Break The Web

Head of Operations

MilaDiBella.com

I help marketing teams run their content ops at the speed of light⚡️

Content operations specialist

SaaStock

As the Lisbon City Leader, I curate in-person events and online spaces for the SaaStock
Local Chapter community to grow by sharing challenges, best practices, knowledge and
facilitating networking.

Lisbon City Leader

Flying Cat Marketing

⚡️ Generated almost €1M in inbound pipeline per quarter
⚡️ I set up the foundations and processes of the marketing department
⚡️ Created and optimized SOPs, systems, processes, automation, you name it
⚡️ Ran the partners program
⚡️ Created and operationalized an inbound content engine that works like clockwork
⚡️ Conducted deep customer research and turned it into a Customer Experience Map
⚡️ Ran 2 employee advocacy programs
⚡️ Planned and executed a rebranding plan

Head of Marketing

As the first Marketing person at Flying Cat Marketing, I aim to build a customer-led qualified inbound machine that will ensure sustained growth in the number of leads for Sales. 

Some of my responsibilities are: 
⚡ Managing the FCM blog 
⚡ Producing The SEO Growth Podcast 
⚡Developing an engaging employee advocacy program for personal brands 
⚡ Manage the FCM website 
⚡ Help build Sales assets 
⚡ Experiment with formats and channels 
⚡ Manage the FCM LinkedIn page 
⚡ Measure and report the marketing performance

Marketing Manager

As a CAM, my goal was to provide unforgettable white-glove service to all clients, by ensuring they feel listened to, strategies are executed in a timely manner, and clients feel like they are provided with more value than they paid for.

Some of my responsibilities were:

⚡️ Onboard clients, introduce them to all the stakeholders, and act as the central point of contact for all project-related matters
⚡️ Create project timelines and workflows for each individual client's needs
⚡️ Ensure that we exceed growth expectations and that the client is 100% aware of the growth impact we're making
⚡️ Have oversight on team capacities & availabilities, assign tasks and responsibilities to all stakeholders
⚡️ Build and maintain strong, long-lasting client relationships paying attention to their needs and objectives
⚡️ Exceed all client expectations in terms of service and results

Client Account Manager

I’m HelpingSaaS help their customers by creating Knowledge Bases and writing useful Product Content. I work within the confluence of product content, customer success, and UX, blending with the team and its way of working. 

I conduct deep research about the product and audit the existing KB. Then, I ideate the structure, map out the content, and write highly detailed tutorials featuring GIFs, images, and videos. Then, we work on standardizing the product language and improving the UI for a better UX.

My goal is to provide highly useful content for the customers to get the most out of the product,  reduce inbound contacts to the Customer Support team, and promote a self-serve mentality that enables scalability without compromising customer satisfaction.

Knowledge Base & EduContent Creator

Intrro

Marketing Lead

Octopush.com

I was in charge of the monthly newsletter. I reactivated the blog, optimized it for SEO, wrote plenty of articles, guides, and interviews with experts. I created the Company Guidelines of the brand. I reviewed and improved the copywriting site-wide, in French, English and Spanish, optimized for SEO. 

I contributed with the graphic design (infographics, images, schemes) and introduced improvements in the UI/UX of the platform, that were put in practice after my departure.

I contributed a great deal in operations, processes and group dynamics. I was in charge of interviewing freelancers and full-time contractors.

Also: I helped with Customer Support by phone, char and email in English, Spanish and French. I improved processes in User.com (automation), designed the email marketing strategy and created the Knowledge Base. I also crafted +10 video tutorials for our YouTube channel.

Content Marketing

South Ventures

I was the first and almost only channel for investors to know and follow up their investments. Money is one of the most sensitive topics to deal with: in my job I constantly managed with frustration, confusion, fear and even anger. It gave (and still gives) me a great satisfaction to be our investors anker and person of trust. Also I managed the day-to-day cash, did customer support and compliance. handled operations in the digital platform, and was in charge of the weekly newsletter.

Investor Relations

Poket.co

I was in charge of onboarding customers to our platform and guiding them all the way during their life cycle. I was in constant search of innovative ways and features to improve their experience and to reduce the churn rate. Also, I was in charge of operations, troubleshooting and reporting to our developers as well as working hand in hand with them to optimize the user experience. To my CEO I was the porte-parole of our customers, giving him insight into what they were demanding from us.

