Basement Brewed Fantasy Football

300+ fantasy football players use BBFF's research, resources and community to increase their chances of winning their fantasy football league(s). Subscribers have year-long access to 8 tools and services that will help you dominate your draft, trades, waivers, lineups and leagues.

Owner

Accelity

•	Built the sales department from the ground up
•	Onboarded, managed and coached sales reps
•	Audited and edited existing processes and procedures
•	Implemented new processes and procedures
•	Templatized inbound and outbound sales materials and correspondence
•	Selected and sold which B2B SaaS companies will be a good fit for Accelity
•	Qualified, engaged, presented and corresponded with new leads through close

Director of Growth

Zywave

•	Leader’s Club (2017)
•	Top Rep for the Month (July 2015, May 2017, June 2017)
•	Top Rep for the Quarter (Q2 2017)
•	Led charge into brand new market that was previously never permeated in 30 years

Account Executive

•Oversaw day-to-day activity of several Account Executives.
•Coached team members to help them develop their strengths and overcome their weaknesses.
•Worked with each team member individually to develop strategic pipeline battle plans.
•Conducted weekly and monthly meetings to discuss strategy, success, activity and results.
•Created performance-rewarded sales contests to keep the culture competitive yet exciting.
•Maintained my own territory and pipeline to generate revenue.

Team Lead - Inside Sales

•Assisted the National sales team in all facets of the sales cycle from research through closing.
•Crafted e-mail and voice mail campaigns to generate and maintain prospect interest.
•Kept all open opportunities organized and moving forward.
•Collaborated with each sales rep to come up with a battle plan for difficult prospects.
•Developed campaigns to stay on the radar of prospects we did not win.
•Created prospect-specific messaging when necessary to take a more targeted approach.

Inside Account Executive - National Sales

•Lead generation - Cold-called independent insurance agencies to qualify the prospect, generate interest and set up a meeting for our Outside Account Executives.
•Daily expectation: 80 calls, 2 meetings booked 
•Assisted in follow up with a prospect throughout the entire sales process until the deal closed.
•Maintained organization of my call lists and territories in Salesforce.

Inside Account Executive

•Wrote articles across every facet of financial planning for advisers to distribute to clientele.
•Produced marketing materials to help financial advisers prospect and maintain clients.
•Designed useful visuals to pair with authored pieces including graphs, charts, photographs plus more.
•Applied researching skills to collect reliable information and ideas for written pieces.
•Collaborated with teammates to continuously edit pieces to keep writing fresh and statistics current.

Content Writer

Briggs & Stratton

•Created advertisements, brochures, newsletter articles and posters for internal and external use.
•Conducted market research to find trends and present relevant findings.
•Used digital content management systems to uphold optimal use of company websites.
•Coordinated all necessary tasks of new product launches from ideation phase to full production including scheduling and assisting photo shoots, working with graphic designers to create collateral and advertisements, launching products for sale online, and writing articles for the newsletter.

Marketing Co-Op

Chili's

•Ranked 2nd out of 400 employees in Wisconsin for 2010 MACC Fund donations raised.
•Ranked 4th out of 400 employees in Wisconsin for 2010 St. Jude’s donations raised.
•Trained staff to become reliable assets to the company in most areas of in-house operations.
•Motivated co-workers by creating and conducting enjoyable sales contests.
•Communicated with clientele to find and recommend product offerings that best suited their desires.

Lead Trainer

U.S. Cellular

•Communicated with clientele to find and recommend product offerings that best suited their desires.
•Prospected new accounts and continually built them into successful ongoing business relationships.
•Informed clientele of cutting-edge products to generate the greatest possible revenue.
•Created and delivered presentations to colleagues regarding new products, policies and promotions.
•Trained new associates to become dependable assets to the company.

Level II Sales Associate

Fantasy 🏈 Analysis for Winners | Beat Your Friends, Dominate Your Leagues | Win DFS Contests & NFL Bets | Data-Driven Insights and Resources | Online Community of 300+ Fantasy Football Brains Ready to Help You Win!

When I was 7(ish), I "invented" a game where I'd close my eyes, grab two unsharpened NFL pencils, twirl them in my hands, and drop one (the loser). I'd record the winner/loser in my notebook and grab the next two pencils and do it again. I did full 16-game seasons this way, including the playoffs and Super Bowls. 🏆
 
When I was 11(ish), I played Madden on my Super Nintendo and then use a typewriter to write a "news article" about what happened in the game. 📰
 
When I was 15(ish), I met my inevitable best man because I discovered there was another human in the world like me who would play Madden and record every possible statistic in his notebook (we STILL do this today at 35 years old but we've at least leveled up to Google Sheets). 📓
 
When I was 18(ish), I played in my first #fantasyfootball league, and a new obsession unlike any other was born. I went on to win not only my leagues but also big ticket items like 64-person leagues and DFS tournaments. 💰
 
When I was 26(ish), I was tired of questioning my start/sit decisions with my fantasy football lineups. Rankings and projections didn't tell the full story, so I started creating a resource that DID. Something that recommended WHO to start, WHEN to start them, and, most importantly, WHY to start them.
 
