝐨𝐫𝐤: I am truly honoured to have worked on the kind of problems I have. Seeing the real impact of your work, building things that touch millions of lives, and contribute to unimaginable revenue is something else.

Before joining, I didn’t even know what a feature flag was. Over time, I worked on critical systems, owned projects end to end, took on things that scared me, and still delivered them successfully. 🙌🏻

Not everyone gets the opportunity to work on problems this critical. Delivering big features that can only increase the latency by a few nanoseconds or milliseconds. 

I’ve done that & a lot more. And I’m genuinely proud and grateful.😇

Thanks, Google. You have been amazing. ❤️

Pic 1 : Google, Singapore
Pic 2 : Google, Bangalore
Pic 3 : Google, Hyderabad
Pic 4 : Day 1 at Google

I think I just discovered the craziest tech superpower of 2025 and it’s going to change how we build apps.

You can now create AI-powered tools without API keys, without OAuth chaos, and without hopping between a dozen dashboards.

All you do is open Replit, describe what you want, and watch it take shape.

Yes, it’s really that direct.

Let me break down why this update shifts the entire vibe of app development 👇

◾ Connectors: Your favorite apps, finally in sync

Replit just made integrations effortless.

Notion, Slack, Google Drive, HubSpot, Dropbox, Linear and a long list of others now plug into your projects through a simple sign-in.

No API keys.

No dev accounts.

No confusing setup rituals.

You sign in → Replit opens the data → you immediately start building:

✨ Smart internal dashboards

✨ Cross-platform automations

✨ Personal workflow tools

✨ Mini SaaS apps

✨ Bots that actually understand your workspace context. 

All powered by the tools you already rely on every day.

🤖 300+ AI models, zero configuration

This part is honestly wild.

Replit now gives you built-in access to models from:

• OpenAI

• Google Gemini

• Anthropic

• OpenRouter

• And dozens more

You can switch between models, blend features, and use text/image/audio/video generation right inside a single workspace.

No setup.

No API keys.

No juggling accounts.

Just natural-language instructions → working features.

📱 Build from literally anywhere

Replit is still the only platform with a fully capable mobile app on both iOS and Android.

Meaning your next idea doesn’t have to wait for a laptop.

Prototype, iterate, or ship straight from your phone.

Your entire dev environment is in your pocket.

From idea → design → deployed

Got a Figma design?

Import it into Replit, tweak it with the visual editor, and turn it into a live app in minutes.

It honestly feels like skipping half the traditional dev process — in the best way possible.

😍 Curious what “vibe-coding” feels like?

Start here → https://shorturl.at/BjWEe

#Replit #AI #Productivity #Automation #AppDevelopment #Innovation #NoCode #Connectors #TechTrends

I didn’t get into IIT.
But today, I work at Google.❤️

Back in college, I couldn’t even imagine this life. My dream was simple. Get placed somewhere decent. Earn maybe 25-30k a month. That felt like success back then. Today, I earn many times more than that.

One thing I struggled with is when people asked where I studied. In India, that question comes up a lot. At Google, most people are from IITs or NITs. When I told my college name, I used to hesitate. But now I  say it out loud and proud.

because, I’ve realised something important.
I’m here.
I work at the same place.
I do the same work.

My college didn’t stop me. My background didn’t limit me.

And this isn’t just about college or jobs.
It’s about how small we allow our dreams to be.

If you’re someone who has been playing safe, choosing what feels practical, keeping your dreams “realistic” - this is for you. I started with small dreams because I didn’t know I was allowed to dream bigger.

I went from a tier-3 college to working at Google. From a shy kid to being a content creator. Not overnight. Not magically. Just by showing up, one step at a time.

Your today does not decide your tomorrow.
And your starting point does not decide how far you can go.

Think bigger. Aim higher.
Then take it one day at a time. That’s enough.

My Journey ❤️

I’m excited to attend OpenAI’s first-of-its-kind AI conference in India as an AI and tech creator. 👩‍💻❤️

Tech & AI is the space I focus on.
Building, learning, and sharing what the future of AI and engineering could look like.

Being in the same room as engineers, builders, and leaders who are actually working on these systems is something I’ve wanted for a long time.
It’s been one of my 𝟐𝟎𝟐𝟔 𝐠𝐨𝐚𝐥𝐬.

