VeryVertical

VeryVertical is a creative studio that creates serialized short-from digital content. 

As a creative director and filmmaker, I had a chance to create high-performing content for brands in fashion (Valentino), beauty (Lancome), and entertainment (Warner Brothers Games). 

- Wrote scripts for branded content serial content. 
- Created the visual language for the vertical screen. 
- Worked on the development of interactive projects.

Filmmaker & Creative Director

The Webby Awards

Judge at Webby Awards

Narratively, Inc.

As a senior video editor, I was lucky to work on a variety of docu-style branded projects, setting up the visual style and language for the series of character pieces for the Canadian Imperial Bank of Commerce and Simplii Financial. 
Other projects included documentary short for 23 AND ME premiered at Tribeca's 2019 special event.

Freelance Senior Video Editor

Blonde + Co

Was commissioned to work on a branded reality show Makeup On The Way for Maybelline. It was my pleasure to set up the editing style and language for the two seasons of the show that featured Adriana Lima.

Scentbird

Was in charge of delivering the brand’s first TV campaign from conception to execution. The shoot produced numerous variations of the pitch video, that was tested in social media, tweaked and released on national TV.

Freelance Creative Director & Filmmaker

VGNC

Creative / Director.

That slash between Creative and Director deserves a few words.
When working on short or long form video for Branded content, Interactive Storytelling and Transmedia projects you have to bridge the gap between creative development and production. 
But that title is yet to be invented. Hence the slash and the following breakdown.

Creative. 
∙Working with brands and personalities to tell their stories in a form of interactive video experiences. 
∙Closely cooperating with an R&D department to bring new interactive technologies to storytelling.
∙Generation of ideas and concepts to win new business. 
∙Acting as a mentor and helping develop the growth of associated creatives. 

Director. 
∙Responsible for video from concepts to final execution, moving video through each stage of the project timeline.  
∙Creatively manage shoot with internal team and production partners
∙Act as creative lead and supervisor for all projects, partnering with clients, producers, film crews, editors, graphic artists, and sound designers to achieve the finished product.


Clients included Vodafone, Unilever, Beiersdorf and Citroen.

Creative Director & Filmmaker

Sanoma Magazines

FHM Magazine. 
Launch of the international brand at the local market. Strategic campaign development and creative execution. Working closely with an editorial team to bring an alternative view to what a men's magazine can be. The message was than implemented in an effective mix of media channels, including traditional TV, OOH and a launch of the first men's magazine website.  

Men's Health.
Strategic and tactic marketing planning. 360 ad campaign creative development. Launch of the brand's digital platform.

Marketing Director

Sales advertising for Cosmopolitan Magazine. 

Maintaining business relations with the existing clients (both international and local).
Interaction with design studios, production department, marketing and editorial team. 
Participation in event sponsorship projects and special editorial projects.

Advertising Sales Manager

Hi, this is a bio, so I want you to know, there's going to be some bragging, but that doesn't mean we still can't be friends. 

Misha is a creative director and commercial comedy director working from NYC. Do we have to even mention award-winning? They even made him a Webby Awards Judge.  

He specializes in web films and spots that feel like entertainment. He wrote and directed mock music videos for Samsung, taught Jennifer Lopez how to pronounce “Azerbaijan” and made talking cheese TikToks for Pinterest. 

In his spare time, he is a founder of a creative studio VeryVertical that will create vertical, and in a surprise twist, horizontal content, that will help you grow your audience through the magic of serialized entertainment. 

Yes, all of this does sound rather peculiar, isn't it great?

Misha Koroteev

Freelance Creative Director

Function of Beauty

• Lead all aspects of 360 creative direction - from brief to execution - while managing teams, strategizing alongside C-suite stakeholders, and providing mentorship to junior creatives.
• Pioneered the creation and campaign launch of ‘Function of Beauty PRO,’ a sub-brand co-created with Sephora that required a first-ever brand identity, tone of voice, packaging, visual merchandising, digital assets, and organic and paid social content.
• Work closely with UX/UI, and Digital Design teams to reskin the Function of Beauty website, elevating the look and feel, tone of voice, reshooting all visual assets, improving navigation, and providing a more seamless experience for DTC consumers.
• Optimize ways of working, cost savings, and productivity on a consistent basis, responsible for rebuilding a creative team of 5, implementing new processes, introducing standardized templates, and hiring external multidisciplinary resources.
• Concepted, designed, and launched 20 new SKUs within the hair category across the largest mass retailers in the US, UK, and CA (including Target, Boots, and Amazon), executing on-brand omni-channel campaigns, OOH, organic and paid media, and launch campaigns.

