Co-founder at Leadvisibility | Force your co-founder to post content/engage with target customers on LinkedIn

Imagine this: you and your co-founder both post content on LinkedIn and also engage with target customers’ posts to build more familiarity with them...

Then add outbound to that sequence to turn those interests into booked meetings.

This is what we do at our company.

And then we might also rewrite your homepage too to ensure the traffic landing on your site is converting to booked demos, sales calls, and sign-ups.

Even if your co-founder is the CTO of the company, we can make things easier for them.

DM to test us out!

Miracle Okonkwo

what should the CEO of HubSpot post on LinkedIn?

What should the CTO post?

If you are a SaaS company with 2 co-founders and your titles go like this;

- Co-founder/CEO with non-technical roles
- Co-founder/CTO with technical roles

How do you both post content that speaks to your target customers, drives pipeline, while connecting it to your individual roles in the company?

I think this is easier for the co-founder/CEO to pull off.

But what about the co-founder/CTO?

Do your customers actually want to hear the technical aspect of the business?

Yeah.

It actually depends on how you and your co-founder go about it.

I have an equation to follow here...

Your role in the company +
What the product does +
What gets the attention of your target customers.

For example;

How do the roles of a CEO impact the company vision to help customers solve a particular problem?

Also, how do the roles of a CTO impact this?

To explain this more...

I have 5 content pillars I follow when it comes to getting founders to post 5 times a week.

1) What the product does

2) How you use the product personally to drive the results you are promising your target customers.

3) Customer resistance/complaints

4) Customer good words/wins

5) Founder narratives and stories

Now, how you and your co-founder speak about the content ideas under each of these 5 content pillars will be different.

One is giving their non-technical perspective, while the other is giving their technical version.

This is a way you can go about it.

Or is this wrong?

Co-founder at Leadvisibility | Helping you and your co-founder post content and book meetings on LinkedIn | Homepage rewrite/setup if your site is not converting.

Health Copywriter| Content Strategist| Physician-In-Training| Medic Volunteer| I Help Health & Wellness Businesses Get Customers, Grow their Brand Authority, and Scale Efficiently

Hi there ✋

I'm Great, and I have a passion for telling stories that empower individuals to make informed health decisions. With years of experience translating complex medical topics into engaging, accessible content, I strive to bridge the gap between health, science, and the public.

Beyond my work in journalism, I’m deeply committed to volunteering. I believe that small acts of service have lasting impacts on communities, and my goal is to support public health and well-being wherever possible.

Whether you're in healthcare, media, or public health, let’s connect and work together to inform and inspire positive health choices. Thank you.

Stay well ✋

taplio

The Battle

Miracle Okonkwo

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taplio

The Battle

Miracle Okonkwo

Great Erhazele

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Miracle Okonkwo's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMiracle Okonkwo's LinkedIn Performance