Basement Brewed Fantasy Football

300+ fantasy football players use BBFF's research, resources and community to increase their chances of winning their fantasy football league(s). Subscribers have year-long access to 8 tools and services that will help you dominate your draft, trades, waivers, lineups and leagues.

Owner

Accelity

•	Built the sales department from the ground up
•	Onboarded, managed and coached sales reps
•	Audited and edited existing processes and procedures
•	Implemented new processes and procedures
•	Templatized inbound and outbound sales materials and correspondence
•	Selected and sold which B2B SaaS companies will be a good fit for Accelity
•	Qualified, engaged, presented and corresponded with new leads through close

Director of Growth

Zywave

•	Leader’s Club (2017)
•	Top Rep for the Month (July 2015, May 2017, June 2017)
•	Top Rep for the Quarter (Q2 2017)
•	Led charge into brand new market that was previously never permeated in 30 years

Account Executive

•Oversaw day-to-day activity of several Account Executives.
•Coached team members to help them develop their strengths and overcome their weaknesses.
•Worked with each team member individually to develop strategic pipeline battle plans.
•Conducted weekly and monthly meetings to discuss strategy, success, activity and results.
•Created performance-rewarded sales contests to keep the culture competitive yet exciting.
•Maintained my own territory and pipeline to generate revenue.

Team Lead - Inside Sales

•Assisted the National sales team in all facets of the sales cycle from research through closing.
•Crafted e-mail and voice mail campaigns to generate and maintain prospect interest.
•Kept all open opportunities organized and moving forward.
•Collaborated with each sales rep to come up with a battle plan for difficult prospects.
•Developed campaigns to stay on the radar of prospects we did not win.
•Created prospect-specific messaging when necessary to take a more targeted approach.

Inside Account Executive - National Sales

•Lead generation - Cold-called independent insurance agencies to qualify the prospect, generate interest and set up a meeting for our Outside Account Executives.
•Daily expectation: 80 calls, 2 meetings booked 
•Assisted in follow up with a prospect throughout the entire sales process until the deal closed.
•Maintained organization of my call lists and territories in Salesforce.

Inside Account Executive

•Wrote articles across every facet of financial planning for advisers to distribute to clientele.
•Produced marketing materials to help financial advisers prospect and maintain clients.
•Designed useful visuals to pair with authored pieces including graphs, charts, photographs plus more.
•Applied researching skills to collect reliable information and ideas for written pieces.
•Collaborated with teammates to continuously edit pieces to keep writing fresh and statistics current.

Content Writer

Briggs & Stratton

•Created advertisements, brochures, newsletter articles and posters for internal and external use.
•Conducted market research to find trends and present relevant findings.
•Used digital content management systems to uphold optimal use of company websites.
•Coordinated all necessary tasks of new product launches from ideation phase to full production including scheduling and assisting photo shoots, working with graphic designers to create collateral and advertisements, launching products for sale online, and writing articles for the newsletter.

Marketing Co-Op

Chili's

•Ranked 2nd out of 400 employees in Wisconsin for 2010 MACC Fund donations raised.
•Ranked 4th out of 400 employees in Wisconsin for 2010 St. Jude’s donations raised.
•Trained staff to become reliable assets to the company in most areas of in-house operations.
•Motivated co-workers by creating and conducting enjoyable sales contests.
•Communicated with clientele to find and recommend product offerings that best suited their desires.

Lead Trainer

U.S. Cellular

•Communicated with clientele to find and recommend product offerings that best suited their desires.
•Prospected new accounts and continually built them into successful ongoing business relationships.
•Informed clientele of cutting-edge products to generate the greatest possible revenue.
•Created and delivered presentations to colleagues regarding new products, policies and promotions.
•Trained new associates to become dependable assets to the company.

Level II Sales Associate

Fantasy 🏈 Analysis for Winners | Beat Your Friends, Dominate Your Leagues | Win DFS Contests & NFL Bets | Data-Driven Insights and Resources | Online Community of 300+ Fantasy Football Brains Ready to Help You Win!

When I was 7(ish), I "invented" a game where I'd close my eyes, grab two unsharpened NFL pencils, twirl them in my hands, and drop one (the loser). I'd record the winner/loser in my notebook and grab the next two pencils and do it again. I did full 16-game seasons this way, including the playoffs and Super Bowls. 🏆
 
When I was 11(ish), I played Madden on my Super Nintendo and then use a typewriter to write a "news article" about what happened in the game. 📰
 
When I was 15(ish), I met my inevitable best man because I discovered there was another human in the world like me who would play Madden and record every possible statistic in his notebook (we STILL do this today at 35 years old but we've at least leveled up to Google Sheets). 📓
 
When I was 18(ish), I played in my first #fantasyfootball league, and a new obsession unlike any other was born. I went on to win not only my leagues but also big ticket items like 64-person leagues and DFS tournaments. 💰
 
When I was 26(ish), I was tired of questioning my start/sit decisions with my fantasy football lineups. Rankings and projections didn't tell the full story, so I started creating a resource that DID. Something that recommended WHO to start, WHEN to start them, and, most importantly, WHY to start them.
 
