Digichapter

When it comes to content strategy, you’re better off putting all your eggs in one basket.

You don’t need a separate strategy:

→ For each platform or channel
→ For each content format or type
→ For each stage of the buyer journey

The reason?

👎 Overemphasis on tactics
Which leads to you wasting your resources because you’re moving in different directions and solving different puzzles constantly.

👎 Poor balance
Which leads to you losing your ideal customers at different stages of their purchase path [Hello, dried-up sales pipeline]

👎 Disconnected efforts
Which leads to heaps of average-performing content and confusing messaging across different channels.

👎 Being stuck on the content vicious cycle
Which leads to a lack of confidence in your ideas and execution and having to constantly react to immediate needs.

At the end of the day…

Multiple strategies = No strategy at all

That’s why you need a single growth roadmap.

This not only simplifies your strategy but also ensures your content drives profitable outcomes across all channels.

If you're new around here.. hi! I'm Mina!

Your conversion-minded content strategist and advisor. I’m all about a zero-waste and platform-proof approach to content — my secret sauce for creating content engines that work smarter, not harder.

You won't find any hacks or tricks over here.

But if you're a B2B founder or marketing leader looking to use content to grow your brand equity and sales pipeline, head over to my featured section to book an intro chat!

Content Marketing Strategist & Consultant

Wevolver

I initially joined Wevolver as a full-time Content Director. However, I transitioned into working with the team on a consulting basis.

Content Director

Solarplaza

In this role, I was responsible for creating and executing Solarplaza’s content marketing strategy. I grew the company's content portfolio mix contributing to closing 7 figures in revenue. 

I had the pleasure of working on content campaigns with key industry players such as:

- NEXTracker
- BloombergNEF
- Canadian Solar
- GorundWork Renewables
- Stäubli
- Heliolytics
- Envision Digital
- GridSME
- Sitemark

And many more!

Research and Content Strategist

This role was research and content-focused. As a mighty team of one, I created original content assets such as data overviews, white papers, articles, etc. I worked with the marketing team to develop a well-oiled content machine to scale the company's marketing and sales.

Research Analyst

I created content and strategy for blogs and social media to increase visibility and sales. During this time, I build a community of 16,000+ on social media and worked with companies such as: Triwia, Sudio Sweden, Odernichtoderdoch, Danielle Laporte, Design Letters, Wrap.me, Die Sellerie, Nicole Vienna, Mapiful, Daniel Wellington.

Freelance Content Marketer

On a mission to make content marketing simple and profitable 💪

In other words, I’m here to help you leave hamster-wheel energy behind and say hello to effective content marketing that:

→ Positions you above your competitors
→ Attracts more of your ideal customers
→ Does the heavy-lifting when it comes to sales

I’ve spent the last 10+ years building and scaling content programs for start-ups and giant B2B corporations.

I’ve seen first-hand the power of content when you do it right [I’m talking half a million in pipeline from a single campaign] and the waste of resources when you do it wrong.

I started my consulting business to help you fast-track this process and turn content into the investment and growth-driving engine it should be.

Whether you're starting out or need a revamp, I’ll help you sharpen your strategy, prioritize, and execute with confidence.

Ready to get your content moving in the right direction? Let's talk!

Mina Mesbahi

Even with AI in the mix, you'll never catch a content marketing pro reducing effective content to:

- one format
- one channel
- one tactic
- one touchpoint 
- one CTA
- or one AI prompt, for that matter

Notice a pattern?

Content isn't a singular game.

Instead, your success boils down to how all of your communication touchpoints collectively work together to:

💡Position your brand as the top-of-mind choice
💡Do the heavy lifting when it comes to sales 

And the growing revenue metrics are just the natural consequence of the above.

That's why building a high-converting content strategy requires a holistic and platform-proof approach.

With AI flooding every content conversation, the marketers who win won’t be the ones who create more. They’ll be the ones who connect the dots better.

So if you’re a marketer looking to sharpen your skills or get off the justification roller coaster, it’s time to go back to the foundations.

I’m building a resource to help with that.