Alongside the conference, 𝐎𝐩𝐞𝐧𝐀𝐈 × 𝐏𝐨𝐥𝐚𝐫𝐢𝐬 are opening a small 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐑𝐨𝐨𝐦 for AI and tech creators.

Selected creators get full access to the event.
I’m really happy to be invited as one of them.
A good chance to meet people, network, and have some fun. 🤝

Feeling especially grateful today.
I just crossed 𝟔𝟎𝐤 𝐨𝐧 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦. 😇
Thankful for the community that’s been supporting my work.

Opportunities like this are only possible because of that support.

2026 is starting on a good note.🚀

👉If you're a creator, fill this form to be a part of this event: https://lnkd.in/gUjMyAC3
Or just Comment here.

OpenAI Polaris School of Technology ✌️

I got two offers in 15 days without doing problem solving daily. 👩‍💻
It happened because I solved 10 problems every single day for a month (I had bought the premium :p). 🙌

That completely changed my confidence.💯

✅Now, I’m starting another 90-day learning spree, and I genuinely want you to join me in this: https://gfgcdn.com/tu/Yx0/

The course I am taking: 𝐃𝐚𝐭𝐚 𝐒𝐜𝐢𝐞𝐧𝐜𝐞 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐁𝐚𝐬𝐞𝐝 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠. 
I want to get my hands dirty with AI/ML and actually build things, not just watch videos.

I’m paying 3999 (only 399 after a 90% refund). Honestly, this feels unreal.

Want to know how? 👇

GeeksforGeeks launched the Three 90 Challenge: 𝐟𝐢𝐧𝐢𝐬𝐡 𝟗𝟎% 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐨𝐮𝐫𝐬𝐞 𝐢𝐧 𝟗𝟎 𝐝𝐚𝐲𝐬 𝐚𝐧𝐝 𝐠𝐞𝐭 𝟗𝟎% 𝐨𝐟 𝐭𝐡𝐞 𝐟𝐞𝐞 𝐛𝐚𝐜𝐤. 

This is exactly the kind of pressure that works for me. That 90% refund is real motivation 😅

What surprised me most is the 90% discount even on live courses with 1:1 mentorship. For context, I’ve paid seven times this amount for a single mentorship call before. This is insane value. 🤯

📍Some courses I personally recommend are linked in the first comment (#3 and #4 are outstanding).

If you’ve been waiting for the “right time,” this is it. This is how you set the tone for 2026.

Honestly, if I were a student and had the bandwidth, I’d take at least 2 courses. Some of them cost around ₹99 after 90% off. That’s crazy, especially knowing the quality of GFG courses. 😇

Let me know which one you’re planning to take in the comments.

Happy learning 🙌🏻

✅I’m setting my financial goals for 2026, and I’ve decided to track my expenses seriously & follow a simple 𝟑𝟎–𝟑𝟎–𝟒𝟎 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡: 💰

• 𝟑𝟎% 𝐨𝐧 𝐧𝐞𝐞𝐝𝐬 𝐚𝐧𝐝 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐬𝐩𝐞𝐧𝐝𝐬
• 𝟑𝟎% 𝐨𝐧 𝐟𝐢𝐱𝐞𝐝 𝐨𝐛𝐥𝐢𝐠𝐚𝐭𝐢𝐨𝐧𝐬 𝐥𝐢𝐤𝐞 𝐫𝐞𝐧𝐭, 𝐛𝐢𝐥𝐥𝐬, 𝐄𝐌𝐈𝐬 • 𝟒𝟎% 𝐭𝐨𝐰𝐚𝐫𝐝𝐬 𝐬𝐚𝐯𝐢𝐧𝐠𝐬 𝐚𝐧𝐝 𝐟𝐮𝐭𝐮𝐫𝐞 𝐠𝐨𝐚𝐥𝐬

If you’re trying to stay on track with your finances, read till the end.

👉I’m using 𝐓𝐫𝐚𝐜𝐤𝐌𝐲𝐄𝐱𝐩𝐞𝐧𝐬𝐞 to stay in control of where my money goes.
🔗 https://lnkd.in/gNn8nprY

What I was missing earlier wasn’t discipline.
It was visibility. TrackMyExpense gives me that clarity.

