Michael Pedersen

DecideFast™

I built the world's first Behavior Pattern Interrupt™ App to eliminate procrastination, overthinking, and indecision in seconds.

Founder

Adaptive Design Strategist

-Business Breakthrough
-Digital Footprint Overhaul
-Your New Online Asset (Business Website)
-Proven Content Marketing Strategies
-LinkedIn Branding & Engagement
-Lead Generation
-Email Marketing

Unlock the full potential of your small business, entrepreneurship, or coaching venture with our Adaptive Design Strategist Company. We're about engineering your success, not just updating your digital look. Experience business transformation that leads to tangible benefits: increased brand authority, more qualified leads, and a boost in conversions. With us, every digital interaction is optimized for engagement, turning visitors into loyal customers. Our approach ensures that your online platform drives growth and opportunity. Embrace a future where your digital strategy aligns with your ambitions, propelling you towards success. Join us to build the extraordinary.

Adaptive Design Strategist (formerly AZ Net Marketing)

Peak Performance Partners

-Mindset Reset Transformation Call

Breakthrough Coaching empowers you to navigate career transitions and overcome professional stagnation. Our focused approach targets what holds you back, equipping you with strategies to make decisive moves. With us, you transform obstacles into launchpads for success, mastering the art of adaptability and resilience. Whether you're pivoting roles, scaling your business, or seeking renewed motivation, our coaching ensures you emerge more focused, capable, and ready to seize opportunities.

Peak Performance Coach

Revenue Growth | Emotion-Based Brand Messaging To 3x Your Revenues | Bridging the gap between sales and marketing

Too many B2B sales teams are generating a high volume of quotes/proposals—yet win rates remain lower than desired.

Opportunities stall or disappear quietly. Not because of pricing—but because critical conversion elements are missing from the system.

That’s where I come in.

I work with B2B companies between $5M and $20M to recover lost revenue by optimizing the entire sales infrastructure—from initial targeting to proposal acceptance.

It starts with the 21 Day Revenue Sprint™, a fast, high-impact engagement powered by my proprietary Revenue Performance System™.

In just a few weeks, most companies uncover $250K to $1M+ in recoverable opportunity already sitting in their pipeline.

We can go deeper.

As a strategic advisor, I can also work directly with your leadership and sales teams to implement the structural upgrades and behavioral shifts that drive sustained revenue growth—without adding headcount, increasing marketing spend, or flooding your pipeline with unqualified opportunities.

Clients regularly report 20x to 100x ROI from targeted, system-level improvements.

Key areas of focus include:
✔️ Precision prospect targeting and qualification
✔️ Streamlined sales process and deal progression
✔️ High-conversion proposals and buyer decision clarity
✔️ Follow-up strategies that re-engage stalled opportunities

If your team is consistently quoting high-value work but too many deals are fading without resolution—you don’t need more activity.

You need a system built to convert.

📧 mike@adaptivedesignstrategist.com
🗓 Book a 15-minute Revenue Clarity Call

CEO & Founder

Does your website convert? When was the last time you gave it a refresh? How does it compare to your competitors?

Your company website is your brand on the Internet. An under-performing and outdated website will cost you revenues. 

Let’s jump on a discovery call to see if we are good fit to work together 

Visit: www.AZNetmarketing.com or 
Email: mike@aznetmarketing.com

How many times today have you reached for your phone instead of tackling the hard thing?

Your brain is wired to avoid discomfort—and it's costing your company millions. Here's what's actually happening in your head, and the one solution that works in real-time.

Full breakdown 👇

Mike Pedersen

Eliminating Decision Drag And Productivity Losses | Working With CFO and COO To Protect Payroll | Founder DecideFast™ The Decision Acceleration System

View newsletter: The Human Performance Brief

Ever spend 20 minutes organizing your desk instead of starting the actual work? Your brain is doing that on purpose. Here's the uncomfortable truth: p

Open article: Why Your Brain Loves Procrastination (And What Actually Works) by Mike Pedersen • 4 min read

Why Your Brain Loves Procrastination (And What Actually Works)

Decision Acceleration is a term you will start hearing more often when it comes to protecting payroll, operational efficiency, decision speed and throughput. 

