Doncho Dan Miladinov

After working with 200+ clients in the last 5.5 years here are the 4 steps I started implementing in client communication to help me prevent client misalignment.

During a Clay Cafe weekly call on Friday (thanks Kellen Casebeer for the awesome community) the topic of client misalignment and "we never approved these parts of the project" came up.

These things happen because humans forget, assume, take shortcuts, and get busy. And as service providers, that becomes our problem fast.

I've been there. More times than I'd like to admit. So I shared a few things that have saved me over the years. Especially for GTMe's working solo or freelance, new agency owners, or anyone working directly with clients:

1️⃣ Share your screen and take notes live during the meeting. Write down key decisions, action items, and feedback as you talk. Then spend 2-3 minutes at the end reviewing them together.

It gives the client two chances in real time to agree or push back. No room for confusion later. This skill took me longer to acquire, but trust me, it is so worth it.

2️⃣ Might be a hot take but I don't like relying on automated post-meeting notes. Yes, they feel productive. But if you don't have time to write these out after the call, the client probably also doesn't have time to read through AI generated notes that might or might not hit the mark.

I believe real notes beat auto-summaries every time and if you followed point 1, you won't even need post-meeting notes, they are already there.

3️⃣ Meet the client where they actually live. Some prefer WhatsApp. Others are Slack-only. I've used email, Telegram, Discord, you name it. Adapting to their preferred channel eliminates most of the friction before it starts.

This step might become a problem as you scale operations and start working on 50+ clients at a time, but champagne problems once you get there. In certain situations it will help the client pay attention and keep track of the results.

4️⃣ Hardest step. Not every client is a client for you and that's fine. This one takes experience to recognize. You don't need to keep clients who drain your energy or constantly misalign with how you work.

If there is a partner on the team that matches their energy better, let them take lead. There are clients built for your style, and clients built for someone else's. That's just reality.

I have yet to master this one.

*BONUS*

If there is a serious misalignment that pops up with the client, getting them on a call as soon as possible is a life-saver! 

By the end of that Clay Café call, I realized how universal this issue is no matter your experience level. That's pretty cool about this community: everyone shares real situations, not theory, and we all get better because of it.

If you're building a GTM agency or running solo: Client communication isn't a "soft skill." It's a survival skill - the thing that keeps great partnerships going for years.

Done Miladinov

Head of GTM Operations | Built outbound systems for 200+ companies | Clay

Client Management

Unexpected easter egg from Zoominfo.
Pair it with Google + Clay + Zenrows and get revenue and funding for your TAM.

Whenever you search this, the first result on Google has the revenue or funding info in the span text and you can get it at scale with Zenrows. 

A few constraints:
1. New companies won't be in the zoominfo database
2. Companies below 5M yearly revenue are all shown <$5M
3. Companies with the same names might get mixed up, but from what I saw using the domain, it usually pushes the right company as the first result in Google, with the rest following up as the 2-3 results. 

Let me know if you want the json for catching this info by using Zenrows in Clay.

datavibz.io

We help Creators build profitable businesses through the alchemy of cutting edge research & insights, years of experience with the world's biggest Creators, and a deep understanding of the business beyond the content. We know the struggle. Because we listen. Also, because we have over a decade of experience with Creators–from channel inception through 8-figure subscriber counts and millions in revenue. We are insights driven but, creatively, we're empaths. The data is critical, but so are the vibes.

• Content strategy, packaging, channel launches, creative development, insights analysis & analytics, and asset optimization. We've done this for major, multi-million subscriber brands in fitness, sports, entertainment, automotive, and tech verticals. We know the ins and outs of every format, vertical, and niche.

• We're experts in YouTube optimization, thumbnail and title A/B testing, and insights. Our clients range from entertainment studios, to brands, and multi-million subscriber Creators across all content verticals including major streamers and studios, boosting subscriber growth (54% ⬆️ ) and average watch time (50% ⬆️ ).

• Advising on content management, IP, and rights management issues for creators and brands across all platforms, including platform-specific tools such as Content Verification and Content ID.

• Traffic source engineering–strategies to steer channels back to growth trajectories.

Content Strategy, Analytics, & Performance Consultant

Spotter

• Led a creator portfolio representing 9 figures in deal value, building trusted relationships with top creators.
• Owned partner engagement strategy for that portfolio representing more than 300 million subscribers, resulting in multi-million dollar repeat deal performance.
• Directed research & development of 26 first-of-their-kind analytics and insights packages with an XFN team across data engineering, analytics, and product; driving measurable performance improvement for engaged partners.
• Created breakthrough insights driving significant revenue growth, and delivering large monetization performance increases to creators as high as 240%.
• Partnered with capital team on data-driven pitches and strategies to close deals with the world's largest creators.
• Evangelized groundbreaking A.I. tools suite to the world’s biggest YouTubers: an XFN collaboration with leadership, and product/engineering teams driving double-digit gains in retention and revenue.
• Pioneered Creator Success; as the first member of this team I established best practices in partnership with top YouTube Creators, developed processes, and strengthened the department through a first-in-class partner engagement strategy.

Creator Success

Little Dot Studios Americas

Led a team of top-notch content optimization and development professionals. Helped the biggest brands in entertainment stand atop the mountain of VOD and dominate the content universe. We found innovative, brand-conscious ways to optimize each IP for success, repurpose their existing archives and libraries, and develop best-in-class content strategies for YouTube and other platforms. That's not even melodramatic, it was actually that cool!

