Michael Pedersen

Revenue Growth | Emotion-Based Brand Messaging To 3x Your Revenues | Bridging the gap between sales and marketing

High-pressure phone sales teams lose 30%-40% when recovery takes longer than the next dial.

DecideFast™ Between-Calls Performance Stability Software 
"Tough calls don’t crash the day.”

"DecideFast™ runs alongside your existing tech. 
No integration required.
No coaching.
No training.
No workflow changes.
No IT involvement.

Teams do not fade because of skill or effort. They fade because timing breaks under pressure.

Training happens before the shift.
Coaching happens after the shift.
Dashboards explain the problem once the day is already lost.

Nothing supports recovery in the seconds after a call, when performance actually drops.

That is the gap DecideFast™ fills.

DecideFast™ compresses after-call recovery so each interaction starts clean.

Used in seconds.

No management overhead.

See fast after-call recovery live. 
No slides. No pitch.

CEO & Founder

Does your website convert? When was the last time you gave it a refresh? How does it compare to your competitors?

Your company website is your brand on the Internet. An under-performing and outdated website will cost you revenues. 

Let’s jump on a discovery call to see if we are good fit to work together 

Visit: www.AZNetmarketing.com or 
Email: mike@aznetmarketing.com

How is this even possible?

30–45% annual attrition has become normal in phone sales.

That range shows up consistently across industry benchmarks from Contact Center Pipeline and ICMI, especially in high-volume and BPO environments.

Now put a dollar frame on it.

Research from SQM Group and Gartner estimates the cost to replace a frontline agent typically lands between $10,000 and $20,000 once you account for recruiting, training, ramp time, and lost productivity.

That means a 300-seat operation turning over a third of its workforce each year is quietly absorbing millions in replacement cost alone.

What’s important here.

This didn’t become normal because leaders stopped caring.

Managers are under real pressure. They run WFM, QA, coaching, engagement tools, training programs. They are actively trying to stabilize performance with the systems available to them.

The issue is timing.

Most of those programs work before the day starts or after the damage shows up in reports.

Performance doesn’t usually break in meetings or dashboards.

➡️ It breaks in the moments between interactions.
➡️ Right after a bad call.
➡️ Right before the next one.
➡️ When pressure carries forward and nobody sees it.

So teams adapt.
🚫 They manage averages.
🚫 They absorb churn.
🚫 They normalize something that would feel unacceptable in almost any other function.

This isn’t about blame.

It’s about noticing when something abnormal quietly became accepted as “just how it works.”

At what point did “this is brutal” turn into “this is normal”?

Mike Pedersen

Phone Sales Teams Lose 30%-40% Output After Lunch | Between-Calls Performance Software That Keeps Afternoons From Breaking | No Training. No IT. No Workflow Changes

Can a phone sales rep reset in 10 seconds?

Most leaders have never tested this.
Not because it sounds impossible.
Because nothing has ever been built for that window.

Sales performance is designed around calls.
Measured on calls.
Coached on calls.

But floors don’t drift during calls.
They drift after them.

That small gap between one call ending and the next starting quietly determines the rest of the day.

🚫 No system reaches it.
🚫 No process operates there.
🚫 No tool moves fast enough.

Leaders feel the impact anyway.

⬇️ Energy drops by mid-day.
⬇️ Confidence slips in real time.
⬇️ One bad call spills into the next.

By the afternoon, the floor is still staffed, but performance is uneven.

Most solutions arrive too late.

🚫 Dashboards explain yesterday.
🚫 Coaching fixes tomorrow.
🚫 Training assumes calm and recall.

None of those help in the moment that actually bends the day.

Sales performance doesn’t break on calls.
It breaks in the seconds right after them.

When recovery is immediate, performance holds.
When recovery drags, the day compounds in the wrong direction.

That gap has always been there.
Leaders have felt it.
They just haven’t had anything fast enough to stabilize it.

The real question is simple.

What happens in the 10 seconds after a call ends?

That moment decides whether the next call starts clean, or carries residue.

DecideFast™ operates in that gap.
Between calls.
In real time.

We’re running a contained test with sales leaders who want steadier floors without adding training, process, or disruption.

If this matches what you see on your floor, message me and we’ll see if it fits.

Every sales leader I talk to shows the same curve.

Mornings prove the team can execute.
Afternoons make it look like they can’t.

✅ Same reps.
✅ Same scripts.
✅ Same leads.

