Doncho Dan Miladinov

After working with 200+ clients in the last 5.5 years here are the 4 steps I started implementing in client communication to help me prevent client misalignment.

During a Clay Cafe weekly call on Friday (thanks Kellen Casebeer for the awesome community) the topic of client misalignment and "we never approved these parts of the project" came up.

These things happen because humans forget, assume, take shortcuts, and get busy. And as service providers, that becomes our problem fast.

I've been there. More times than I'd like to admit. So I shared a few things that have saved me over the years. Especially for GTMe's working solo or freelance, new agency owners, or anyone working directly with clients:

1️⃣ Share your screen and take notes live during the meeting. Write down key decisions, action items, and feedback as you talk. Then spend 2-3 minutes at the end reviewing them together.

It gives the client two chances in real time to agree or push back. No room for confusion later. This skill took me longer to acquire, but trust me, it is so worth it.

2️⃣ Might be a hot take but I don't like relying on automated post-meeting notes. Yes, they feel productive. But if you don't have time to write these out after the call, the client probably also doesn't have time to read through AI generated notes that might or might not hit the mark.

I believe real notes beat auto-summaries every time and if you followed point 1, you won't even need post-meeting notes, they are already there.

3️⃣ Meet the client where they actually live. Some prefer WhatsApp. Others are Slack-only. I've used email, Telegram, Discord, you name it. Adapting to their preferred channel eliminates most of the friction before it starts.

This step might become a problem as you scale operations and start working on 50+ clients at a time, but champagne problems once you get there. In certain situations it will help the client pay attention and keep track of the results.

4️⃣ Hardest step. Not every client is a client for you and that's fine. This one takes experience to recognize. You don't need to keep clients who drain your energy or constantly misalign with how you work.

If there is a partner on the team that matches their energy better, let them take lead. There are clients built for your style, and clients built for someone else's. That's just reality.

I have yet to master this one.

*BONUS*

If there is a serious misalignment that pops up with the client, getting them on a call as soon as possible is a life-saver! 

By the end of that Clay Café call, I realized how universal this issue is no matter your experience level. That's pretty cool about this community: everyone shares real situations, not theory, and we all get better because of it.

If you're building a GTM agency or running solo: Client communication isn't a "soft skill." It's a survival skill - the thing that keeps great partnerships going for years.

Done Miladinov

Head of GTM Operations | Built outbound systems for 200+ companies | Clay

Client Management

Unexpected easter egg from Zoominfo.
Pair it with Google + Clay + Zenrows and get revenue and funding for your TAM.

Whenever you search this, the first result on Google has the revenue or funding info in the span text and you can get it at scale with Zenrows. 

A few constraints:
1. New companies won't be in the zoominfo database
2. Companies below 5M yearly revenue are all shown <$5M
3. Companies with the same names might get mixed up, but from what I saw using the domain, it usually pushes the right company as the first result in Google, with the rest following up as the 2-3 results. 

Let me know if you want the json for catching this info by using Zenrows in Clay.

HASELT

•Developing and executing strategic business development plans to achieve sales targets and revenue goals.
•Building and maintaining strong relationships with clients, partners, and stakeholders to drive customer satisfaction and loyalty.
•Collaborating with our technical team to conduct product demonstrations and presentations, showcasing our software solutions and value proposition.
•Leading the end-to-end sales process, from prospecting and lead generation to proposal development, contract negotiation and closing of sales deals, ensuring customer satisfaction and long-term partnerships formation.
•Collaborating with the project management team to ensure successful onboarding and implementation of software solutions, overseeing the deployment process and providing ongoing support.

Business Development Manager

Influencers.Club

Helping brands help more creators turn their passion into a business.

•Overseeing the daily business and administrative operations and improving operating procedures for optimal efficiency
•Assessing and enhancing the efficiency of internal and external operational processes
•Leading and motivating people to achieve sales and organizational objectives
•Overseeing the recruitment process to attract the best candidates and reduce employee churn
•Mentoring and inspiring employees to key into the vision of management
•Establishing policies that improve and promote the company vision and culture
•Evaluating company performance and recommend strategies to improve results
•Collaborating with management to carry out business-expanding strategies

