Break The Web

Head of Operations

MilaDiBella.com

I help marketing teams run their content ops at the speed of light⚡️

Content operations specialist

SaaStock

As the Lisbon City Leader, I curate in-person events and online spaces for the SaaStock
Local Chapter community to grow by sharing challenges, best practices, knowledge and
facilitating networking.

Lisbon City Leader

Flying Cat Marketing

⚡️ Generated almost €1M in inbound pipeline per quarter
⚡️ I set up the foundations and processes of the marketing department
⚡️ Created and optimized SOPs, systems, processes, automation, you name it
⚡️ Ran the partners program
⚡️ Created and operationalized an inbound content engine that works like clockwork
⚡️ Conducted deep customer research and turned it into a Customer Experience Map
⚡️ Ran 2 employee advocacy programs
⚡️ Planned and executed a rebranding plan

Head of Marketing

As the first Marketing person at Flying Cat Marketing, I aim to build a customer-led qualified inbound machine that will ensure sustained growth in the number of leads for Sales. 

Some of my responsibilities are: 
⚡ Managing the FCM blog 
⚡ Producing The SEO Growth Podcast 
⚡Developing an engaging employee advocacy program for personal brands 
⚡ Manage the FCM website 
⚡ Help build Sales assets 
⚡ Experiment with formats and channels 
⚡ Manage the FCM LinkedIn page 
⚡ Measure and report the marketing performance

Marketing Manager

As a CAM, my goal was to provide unforgettable white-glove service to all clients, by ensuring they feel listened to, strategies are executed in a timely manner, and clients feel like they are provided with more value than they paid for.

Some of my responsibilities were:

⚡️ Onboard clients, introduce them to all the stakeholders, and act as the central point of contact for all project-related matters
⚡️ Create project timelines and workflows for each individual client's needs
⚡️ Ensure that we exceed growth expectations and that the client is 100% aware of the growth impact we're making
⚡️ Have oversight on team capacities & availabilities, assign tasks and responsibilities to all stakeholders
⚡️ Build and maintain strong, long-lasting client relationships paying attention to their needs and objectives
⚡️ Exceed all client expectations in terms of service and results

Client Account Manager

I’m HelpingSaaS help their customers by creating Knowledge Bases and writing useful Product Content. I work within the confluence of product content, customer success, and UX, blending with the team and its way of working. 

I conduct deep research about the product and audit the existing KB. Then, I ideate the structure, map out the content, and write highly detailed tutorials featuring GIFs, images, and videos. Then, we work on standardizing the product language and improving the UI for a better UX.

My goal is to provide highly useful content for the customers to get the most out of the product,  reduce inbound contacts to the Customer Support team, and promote a self-serve mentality that enables scalability without compromising customer satisfaction.

Knowledge Base & EduContent Creator

Intrro

Marketing Lead

Octopush.com

I was in charge of the monthly newsletter. I reactivated the blog, optimized it for SEO, wrote plenty of articles, guides, and interviews with experts. I created the Company Guidelines of the brand. I reviewed and improved the copywriting site-wide, in French, English and Spanish, optimized for SEO. 

I contributed with the graphic design (infographics, images, schemes) and introduced improvements in the UI/UX of the platform, that were put in practice after my departure.

I contributed a great deal in operations, processes and group dynamics. I was in charge of interviewing freelancers and full-time contractors.

Also: I helped with Customer Support by phone, char and email in English, Spanish and French. I improved processes in User.com (automation), designed the email marketing strategy and created the Knowledge Base. I also crafted +10 video tutorials for our YouTube channel.

Content Marketing

South Ventures

I was the first and almost only channel for investors to know and follow up their investments. Money is one of the most sensitive topics to deal with: in my job I constantly managed with frustration, confusion, fear and even anger. It gave (and still gives) me a great satisfaction to be our investors anker and person of trust. Also I managed the day-to-day cash, did customer support and compliance. handled operations in the digital platform, and was in charge of the weekly newsletter.

Investor Relations

Poket.co

I was in charge of onboarding customers to our platform and guiding them all the way during their life cycle. I was in constant search of innovative ways and features to improve their experience and to reduce the churn rate. Also, I was in charge of operations, troubleshooting and reporting to our developers as well as working hand in hand with them to optimize the user experience. To my CEO I was the porte-parole of our customers, giving him insight into what they were demanding from us.

Customer Success Manager

Metrobox Selfstorage

I designed and executed the online presence of the startup. From website design and execution to newsletters and social media management. I also produced the content, the graphic designs and took and curated the pictures of the flyers and brochures.

Digital Account Manager

hey hi! thanks for stopping by :) A bit about me:

⚡️Started my career as Investor Relations for a VC / trading app for LatAm
⚡️Saved all my money and bought a one way ticket to France
⚡️Traveled around and started a role as Content marketer at a SaaS. And then another one
⚡️Freelanced for a lil’ bit and was recruited as Client Account Manager
⚡️Then promoted to Marketing Manager, then Head of Marketing
⚡️I burned out big time, resigned, and took time off to realign
⚡️Started consulting for Content Ops
⚡️Got offered a FT role as Head of Operations by my first client
⚡️Happily turning the agency upside down to radically improve efficiency, profitability and team happiness

What I’m working on in 2024:
🎯 Not burning out
🎯 Radically improving efficiency, profitability, and team happiness following EOS
🎯 Using my marketing background to bring in more biz 

Ice-breakers for your cold emails:
🏄‍♀️ I surf, and my PTO is mostly surf trips
🇦🇷 I’m so Argentinian. I’ll defo use every chance I can to  to remind you that we’re World Champions
🎵 In another life, I woulda been a musician. In this one, I sing at jam sessions

HMU if I can help with anything related to ops and marketing. 
Especially if it’s for an agency. 
Definitely if it’s an SEO agency.