Customer Success Manager

Metrobox Selfstorage

I designed and executed the online presence of the startup. From website design and execution to newsletters and social media management. I also produced the content, the graphic designs and took and curated the pictures of the flyers and brochures.

Digital Account Manager

hey hi! thanks for stopping by :) A bit about me:

⚡️Started my career as Investor Relations for a VC / trading app for LatAm
⚡️Saved all my money and bought a one way ticket to France
⚡️Traveled around and started a role as Content marketer at a SaaS. And then another one
⚡️Freelanced for a lil’ bit and was recruited as Client Account Manager
⚡️Then promoted to Marketing Manager, then Head of Marketing
⚡️I burned out big time, resigned, and took time off to realign
⚡️Started consulting for Content Ops
⚡️Got offered a FT role as Head of Operations by my first client
⚡️Happily turning the agency upside down to radically improve efficiency, profitability and team happiness

What I’m working on in 2024:
🎯 Not burning out
🎯 Radically improving efficiency, profitability, and team happiness following EOS
🎯 Using my marketing background to bring in more biz 

Ice-breakers for your cold emails:
🏄‍♀️ I surf, and my PTO is mostly surf trips
🇦🇷 I’m so Argentinian. I’ll defo use every chance I can to  to remind you that we’re World Champions
🎵 In another life, I woulda been a musician. In this one, I sing at jam sessions

HMU if I can help with anything related to ops and marketing. 
Especially if it’s for an agency. 
Definitely if it’s an SEO agency.

Mila Di Bella⚡️

Giift

- Initiated and managed the go-to-market strategy for new features released specifically for the US market resulting in a 3% increase in net new revenue.
- Performed a complete revamp of product positioning and messaging to focus on the enterprise segment.
- Enabled sales teams in 4 regions with tailored messaging and achieved a 23% improvement in lead quality.
- Drove alignment between marketing, product and sales teams that resulted in a 20% faster sales cycle.
- Launched a signal based selling using Keyplay, Clay and Demandbase and increased the targeting efficiency by 83%.
- Managed product demos and trained sales teams on product capabilities; reducing dependency by 77%.
- Built battlecards, comparison docs, one-pagers, decks and other marketing and product collaterals for sales, partnerships and outbound teams.
- Developed detailed profiles of key competitors which consists of their content, lead-gen, demand-gen and product strategy leading to a 7% win rate against competitors.
- Developed competitive educational tools such as talking points, scripting, and schedules training that will enhance employee knowledge of competitor offerings.
- Executed a comprehensive intent based ABM strategy through Adwords, LinkedIn ads and Smartleads leading to 8% increase in the pipeline value on target accounts.
- Created landing pages for Adwords and increased the conversion rate from 2.3% to 7.9% over a 60 days period of time.

Assistant Manager - product marketing

Mitsogo

- Owner of the social channels in the GTM for new feature launches.
- Implemented industry vertical content across social channels. 
- Generated on average 10+ MQLs from LinkedIn and Reddit.

Social Media Specialist

Accubits Technologies Inc

- Written 100+ long form content like case studies, e-books, blogs, sales decks and short form content like emails, microsites etc. 
- Helped product teams with content marketing for their GTM plans for newly launched Gen-AI product - Shan-AI. 
- Created 20+ landing pages about various open-source LLMs.
- Conducted market research to identify use cases, target audience and built product comparison docs for a VR development platform.
- Collaborated with the outbound sales team and the ABM team to help in providing email content targeting enterprise businesses.
- Built and launched a nurture campaign email system on Hubspot for contacts that were on the “recycle” stage.

Junior Content Marketing Manager

Content Manager | Product Marketer | Founder | Podcast Consultant

It all started in 2018 when I won my first-ever trophy by competing in a paper presentation competition against an MBA Grad student. From that moment in my peer circle, I became the go-to-marketing guy (GTM pun intended). 

After that, my life went on like this - Podcast < Podcast Consultant < SMMA Founder < 1st Corporate Job (Service Industry - 2 years) < 2nd Corporate Job (SaaS - present). 

Please don't ask me for a 5-year plan the only code of conduct I live by is "An Optimistic Owner Who Acts with Velocity, Keeping it Real and Human."

A few things I am the best at: (Adding the typical marketer term "It depends") 

Content Strategy  Writing 
Product Marketing 
Branding   
Social Media
Product Management 
Experimental Marketing

taplio

The Battle

Mila Di Bella⚡️

Jeffrey Boopathy

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?