Break The Web

Head of Operations

MilaDiBella.com

I help marketing teams run their content ops at the speed of light⚡️

Content operations specialist

SaaStock

As the Lisbon City Leader, I curate in-person events and online spaces for the SaaStock
Local Chapter community to grow by sharing challenges, best practices, knowledge and
facilitating networking.

Lisbon City Leader

Flying Cat Marketing

⚡️ Generated almost €1M in inbound pipeline per quarter
⚡️ I set up the foundations and processes of the marketing department
⚡️ Created and optimized SOPs, systems, processes, automation, you name it
⚡️ Ran the partners program
⚡️ Created and operationalized an inbound content engine that works like clockwork
⚡️ Conducted deep customer research and turned it into a Customer Experience Map
⚡️ Ran 2 employee advocacy programs
⚡️ Planned and executed a rebranding plan

Head of Marketing

As the first Marketing person at Flying Cat Marketing, I aim to build a customer-led qualified inbound machine that will ensure sustained growth in the number of leads for Sales. 

Some of my responsibilities are: 
⚡ Managing the FCM blog 
⚡ Producing The SEO Growth Podcast 
⚡Developing an engaging employee advocacy program for personal brands 
⚡ Manage the FCM website 
⚡ Help build Sales assets 
⚡ Experiment with formats and channels 
⚡ Manage the FCM LinkedIn page 
⚡ Measure and report the marketing performance

Marketing Manager

As a CAM, my goal was to provide unforgettable white-glove service to all clients, by ensuring they feel listened to, strategies are executed in a timely manner, and clients feel like they are provided with more value than they paid for.

Some of my responsibilities were:

⚡️ Onboard clients, introduce them to all the stakeholders, and act as the central point of contact for all project-related matters
⚡️ Create project timelines and workflows for each individual client's needs
⚡️ Ensure that we exceed growth expectations and that the client is 100% aware of the growth impact we're making
⚡️ Have oversight on team capacities & availabilities, assign tasks and responsibilities to all stakeholders
⚡️ Build and maintain strong, long-lasting client relationships paying attention to their needs and objectives
⚡️ Exceed all client expectations in terms of service and results

Client Account Manager

I’m HelpingSaaS help their customers by creating Knowledge Bases and writing useful Product Content. I work within the confluence of product content, customer success, and UX, blending with the team and its way of working. 

I conduct deep research about the product and audit the existing KB. Then, I ideate the structure, map out the content, and write highly detailed tutorials featuring GIFs, images, and videos. Then, we work on standardizing the product language and improving the UI for a better UX.

My goal is to provide highly useful content for the customers to get the most out of the product,  reduce inbound contacts to the Customer Support team, and promote a self-serve mentality that enables scalability without compromising customer satisfaction.

Knowledge Base & EduContent Creator

Intrro

Marketing Lead

Octopush.com

I was in charge of the monthly newsletter. I reactivated the blog, optimized it for SEO, wrote plenty of articles, guides, and interviews with experts. I created the Company Guidelines of the brand. I reviewed and improved the copywriting site-wide, in French, English and Spanish, optimized for SEO. 

I contributed with the graphic design (infographics, images, schemes) and introduced improvements in the UI/UX of the platform, that were put in practice after my departure.

I contributed a great deal in operations, processes and group dynamics. I was in charge of interviewing freelancers and full-time contractors.

Also: I helped with Customer Support by phone, char and email in English, Spanish and French. I improved processes in User.com (automation), designed the email marketing strategy and created the Knowledge Base. I also crafted +10 video tutorials for our YouTube channel.

Content Marketing

South Ventures

I was the first and almost only channel for investors to know and follow up their investments. Money is one of the most sensitive topics to deal with: in my job I constantly managed with frustration, confusion, fear and even anger. It gave (and still gives) me a great satisfaction to be our investors anker and person of trust. Also I managed the day-to-day cash, did customer support and compliance. handled operations in the digital platform, and was in charge of the weekly newsletter.

Investor Relations

Poket.co

I was in charge of onboarding customers to our platform and guiding them all the way during their life cycle. I was in constant search of innovative ways and features to improve their experience and to reduce the churn rate. Also, I was in charge of operations, troubleshooting and reporting to our developers as well as working hand in hand with them to optimize the user experience. To my CEO I was the porte-parole of our customers, giving him insight into what they were demanding from us.