Executive Creative Director

Waldencast

• Concept, develop and execute a variety of branding for incubator brands and advertising campaigns across a wide range of platforms (OOH, paid + owned social media, print, digital, etc.), consistently aligning visuals and messaging with creative guidelines.
• Created, developed and implemented the brand identity for 3 Direct to Consumer beauty brands; defining creative visual worlds and establishing brand books with design standards and strong guidelines, delivering a cohesive look and feel across all integrated marketing channels and consumer touchpoints for global markets (US, UK, EU, ME).
• Establish and streamline design processes, ensuring efficient and smooth collaboration between departments; implemented project management tools and built production schedules, timelines, onboarding documents, + brief templates.
• Supervise and direct a cross-functional creative team of Art Directors, Packaging and Graphic Designers, Photographers, Videographers and Retouchers in the development and production of brand marketing and launch campaigns (digital, print, social media, email, e-commerce, POS + marketing collateral, visual merchandising + retail, and packaging). 
• Partner with Brand, Product Development, and Acquisition Marketing teams to translate marketing objectives into clear creative strategies for global markets, analyzing conversion data, retail sales, + a/b testing and supporting the buildout of marketing calendars and roadmaps.

Global Creative Director

• Created and implemented visual identity for owned beauty brands, defining strong visual design guidelines and establishing a unified look + feel across all brand communications.
• Led a creative cross-functional team of 5 that produced a high volume of on-brand and high-performing design assets across all marketing channels (OOH, TV, print + digital brand advertising campaigns, web, POS, social media, and e-commerce) for 4 brands: Scentbird, Deck of Scarlet, Goodhabit, and Confessions of a Rebel.
• Served as the company’s 1st creative hire; built a multidisciplinary creative team and pool of freelancers from the ground up, deeply involved in hiring, mentoring + training team members and clearly articulating creative direction, artistic vision, and design priorities.
• Instituted internal and cross-department work processes, managing the department’s workflow and prioritizing work + resources across projects
• Directed creative projects from concept to production, overseeing and delegating tasks to internal and external teams of Graphic + Packaging Designers, Photographers, 3D Designers, Retouchers and Copywriters.
• Elevated and evolved the look + feel of Scentbird, leading to a jump in subscribers (~4X growth) and securing several partnerships with luxury brands 
• Saved ~10% of yearly creative budget through constant maintenance and relationship nurturing, working closely with contractors and vendors to secure favorable rates with photo studios, designers and retouchers.

Creative Director

Cosmopolitan Magazine

• Singlehandedly redesigned and reshaped print and digital editions to be more relevant and modern while working closely with Hearst Magazines International (NYC), attracting younger readers, doubling monthly visitors on the website, and growing the brand’s digital community.
• Conceptualized and led all creative elements for the annual Cosmopolitan Beauty Awards and Cosmopolitan Awards, capturing the attention of new partners + sponsors, forging the path for new revenue streams, and devising product merchandising strategies.
• Guided all editorial concepting and brainstorming while overseeing commissioning, editing, design and production of all print and digital content.
• Mentored and managed a 25-person team, consistently inspiring and motivating creative, outside-the-box thinking and design methods.

Editor in Chief and Art Director

Buro 24/7

• Launched the local edition of the website, which became #1 in the segment in two months
• Built the fashion department from scratch, establishing new relationships with local + international journalists, columnists, designers, collage artists, retouchers, and photographers; additionally, oversaw a team of Content Editors (across Lifestyle, Fashion, + Beauty), Photography Editors, and Designers.
• Planned and oversaw the commissioning, creating, and editing of editorial + advertorial content, spanning across articles, interviews, photoshoots, and special projects.
• Concepted and organized the execution of branded content (shoots, native articles and special projects)  with luxury fashion houses and beauty brands.
• Built brand awareness on domestic and international scales, collaborating closely with some of the world’s biggest, most notable fashion house

Fashion Director, Acting Editor in Chief

L'OFFICIEL INC.

• Planned and coordinated the fashion section, working closely with the design team on seasonal trend reports and commissioning content from freelance columnists and journalists
• Pitched, coordinated, wrote and edited interviews and fashion features, in addition to styling fashion, jewelry, accessories, and celebrity editorial stories.

Market Fashion Editor

Freelance styling for magazines (including Grazia, Billboard, L'Officiel), styling catwalk shows and lookbook shoots for local fashion designers
Photoshoot production for The Style (Pernod Ricard corporate magazine)

Fashion Stylist, Photoshoot Producer

• Organized and produced local + international photo shoots for covers and fashion stories, partnering with an in-house post-production team of retouchers + color-correcting specialists and working with fashion PR departments to style all the shoots.
• Sourced new and existing talent, including casting for local + international markets and providing direction to agencies, photographers, stylists and crew members from concept development to execution. Managed estimates, production budgets and invoices

Fashion Producer

Seventeen Magazine

Personal Assistant

https://www.anyabazdreva.com/
Creative Director with a fashion editorial background and passion for visual storytelling, with demonstrated experience bringing brands to life, building, and elevating visual identities across beauty and fashion.
Hands-on with all levels of branding and creative campaign development, approaching every project from a strategic, purposeful lens. Naturally curious and agile, I am committed to implementing processes and workflows that are efficient and sustainable, consistently leading creative teams to the finish line with empathy and intention.

taplio

The Battle

Misha Koroteev

Anya Bazdreva

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