Most explanations miss the point because they focus on effort, motivation, or skill. None of those change at noon.

What actually changes is the operating condition.

🚫 Calls stack.
🚫 Difficult interactions cluster.
🚫 Nothing clears between one call ending and the next beginning.

So by mid-afternoon, reps aren’t performing worse.
They’re performing under load.

That’s why dashboards lag reality.
By the time the numbers dip, the damage already spread across dozens of calls.

If morning performance exists, the capability exists.
The question isn’t how to train harder.
It’s how to stop degradation from compounding during the day.

Most teams don’t have a way to manage what happens after the call and before the next one.

That gap quietly decides how the day finishes.

If you run a floor, you already know this pattern.

Most phone sales teams don’t struggle because of tools, talent, or effort.

They struggle because daily output isn’t predictable.

Same team.
Same dialer.
Same leads.

One day hits.
The next day misses.

That inconsistency creates real downstream problems.

• Managers spend their afternoons intervening instead of managing
• Clients feel the instability before reports ever show it
• Forecasts become guesses, even with solid activity data

The dialer does its job.
Activity is optimized.

What changes is execution as the day wears on.

Pressure accumulates.
Judgment slips.
Tone changes.
Small drops compound across dozens of calls.

Most systems measure results after this happens.
They were never designed to stabilize performance while it’s forming.

That gap is why output feels harder to control than it should.

Sales performance still drops later in the day.

Even in teams using Gong or similar tools.
That confuses a lot of sales leaders.

Because the calls are recorded.
➡️ The data is there.
➡️ Coaching is happening.
➡️ Yet consistency still breaks.

Here’s why.
Most sales tools explain what happened on the call.
They do not support what happens after the call.

➡️➡️ Insight explains what happened.
What carries forward after a call determines what happens next.

Between calls is where problems stack:
➡️ One bad conversation carries forward
➡️ Confidence dips before the next dial
➡️ Hesitation shows up quietly
➡️ Call blocks lose stability

By the time coaching or reviews happen, the day is already off track.

This isn’t a tooling failure.
It’s a missing layer.

Insight explains performance.
Recovery protects it in real time.

If your team starts strong and fades by the afternoon, what actually happens between calls today?

That’s the question worth looking at.

After Call Work looks fine on dashboards.

It’s killing output in reality.

Reps finish a hard call.
✅ They log notes.
✅ They click dispositions.
✅ They pause.

🚫 That pause turns into hesitation.
🚫 Hesitation turns into slower dials.
🚫 Slower dials turn into crushed afternoons.

Leaders see:
 • ACW implemented
 • Systems configured
 • Activity targets set

But still spend the day reacting.
ACW tracks tasks.
It doesn’t stabilize execution.

If nobody owns what happens between calls, consistency erodes even when everything looks “set up correctly.”

That gap is where performance quietly breaks.

Solution providers sell “performance software.”

Here's my problem with it.

Most of it measures. Almost none of it improves execution/outcomes.
Here’s the line that gets blurred.

What most companies call performance:
➡️ Dashboards
➡️ Reports
➡️ Visibility
➡️ Retrospective analysis

Trends after the outcome is locked.
That is measurement.
Measurement explains what already happened (lagging indicators).

What performance actually is
✅ Execution under pressure
✅ Consistency as conditions deteriorate
✅ Output holding when rejection stacks up
✅ Results changing in real time

I come from an athletic background (a full-ride D1 college scholarship).
Track and field. Javelin, then Decathlon. Attempted to make an Olympic team.

➡️ Performance was never the quality of the data.
➡️ Performance was the clock. The distance. The placing.
➡️ You didn’t win because practice was tracked better.
➡️ You won because execution improved.
➡️ Coaching works, but not in the moment of pressure between calls.

Phone sales work the same way.
If execution doesn’t change between calls, performance doesn’t change.
If nothing stabilizes execution during the day, afternoons break.

If tools only explain losses after the fact, they are not performance tools.
Measurement tells you what happened.
Performance determines what happens next.

This is why DecideFast™ sits in performance stability.
We operate where execution actually breaks.
Between calls. Under pressure. In real time.
✅ It does not measure outcomes after they fall.
✅ It stabilizes execution while work is happening.
That distinction is the whole point.

It's time companies focus on outcomes, not just measurement.

If you’re an inside sales leader and output is still off, you fix it. You don’t keep buying dashboards.

Phone-based sales operations lose 30% of daily output after lunch.