Mila Di Bella⚡️

SaaS-HQ.com

A marketplace for SaaS resources and services

Co-founder

Are you into SaaS? Are you in Lisbon? 🇵🇹 SaaStock Local Chapters are local events organized by SaaS experts passionate about helping SaaS startups.

As City Leaders we aim to build and connect the ecosystem in Lisbon and Portugal 🇵🇹 .

Join us in our quarterly local events to connect with people, share stories, and grow together.

🇵🇹 Lisbon City Leader

Joined the co-founders (CEO & CTO) as the first hire with the mission to help them scale their bootstrapped company to €2.2M ARR. 
→Added PPC, our most profitable acquisition channel to date, contributing to +40% of our user acquisition. Currently implementing Cold Outreach as a third channel. 
→ Developed Integrations and Partnerships with top brands (ActiveCampaign, Prestashop, Salesforce, WooCommerce, and others) for user acquisition. 
→ Identified growth opportunities in new markets and executed a go-to-market strategy to expand our presence in European Markets by adding Spanish and English localizations.

Head of Growth

Mariano Martene | Full Stack Digital Marketing & Consultant

I founded The Digital Marketing Challenge, where I teach entrepreneurs how to create their own campaigns using sales funnels & automated conversion sequences (spanish only)

I've worked as a Digital Marketing Manager with these companies:

- Let's Bonus
- Consultatio (Puertos)
- La Aguada Polo
- Entre Cielos Luxury Resort
- Degriferías

Digital Marketing Manager

I Manage Campaigns for small businesses using Google Adwords, Display Network, Youtube and Remarketing.

Google Adwords Certified Specialist

I optimize my cusotmers sites by helping them rank higher in Google results by implementing SEO strategies.

Search Engine Optimization (SEO) Specialist

I’m a Full Stack Digital Marketer helping Startups around the world to grow their business and reach their next milestone.

Digital Marketing Consultant

I manage advertising campaigns on Facebook and Instagram. I focus on generating leads, and optimizing the channel and content according to the objectives and business goals.

Facebook Ads Specialist & Social Media Strategy

TheHive

[sideproject] Remote Mastermind Business Groups. The Hive is the people you meet once a week to discuss your business and make it grow.

SayAt.me

With 250K Daily Active Users & 1M daily visitors, we were on a mission to build a Linkedin for GenZ. Unfortunately, we failed because we ran out of money.

Chief Marketing Officer

M.A.D. School by Chatsworth Medi@rt Academy

Guest Lecturer

i3 Holding SRL / Odoo

We did custom implementation with Odoo.com, an Open Source ERP and CRM (formerly OpenERP). 
In addition, we worked closely with the community to bring to life Argentinean localization modules for accounting and finance.

Partner

Self-employed

One of my first ventures. I spent 2 years managing a little friend's fund. APY 16%

Stock Trader

📌 Work with me!
https://saas-hq.com/work-with-mariano-martene

I do growth & marketing ops for B2B SaaS. I've worked over ten years on marketing and have done a lot! 

In my last job as Head of Growth, I helped the founders of a SaaS company go from €1M to $2.2M. 

I’m now working on a marketplace for B2B experts and run a newsletter where, every week, I share resources and bite-sized case studies to grow your SaaS. 

I’m also  city leader for SaaStock Local chapters in Lisbon, Portugal!  🇵🇹

Drop me a message if you’re around!

Mariano Martene 🧉

I just finished a call with a recruiter who specializes in GTM Engineering and Growth roles. Here are the 3 takeaways that changed my perspective for 2026:



𝟭. 𝗧𝗵𝗲 "𝗗𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝗼𝗻" 𝗚𝗮𝗽 𝗶𝘀 𝗿𝗲𝗮𝗹
– Every company has a different definition of what a "GTM Engineer" actually does. 
Pro-tip from Noëmie J.: Always ask the hiring team to define the role first. Don't assume your version matches theirs. Align expectations before you pitch.


𝟮) 𝗖𝗥𝗠 𝗶𝘀 𝗻𝗼𝘄 𝘁𝗵𝗲 "𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗦𝘆𝘀𝘁𝗲𝗺"
– GTM Engineering is in high demand because the CRM is no longer just a database, it’s where the business actually lives. 
– Your outcome as a GTMe is the CRM environment itself. You build the workspace where Sales and SDRs operate; if your logic is right, their path to revenue is visible and predictable. This is also where things get messy!
– (On a personal note: I’m getting outreach from CRM agencies most than anything, which confirms this market shift.)


𝟯. 𝗚𝗧𝗠 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿 𝘃𝘀. 𝗚𝗿𝗼𝘄𝘁𝗵 𝗥𝗼𝗹𝗲𝘀 (𝗛𝗲𝗮𝗱 𝗼𝗳 𝗚𝗿𝗼𝘄𝘁𝗵 / 𝗥𝗲𝘃𝗢𝗽𝘀) 
I’m personally leaning into these strategic roles, but I see the most traction right now by positioning as a GTM Engineer. The bridge between "Engineer" and "Head of" is built on two things:

–  Revenue Predictability: Moving from "random acts of automation" to making growth predictable, and ultimately doing accurate forecasts.

– The Math of the Business: It’s not just about tools (Clay/n8n); it’s about understanding the Pipeline math: Revenue drivers & strategic trade-offs.




----
Thanks again to Noëmie J. for the debrief. Highly recommend following her if you’re looking for a pulse on the GTM market.

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Mila Di Bella⚡️

Mariano Martene 🧉

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The Battle

Mila Di Bella⚡️

Mariano Martene 🧉

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mariano Martene 🧉's LinkedIn Performance

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