DecideFast™ created the Decision Acceleration category, the performance layer that converts the hidden slowdowns inside the workday into speed, output, and financial gain.

To better understand the impact on the organization and employees, read this article.

Every company measures output. Revenue. Productivity. Efficiency. But almost no company measures the force that quietly drags them all down. Decision 

Open article: Decision Acceleration: Why Fast Teams Outperform Everyone Else by Mike Pedersen • 4 min read

Decision Acceleration: Why Fast Teams Outperform Everyone Else

THE HIDDEN $6.5M DRAIN

Every company tracks labor cost.

But almost no company measures the one force that silently drains millions of dollars: daily decision drag.

The hesitation. The small delays. The quiet moments where an employee freezes for five or ten seconds because they're stuck, unsure, or overloaded.

Those moments feel small. They're not.

Here's the math for a 500-employee company:
➡️ 13 interruptions per worker per day (UC Irvine)
➡️ 23 minutes to return to focus after each one
➡️ 5 hours of recovery time per employee per week
➡️ 2,500 hours lost across the workforce weekly
➡️ At $50/hour = $125,000 per week
➡️ $6.5 million annual drag

And this leaves out the secondary effects: → Delayed approvals → Slowed workflows → Stretched timelines → Margin erosion, let alone employee morale and burnout.

This isn't a people problem. It's a measurement problem.

➡️ You may not see it in daily reports, but these micro-delays quietly erode efficiency and margins. Imagine the cumulative impact if those lost minutes were reclaimed across your entire workforce.

Companies fix what they can see. Decision latency has been invisible.
Until now.

DecideFast™ created the category of Decision Acceleration. It gives employees fast resets(clarity) that cut decision drag and raise throughput across the workforce. Productivity rises because people act faster with less friction at every moment of the day.

Even small gains across 500 to 1000+ workers produce meaningful financial returns.

“Decision acceleration is the instant clearing of mental friction so people act fast with sharp focus. It drives workforce speed, precision, and consistent execution.” - DecideFast™ 

“Most tools take months to roll out and still never get used. DecideFast™ impacts your workforce in the first hour.”

➡️ If you want to listen to a condensed podcast from our 7000 word article, you can have a listen on Spotify. It's only 4 minutes: https://lnkd.in/gACVRV8w

If you enjoy it, share it, like it, and follow our DecideFast™ podcast. We'd appreciate it. 

#coo #DecisionVelocity #OperationalExcellence #CFO #EnterprisePerformance

Innovative CFOs don’t sit on daily decision drag.

☑️ They eliminate hesitation.
☑️ They remove friction.
☑️ They clear bottlenecks.
☑️ They protect productivity.

➡️ They know slow decisions bleed hours.
➡️ They know overwhelmed employees stall output.
➡️ They know small moments of confusion turn into big operational losses.

✅ They never assume employees just need to try harder.
✅ They give teams support in the moments they are stuck.
✅ They make clarity a priority because clarity speeds up the entire company.
✅ They focus on real time solutions because real time is where work breaks down.

👎 They don’t wait for annual surveys to reveal the obvious.
👎 They don’t lean on programs that never get used.
👎 They don’t pretend burnout and hesitation fix themselves.
👎 They fix what slows people down before it turns into cost.

That is the mindset that wins.

➡️ If you want to see how DecideFast™ helps eliminate decision drag and productivity losses, reach out. It will be the best 5-minute call you've had this year.

#cfo #coo #decisiondrag #operationalefficiency

Image credit: Business Infographics

Why leaders should focus on employee obsession and how it will impact so many critical aspects of the organization.

CFOs measure decision speed, but ignore decision drag and fatigue. This is costing companies millions of dollars and there's an easy fix.

If a CFO wants to see improvement in: 
1. Operational efficiency and workflow automation
2. Labor productivity and utilization
3. Margin protection and working-capital timing
4. Execution risk and organizational agility
5. Throughput and output acceleration
6. Cost of delay

The focus starts with giving employees relief in the moment of overwhelm, stuck and distracted. Solve that, and all six of these will be impacted greatly.