The pattern appears across teams, industries, and tech stacks.

What operations leaders see:
✅ Strong morning dial rates.
🚫 Declining afternoon production.
➡️ Same reps. Same leads. Same hour count.

What the metrics show:
✅ First-half call volume: 12-13 per hour
🚫 Second-half call volume: 8-9 per hour
🚫 Conversion rates: drop proportionally
✅ Manager intervention: increases 3 PM onward

What this represents operationally:
⬇️ 30% of capacity unused every afternoon.
⬇️ Full payroll expense. Reduced output delivery.
⬇️ Forecast misses despite effort increases.

Standard fixes don't address it:
🚫 Better list quality doesn't prevent the decline.
🚫 Script improvements don't maintain afternoon pace.
🚫 Incentive adjustments don't change the pattern.
🚫 Additional coaching doesn't stabilize output.

Because the constraint isn't in those areas:
➡️ Training builds capability over weeks.
➡️ Coaching refines execution over days.
➡️ Dialers optimize connection rates continuously.
➡️ CRMs track activity after it occurs.

None operate in the moments between calls when one difficult interaction affects the next four attempts.

That's where the 30% disappears.

That's the operational gap costing seven figures annually.

It's time to stop normalizing 30% drops and fix it.

Inside Sales Leaders:

Your dashboard is red. Again.

12 calls/hour this morning. 8 calls/hour right now.
Same reps. Same leads. Different output.

You know exactly when it started.

That brutal rejection at 1:47 PM. The one where the prospect hung up mid-sentence. Your rep stared at the screen for 12 seconds. Dialer queued the next call. Rep wasn't ready.

That call tanked the next four.

You watched it happen. You couldn't stop it.

Every. Single. Day.

DecideFast™ operates in those 8 seconds.

Between one call ending and the next connecting. Where your rep either clears what happened or carries it forward.

Pilot teams: Afternoons now match mornings.

If you're done watching 30% disappear daily, let's talk.

DM me. 10 minutes.

The One Moment No Phone Sales Tech Stack Covers

Between-Calls.

These moments during the phone sales day explain why performance breaks even when everything appears to be in order.

It is the only moment no system owns.
Dialers move the next call. CRMs log the last one. Nothing is responsible for what carries from one interaction into the next.

It is the only moment managers cannot scale into.
A manager can step in after the damage is visible. They cannot be present in the seconds between every call across dozens of reps.

It is the only moment dashboards cannot see.
Dashboards show outcomes after execution already changed. They never show the hesitation, tone shift, or pace decay forming between calls.

It is the only moment where one interaction affects the next.
A harsh rejection does not stay isolated. Without clearing, it alters the next conversation, then the next, then the next.

It is the only moment that explains same-day instability without blaming reps.
The capability is proven in the morning. The breakdown happens later because carryover compounds, not because reps forgot how to sell.

That moment sits between calls.

DecideFast™ is a between-calls stability performance software for phone-based sales teams, designed to prevent output decline throughout the day. 
Not training. Not coaching. No IT lift. No workflow change. 

Used in the seconds after a tough call to clear the carryover fast and maintain dial pace and next call success.

We are executing low-risk, 14-day, 25-rep contained tests to stabilize afternoons for phone sales teams. 

Let's talk if you want to hit your afternoon numbers and have your managers intervene less.

Doug Bruhnke 🌎 Global Chamber®

CEO/founder at Global Chamber®. We're making doing business across regions easier than doing business across the street, supporting members to grow in 195 countries, 525 metros (everywhere) 🌎 ☮️

Welcome! Doug Bruhnke...

- Founder and CEO at Global Chamber®
- Connector and collaborator around the 🌍 
- Global travel to 65+ countries, 49 states
- Executive at Dupont, Freeport-McMoRan
- Project leader at GM, J&J, Olympics
- Lived Tokyo ⛩, Singapore 🇸🇬, 8 🇺🇸 states
- Phoenician, Los Angeleno, NYer and 東京人
- 5 U.S. patents, chlorofluorinated products
📕 EMBA Michigan State University
📕 BS Chemical Engineering, U of Utah 
- Father, grandfather, husband (44 yrs) 
- Born in Mount Kisco, New York 🇺🇸 
- Roots Poland 🇵🇱, Germany 🇩🇪, Greece 🇬🇷
- The only Doug Bruhnke in the 🌍 (I think)
- ドグ ブランキ です. よろしくお願いします. 