• Supported a team of 8 tactical and strategic content professionals, who managed A-Z operation of YouTube channels for giants in the television, film, entertainment, and automotive, verticals like Universal Pictures, Jurassic World, Peacock, Bravo, USA, WWE, Ford, and Lincoln covering over 15 million subscribers. >> Grew Subscriber base by over 10% in less than 5 months, views by more than 12% and watch time by 17% across all accounts (all accounts saw positive growth in all 3 KPIs).

• Established career and skills development paths for direct reports, and advocated for their holistic advancement and growth, which I considered my greatest responsibility. >> Resulted in 3 team member promotions, 4 raises, and 3 new hires coming on board.

• Led pitches for new business to diversify, and complement our portfolio of YouTube channels, as well as negotiating expansions on existing relationships and scopes of work. >> Grew Team's direct multi-million dollar revenue stream by 133% in ~6 months.

• Led client support, analytics, reporting, partner management, and strategic development for a growing multi-million-dollar account portfolio. >> Received regular positive client feedback.

• Provided strategic insights and content strategy to clients from the start-up phase to blue-chip, legacy brands.

Senior Channel Manager

SuckTi Titanium Straws

I started SuckTi to develop reusable, titanium drinking straws. If you choose to use a straw, it should add to the beverage–not take away from it the way paper and cheap metal straws do–while greatly reducing environmental impact. 

The two foundational principles of the organization are: 1) Commit to donating a portion of any profit to causes promoting social good, and 2) People come first. Always. Treat them not just with dignity, but value them, and prove it through diversity, compensation, benefit programs, and workplace culture. These two principles come before everything else.

• Designed and tested prototypes.
• Developed streamlined production workflow.
• Scaling distribution and marketing efforts to bring the product to mass market.

Founder

CrossFit, Inc.

• Led programming strategy, CMS, and publishing operations teams responsible for production, VOD and live streaming to millions on YouTube, Facebook Live, ESPN, CBS Sports, web properties, and all social platforms.

• Drove 533% growth of YouTube channel to 1.6 million with an analytics-based content development program.

• Collaborated on development of profitable OTT app/SVOD platform with UX, developers, and operations teams.

• Led data-informed editorial strategy driving subscription for social, OTT, and SVOD/VOD.

• Executed editorial strategy, programming calendar, and platform best-practice workflows, covering millions of subscribers, 20,000+ pieces of content, 8M+ social followers, and billions of minutes of watch time, annually.

• Led the distribution team on four feature-length documentaries to; Netflix, iTunes, Hulu, and more. All reached No. 1 on the U.S. iTunes chart, generating multi-million dollar revenue streams.

• Managed and mentored a cross-functional team to monetize and migrate legacy content to VOD, saving cloud costs, and generating significant revenue.

• Developed deliverables workflow with production, and content review process with publishing team.

Head of Content Strategy & Programming

• Developed and executed content within CMS, boosting engagement on all major social and VOD channels.

• Initiated development of social platforms from the low 100K range in 2011, expanding CrossFit and CrossFit Games Facebook’s growth to over 3M likes and over 2M likes, respectively.

• Drove growth of the CrossFit and CrossFit Games Instagram to over 2M followers each, via creation & curation.

• Managed and mentored a four-person team to cover the CrossFit Games live, on all social platforms.

Content Manager, VOD & Social

• Traveled with CrossFit to create articles, posts, and digital content, building community around the world.

• Wrote copy for thousands of posts and hundreds of articles across all digital platforms.

Writer

Dewitt Physical Therapy

• Coach and mentor athletes in functional movement and weightlifting disciplines.
• Assist athletes from physical therapy clinic in structuring and modifying workouts to suit their recovery.
• Provide physical and emotional guidance for novice and experienced athletes alike on fitness, competition, weight loss, and more.
• Lead classes, assess movement, and offer instruction as needed.

Coach

Trusted by THE biggest, highest-profile creators and brands to grow profitable content businesses. 🎥 A successful 12-year veteran in content operations, development, and strategy with a team-building, storytelling, and vision-focused approach to creator businesses, partner management, and analytics.  I have a long history of leadership on insights-driven revenue growth, audience development, and channel operations and management. I'm a video analytics subject matter expert who can help build your dream-team for success in content, operations, and creative. I have experience in all content verticals, with strong focus in entertainment, food, automotive, fitness, and sports.

I take an innovative, enthusiastic, hands-on 🖐 approach to creating a vision, leadership and the development of content ops, workflows, and teams. I live for data-driven, creative solutions and tools 🛠 🧰  to maximize performance on digital storytelling platforms; from social media and live streaming on VOD, AVOD, SVOD, and TVOD. 

My love ❤️  of creators, content, and people creates a deep understanding of teams, audiences, platforms, UX, and how they influence each other. If you’re not having fun, you’re not doing it right!

Contact me for: 
• Consulting on your YouTube channel vision, analytics, content operations & strategy, video performance, monetization, rights management, metadata, thumbnails, and platform best practices.
• A pro bono consult if you're: A non-profit focused on service to your community, and trying to navigate streaming and content strategy challenges.

kevindaigle51@gmail.com    978-758-2686

CORE COMPETENCIES 
Team Leadership
VOD Planning
Content Strategy
Content Optimization
Content Development
Audience Development	              	   
Editorial Strategy
Digital Publishing
Live Streaming & Cloud Broadcasting
YouTube Content ID
YouTube Certified
YouTube Analytics
YouTube Ads
Content Curation
Content Management
Social Media
Video Analytics
Adobe CC
Airtable
Looker
Google
Power BI
Salesforce
A.I. Tools
Streaming
Organizational Skills
Vision planning
Hiring and Onboarding
People Management

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Doncho Dan Miladinov

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