Digichapter

When it comes to content strategy, you’re better off putting all your eggs in one basket.

You don’t need a separate strategy:

→ For each platform or channel
→ For each content format or type
→ For each stage of the buyer journey

The reason?

👎 Overemphasis on tactics
Which leads to you wasting your resources because you’re moving in different directions and solving different puzzles constantly.

👎 Poor balance
Which leads to you losing your ideal customers at different stages of their purchase path [Hello, dried-up sales pipeline]

👎 Disconnected efforts
Which leads to heaps of average-performing content and confusing messaging across different channels.

👎 Being stuck on the content vicious cycle
Which leads to a lack of confidence in your ideas and execution and having to constantly react to immediate needs.

At the end of the day…

Multiple strategies = No strategy at all

That’s why you need a single growth roadmap.

This not only simplifies your strategy but also ensures your content drives profitable outcomes across all channels.

If you're new around here.. hi! I'm Mina!

Your conversion-minded content strategist and advisor. I’m all about a zero-waste and platform-proof approach to content — my secret sauce for creating content engines that work smarter, not harder.

You won't find any hacks or tricks over here.

But if you're a B2B founder or marketing leader looking to use content to grow your brand equity and sales pipeline, head over to my featured section to book an intro chat!

Content Marketing Strategist & Consultant

Wevolver

I initially joined Wevolver as a full-time Content Director. However, I transitioned into working with the team on a consulting basis.

Content Director

Solarplaza

In this role, I was responsible for creating and executing Solarplaza’s content marketing strategy. I grew the company's content portfolio mix contributing to closing 7 figures in revenue. 

I had the pleasure of working on content campaigns with key industry players such as:

- NEXTracker
- BloombergNEF
- Canadian Solar
- GorundWork Renewables
- Stäubli
- Heliolytics
- Envision Digital
- GridSME
- Sitemark

And many more!

Research and Content Strategist

This role was research and content-focused. As a mighty team of one, I created original content assets such as data overviews, white papers, articles, etc. I worked with the marketing team to develop a well-oiled content machine to scale the company's marketing and sales.

Research Analyst

I created content and strategy for blogs and social media to increase visibility and sales. During this time, I build a community of 16,000+ on social media and worked with companies such as: Triwia, Sudio Sweden, Odernichtoderdoch, Danielle Laporte, Design Letters, Wrap.me, Die Sellerie, Nicole Vienna, Mapiful, Daniel Wellington.

Freelance Content Marketer

On a mission to make content marketing simple and profitable 💪

In other words, I’m here to help you leave hamster-wheel energy behind and say hello to effective content marketing that:

→ Positions you above your competitors
→ Attracts more of your ideal customers
→ Does the heavy-lifting when it comes to sales

I’ve spent the last 10+ years building and scaling content programs for start-ups and giant B2B corporations.

I’ve seen first-hand the power of content when you do it right [I’m talking half a million in pipeline from a single campaign] and the waste of resources when you do it wrong.

I started my consulting business to help you fast-track this process and turn content into the investment and growth-driving engine it should be.

Whether you're starting out or need a revamp, I’ll help you sharpen your strategy, prioritize, and execute with confidence.

Ready to get your content moving in the right direction? Let's talk!

Mina Mesbahi

Even with AI in the mix, you'll never catch a content marketing pro reducing effective content to:

- one format
- one channel
- one tactic
- one touchpoint 
- one CTA
- or one AI prompt, for that matter

Notice a pattern?

Content isn't a singular game.

Instead, your success boils down to how all of your communication touchpoints collectively work together to:

💡Position your brand as the top-of-mind choice
💡Do the heavy lifting when it comes to sales 

And the growing revenue metrics are just the natural consequence of the above.

That's why building a high-converting content strategy requires a holistic and platform-proof approach.

With AI flooding every content conversation, the marketers who win won’t be the ones who create more. They’ll be the ones who connect the dots better.

So if you’re a marketer looking to sharpen your skills or get off the justification roller coaster, it’s time to go back to the foundations.

I’m building a resource to help with that.