Chief Operating Officer 

Slice

As a Sales manager I am leading my sales team in building relationships with business clients and manage negotiations of sales contracts. I am motivating not only mine, but the global sales team.
Main responsibilities: 
• Consistently exceeding monthly sales targets
• Maintaining, evaluating and proposing changes to prospecting strategy, sales processes, upselling opportunities and workflow
• Delivering maximum productivity and profit growth
• Monitoring and reporting on the performance of sales reps for metric and goal achievement
• Tracking sales individual and team goal while reporting results
• Managing organisational sales by developing a business plan that covers sales, revenue and expense controls
• Training, developing and coaching sales talent and ensuring maximised productivity 
• Collaborating with marketing team to develop lead generation plans
• Understanding company's ideal customers through regular researches
• Conducting interviews as part of the hiring process

Sales Manager

Ezimit Vino

Sales Executive Manager on domestic and foreign markets. My highest achievements would be the opening of Dutch, Irish, Singapore, Vietnamese and US market. As well as preliminary business agreement with a company for the Chinese market.
Main responsibilities: 
• Corporate re-branding: worked closely on creation and adoption of the new corporate logo and its application on all printed and electronic brochures as well as the application of the new logo on the new line of products
• Worked closely with the upper management on the revision and development of a new sales and marketing strategy for deeper penetration of the domestic as well as the foreign markets
• Head of Domestic market research and domestic market brand recognition
• Lead of Domestic HORECA sales
• Team leader in the creation and development of e-commerce platform for the purpose of domestic on-line sales
• Team leader in the creation of a new corporate web page for the businesses under the Ezimit umbrella
• Company’s representative in Wines of Macedonia
As an Export Sales Manager I have represented Ezimit on:
• USA Wines of Macedonia
• Prowein ( World leading international Trade fair for wines and spirits held in Dusseldorf, Germany)
• World Leading Wines USA tour (Chicago, New York)
• Wines of Macedonia Wine tasting events held in Berlin, Germany and Vienna, Austria
• The 3rd Wine Exposition held in Singapore
• 23rd Interwine China wines and spirits fair (leading wines and spirits fair in Asia)

Executive Sales Manager

Fitness House

Main responsibilities: 
• Developing the food and beverage menu
• Improving the organisational culture
• Supervision of employees
• Creation of new chain of suppliers and advance in the existing
• Organising group events
• Marketing and acknowledgement of the brand
• Daily organisation and assignment of duties
• Quality control
• Daily communication with suppliers and placing of orders of necessary products needed
• Searching for new employees and executing job interviews

Restaurant Manager

Mechos Restaurant

Accomplishment: Since my enrolment in the business we have gradually built a better brand image and tripled the daily revenue.
Main responsibilities:
• Involved in the rebranding and refurbishment of the interior
• Creation of a new food and beverage menu
• Supervision of employees
• Creation of new chain of suppliers and improving the existing
• Organizing group events
• Marketing
• Daily organization and assignment of duties
• Daily communication with suppliers and placing of orders of necessary products needed
• Searching for new employees and executing job interviews

prva centrala ltd.

Owner of an informative entertainment web site.

Owner / Manager

Bootlegz ltd. Soulmatik

Built the business (bar) from the grounds up (concept, interior, music, etc.).
Main responsibilities: 
• Searching, interviewing and contract signing of employees
• Developing a supplier network and signing of B2B contracts
• Building of a company culture and developing a brand (key factor in the process of brand recognition)
• Organising different types of events for variety of clients (with up to 500 people present at a given event)
• Creating a recognition in the brand and the working culture
Biggest accomplishment being recognised by the community as well as the other owners as one of the best bars in Skopje, on the other hand creating a self-sustainable and very profitable small business.

Owner

Superfly bar

Built the business (bar) from the grounds up (concept, interior, music, etc.).
Main responsibilities: 
• Searching, interviewing and contract signing of employees
• Developing a supplier network and signing of B2B contracts
• Building of a company culture and developing a brand (key factor in the process of brand recognition)
• Organising different types of events for variety of clients
• Creating a recognition in the brand and the working culture
Biggest accomplishment being recognised by the community as well as the other owners as one of the best bars in Skopje.

Co-Owner

Ad Kompanija Fidelinka

Marketing Manager

I’m dedicated to delivering exceptional results, prioritizing client success, and embracing innovation. 

I would love to connect & collaborate with you and turn your great ideas into tangible success!

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The Battle

Doncho Dan Miladinov

Kosta Trpkov

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