Break The Web

Head of Operations

MilaDiBella.com

I help marketing teams run their content ops at the speed of light⚡️

Content operations specialist

SaaStock

As the Lisbon City Leader, I curate in-person events and online spaces for the SaaStock
Local Chapter community to grow by sharing challenges, best practices, knowledge and
facilitating networking.

Lisbon City Leader

Flying Cat Marketing

⚡️ Generated almost €1M in inbound pipeline per quarter
⚡️ I set up the foundations and processes of the marketing department
⚡️ Created and optimized SOPs, systems, processes, automation, you name it
⚡️ Ran the partners program
⚡️ Created and operationalized an inbound content engine that works like clockwork
⚡️ Conducted deep customer research and turned it into a Customer Experience Map
⚡️ Ran 2 employee advocacy programs
⚡️ Planned and executed a rebranding plan

Head of Marketing

As the first Marketing person at Flying Cat Marketing, I aim to build a customer-led qualified inbound machine that will ensure sustained growth in the number of leads for Sales. 

Some of my responsibilities are: 
⚡ Managing the FCM blog 
⚡ Producing The SEO Growth Podcast 
⚡Developing an engaging employee advocacy program for personal brands 
⚡ Manage the FCM website 
⚡ Help build Sales assets 
⚡ Experiment with formats and channels 
⚡ Manage the FCM LinkedIn page 
⚡ Measure and report the marketing performance

Marketing Manager

As a CAM, my goal was to provide unforgettable white-glove service to all clients, by ensuring they feel listened to, strategies are executed in a timely manner, and clients feel like they are provided with more value than they paid for.

Some of my responsibilities were:

⚡️ Onboard clients, introduce them to all the stakeholders, and act as the central point of contact for all project-related matters
⚡️ Create project timelines and workflows for each individual client's needs
⚡️ Ensure that we exceed growth expectations and that the client is 100% aware of the growth impact we're making
⚡️ Have oversight on team capacities & availabilities, assign tasks and responsibilities to all stakeholders
⚡️ Build and maintain strong, long-lasting client relationships paying attention to their needs and objectives
⚡️ Exceed all client expectations in terms of service and results

Client Account Manager

I’m HelpingSaaS help their customers by creating Knowledge Bases and writing useful Product Content. I work within the confluence of product content, customer success, and UX, blending with the team and its way of working. 

I conduct deep research about the product and audit the existing KB. Then, I ideate the structure, map out the content, and write highly detailed tutorials featuring GIFs, images, and videos. Then, we work on standardizing the product language and improving the UI for a better UX.

My goal is to provide highly useful content for the customers to get the most out of the product,  reduce inbound contacts to the Customer Support team, and promote a self-serve mentality that enables scalability without compromising customer satisfaction.

Knowledge Base & EduContent Creator

Intrro

Marketing Lead

Octopush.com

I was in charge of the monthly newsletter. I reactivated the blog, optimized it for SEO, wrote plenty of articles, guides, and interviews with experts. I created the Company Guidelines of the brand. I reviewed and improved the copywriting site-wide, in French, English and Spanish, optimized for SEO. 

I contributed with the graphic design (infographics, images, schemes) and introduced improvements in the UI/UX of the platform, that were put in practice after my departure.

I contributed a great deal in operations, processes and group dynamics. I was in charge of interviewing freelancers and full-time contractors.

Also: I helped with Customer Support by phone, char and email in English, Spanish and French. I improved processes in User.com (automation), designed the email marketing strategy and created the Knowledge Base. I also crafted +10 video tutorials for our YouTube channel.

Content Marketing

South Ventures

I was the first and almost only channel for investors to know and follow up their investments. Money is one of the most sensitive topics to deal with: in my job I constantly managed with frustration, confusion, fear and even anger. It gave (and still gives) me a great satisfaction to be our investors anker and person of trust. Also I managed the day-to-day cash, did customer support and compliance. handled operations in the digital platform, and was in charge of the weekly newsletter.

Investor Relations

Poket.co

I was in charge of onboarding customers to our platform and guiding them all the way during their life cycle. I was in constant search of innovative ways and features to improve their experience and to reduce the churn rate. Also, I was in charge of operations, troubleshooting and reporting to our developers as well as working hand in hand with them to optimize the user experience. To my CEO I was the porte-parole of our customers, giving him insight into what they were demanding from us.

Customer Success Manager

Metrobox Selfstorage

I designed and executed the online presence of the startup. From website design and execution to newsletters and social media management. I also produced the content, the graphic designs and took and curated the pictures of the flyers and brochures.