📍I can now see:

•  Exactly how much I spend every month
•  What my shopping habits look like
•  How much goes into gadgets, food delivery, vacations, and impulse buys
•  What’s intentional spending vs what’s just habit

📍What makes it genuinely useful:

•  Scan receipts or upload digital bills and expenses get logged automatically
•  Export data in different formats to view charts and analyze patterns
•  Use an 𝐀𝐈 𝐚𝐠𝐞𝐧𝐭 to ask direct questions about my spending
•  Track personal and work expenses separately
•  Set budgets and get alerts when I cross them

📍The AI feature is a game changer. I can chat and ask questions like:

•  When I last spent more than ₹10,000
•  When I last bought clothes
•  Where my spending spikes usually happen

That level of clarity changes how you think about money.

Now, rewarding myself on milestones feels planned, not guilty.
Because my day-to-day spending is under control. 🙌

If 2026 is the year you want clarity over your money, this is a good place to start & commit.  

🔗 Track your expenses here: https://lnkd.in/gNn8nprY

#2026goals #money #finances #clarity

𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐬𝐨𝐥𝐯𝐞𝐝 𝐭𝐡𝐞 𝐡𝐚𝐫𝐝𝐞𝐬𝐭 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐖𝐞𝐬𝐭. 𝐓𝐡𝐚𝐭 𝐢𝐬𝐧’𝐭 𝐭𝐡𝐞 𝐡𝐚𝐫𝐝𝐞𝐬𝐭 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚. 

In the US, commerce complexity was about getting online.
Storefronts, hosting, payments: abstract those away, and founders could focus on brands.

In India, getting online was never the bottleneck. 𝐑𝐮𝐧𝐧𝐢𝐧𝐠 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐢𝐬.

Here, every order is a decision problem:
Will this pin code succeed on COD?
Which courier minimizes RTO for this route?
Should inventory ship from a warehouse or a local store?
What happens when the order comes back?

Payments behave differently across regions.
Delivery outcomes vary pin code by pin code.
Returns and COD aren’t exceptions - they’re part of the core flow.
Inventory often spans offline and online channels at the same time

And probabilistic systems only improve by learning from history.

This is where Shiprocket’s India-first, 13+ year journey matters. As accumulated execution memory with millions of deliveries, failures, retries, returns, and recoveries across pin codes, carriers, and seller types. Patterns that only reveal themselves over time.

That’s what enables the abstraction required to solve for India.

Shopify abstracts 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧. 
Shiprocket abstracts 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧, for India.

Instead of merchants hard-coding rules or juggling vendors, the platform uses those long-lived learnings to orchestrate payments, fulfilment, delivery, and returns as a single system, getting more predictable with every cycle.

The real unlock here is predictability.

When execution becomes software-driven, founders stop managing exceptions and start scaling intent. Complexity eventually moves into the platform.

That’s how enduring platforms are built.

Some simplify how businesses start selling.
Others simplify how businesses keep running.

In a market as complex as India, both abstractions matter.

✅What’s happening in the AI world recently❓Big moves by Meta, Chinese government, Accenture, and many others..

▪️Meta bought Manus, focusing on AI agents that can work on their own.
China is reviewing the deal, showing that AI acquisitions now have political and security implications.

▪️Accenture bought AI startup Faculty for over $1B.
Companies are buying ready-made talent instead of building it themselves.

▪️OpenAI hired the entire team from a startup called Convogo.
In AI, people and expertise matter more than tools.

▪️Arm started a “Physical AI” division.
AI is moving from software into robots, devices, and real-world systems.

The trend is clear:
AI is no longer just a feature.
It is becoming the base of modern software.

For engineers, this changes the way we work.
We are now building systems around AI, not just adding it on.

#AI #TechNews #SoftwareEngineering #AIEngineering #BigTech #Startups

I genuinely thought LinkedIn had glitched.

Every protein post I saw had the same commenters Maa Ji, Dada Ji, Jethani Ji . Same fears. Same myths. Same confidence.Going viral all over linkedin.

One sounded like a concerned mother. Another warned about “western culture” and chemicals.

Another confidently did protein math using vada pav.

Today I saw the film and it clicked. They weren’t random accounts. They were characters from
the TrueBasics ad.

Honestly? Brilliant pre-buzz. They didn’t tell us protein is misunderstood, they showed us.