If you’d like free early access, slide into my DMs or leave a comment below 🔑

Mina  Mesbahi

Get your brand into the minds of more customers | Content strategy & brand marketing for B2Bs

Empowered Social Hub

Building powerful LinkedIn presence or personal branding for CEOs and Founders.

If you're ready to boost your online presence and establish industry authority while spending zero time managing your LinkedIn account, book a FREE discovery call here: https://calendly.com/empoweredsocialhub/discoverycall

Services offered:

- Profile optimization
- Content creation and strategy
- Engagement
- Community building
- Brand positioning
- Graphics design
- Video editing

Social Media Manager | Personal Branding Strategist | Founder

Kitika Mobile Healthcare Inc.

https://www.kitika.com/

- Manage the day-to-day activities of HR department
- Handle end-to-end recruitment and on-boarding
- Handle payroll and employee benefits
- Ensure all compliance for human resource and government requirements
- Maintain employee records and paperwork
- Implement company policies & procedures and HR systems
- Support the management of disciplinary and grievance issues
- Assist in performance management, employee evaluation and development programs
- Provide employee counseling and address employee concerns as needed
- Oversee Finance and liaise with third-party Accountants and Auditors
- Handle accounts payables and receivables
- Use Xero accounting software in creating invoices and purchase orders
- Prepare accurate, timely and completed reports as requested by Management

Human Resources Manager

Alliance Service Centre Limited - Philippine Branch 

For an Australian Mortgage Company: Mortgage Ezy (https://www.mezy.com.au/)

http://www.allianceservicecentrelimited.com/

RECRUITMENT
- Handle end-to-end recruitment from job posting, interviews, assessment, job offer, to on-boarding and off-boarding

COMPENSATION & BENEFITS
- Handle statutory benefits: contributions, loans, claims, etc.
- Coordinate with HMO provider
- Handle other company benefits such as meal allowances, etc. 
- Prepare letters such as salary appraisals, promotions, etc.
- Handle queries or any disputes regarding compensation and benefits

EMPLOYEE RELATIONS AND ENGAGEMENT
- Prepare NTE
- Propose policies to Management
- Keep up to date with compliance / labor law
- Assist with company weekly and monthly events, team building, year-end party etc.

HRIS ADMINISTRATOR
- Process employee data like leaves and benefits
- Create new accounts and manage access permissions
- Train system users on functionalities
- Update employee records, contracts, etc.
- Report technical issues to the vendor

TRAINING & DEVELOPMENT
- Liaise with AU team regarding training schedules
- Maintain up-to-date file of employee CPDs
- Prepare training logistics

HR Officer

Allegis Global Solutions

RECRUITMENT PROCESS DELIVERY
- Provide key support to Recruitment Specialists and the wider recruitment team in completing        designated recruitment activities within agreed time frames or SLA
- Create job advertisements or requisitions in Taleo
- Contact hiring managers, interviewers, agency contacts and candidates for interview scheduling (i.e. face-to-face, video conference or phone interviews)
- Booking video conference rooms and meeting rooms
- Using a range of client based technology systems
- Adhere to recruitment process as designed, ensuring appropriate approvals at relevant stages and ensure the up to date documentation of the recruitment processes
- Identify opportunities for, or contribute to, developing continuous improvement and innovation in the recruitment delivery process
- Support the Recruitment Operations Manager and team by delivery of administrative duties as requested
- Be the first point of contact for all administrative process questions and escalate to appropriate resource as required:
- Ensure all request are responded to in a timely manner/agreed time frames, and to quality standard as agreed
- Pro-actively identify where support may be needed and act accordingly

CANDIDATE MANAGEMENT
- Provide support to Recruitment Specialists in the management of candidates as required
- Ensure accurate and up to date information is recorded on the database candidate profile and candidate has been moved through appropriate workflow activity stages
- Manage candidate applications and employee referrals, ensuring all applications are acknowledged (e-mail or phone) and action has been made accordingly

Recruitment Coordinator

Credit Suisse

Credit Suisse delivers wide-ranging financial solutions to people and institutions around the world. We serve clients through our Private Banking & Wealth Management division, repeatedly rated the best private bank globally, and through our Investment Banking division, which provides enterprises around the world with advanced financial thinking and execution. Our 46,000 employees work in over 500 offices in 50 countries. Join us and help shape our future.