When I was 31(ish), I started making that resource available to the public and had complete strangers asking for my Venmo so they could donate for using the resource. 🤯 
 
When I was 33(ish), I quit an ascending, decade-long B2B sales career to bet on myself and go all in on this dream that's been subconsciously brewing my entire life.
 
Now, 300+ (and counting) fantasy football players use my resources and community to outsmart their friends and dominate their leagues! 💰 Here are the 3 main ways they do that... 👇

1.  👥 Online Community: My fantasy football Discord Server is an army of 172 (and counting) fantasy football players workshopping dilemmas and helping each other out. It's also where I'm hanging out all season, sharing exclusive insights as I find them.  

2. 📋 Fantasy Football Draft Guide: Tiers, rankings, and written previews for 250+ players with features that help you identify the right time to draft each player.

3. 📊 In-Season Weekly "Heat Maps:" Conquer impossible "start/sit" decisions and set optimal lineups every week with contextual analysis for every player in every game, every week. This is THE resource that started my entire business after it went viral on Reddit!

Come hang out with us this season! https://www.basementbrewedff.com/signup

Mikey Henninger 🏈🏆

Wild Flow Consulting

I help coaches and consultants automate the boring admin so they can focus on making an impact

Lead Consultant, Founder

Friends of the Dillon Ranger District

Diversity, Equity, Inclusion, and Accessibility Advisor

Not Mad, Just Misunderstood

Empowering teams to learn more about other cultures and be more inclusive.

Clients:
Arapahoe Basin Ski Area
Friends of the Dillon Ranger District

Mukuyu Collective - Community of Practice Committee

Founder and Lead DEI Consultant

Improving mental and personal health of diverse employees
Auditing the hiring pipeline to increase diverse applicants
Educating and challenging long-standing team members for continued allyship

Race, Equity, Diversity, Inclusion, Specialist

Koda and Crush Marketing

We help build profitable businesses

We help small tech companies through branding and inbound marketing. This reduces sales resistance and cost, all while improving inbound marketing and reducing sales cost.

CEO and Lead Digital Marketer

Future Founders

Startup Bootcamp Participant

BookLive

Senior Marketing Manager

Thin Air Media

Contractor role to represent people that are first-generation, Asian-American, LGBTQ+, and business. These meetings will educate outdoor companies looking to improve diversity in their companies and in their marketing/advertising efforts.

DEI Committee Member

Peerly Outdoors

• Created a pitch deck and won a gAlpha competition in December for Overall Idea
• Developing a customer discover plan to maximize marketing budgets
• Collaboration with Future Founders, a non-profit business accelerator program

CEO, Founder

LeafFilter Gutter Protection

○	Growth from 0.5 raw leads per hour to about 2 raw leads per hour
○	Trained new team members the anatomy of a pitch

Event Marketing Specialist

I'm a DEI strategist and organizational development specialist who's been shaking things up in the outdoor industry since 2017. As a first-generation Filipina-American from the Colorado mountains, I bring professional expertise and lived experience to my organizational culture transformation and talent management work.

My superpower? Turning DEI initiatives into tangible, measurable change. I geek out over building inclusive talent pipelines, designing employee engagement programs, and crafting change management strategies that stick. At REI, I transformed our workforce demographics, increasing LGBTQ+ representation to 25% and boosting BIPOC employee retention from zero to ten months. Our employee satisfaction scores? They shot through the roof.

I'm a culture architect and people operations leader who believes in data-driven DEI solutions. Whether conducting organizational assessments, developing employee resource groups (ERGs), or implementing unconscious bias training, I focus on creating sustainable systems change. I've scaled DEI frameworks across organizations of 450+ employees, managed succession planning initiatives, and built inclusive leadership development programs that doubled retention rates.

I am pursuing my Outdoor Industry MBA while consulting organizations on workforce development and DEIB strategy. When I'm not diving into talent analytics or facilitating inclusive leadership workshops, you'll find me presenting at conferences (like DisruptHR Denver to 500+ HR leaders) or developing multicultural communication frameworks that help teams thrive.

Core competencies:

😍 Organizational Development & Change Management
😍 Talent Acquisition & Retention Strategy
😍 DEI Program Implementation
😍 Employee Experience Design
😍 Learning & Development
😍 Culture Transformation

Multilingual in: 
English (Native) 
Tagalog/Filipino (Conversational) 
Spanish (Conversational)

My collaborative leadership style combines my Gallup strengths of being Futuristic, Individualistic, Activator, Restorative, and Responsibility-driven.

Let's connect if you're passionate about building equitable workplaces where everyone can thrive!"

Carmela Montenegro

I’m okay if I’m never financially rich because my friends introduce me with

“Have you met Carm? She’s the best!”

Taking The “Busy” Out of Small Businesses || Software Automation and AI Pro

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Carmela Montenegro

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