The film nails conversations every Indian household has had. And the fact that TrueBasics
backs it with an all-natural protein, heavy-metal tested and safe to trust, makes it land even
harder.

Marketing that understands culture > marketing that shouts claims.

The TrueBasics team deserves a raise!

📌AI updates from OpenAI, Google, Apple, and Meta you need to know:👩‍💻

▪️𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐰𝐢𝐥𝐥 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞 𝐚𝐝𝐬

OpenAI says ads won’t change how ChatGPT answers questions. Responses will stay the same, and ads will be shown separately. 

The move is mainly about building a sustainable business, pro users will not see Ads.

▪️𝐆𝐨𝐨𝐠𝐥𝐞 𝐆𝐞𝐦𝐢𝐧𝐢 𝐜𝐚𝐧 𝐛𝐞 𝐮𝐬𝐞𝐝 𝐟𝐨𝐫 𝐒𝐀𝐓 𝐩𝐫𝐞𝐩

Gemini now has full SAT practice tests, built with The Princeton Review. 

Google says this is meant to help students practice in a more structured way, without needing separate test-prep apps.
More variety of tests will be added. 

▪️𝐀𝐩𝐩𝐥𝐞 𝐢𝐬 𝐮𝐬𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞’𝐬 𝐆𝐞𝐦𝐢𝐧𝐢 𝐦𝐨𝐝𝐞𝐥𝐬

Apple has confirmed it will use Gemini for some Apple Intelligence and Siri features. Apple says user data will still be handled under its existing privacy rules.

Samsung has already a long-running partnership with Google Cloud to bring Gemini AI into its devices. Gemini ruling android and iPhones both. 🙌

▪️𝐌𝐞𝐭𝐚 𝐚𝐜𝐪𝐮𝐢𝐫𝐞𝐝 𝐌𝐚𝐧𝐮𝐬

Meta has acquired Manus, an AI startup focused on autonomous agents. Meta says the team will help build systems that can handle longer, more complex tasks.

▪️𝐎𝐩𝐞𝐧𝐀𝐈 𝐚𝐜𝐪𝐮𝐢𝐫𝐞𝐝 𝐒𝐭𝐚𝐭𝐬𝐢𝐠

OpenAI has acquired Statsig, a product testing platform. OpenAI says this will help them roll out features more carefully and understand what works at scale.

Note: Information is from Internet & Views are my own 🙌

#AIUpdates #AIInnovation #TechTrends #AIEducation #AITools #DigitalTransformation #OpenAI #ChatGPT #GoogleGemini #Apple #Samsung #Meta #Manus #Statsig

I want to share something with my LinkedIn community. 𝐈 𝐰𝐞𝐧𝐭 𝐕𝐢𝐫𝐚𝐥 𝐥𝐚𝐬𝐭 𝐰𝐞𝐞𝐤. 💕🧿✨

Over the last few days, my story has been picked up by a lot of publications I’ve grown up reading. The Economic Times, Hindustan Times, NDTV , NDTV Network, Aaj Tak, India Today, Mint, News18 India, along with Telugu, Odia channels and many more. Even typing this out feels a little unreal.

I am so happy that so many people found my story touching and worth sharing. 

The most precious part of all this are the messages. LinkedIn. Instagram DMs. Personal chats. Friends, family, and people I’ve never met reaching out to say they related. That meant more than I can put into words. ❤️

It’s been a reminder that you don’t need to package your life to make it meaningful. Being honest is enough. People connect with that.✨

I’m especially grateful to LinkedIn, the first platform where I started posting regularly. It gave me a community, confidence, and eventually opportunities, including the interview opportunity at Google. I’ve mentioned this before, but i don’t think I can say this ever enough.

Last week felt overwhelming but in the best possible way. ❤️

Just a thank-you note, really. For the support, the kindness, and the belief. I’m very grateful, very aware of how lucky I am, and very excited for the future ahead.

The Instagram post that went viral: https://lnkd.in/g7UZdeHx

Ever get stuck turning ideas into something tangible❓

Miro AI takes your thoughts or notes and instantly turns them into diagrams, flowcharts, and mind maps. No more struggling to draw or organize.🙌

You can brainstorm, group ideas, and see everything clearly. Then share and refine with your team in real time. 👩‍💻🤝

Planning, collaborating, and bringing ideas to life has never been this simple. ✌️

🔗Try Miro from the link in first comment ✅

#Miro #MiroAI #Collaboration #Teamwork #VisualThinking #Productivity #Brainstorming

My productivity hack is simple - a cup of coffee. ☕️ 
I reach my desk with coffee in hand, open my laptop, and start reading emails. That’s how my day begins. 