Global Chamber® is designed for top leaders everywhere who are open to connect to clients, investors and partners anywhere in the world - 195 countries, 605+ chapters - for more impact.

I started Global Chamber® to connect exporters and investors to deals around the world, and we've grown thanks to growing markets and the amazing global tribe.

Chapters: 605+
Members: 20,000+
Monthly Events: 50+
Completed Events: 3,500+
Connections: 500,000+
Deals: 10,000+

Global Chamber® is ideal for leaders growing in more than one region, giving them special access to new markets while engaging as deeply or as lightly as they wish to gain value and ROI.

Global Chamber® is different...

1) Members everywhere, 195 countries.
2) One membership. 605+ chapters.
3) A focus on action, deals, value and ROI.
4) Heavy on deals, light on policy, no politics.
5) An inclusive and respectful community.
6) All segments, cultures, leaders welcome.
7) We collaborate because it takes a village.
8) Intentional connecting vs ‘networking’.
9) Global Council led by Dr Sanjeev Khagram.
10) More opportunities, more simply with AI.

Be global and UNSTOPPABLE! 

Global Chamber® is a registered trademark of Global Chamber, LLC since 2014. 

"Global Chamber® is the best global networking platform in the world.” William (Bill) Edwards, Edwards Global Services  https://www.youtube.com/watch?v=DxBHcWiGmDE

"Doug genuinely cares about the success of the community. He operates with the highest level of professionalism and integrity, and takes an active interest in my business."​ Vince Thelander, Bank of America

"Doug not only knows everyone involved in international business, he seems to be EVERYWHERE. Why? I think it's because he has a passion to see us connected, so that we are stronger.” Conni Ingallina, PCFR

Founder / CEO

Global Chamber® is the only chamber of commerce located in every country and hundreds of cities that helps leaders grow their companies from anywhere to everywhere. 

Global Chamber® is a registered trademark since 2014.

We help executives, investors, service providers and other leaders grow and succeed faster across metros and borders, with lower risk. We collaborate with other organizations because it takes a village to grow globally. We provide:

♦ Strategic warm introductions
♦ Membership in multiple locations
♦ Speak, learn and connect in globinars℠ and meetups
♦ Directory placement and exposure in segments and regions worldwide
♦ Export Circles℠, Export League℠, League of Extraordinaries℠, HOT Markets℠
♦ Women in Global Leadership℠, International State of the Metro℠, Grow Globally Fair℠
♦ Young Global Leaders℠, Global Excellence Awards℠, Global Innovation Summit℠
♦ Public, private and collaborator events worldwide
♦ Writing content for blogs & exposure in social media
♦ Discounts and opportunities available to members
♦ Access to over 100 million executives, professionals and leaders worldwide
♦ Global Tribe℠ - locally, regionally and globally

Do business in one city or town? Join a local organization. Do business in multiple cities? Join Global Chamber® to connect across tens of millions of professionals, executives and leaders, powered by deep connections everywhere and artificial intelligence.

감사합니다, Grazia, ありがとうございます, Gracias, Asante, 谢谢, Obrigado, Дякую, Teşekkürler, Merci, Danke, شكرا/, Terima kasih, Ευχαριστώ, תודה רבה, धन्यवाद, благодаря!

http://globalchamber.org
www.twitter.com/GlobalChamber
www.facebook.com/TheGlobalChamber
グローバル チェーンバー®

“Peace is the natural effect of trade.” – Montesquieu 

Global Chamber®
HQs in Scottsdale/PHX, Palo Alto/SFO and Ponce, PR/SJU

Address: 4400 North Scottsdale Road, #9-852
Scottsdale, AZ 85251 USA

Physically our WHQ is at Thunderbird School of Global Management
401 N 1st Street, Room 109, Phoenix, AZ

You're invited Thursday, Jan 29th...

🌍 Global Chamber® Beyond Borders 🌍 
--> Opportunities in #Toronto and #Canada

--> By Global Chamber® Toronto
--> Thursday, January 29th at 5pm - 8pm ET
--> At Trowbridge Professional Corporation, Toronto
       1 King Street West, Suite 1201. Toronto, ON M5H 1A1
       (Also a zoom link for 6pm ET start, 8am Tokyo, next day)

--> Join us... https://lnkd.in/ghG9gETN

You're invited to discover growth opportunities to and from #Toronto and across #Canada. Hosted in-person by Trowbridge Professional Corporation in Downtown Toronto, host (Ernie) Arun Nagratha.

