VeryVertical

VeryVertical is a creative studio that creates serialized short-from digital content. 

As a creative director and filmmaker, I had a chance to create high-performing content for brands in fashion (Valentino), beauty (Lancome), and entertainment (Warner Brothers Games). 

- Wrote scripts for branded content serial content. 
- Created the visual language for the vertical screen. 
- Worked on the development of interactive projects.

Filmmaker & Creative Director

The Webby Awards

Judge at Webby Awards

Narratively, Inc.

As a senior video editor, I was lucky to work on a variety of docu-style branded projects, setting up the visual style and language for the series of character pieces for the Canadian Imperial Bank of Commerce and Simplii Financial. 
Other projects included documentary short for 23 AND ME premiered at Tribeca's 2019 special event.

Freelance Senior Video Editor

Blonde + Co

Was commissioned to work on a branded reality show Makeup On The Way for Maybelline. It was my pleasure to set up the editing style and language for the two seasons of the show that featured Adriana Lima.

Scentbird

Was in charge of delivering the brand’s first TV campaign from conception to execution. The shoot produced numerous variations of the pitch video, that was tested in social media, tweaked and released on national TV.

Freelance Creative Director & Filmmaker

VGNC

Creative / Director.

That slash between Creative and Director deserves a few words.
When working on short or long form video for Branded content, Interactive Storytelling and Transmedia projects you have to bridge the gap between creative development and production. 
But that title is yet to be invented. Hence the slash and the following breakdown.

Creative. 
∙Working with brands and personalities to tell their stories in a form of interactive video experiences. 
∙Closely cooperating with an R&D department to bring new interactive technologies to storytelling.
∙Generation of ideas and concepts to win new business. 
∙Acting as a mentor and helping develop the growth of associated creatives. 

Director. 
∙Responsible for video from concepts to final execution, moving video through each stage of the project timeline.  
∙Creatively manage shoot with internal team and production partners
∙Act as creative lead and supervisor for all projects, partnering with clients, producers, film crews, editors, graphic artists, and sound designers to achieve the finished product.


Clients included Vodafone, Unilever, Beiersdorf and Citroen.

Creative Director & Filmmaker

Sanoma Magazines

FHM Magazine. 
Launch of the international brand at the local market. Strategic campaign development and creative execution. Working closely with an editorial team to bring an alternative view to what a men's magazine can be. The message was than implemented in an effective mix of media channels, including traditional TV, OOH and a launch of the first men's magazine website.  

Men's Health.
Strategic and tactic marketing planning. 360 ad campaign creative development. Launch of the brand's digital platform.

Marketing Director

Sales advertising for Cosmopolitan Magazine. 

Maintaining business relations with the existing clients (both international and local).
Interaction with design studios, production department, marketing and editorial team. 
Participation in event sponsorship projects and special editorial projects.

Advertising Sales Manager

Hi, this is a bio, so I want you to know, there's going to be some bragging, but that doesn't mean we still can't be friends. 

Misha is a creative director and commercial comedy director working from NYC. Do we have to even mention award-winning? They even made him a Webby Awards Judge.  

He specializes in web films and spots that feel like entertainment. He wrote and directed mock music videos for Samsung, taught Jennifer Lopez how to pronounce “Azerbaijan” and made talking cheese TikToks for Pinterest. 

In his spare time, he is a founder of a creative studio VeryVertical that will create vertical, and in a surprise twist, horizontal content, that will help you grow your audience through the magic of serialized entertainment. 

Yes, all of this does sound rather peculiar, isn't it great?

Misha Koroteev

PLAY HUMAN GROUP. 

CEO | Producer | Digital Marketing Strategist | Tech Innovator | International Keynote Speaker 

I am a Multi-award winning Digital Media Entrepreneur working hard to re-imagine Media Entertainment, Digital Storytelling and Digital Democracy.


✊’My sole professional purpose is to transform how creators, brands and media owners create content, engage & empower audiences and how they monetise and grow their reach in our digital world and where audiences are active participants in the story no longer passive consumers’.✊

I have 20 years top level experience of the 3 things that combined, make me quite unique and an interesting partner to creators, media owners, brand partners, media entertainment brands and content technologists.

✅Media
I am a creative lead, scriptwriter, producer and expert particularly in mid, short and micro-formats.

✅Marketing 
I am a digital strategist who delivers multi-channel distribution to millions of people worldwide using powerful media content to activate audiences.

✅Technology
I am an innovator around streaming, interactive & immersive content technology, mobile, social & virtual platforms to build new empowered communities around content.
-
🌍
I have worked on innovative media projects all over the world including:
UK & Ireland
Central Europe
Nordics
North America 
India
Africa
China 

🙏
My international media client partners include SKY, BBC, Warner Bros Discovery, ZDF, Sony Pictures, Freemantle, Amazon Prime, as well as global brands like Amazon, Google, Ford, Lego, Intel, Coca-Cola, PWC, England FA, Anheuser-Busch, Nike, P&G, BBC, World Trade Center, Ahlstrom, Tommee Tippee, Sage, Suominen, British Gas and many local and central Governments around the world.