Digital Account Manager

hey hi! thanks for stopping by :) A bit about me:

⚡️Started my career as Investor Relations for a VC / trading app for LatAm
⚡️Saved all my money and bought a one way ticket to France
⚡️Traveled around and started a role as Content marketer at a SaaS. And then another one
⚡️Freelanced for a lil’ bit and was recruited as Client Account Manager
⚡️Then promoted to Marketing Manager, then Head of Marketing
⚡️I burned out big time, resigned, and took time off to realign
⚡️Started consulting for Content Ops
⚡️Got offered a FT role as Head of Operations by my first client
⚡️Happily turning the agency upside down to radically improve efficiency, profitability and team happiness

What I’m working on in 2024:
🎯 Not burning out
🎯 Radically improving efficiency, profitability, and team happiness following EOS
🎯 Using my marketing background to bring in more biz 

Ice-breakers for your cold emails:
🏄‍♀️ I surf, and my PTO is mostly surf trips
🇦🇷 I’m so Argentinian. I’ll defo use every chance I can to  to remind you that we’re World Champions
🎵 In another life, I woulda been a musician. In this one, I sing at jam sessions

HMU if I can help with anything related to ops and marketing. 
Especially if it’s for an agency. 
Definitely if it’s an SEO agency.

Mila Di Bella⚡️

CopyVista

Writing and marketing for B2B tech providers.

Freelance SEO Writer | copyvista.com

Zoorix

Zoorix offers an intuitive upsell and cross-sell app for Shopify stores.

Head of Content

Content at Scale

Content at Scale helps you own your niche with a done-for-you solution that uses AI + a team of optimization specialists to publish hundreds of high quality, SEO optimized content straight to your blog.

SEO Copywriter

CopyRevolution

CopyRevolution was a freelance writing/content marketing business.
 
Basically, I helped B2B/Tech companies attract new visitors to their websites and convert them into customers with engaging and compelling content that got shared in the social media.

Specialities:

Blog Posts, Ghostwriting, Guest Blogging, Newsletters, eBooks, etc.

I closed this business because I no longer wanted to operate with a pseudonym. I wanted to operate under my real name.

Freelance Writer

Automate.io

Feelance Writer

Highspot

Co-ordinated a guest blogging campaign on behalf of client.

Freelance Blogger

Critical Mention

Pinpointe On-Demand

ListenLoop

Mailrelay, email marketing

Content Strategist and Writer for B2B SaaS and eCommerce Brands

I tell engaging brand stories that help SaaS companies turn casual users into die-hard fans. 

I can help to get sign-ups and conversions for your app with my knowledge of SEO, blogging, and SaaS writing.

I have been writing professionally since 1997 as a trained journalist but was drawn into freelance writing in 2016 by the flexibility it offers and the opportunity to learn new things.

Over time, I have had the opportunity to work with Highspot, Automate (acquired by Notion), ListenLoop (acquired by Integrate), CriticalMention, Hatchbuck (merged with Benchmark Email and rebranded as BenchmarkOne), MailRelay, Pinpointe, etc.

I currently work as Head of Content at Zoorix, an intuitive Shopify app for cross-sells and upsells.

And, this is what Ohad Schachtel, Zoorix CEO, says:

"Iyabo is a team player and highly professional. She is great to work with -- prompt, thorough, and dependable. She has an eye for detail and I've enjoyed working with her. She's an excellent freelance asset at Zoorix, an intuitive Shopify cross-selling app and I highly recommend her to any SaaS or eCommerce brand that is looking for a great content writer."

I also write at CopyVista.com in my spare time (although the blog is crying for updates 😊).

I'm a mother of 5, including a toddler, whom I jokingly call my Chief Distraction Officer (CDO).

I'm a stickler for picking life principles from the Bible.

I also run Haus of Wisdom, an online ministry committed to mentoring African youths.

I love the SaaS niche because I get to work with brands that are shaping the future of the world with technology.

I can help you achieve your content marketing goals effortlessly and escape from these pain points:

* Scratching your head to generate blog topics or ideas,

* Sitting for hours to write a piece that is packed with value and can represent your brand well,

* Worrying about the acceptability or otherwise of your writing,

* Keeping up with writing according to schedule (on a weekly or whatever basis),

* Marketing your writing to attract, convince, and convert leads,

* Struggling to deliver a writing project after being disappointed by a service provider.

All my life, I have been fascinated with this quote by former American first lady, Eleanor Roosevelt: "The future belongs to those who believe in the beauty of their dreams." 

I'm entrepreneurial and believe anything can be achieved with determination and hard work.

I'm interested in exciting SEO writing opportunities that would lead to growth for clients and my humble self. 

Wanna know more? Connect via ioyawale@gmail.com

taplio

The Battle

Mila Di Bella⚡️

Iyabo Oyawale 🚀

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