It helps me slow down, think clearly, and ease into work. Especially when I’m stuck on a bug or trying to make sense of something messy.

As a software engineer, these small pauses matter. You don’t always need to push harder. Sometimes you just need a minute to think.

I’ve been a Palmonas customer for a while, so I already associate the brand with thoughtfulness and attention to detail. ✨

I recently read about a coffee cup with a question on it. It’s not trying to sell anything. Just a little detail that makes people stop and think for a moment.

That’s what Palmonas and Kiosk Kaffee are doing with their “Coffee Break Questions” campaign. They’ve taken an everyday moment and added a small spark of curiosity to it.

No ads. No noise. Just a simple idea that fits naturally into your routine.

In software, the simplest solutions often work best.
This feels like that. 🙌

PALMONAS 
#palmonas

Yesterday, someone asked me for career advice.I asked what they were learning these days. 📚
The answer: backend skills and AI.

When I followed up with “What in AI?”, they said: 𝐂𝐡𝐚𝐭𝐆𝐏𝐓.🤦‍♂️

That one word says a lot & captures the gap perfectly.

AI is everywhere right now. Companies are actively pushing engineers to use it. Workflows are changing. Expectations are changing. Almost every software role now touches AI in some form. 🙌

But using ChatGPT is not the same as learning AI.

It’s learning a tool, not the underlying discipline.

If you genuinely want to learn AI or ML, the basics still matter:

▪️Data fundamentals. NumPy, Pandas, data cleaning.
▪️ Supervised and unsupervised learning.
▪️ How existing models work before reaching for new ones.
▪️ Neural networks and core ML concepts.
▪️ Fine-tuning vs training from scratch.
▪️ What LLMs actually are and where they fit.

In real teams, engineers aren’t hired to “write better prompts.”

They’re expected to build systems.

That means creating internal tools, AI agents, or integrations that:

🔹 Save time for teams
🔹 Improve developer velocity
🔹 Reduce costs
🔹 Increase customer value or revenue

Prompting alone won’t get you there.

We’ve become very comfortable outsourcing thinking to ChatGPT, Gemini, and code agents.  

They can generate code, designs, even entire solutions. 

But without fundamentals, you won’t know what to ask, why you’re asking, or whether the output is even correct.

Tools will keep changing.
The foundation won’t.

Learn the basics first. Then use AI to move faster. 🙌

#AI #SkillGap #MachineLearning #Basics #DataScience

Everyone loves “we’re a team.”
Until there’s a problem.

Then suddenly it’s:
“You handled this, right?”

Team spirit lasts exactly as long as things are easy. After that, survival instincts kick in.

Watching the Send Help trailer, that shift felt way too familiar. On the island, teamwork exists until it’s inconvenient. Then it’s every person for themselves. No CCs. No buffers. Just consequences.

This feels like the kind of film that quietly exposes how pressure changes people — so I’m looking forward to catching it on 30th Jan.

At work, when things get tough — does teamwork actually show up, or quietly disappear? Let me know in the comments section

#SendHelp #CorporateLife #OfficeCulture

A front page news article caught my attention. 

Smartphone ads usually don’t stand out. They’re optimized for polish, not signal. Like a software demo that only works on the happy path. You see the working, then move on.
This one made me pause.

The visual feels closer to a production scenario than a lab setup. The phone isn’t isolated or protected. It’s shown mid-use. The camera is doing real work. The durability isn’t abstract. It’s visible.

That approach makes sense to me. In software, you trust systems that survive edge cases, not ones that just look good in controlled environments. 

This ad follows the same logic. It doesn’t explain performance. It demonstrates it.

That feels very REDMI Note. Capability-first. Confident. No unnecessary gloss.

I’m still curious about real-world performance. That always matters more. But as a first impression, this is a refreshingly honest way to show a phone.

This doesn’t look like a smartphone ad. That’s why I noticed it.