Onsite via Allegis Global Solutions.

Credit Suisse may retain and monitor all electronic communications. Click below for more information:

https://www.credit-suisse.com/sites/socialmedia/disclaimers/linkedin-policy.html

ESC Corporation

For an Australian Mortgage Company: Mortgage Ezy (https://www.mezy.com.au/)

COMPENSATION AND BENEFITS
-	Handle government mandated benefits (i.e. SSS, BIR, HDMF, and PhilHealth) employee enrollment, amendment of information, remittances, loans, employee requests and/or concerns

ADMINISTRATION/RECORD KEEPING
-	Undertake clerical duties such as photocopying, collating mail, filing, scanning, and other clerical tasks as required
-	Create and maintain of 201 files/employee records
-	Monitor staff birthdays and anniversaries
-	In charge of keeping the Bulletin Boards up to date
-	Prepare list of supplies needed for incoming month
RECRUITMENT and ONBOARDING
-	Source, phone screen and schedule interviews 
-	Administer online test to short-listed applicants
-	Conduct background or reference checks of short-listed applicants
-	Ensure that all employment requirements are submitted by new staff

TRAINING AND DEVELOPMENT
-	Prepare presentation/training materials needed
-	Preparation of training attendance, ordering and preparation of refreshments, and other logistics needed
EMPLOYEE RELATIONS & ENGAGEMENT
-	Knowledge and implementation of company policies
-	Review and propose revision of policies
-	Preparation of infraction memos
-	Assist in planning of Company events such as event program, venue, refreshments, games/ activities and evaluation.

HR Assistant (Generalist)

Growing personal brands of CEOs & Leaders | Personal Branding Manager and Strategist | Ghostwriter | HR turned Marketer

You want to be the go-to authority in your industry but then reality hits you. Running your company leaves you zero time for LinkedIn.

Between your meetings, strategic decisions, and leading teams, finding time to write compelling content becomes impossible.

Your expert insights are there.

But translating those experiences into engaging LinkedIn posts?

That requires hours you simply don’t have.

The result is your stagnant profile that:

- doesn’t reflect your expertise
- missed opportunities to connect with industry peers
- watching your competitors establish themselves as the go-to voices while you sit on the sidelines.

Every day you go without a strong LinkedIn presence is another day your potential clients, partners, and top talent are connecting with someone else.

The industry conversations are happening right now, without your input...

Even though you’re one of the people who actually know what they’re talking about.

Meanwhile, your engagement sits at zero, your network stays cold, and your personal brand remains invisible.

Your frustration multiplies when you have so much valuable knowledge to share, but:

• no bandwidth to write it
• no time to respond to comments
• no time to connect with your network
• no strategy to turn your expertise into authority

Your competitors with less experience (but better content) are winning the visibility game while you watch.

That’s where I come in as your Social Ghostwriter and Personal Branding Strategist.

I transform your expert insights into powerful LinkedIn content that builds your thought-leadership brand without demanding your time.

Through strategic interviews and content systems, I capture your authentic expertise and craft posts that spark conversations, generate engagement, attract your ideal clients, and position you as an industry authority.

From writing compelling posts to managing your daily engagement and nurturing your network through thoughtful comments, I handle your entire LinkedIn presence.

You focus on running your company while your personal brand grows consistently.

→ Your expertise gets shared
→ Your authority gets built
→ Your industry finally hears from you (the voice that matters most)

If you're ready to become the go-to leader in your industry...

Let’s talk about building a thought-leadership brand that reflects your true expertise.

Book your call here: https://calendly.com/empoweredsocialhub/discoverycall

Or send an email to: info@empoweredsocialhub.com

taplio

The Battle

Mina Mesbahi

Meryll Parnaso-Salbago

Followers

Posts

Engagements

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Performance ScoreMina Mesbahi's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mina Mesbahi

Meryll Parnaso-Salbago

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mina Mesbahi's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMina Mesbahi's LinkedIn Performance