🤩
I have been a media commentator for the likes of Discovery Channel series and my passions have been featured by many top media publishers such as The Guardian, The Independent, Daily Telegraph, BBC, CCTV & CNTV (China), Business Insider and many others.

CEO & Co-Founder

NAVADA Studios (NAVADA GROUP)

NAVADA Studios is a Digital Media Group based in the UK & the US that uses MARKETING, MEDIA AND TECHNOLOGY expertise to engage with diverse audiences worldwide. 

We deliver world class creative content marketing and influencer engagement campaigns for broadcasters, film industry, publishers and the creative industries. 

We deliver ground breaking new applications and models all over the world such as Mobile TV, Interactive Engagement Tools, Thought Leadership and Entertainment Media Platforms. 

We are digital storytellers who obsessed with new and innovative ways to inform, entertain and engage digital audiences.

We are UKTI 'Digital Champions'​ and work in UK/EU/USA/CHINA

With over 17 years senior management experience in DIGITAL MARKETING & DIGITAL MEDIA, I have a technical and creative balance in my skillsets that drive bottom line results, connecting strategy, creative content and technical platforms DIRECTLY to 'sales'​.

I have worked in UK/Ireland, EU, North America and China and have extensive experience with the biggest and best national and international brands from Nike, P&G, BBC, World Trade Center Association, Ahlstrom, Tommee Tippee, Sage, England FA, Vielife, Anhauser Busch, PSCA International, BSkyB, Barbon Group, Suominen, Ford, British Gas and many more...

Public sector experience includes extensive local and central government track record, UKTI 'Digital Champions' BBC, NHS and several tourism and development authorities within the UK and the USA in particular.

I am an experienced international keynote speaker, author and evangelist for Digital Marketing, Media and Creative Tech including Web TV, Mobile Apps & Media tools, Publishing and Corporate Sector platforms.

DIGITAL MEDIA ENTREPRENEUR | Strategist | Board Director | Investor | Speaker

NAVADA  GROUP

NAVADA is a Digital Media Group based in the UK & the US that uses MARKETING, MEDIA AND TECHNOLOGY expertise to engage with diverse audiences worldwide. 

We deliver world class creative content marketing  and influencer engagement campaigns for broadcasters, film industry, publishers and the creative industries. 

We deliver ground breaking new applications and models all over the world such as Mobile TV, Interactive Engagement Tools, Thought Leadership and Entertainment Media Platforms.  

We are digital storytellers who obsessed with new and innovative ways to inform, entertain and engage digital audiences.

CEO | Co-Founder NAVADA STUDIOS

Discovery Inc

Created the Digital Strategy for the International roll out of Discovery's Video ON Demand (VOD) products. The Strategy incorporated creative, technical, marketing and commercial aspects of launching the new product.

Digital Strategist for International VOD Launch

Ten Alps Vision, Ten Alps PLC

Commercial Director

Ten Alps Vision

Digital Marketing Director

iGeneration Marketing Ltd.

Managing Director

EG. Information Consulting Ltd.

Marketing Manager

KBL Online

Marketing Manager on the NI Broadband contract bid for KBL Online.

Canned Earth

Marketing/Multimedia Manager

CEO | Producer | Digital Marketing Strategist | Tech Innovator | International Keynote Speaker 

I am a Multi-award winning Digital Media Entrepreneur working hard to re-imagine Media Entertainment, Digital Storytelling and Digital Democracy.


✊’My sole professional purpose is to transform how creators, brands and media owners create content, engage & empower audiences and how they monetise and grow their reach in our digital world and where audiences are active participants in the story no longer passive consumers’.✊

I have 20 years top level experience of the 3 things that combined, make me quite unique and an interesting partner to creators, media owners, brand partners, media entertainment brands and content technologists.

✅Media
I am a creative lead, scriptwriter, producer and expert particularly in mid, short and micro-formats.

✅Marketing 
I am a digital strategist who delivers multi-channel distribution to millions of people worldwide using powerful media content to activate audiences.

✅Technology
I am an innovator around streaming, interactive & immersive content technology, mobile, social & virtual platforms to build new empowered communities around content.
-
🌍
I have worked on innovative media projects all over the world including:
UK & Ireland
Central Europe
Nordics
North America 
India
Africa
China 

🙏
My international media client partners include SKY, BBC, Warner Bros Discovery, ZDF, Sony Pictures, Freemantle, Amazon Prime, as well as global brands like Amazon, Google, Ford, Lego, Intel, Coca-Cola, PWC, England FA, Anheuser-Busch, Nike, P&G, BBC, World Trade Center, Ahlstrom, Tommee Tippee, Sage, Suominen, British Gas and many local and central Governments around the world.

🤩
I have been a media commentator for the likes of Discovery Channel series and my passions have been featured by many top media publishers such as The Guardian, The Independent, Daily Telegraph, BBC, CCTV & CNTV (China), Business Insider and many others.

✊
My keynote speeches focus on Media Entertainment Futures,  transforming the Media Entertainment Industry from Linear to a multi-channel formats, multi-format two-way exchange where worldwide audiences are transformed from passive consumers to activated creators, influencers and community builders & Digital Democracy, using digital storytelling to empower people from all corners of culture and society.


🙌🏼
You can contact me anytime on matt@play-human.com or visit www.playhuman.network

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