Basement Brewed Fantasy Football

300+ fantasy football players use BBFF's research, resources and community to increase their chances of winning their fantasy football league(s). Subscribers have year-long access to 8 tools and services that will help you dominate your draft, trades, waivers, lineups and leagues.

Owner

Accelity

•	Built the sales department from the ground up
•	Onboarded, managed and coached sales reps
•	Audited and edited existing processes and procedures
•	Implemented new processes and procedures
•	Templatized inbound and outbound sales materials and correspondence
•	Selected and sold which B2B SaaS companies will be a good fit for Accelity
•	Qualified, engaged, presented and corresponded with new leads through close

Director of Growth

Zywave

•	Leader’s Club (2017)
•	Top Rep for the Month (July 2015, May 2017, June 2017)
•	Top Rep for the Quarter (Q2 2017)
•	Led charge into brand new market that was previously never permeated in 30 years

Account Executive

•Oversaw day-to-day activity of several Account Executives.
•Coached team members to help them develop their strengths and overcome their weaknesses.
•Worked with each team member individually to develop strategic pipeline battle plans.
•Conducted weekly and monthly meetings to discuss strategy, success, activity and results.
•Created performance-rewarded sales contests to keep the culture competitive yet exciting.
•Maintained my own territory and pipeline to generate revenue.

Team Lead - Inside Sales

•Assisted the National sales team in all facets of the sales cycle from research through closing.
•Crafted e-mail and voice mail campaigns to generate and maintain prospect interest.
•Kept all open opportunities organized and moving forward.
•Collaborated with each sales rep to come up with a battle plan for difficult prospects.
•Developed campaigns to stay on the radar of prospects we did not win.
•Created prospect-specific messaging when necessary to take a more targeted approach.

Inside Account Executive - National Sales

•Lead generation - Cold-called independent insurance agencies to qualify the prospect, generate interest and set up a meeting for our Outside Account Executives.
•Daily expectation: 80 calls, 2 meetings booked 
•Assisted in follow up with a prospect throughout the entire sales process until the deal closed.
•Maintained organization of my call lists and territories in Salesforce.

Inside Account Executive

•Wrote articles across every facet of financial planning for advisers to distribute to clientele.
•Produced marketing materials to help financial advisers prospect and maintain clients.
•Designed useful visuals to pair with authored pieces including graphs, charts, photographs plus more.
•Applied researching skills to collect reliable information and ideas for written pieces.
•Collaborated with teammates to continuously edit pieces to keep writing fresh and statistics current.

Content Writer

Briggs & Stratton

•Created advertisements, brochures, newsletter articles and posters for internal and external use.
•Conducted market research to find trends and present relevant findings.
•Used digital content management systems to uphold optimal use of company websites.
•Coordinated all necessary tasks of new product launches from ideation phase to full production including scheduling and assisting photo shoots, working with graphic designers to create collateral and advertisements, launching products for sale online, and writing articles for the newsletter.

Marketing Co-Op

Chili's

•Ranked 2nd out of 400 employees in Wisconsin for 2010 MACC Fund donations raised.
•Ranked 4th out of 400 employees in Wisconsin for 2010 St. Jude’s donations raised.
•Trained staff to become reliable assets to the company in most areas of in-house operations.
•Motivated co-workers by creating and conducting enjoyable sales contests.
•Communicated with clientele to find and recommend product offerings that best suited their desires.

Lead Trainer

U.S. Cellular

•Communicated with clientele to find and recommend product offerings that best suited their desires.
•Prospected new accounts and continually built them into successful ongoing business relationships.
•Informed clientele of cutting-edge products to generate the greatest possible revenue.
•Created and delivered presentations to colleagues regarding new products, policies and promotions.
•Trained new associates to become dependable assets to the company.

Level II Sales Associate

Fantasy 🏈 Analysis for Winners | Beat Your Friends, Dominate Your Leagues | Win DFS Contests & NFL Bets | Data-Driven Insights and Resources | Online Community of 300+ Fantasy Football Brains Ready to Help You Win!

When I was 7(ish), I "invented" a game where I'd close my eyes, grab two unsharpened NFL pencils, twirl them in my hands, and drop one (the loser). I'd record the winner/loser in my notebook and grab the next two pencils and do it again. I did full 16-game seasons this way, including the playoffs and Super Bowls. 🏆
 
When I was 11(ish), I played Madden on my Super Nintendo and then use a typewriter to write a "news article" about what happened in the game. 📰
 
When I was 15(ish), I met my inevitable best man because I discovered there was another human in the world like me who would play Madden and record every possible statistic in his notebook (we STILL do this today at 35 years old but we've at least leveled up to Google Sheets). 📓
 
When I was 18(ish), I played in my first #fantasyfootball league, and a new obsession unlike any other was born. I went on to win not only my leagues but also big ticket items like 64-person leagues and DFS tournaments. 💰
 
When I was 26(ish), I was tired of questioning my start/sit decisions with my fantasy football lineups. Rankings and projections didn't tell the full story, so I started creating a resource that DID. Something that recommended WHO to start, WHEN to start them, and, most importantly, WHY to start them.
 