Agenda
5pm ET In-person Connecting 
6pm ET In-person and Zoom Beyond Borders
7:30pm ET In-person Connecting (continued)

#BeyondBorders !!!
Global 2026 - Doug Bruhnke 🌎 Global Chamber® at The Global Chamber
Economic Forecast 2026 - Carol Schleif, CFA, FSA and team at BMO
Implementing - @Arun Nagratha at Trowbridge Professional Corporation
Building a Successful Global Team - Elliott Altland at GoGlobal
Outsourcing Your Team - Christopher Yap, CEO at Gabtech Global, LLC
Trade - Lora Rigutto Vigliatore, Forum for International Trade Training (FITT)
Scaling Language Access - Brogan Taylor, MBA, Stillman Solutions Team
Canada + Japan Success - Tomoko King, MBA, PMP #Japan-Canada Advisor

Let's grow. #exporting #export #FDI #globalrealestate #economicdevelopment Yasser A., Gary Edwards, PhD, Jacqueline M., Fredrick Buss, Larry Wilson, Behram Faroogh, Tom Hawkett, Nushin Manji, Tishika Soni, Kathrin Bussmann, Ph.D. The Global Chamber Global Chamber® Boston

CEO/founder at Global Chamber®, a global platform across 605+ chapters that empowers leaders and enables organizations to access and capture clients and opportunities in 195 countries. NYer based in Phoenix, LA & 🌎

The Global Chamber / Global Chamber® Las Vegas is at CES 2026! 

Welcome 2026!! #CES2026 #CES Rafael Henryk Kartaszynski kicked things off with a lunch on Monday/yesterday including a delegation of 10 innovative companies from the Upper Silesian region of #Poland. What did you think ANGELICA HERRERA MUÑOZ? Our Executive Director of Global Chamber®Bogota was there... and is here in Vegas all week!
 
Consumer Electronics Show (CES) in Las Vegas runs today through Friday and members at events and the booths include Paul Charles supporting KOTRA Innovation, Sarita Jackson, PhD, CGBP, M. Brett McMickell at Kubota Corporation, CJ Yoon, Rafael Henryk Kartaszynski at VisionariesNV and yours truly... what a GREAT global show! Who else is here? https://lnkd.in/ghq87mqz

Feel free to post in our group here https://lnkd.in/g4EgRBV
  
The Global Chamber 1st Tuesday Global Chamber® Executive Director + Global Advisor Meeting was held this morning... thank you leaders including Yuka Nakasone, Gabriel Uribe, Brandon Matuki, Ted Nyaima, John Bord, Jennifer Cairns, Rubby Golo, Gregor Ross, Andrew Wallace, Corinne Wilhelm 🚀 Communication Consultant, XiaXiahn Vaccalluzzo, Jemima Escultura - Liam, Myla Joies Catalan, Lowell Clifford Opada.
 
Polish Evening in Las Vegas at CES 2026 on Wednesday, Jan 7 FULL 
 
Globinar Leadership in a Time of EPIC Global Opportunities with Rutherford Pascal, Pauline Crawford PHD Entreprenology and Liu Liu on Thursday, January 8, 7am PT https://lnkd.in/ghshpB7m
 
Globinar Global Mindset and Cross Cultural Success on Thursday, January 8, at 8am PT with Shahrzad (Sherry) Dowlatshahi at City of San Antonio, Global Chamber San Antonio https://lnkd.in/gW7tWwvp
 
Globinar Global Sales Roundtable: Sales Without Chaos with Carla Watt and Katie Keith on Thursday, January 8th at 9am PT https://lnkd.in/gXwCPNXy
 
Global Chamber® Exporting, Importing and FDI News on Friday, January 8, 7am PT with William (Bill) Edwards, CFE, AFS, Dr. Sarita Jackson, Rama Prasad, Paul Charles and Doug Bruhnke 🌎 Global Chamber® and more in the roundtable https://lnkd.in/gBJDfyEM
 
PEN US-APAC Venture Summit 2026 with CJ Yoon and team at Plug and Play SF on Friday, January 9 at 11am PT, apply to attend https://lnkd.in/gFP9RMTB

Connector | Founder & CEO @ Global Chamber®. Connecting leaders across 605+ chapters and 195 countries to new clients, investors & opportunities, simplifying cross regional growth. NYer based in Phoenix, LA & 🌎

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