Digichapter

When it comes to content strategy, you’re better off putting all your eggs in one basket.

You don’t need a separate strategy:

→ For each platform or channel
→ For each content format or type
→ For each stage of the buyer journey

The reason?

👎 Overemphasis on tactics
Which leads to you wasting your resources because you’re moving in different directions and solving different puzzles constantly.

👎 Poor balance
Which leads to you losing your ideal customers at different stages of their purchase path [Hello, dried-up sales pipeline]

👎 Disconnected efforts
Which leads to heaps of average-performing content and confusing messaging across different channels.

👎 Being stuck on the content vicious cycle
Which leads to a lack of confidence in your ideas and execution and having to constantly react to immediate needs.

At the end of the day…

Multiple strategies = No strategy at all

That’s why you need a single growth roadmap.

This not only simplifies your strategy but also ensures your content drives profitable outcomes across all channels.

If you're new around here.. hi! I'm Mina!

Your conversion-minded content strategist and advisor. I’m all about a zero-waste and platform-proof approach to content — my secret sauce for creating content engines that work smarter, not harder.

You won't find any hacks or tricks over here.

But if you're a B2B founder or marketing leader looking to use content to grow your brand equity and sales pipeline, head over to my featured section to book an intro chat!

Content Marketing Strategist & Consultant

Wevolver

I initially joined Wevolver as a full-time Content Director. However, I transitioned into working with the team on a consulting basis.

Content Director

Solarplaza

In this role, I was responsible for creating and executing Solarplaza’s content marketing strategy. I grew the company's content portfolio mix contributing to closing 7 figures in revenue. 

I had the pleasure of working on content campaigns with key industry players such as:

- NEXTracker
- BloombergNEF
- Canadian Solar
- GorundWork Renewables
- Stäubli
- Heliolytics
- Envision Digital
- GridSME
- Sitemark

And many more!

Research and Content Strategist

This role was research and content-focused. As a mighty team of one, I created original content assets such as data overviews, white papers, articles, etc. I worked with the marketing team to develop a well-oiled content machine to scale the company's marketing and sales.

Research Analyst

I created content and strategy for blogs and social media to increase visibility and sales. During this time, I build a community of 16,000+ on social media and worked with companies such as: Triwia, Sudio Sweden, Odernichtoderdoch, Danielle Laporte, Design Letters, Wrap.me, Die Sellerie, Nicole Vienna, Mapiful, Daniel Wellington.

Freelance Content Marketer

On a mission to make content marketing simple and profitable 💪

In other words, I’m here to help you leave hamster-wheel energy behind and say hello to effective content marketing that:

→ Positions you above your competitors
→ Attracts more of your ideal customers
→ Does the heavy-lifting when it comes to sales

I’ve spent the last 10+ years building and scaling content programs for start-ups and giant B2B corporations.

I’ve seen first-hand the power of content when you do it right [I’m talking half a million in pipeline from a single campaign] and the waste of resources when you do it wrong.

I started my consulting business to help you fast-track this process and turn content into the investment and growth-driving engine it should be.

Whether you're starting out or need a revamp, I’ll help you sharpen your strategy, prioritize, and execute with confidence.

Ready to get your content moving in the right direction? Let's talk!

Mina Mesbahi

Even with AI in the mix, you'll never catch a content marketing pro reducing effective content to:

- one format
- one channel
- one tactic
- one touchpoint 
- one CTA
- or one AI prompt, for that matter

Notice a pattern?

Content isn't a singular game.

Instead, your success boils down to how all of your communication touchpoints collectively work together to:

💡Position your brand as the top-of-mind choice
💡Do the heavy lifting when it comes to sales 

And the growing revenue metrics are just the natural consequence of the above.

That's why building a high-converting content strategy requires a holistic and platform-proof approach.

With AI flooding every content conversation, the marketers who win won’t be the ones who create more. They’ll be the ones who connect the dots better.

So if you’re a marketer looking to sharpen your skills or get off the justification roller coaster, it’s time to go back to the foundations.

I’m building a resource to help with that.

If you’d like free early access, slide into my DMs or leave a comment below 🔑

Mina  Mesbahi

Get your brand into the minds of more customers | Content strategy & brand marketing for B2Bs

- Freelance social media manager specializing in organic growth on Instagram, TikTok, and Pinterest 
- I work with businesses to help them reach their social media goals - whether that’s gaining customers, increasing brand recognition, or improving customer retention 
- I fully create and manage long-term social media strategies, as well as creating content 
- I also offer short-term consulting for people and brands looking for help to take their socials to the next level

Social Media Manager & Consultant

Sips Berlin

- Owned organic social media strategy and execution on Instagram, TikTok, and Facebook from company launch
- Grew Instagram following from 0 to 3.600+ solely via organic posting, making Instagram the leading source for online brand awareness as well as the top social source for sales
- Photographed all content for social media and website, including product photos and lifestyle photos
- In charge of production from start to finish for monthly on-set photoshoots, managing a small team
- Wrote engaging and informative copy for all social posts as well email campaigns

Head of Social Media and Photography

- photographer specializing in portraits and editorial work 
- past clients include Flying Lotus, Blackstyle Berlin, Berlin Art Link, and Hempvizer
- additional work on personal fine-art projects, resulting in multiple publications (tip Berlin, Curated by Girls, Edition F, RBB TV, and others) and exhibitions (The Ballery Berlin, Signs and Symbols NYC, Go Drag Festival, and others)

Photographer

- Model specializing in fine-art photography 
- Built an Instagram following of over 36k, with a strong community and average engagement rate of 8%
- I chose to not work with an agency, instead representing myself and building connections and a fan base via social media
- Publications in magazines such as Fine Art Photo, Kamera & Bild, Hart Magazine, tip Berlin, and Black & White, as well as multiple photo books and exhibitions internationally

Model

Growing powerful organic social presences for start-ups and small businesses ✨ Social Media Management, Consulting, and Social Branding

Hi!
My name is Aja (pronounced like Asia), and I'm obsessed with social media strategy. Social media is the most powerful tool that exists when it comes to marketing, and I'm here to make it work *for* you. 

I specialize in organic social media management for businesses on Instagram, TikTok, and Facebook (and if you have no idea what platforms you should be on - don’t worry, I’ll guide you on that too!). With a background in fine art, a degree in photography, and 7 years of practical experience in the social media sphere, I bring a unique blend of skills to the table.

I’ve gained over 25M video views for my clients, that have translated into thousands in of dollars revenue. I focus on long-term strategies that not only grow your audience, but actually achieve the unique goals of your business. My work spans content ideation, video editing, copywriting, community management, social branding, and content strategy. 

Aside from social media management, I also offer consulting for companies who want to pivot their strategy to better achieve their marketing goals.

Shoot me a message and let’s chat about how I can make your business thrive! ✨

taplio

The Battle

Mina Mesbahi

Aja Jacques

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taplio

The Battle

Mina Mesbahi

Aja Jacques

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mina Mesbahi's LinkedIn Performance

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Performance ScoreMina Mesbahi's LinkedIn Performance