When I was 31(ish), I started making that resource available to the public and had complete strangers asking for my Venmo so they could donate for using the resource. 🤯 
 
When I was 33(ish), I quit an ascending, decade-long B2B sales career to bet on myself and go all in on this dream that's been subconsciously brewing my entire life.
 
Now, 300+ (and counting) fantasy football players use my resources and community to outsmart their friends and dominate their leagues! 💰 Here are the 3 main ways they do that... 👇

1.  👥 Online Community: My fantasy football Discord Server is an army of 172 (and counting) fantasy football players workshopping dilemmas and helping each other out. It's also where I'm hanging out all season, sharing exclusive insights as I find them.  

2. 📋 Fantasy Football Draft Guide: Tiers, rankings, and written previews for 250+ players with features that help you identify the right time to draft each player.

3. 📊 In-Season Weekly "Heat Maps:" Conquer impossible "start/sit" decisions and set optimal lineups every week with contextual analysis for every player in every game, every week. This is THE resource that started my entire business after it went viral on Reddit!

Come hang out with us this season! https://www.basementbrewedff.com/signup

Mikey Henninger 🏈🏆

Marcus Theatres

Executive Vice President - Content Strategy, Sales, R&D, Guest Services

I am responsible for multiple programs designed to increase revenue through alternative sources. I oversee all product and gift card sales, advertising sales and our group sales initiative.  I also research and develop new initiatives with our goal of being the best exhibition company in the world.  As part of my goal to improve our guest service, I also oversee our guest services as a front-line resource for our customers.

Senior Vice President - Sales and Business Development

I am responsible for multiple programs designed to increase revenue through alternative sources. I oversee all product and gift card sales, advertising sales and our group sales initiative.  I also research and develop new initiatives to continue the pursuit of our goal of being the best exhibition company in the world.

•	Provide sales direction, marketing and execution to 55 field locations in 7 states
•	Launched and oversee an 8 person group sales program
•	Create all marketing and sales tools necessary for the group sales initiative
•	Customized and manage the sales software through Delphi and Salesforce
•	Achieve double digit sales growth regardless of attendance growth
•	Develop new advertising products and expand to new business partners
•	Seek out new initiatives and amenities with potential to add value to the movie going experience and/or  Marcus Theatres operations resulting in greater attendance

Assistant Vice President of Sales

I was responsible for multiple programs designed to increase revenue through alternative sources. I directed the sale of advertising in 55 field locations and the sales of our corporate products from the office and the field. I also oversaw alternative content which included unique events and concerts.

Director of Sales

I oversaw our Illinois locations as a regional director of operations.

District Director

- On-site manager during construction and involved in all aspects of developing the new location 
- Maintained excellent community relations by being involved and responsive
- Managed all aspects of business operations (budgeting, cost controls, promotions, human relations, supervision, purchasing, negotiating contracts)
- Maintained all human relations responsibilities for 120 person staff, 13 supervisors, 7 union projectionists and 1 associate manager
- Introduced and developed the first Guest Service Center, commission based associate pay incentive, advertising center, and company store in the circuit
- Oversaw most new programs as a test site for the circuit
- Received numerous awards for guest service, promotions and operational excellence
- Provided guest service in a complex that served approximately one million people per year

General Manager

•	Responsible for the operations of the business with the assistance of the city manager who worked from the location
•	Oversaw the implementation of a computer based sales system for the circuit
•	Assisted in the grand openings of two new locations in Wisconsin

Associate Manager

BWG Strategy LLC

BWG is an invite-only network for senior executives across technology, media and telecom.  BWG industry professionals participate in a series of round-table discussions, which are a valuable resource for market intelligence, business development and personal / professional networking.

Member Of The Board Of Advisors

University of Wisconsin - Milwaukee

•	Oversaw all areas of operation including programming of films and marketing
•	Moved theater from an annual budgetary loss of $6000.00 to a net gain of $9000.00
•	Managed a second screen in the dormitories with a house manager
•	Converted the entire concessions operation to profitability with a new product mix

Results-focused, quality-driven professional with extensive sales, marketing and management experience. I am adept in demonstrating consistent achievement of objectives, sales growth, marketing acumen and dedication to organizational goals. Advanced presentation and relationship development abilities, with a record of accomplishment in generating multimillion-dollar business growth and engineering profitable opportunities.

taplio

The Battle

Mikey Henninger 🏈🏆

Clint Wisialowski

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