If you’d like free early access, slide into my DMs or leave a comment below 🔑

Mina  Mesbahi

Get your brand into the minds of more customers | Content strategy & brand marketing for B2Bs

DigitaLenix

Helping health brands rise above their competition by leveraging a full array of psychological marketing tactics. At DigitaLenix, I work with clients to build cohesive brand images through emotional marketing, which functions as a strategic core that permeates all marketing communication.

Neuro-marketer Strategist & Consultant

Helping Health businesses make sense of the chaos in today's marketing environment and gain a competitive advantage through neuropsychological marketing strategies. All the while, we'll create a personality that engages customers emotionally to build customer retention. 

With our three-step methodology – the 𝐏𝐲𝐫𝐚𝐦𝐢𝐝 𝐨𝐟 𝐔𝐬𝐚𝐛𝐢𝐥𝐢𝐭𝐲, the 𝐓𝐫𝐢𝐚𝐧𝐠𝐥𝐞 𝐨𝐟 𝐓𝐫𝐮𝐬𝐭, and the 𝐂𝐮𝐛𝐞 𝐨𝐟 𝐂𝐨𝐧𝐭𝐫𝐨𝐥 – we will lay out your business 𝐃𝐍𝐀 that is most effective for your brand's health and growth.

Chief Executive Officer

Simply Self—Wellness

— 𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐭𝐢𝐠𝐦𝐚 𝐚𝐫𝐨𝐮𝐧𝐝 𝐦𝐞𝐧'𝐬 𝐦𝐞𝐧𝐭𝐚𝐥 𝐡𝐞𝐚𝐥𝐭𝐡. 

— 𝐌𝐚𝐤𝐢𝐧𝐠 𝐠𝐞𝐧𝐝𝐞𝐫 𝐞𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐚𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐥𝐞 𝐭𝐨 𝐚𝐥𝐥. 

— 𝐏𝐫𝐨𝐯𝐢𝐝𝐢𝐧𝐠 𝐦𝐞𝐧𝐭𝐚𝐥 𝐬𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐟𝐨𝐫 𝐞𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬 𝐢𝐦𝐩𝐚𝐜𝐭𝐞𝐝 𝐛𝐲 𝐥𝐢𝐟𝐞 𝐮𝐧𝐜𝐞𝐫𝐭𝐚𝐢𝐧𝐭𝐢𝐞𝐬.

Mental Health Advocate & Business Consultant

Read buyers brains to double your FemTech & Health Tech user base🧠| I'm your favorite marketing Dom making you IRRESISTIBLE with applied marketing psychology💋 |Neuro-marketer Strategist & Consultant

With 8,760 hours in a year, does posting lead-gen content daily feel like Misson Impossible?

𝑌𝑒𝑎ℎ, 𝐼 𝑓𝑒𝑒𝑙 𝑦𝑜𝑢 😥

My marketing strategies are designed to help time-crunched creators & health tech founders apply psychology to create high-dollar content with less effort.


I implemented these strategies to uplift my 4 years struggling business into a fully booked consulting service in under 3 months, simply by posting twice a week.


From my experience, I’ll consult you on how to use 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗯𝘂𝘆𝗲𝗿 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 >> 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 >> 𝘀𝗼𝗰𝗶𝗮𝗹 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 >> 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝘁𝗵𝗲𝗼𝗿𝗶𝗲𝘀 to help you:


😍Build your brand community
😍Find specific targeted audiences
😍Analyzing buying behavioral patterns.
😍Persuasive messaging to trigger the audience
😍Develops effective customer retention strategies.
😍Know purchasing behavior and decision-making patterns.
😍Understanding the emotions driving purchase decisions.
😍Craft an effective customer journey and sales funnel
😍Use social listening to find unique perspectives
😍Use storytelling techniques to spark creativity


If that sounds like a yummy sandwich, let’s combine our brilliance a create a uniquely personalized psychological strategy to meet your content marketing needs. 


If you are ready, send a DM or wander around my profile to know me better 🤞

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The Battle

Mina Mesbahi

Nilian N.H Marufu 🍑

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The Battle

Mina Mesbahi

Nilian N.H Marufu 🍑

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mina Mesbahi's LinkedIn Performance

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Performance ScoreMina Mesbahi's LinkedIn Performance