Digichapter

When it comes to content strategy, you’re better off putting all your eggs in one basket.

You don’t need a separate strategy:

→ For each platform or channel
→ For each content format or type
→ For each stage of the buyer journey

The reason?

👎 Overemphasis on tactics
Which leads to you wasting your resources because you’re moving in different directions and solving different puzzles constantly.

👎 Poor balance
Which leads to you losing your ideal customers at different stages of their purchase path [Hello, dried-up sales pipeline]

👎 Disconnected efforts
Which leads to heaps of average-performing content and confusing messaging across different channels.

👎 Being stuck on the content vicious cycle
Which leads to a lack of confidence in your ideas and execution and having to constantly react to immediate needs.

At the end of the day…

Multiple strategies = No strategy at all

That’s why you need a single growth roadmap.

This not only simplifies your strategy but also ensures your content drives profitable outcomes across all channels.

If you're new around here.. hi! I'm Mina!

Your conversion-minded content strategist and advisor. I’m all about a zero-waste and platform-proof approach to content — my secret sauce for creating content engines that work smarter, not harder.

You won't find any hacks or tricks over here.

But if you're a B2B founder or marketing leader looking to use content to grow your brand equity and sales pipeline, head over to my featured section to book an intro chat!

Content Marketing Strategist & Consultant

Wevolver

I initially joined Wevolver as a full-time Content Director. However, I transitioned into working with the team on a consulting basis.

Content Director

Solarplaza

In this role, I was responsible for creating and executing Solarplaza’s content marketing strategy. I grew the company's content portfolio mix contributing to closing 7 figures in revenue. 

I had the pleasure of working on content campaigns with key industry players such as:

- NEXTracker
- BloombergNEF
- Canadian Solar
- GorundWork Renewables
- Stäubli
- Heliolytics
- Envision Digital
- GridSME
- Sitemark

And many more!

Research and Content Strategist

This role was research and content-focused. As a mighty team of one, I created original content assets such as data overviews, white papers, articles, etc. I worked with the marketing team to develop a well-oiled content machine to scale the company's marketing and sales.

Research Analyst

I created content and strategy for blogs and social media to increase visibility and sales. During this time, I build a community of 16,000+ on social media and worked with companies such as: Triwia, Sudio Sweden, Odernichtoderdoch, Danielle Laporte, Design Letters, Wrap.me, Die Sellerie, Nicole Vienna, Mapiful, Daniel Wellington.

Freelance Content Marketer

On a mission to make content marketing simple and profitable 💪

In other words, I’m here to help you leave hamster-wheel energy behind and say hello to effective content marketing that:

→ Positions you above your competitors
→ Attracts more of your ideal customers
→ Does the heavy-lifting when it comes to sales

I’ve spent the last 10+ years building and scaling content programs for start-ups and giant B2B corporations.

I’ve seen first-hand the power of content when you do it right [I’m talking half a million in pipeline from a single campaign] and the waste of resources when you do it wrong.

I started my consulting business to help you fast-track this process and turn content into the investment and growth-driving engine it should be.

Whether you're starting out or need a revamp, I’ll help you sharpen your strategy, prioritize, and execute with confidence.

Ready to get your content moving in the right direction? Let's talk!

Mina Mesbahi

Even with AI in the mix, you'll never catch a content marketing pro reducing effective content to:

- one format
- one channel
- one tactic
- one touchpoint 
- one CTA
- or one AI prompt, for that matter

Notice a pattern?

Content isn't a singular game.

Instead, your success boils down to how all of your communication touchpoints collectively work together to:

💡Position your brand as the top-of-mind choice
💡Do the heavy lifting when it comes to sales 

And the growing revenue metrics are just the natural consequence of the above.

That's why building a high-converting content strategy requires a holistic and platform-proof approach.

With AI flooding every content conversation, the marketers who win won’t be the ones who create more. They’ll be the ones who connect the dots better.

So if you’re a marketer looking to sharpen your skills or get off the justification roller coaster, it’s time to go back to the foundations.

I’m building a resource to help with that.

If you’d like free early access, slide into my DMs or leave a comment below 🔑

Mina  Mesbahi

Get your brand into the minds of more customers | Content strategy & brand marketing for B2Bs

Waduha Welfare Organization

•Managed and strengthened the organization’s online presence by planning and posting engaging content on Instagram and  Facebook.
•Created and executed content calendars aligned with campaigns, events, and organizational goals.
•Built connections with influencers and successfully invited them for visits, driving awareness and community engagement through Instagram collaborations.
•Enhanced brand visibility, resulting in increased followers, engagement, and donor interest.

Social Media Marketing Manager

• Assisted in recruitment processes, including shortlisting candidates and conducting interviews for various roles.
•Supported account management by entering and maintaining financial records accurately.
•Managed the social media presence, creating and posting content to boost awareness and community engagement.
•Took a leading role in organizing a fundraising Qawali event, from planning to execution, contributing to increased donations and community outreach.
•Collaborated with the team to develop strategies that strengthened the orphanage’s visibility and support network.

Marketing and Administrative Intern

Online Business Hub

• Managed social media pages of Instagram, Twitter, LinkedIn and Facebook  for multiple clients across diverse industries.
• Developed and executed content calendars tailored to brand goals.
• Collaborated with graphic designers to create visually appealing, brand-aligned posts.
• Planned, launched, and optimized Facebook Ads campaigns to drive reach and conversions.
• Handled organic marketing efforts, ensuring consistent engagement and building strong online communities.
• Maintained brand presence through timely responses, audience interaction, and proactive communication.
• Designed and implemented marketing strategies to enhance visibility, strengthen brand identity, and boost effectiveness of online presence.

Struggling with creating online presence on social media platforms?

Want to build a trusted personal brand that reflects your vision and mission and generates high quality leads?

I am Ujala, a social media marketing expert & consultant with 2+ years experience. I help your brand to grow on all social media platforms with effective marketing strategy and valuable content that resonates with your audience. 

I have helped 7+ brands with online presence on social media platforms through effective marketing strategy. Increased engagement on social media pages by organic and paid marketing. 

My goal is to provide value to my clients in such a way that their social media does all branding for them and generates sales through power of social media. 

📢 What do I help with?
• Social media marketing
• Instagram management & marketing
• Linkedin management & marketing
• Facebook management & marketing
• Twitter management & marketing
• Facebook & Instagram ads manager

-Client Reviews-
Ujala is very professional at what she does. She has done a great job in organic growth of my Instagram page. She really understood and got what my vision is for the marketing of my businsess. A very easy going and cooperative person who is always open to decisions and discussions. - Zuha Rashid 

P.s If you're looking for social media marketing manager who not only get you more followers and likes but also imporves your brand awareness and improves your online presence.

📢 then look no further and DM me, or 

E-mail ujalasmm@gmail.com

taplio

The Battle

Mina Mesbahi

Ujala Azhar

Followers

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Performance ScoreMina Mesbahi's LinkedIn Performance

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taplio

The Battle

Mina Mesbahi

Ujala Azhar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mina Mesbahi's LinkedIn Performance

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Performance ScoreMina Mesbahi's LinkedIn Performance