When I was 31(ish), I started making that resource available to the public and had complete strangers asking for my Venmo so they could donate for using the resource. 🤯 
 
When I was 33(ish), I quit an ascending, decade-long B2B sales career to bet on myself and go all in on this dream that's been subconsciously brewing my entire life.
 
Now, 300+ (and counting) fantasy football players use my resources and community to outsmart their friends and dominate their leagues! 💰 Here are the 3 main ways they do that... 👇

1.  👥 Online Community: My fantasy football Discord Server is an army of 172 (and counting) fantasy football players workshopping dilemmas and helping each other out. It's also where I'm hanging out all season, sharing exclusive insights as I find them.  

2. 📋 Fantasy Football Draft Guide: Tiers, rankings, and written previews for 250+ players with features that help you identify the right time to draft each player.

3. 📊 In-Season Weekly "Heat Maps:" Conquer impossible "start/sit" decisions and set optimal lineups every week with contextual analysis for every player in every game, every week. This is THE resource that started my entire business after it went viral on Reddit!

Come hang out with us this season! https://www.basementbrewedff.com/signup

Mikey Henninger 🏈🏆

Mike Connolly

Pay Forward Coaching

I founded Pay Forward Coaching in Aug 2022 to provide free career services to those who might otherwise not have access. We are now a 501(c)(3) organization with 60+ active volunteer advisors and have completed over 2000 free 1:1 coaching sessions.

Founder and CEO

K9Wear

K9Wear is the creator of the world's first interchangeable apparel harness, merging the worlds of dog safety and fashion.

President

Stage 2 Capital

The Stage 2 Capital Catalyst supports early stage B2B software companies in scaling their businesses by combining Venture Capital and Go-To-Market, empowering founders with hands-on coaching from an unrivaled network of go-to-market leaders.

Limited Partner, Stage 2 Capital Catalyst

Elevate Youth

Elevate Youth facilitates positive transformation in youth through safe, fun, positive, and challenging outdoor experiences, and through relationships with supportive adult role models.

Advisory Board Member

The Verto Fund

The Verto Fund enables students from low-income backgrounds to access the lifelong value of a first year abroad college education.

Board Member

EverQuote

Senior Vice President, Sales and Customer Success

CarGurus

As Vice President of Sales and Service I led a team of 250+ team members to manage CarGurus' North American customer base with responsibility for driving revenue growth, mitigating churn and revenue compression, and ensuring customer satisfaction throughout the client lifecycle.

Over course of tenure directly managed revenue scaled from $60M to $380M, headcount grew from 17 to 250+, and revenue churn decreased by 36%.

Vice President of Sales and Service

Director of Sales / Dealer Relations

Experian Data Quality

Managed team of Premier Customer Account Managers across country with full financial responsibility for 600+ of the largest and most critical Experian Data Quality customers, representing $30M of annual revenue. Responsible for planning and execution of eCommerce and Email Validation revenue strategy, with $2.7M total annual incremental revenue target from multiple channels.

In 2014 team delivered a 93.1% revenue retention rate against a target of 89%, and finished at 113% of sales quota. Overall, department finished $1.5M above a revenue budget of $28M, which represents the strongest performance in company history. At time I departed Experian, team was at 92.3% revenue retention YTD in 2015 against target of 89%, and 231% of sales quota; forecasted to finish fiscal year $2.1M above revenue budget.

Senior Manager, Premier Account Management

Windstream Communications

Headed Account Management team, with responsibility of ensuring customer satisfaction and driving net new revenue across 4 sales offices in the New England region. Responsible for $31M of annual revenue. Achieved 184% sales quota attainment during tenure, and every member of team was 100%+ to plan for 2012. 

Exceeded sales quota for every quarter in position and made President's Club (top 5% of company).

Director, Account Development

PAETEC Holding Corporation

Responsible for managing and growing 150+ of PAETEC's largest customers in New England. Won President's Club for all 5 full calendar years in position. Exceeded sales quota every single quarter in position (25 consecutive quarters), with overall quota attainment of 264%. Voluntarily developed and delivered technical training program on national scale, while maintaining individual sales performance.

Major Account Manager

I spent 20 years in tech Sales and Customer Success leadership before launching Pay Forward Coaching in August 2022.

Pay Forward Coaching is a 501(c)(3) that provides free career services to anyone who is in need. We have more than 50 active volunteers and have provided over 2000 free 1:1 career coaching sessions.

Join our free Pay Forward Coaching community at https://join.slack.com/t/payforwardcoaching/shared_invite/zt-2es3r9e9t-6dcG8RLD0Kxc3ju2zWPZFw

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The Battle

Mikey Henninger 🏈🏆

Mike Connolly

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