𝐎𝐧𝐞 𝐏𝐫𝐞𝐭𝐞𝐧𝐝𝐞𝐫. 𝐎𝐧𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐝𝐞𝐫 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐬𝐦𝐚𝐫𝐭𝐩𝐡𝐨𝐧𝐞.

This is one of those ads you only register after you have already spent a few seconds with it.

Front page of the newspaper. Two photos placed side by side. No labels. No prompts. No instructions on what to notice. Just images, quietly asking for your attention.

I found myself comparing them instinctively. And almost immediately, one image felt different. Sharper. More composed. Confident without trying too hard. It didn’t demand attention. It earned it.

Only later did I learn that the standout photo was shot on the newly launched REDMI Note 15.

What stayed with me wasn’t just the camera output. It was the decision behind it. Launching a phone by putting its camera up for a blind comparison on print, after revealing all specs and pricing, takes conviction. Most brands prefer explanations and controlled demos. This one chose to be judged.

That approach has always defined the REDMI Note series. Proof over promises. Showing instead of telling. This didn’t feel like a gimmick. It felt consistent with how the brand thinks.

If details matter to you, this is your camera.
No shortcuts. Just 108 million pixels mastering your moments.

𝐁𝐥𝐢𝐧𝐝 𝐭𝐞𝐬𝐭 𝐩𝐡𝐨𝐭𝐨𝐬 𝐨𝐧 𝐩𝐫𝐢𝐧𝐭? 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐬𝐮𝐜𝐡 𝐚 𝐜𝐨𝐨𝐥 𝐰𝐚𝐲 𝐭𝐨 𝐥𝐚𝐮𝐧𝐜𝐡 𝐚 𝐬𝐦𝐚𝐫𝐭𝐩𝐡𝐨𝐧𝐞.

Last month, I met a school volunteer during a casual conversation. We weren’t talking about work or business. We were just sharing stories. At one point, she mentioned how a simple meal can change the way a child behaves in class, how they sit straighter, ask more questions, and smile more freely.

That conversation stayed with me.

A few days later, I came across the Feeding India film (Link: https://lnkd.in/gHfKYEtf). Out of curiosity, I checked my Feeding India contribution on Zomato. For the first time, it didn’t feel like a feature on an app.

Since then, I’ve stopped seeing food orders as “just another expense.” They’ve become an opportunity to participate in something bigger than myself.

You can also search ‘Feeding India’ on Zomato and Blinkit to check your contribution till date. Drop your meal count in the comments below.

#FeedingIndia #Zomato #Blinkit #ConsciousChoices #HumanImpact #PurposeOverProfit #EverydayLeadership

𝐃𝐨 𝐲𝐨𝐮 𝐥𝐢𝐯𝐞 𝐚𝐧𝐝 𝐰𝐨𝐫𝐤 𝐢𝐧 𝐭𝐡𝐞 𝐔.𝐒. 🇺🇸on an EB-1 or O-1 visa, or are you planning to❓

✅Check your eligibility: https://lnkd.in/gwEgMgyR

I’m hosting a live session tomorrow 27th jan with Stanislav Shamayev, Esq., where we’ll break down EB-1 and O-1 visas in plain terms and answer real questions around eligibility, strategy, and timelines.

These visas have some of the shortest green card queues. Many Indians already qualify, or can qualify with the right positioning and guidance.

Stanislav is a leading business immigration and corporate attorney. 

SHAMAYEV BUSINESS LAW has over a decade of experience and a success rate north of 90 percent, built on deep expertise and careful case strategy.

If you’re serious about working in the U.S., this is a session worth your time.
Stay tuned for the live. 🙌🏻

#unitedstates #immigration #eb1 #o1 #indians #americandream

✅How do you know it’s time to switch jobs👩‍💻❓👇

Switching companies can accelerate both learning and pay. New problems, new teams, new expectations. The market often rewards that reset with a salary jump.

Staying has its own advantage. Compensation compounds when your scope grows. Owning systems, driving outcomes, and becoming difficult to replace is where long-term money comes from. 🙌🏻

A simple lens for tech roles:
📍If your skills are growing but salary isn’t, have the conversation.
📍If neither skills nor pay are growing, it’s time to move.

Change jobs to reset market value.
Stay to compound long-term value.

#TechCareers #EngineeringLife #CareerGrowth #SalaryGrowth #TechJobs #CareerAdvice

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