Customer Success Manager

Metrobox Selfstorage

I designed and executed the online presence of the startup. From website design and execution to newsletters and social media management. I also produced the content, the graphic designs and took and curated the pictures of the flyers and brochures.

Digital Account Manager

hey hi! thanks for stopping by :) A bit about me:

⚡️Started my career as Investor Relations for a VC / trading app for LatAm
⚡️Saved all my money and bought a one way ticket to France
⚡️Traveled around and started a role as Content marketer at a SaaS. And then another one
⚡️Freelanced for a lil’ bit and was recruited as Client Account Manager
⚡️Then promoted to Marketing Manager, then Head of Marketing
⚡️I burned out big time, resigned, and took time off to realign
⚡️Started consulting for Content Ops
⚡️Got offered a FT role as Head of Operations by my first client
⚡️Happily turning the agency upside down to radically improve efficiency, profitability and team happiness

What I’m working on in 2024:
🎯 Not burning out
🎯 Radically improving efficiency, profitability, and team happiness following EOS
🎯 Using my marketing background to bring in more biz 

Ice-breakers for your cold emails:
🏄‍♀️ I surf, and my PTO is mostly surf trips
🇦🇷 I’m so Argentinian. I’ll defo use every chance I can to  to remind you that we’re World Champions
🎵 In another life, I woulda been a musician. In this one, I sing at jam sessions

HMU if I can help with anything related to ops and marketing. 
Especially if it’s for an agency. 
Definitely if it’s an SEO agency.

Mila Di Bella⚡️

Sharp Pen Media

Sharp Pen Media helps adtech and martech companies with marketing strategy, PR, and content. We take a content / thought leadership-driven approach to PR and have also redefined major adtech brands. Clients include TTD, Viant, AppLovin, Scope3, tvScientific, Transmit, and many more.

Founder and CEO

WIT Strategy

WIT is an adtech- and martech-focused PR agency. I helped clients with marketing strategy, content, and PR.

Content and PR

Street Fight

+ Spearhead Street Fight's editorial operations, shaping newsroom's coverage of digital marketing with an emphasis on location data
+ Architect and sell subscription product for enterprise contributors
+ Assign and edit news stories and columns, including guest contributions by C-suite executives of companies such as Foursquare
+ Write news coverage and commentary on digital marketing, business ethics, privacy, and AI
+ Compile daily newsletter

Managing Editor

Compile daily newsletter on the latest in hyperlocal tech, marketing, and journalism
Manage Street Fight's social media presence
Report on companies innovating in the hyperlocal tech, marketing, and journalism spaces
Write biweekly roundups of venture rounds raised by tech startups

News Editor

Brown Daily Herald Inc.

Spearhead management of editorial operations for daily newspaper, weekly magazine, and blog, overseeing more than 100 staff members 
Shape coverage ranging from long-form features to breaking news stories, editing articles and guiding writers on reporting
Run production of the paper four nights per week in the newsroom, approving all content before publication

Managing Editor and Vice President

I help adtech companies including Scope3, Viant, tvScientific, AppLovin, TTD, and many others with marketing strategy, content, and PR. 

If you want to talk about ad/martech marketing, send me a message at joe@sharppenmedia.com or DM me on LinkedIn.

If you're here because you like my content, sign up for my weekly newsletter, where I talk about ad/martech GTM strategy and best practices: https://shorturl.at/celmR

Joe Zappa

Viant reported earnings yesterday and is up 20% today. Here are 3 things I like about the story they told on the earnings call:

1. They clearly enumerate three differentiators / reasons to believe: neutrality (they don't own or preference any particular supply), AI investments, and addressability (rooted in the Household and Iris IDs).

2. They ground these differentiators in a huge recent business win: Molson Coors. Always make the customer the hero of the story.

3. They repeat over and over their desired new positioning: "With multiple wins in place, the broader market is increasingly recognizing Viant as the autonomous advertising platform for the open Internet." Translation: We want to own the next generation of AI-driven adtech.

3 lessons others can follow: repeat 3 key differentiators, ground your story in customer wins, align your positioning with market developments.

Helping ad/martech companies with marketing strategy, content, PR

taplio

The Battle

Mila Di Bella⚡️

Joe Zappa

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The Battle

Mila Di Bella⚡️

Joe Zappa

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Zappa's LinkedIn Performance

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