#cfo #operationalefficiency #decisiondrag #employeehesitation #DecideFast

The Missed Blind Spot Employees fight hesitation and distraction all day because work throws constant pressure at them. Micro stress points slow every

Open article: Employee Obsession. The Standard Every Leader Thinks They Follow but Rarely Do. by Mike Pedersen • 2 min read

Employee Obsession. The Standard Every Leader Thinks They Follow but Rarely Do.

$37,000,000 Gone You Won't See On A P&L

I did a DecideFast™ demo with an HR leader, and she was quite excited after she "felt it." 

She blurted out excitedly how productivity will go through the roof. I proceeded to tell her some shocking numbers. 

Only 3 out of 8 hours are truly productive—this “silent loss” is supported by research from Gallup, McKinsey, and HBR.

Let's consider a 1,000-employee company with an average annual salary of $60,000.

Calculation Details
➡️ Daily productivity loss: About $156,620.
➡️ Annual loss: $156,620 × 240 working days = $37,588,800.

This is a very conservative number; it is more like 250, as studies show the average number of workdays minus 11 holidays, and average PTO (10-12 days).

If you're a CFO reading this, you should work closely with your HR leaders to implement solutions that meet the needs (in the moment) of your workforce when they are overwhelmed, stuck, or burned out, which happens to 10-20 times every day.

You can't survey your way to more productivity. Nor can you meditate on it. It's time for an innovative solution to solve this $37M problem on demand and at scale.

DecideFast™  — Tap → Reset → Act

The only on-demand Employee Reset Solution™, giving your people instant relief from indecision, stuck, and overwhelm—at scale, in just 15 seconds, up to 20 times a day.

No onboarding, no training, just immediate clarity and forward movement for your entire workforce.

Millions of dollars in lost productivity can be recovered every year with faster decision-making speed—measured, delivered, and scaled through DecideFast™.

We are opening up two low-risk pilots to prove data and roll it out.

If you're an HR leader, don't wait until 2026. Let's schedule your 5-minute demo today! No slides. No pitch. Just experience it.

At DecideFast™, our mission is to ignite Human Innovation—helping every employee reset, refocus, and perform at their best in real time. We’re here to restore energy, clarity, and confidence across the workforce, one decision at a time.

➡️ What's it worth to your company to protect your culture, productivity, and retention? This is not a nice-to-have. It's mission critical!

#cfo #workplaceproductivity #employeeeexperience

Image credit: SelectSoftware Reviews

Eliminating Decision Drag And Productivity Losses | Working With CFO and COO To Bring ROI To The Bottom Line | Creator of DecideFast™ The Decision Acceleration System

The Quiet Part of Work No One Talks About

Look at this image.
This is what employees carry through a single workday.
Most of it never gets said out loud.

HR sees the reports.
CFOs/COOs see the numbers.
But those numbers are lagging indicators.
They only show the damage after it spreads.

The real story sits inside the moments you see in this image:
➡️ the hesitation
➡️ the doubt
the mental stall
➡️ the quiet pressure that slows people down.

This is where performance rises or drops.
This is where culture strengthens or cracks.
This is where people decide whether they speak up, shut down, or check out.

Traditional programs measure what happened last month.
They miss what employees fight today.

DecideFast™ gives instant relief in the moments employees feel overwhelmed or stuck.
Real-time clarity.
Real-time stability.
Real-time momentum.

No waiting for surveys.
No long modules.
No programs people avoid.

This is the new frontier of workforce performance.

Support employees in the moments that shape their day, and the culture shifts fast.

➡️ Attn CFOs and COOs. If burnout rises, turnover climbs, and output keeps slipping, the guesswork has gone on long enough—time for a real conversation.

"Human Innovation starts with people, not policy. DecideFast™ gives employees the instant resets they need to think clearer, act faster, and leave work with energy. That’s how we improve human potential at scale."

#hr #humanpotential #employeeexperience #workforceculture #decidefast #employeesareyourbusiness

The real cost inside the workday!

Every CFO has buckets they monitor with precision. 
➡️ Operational efficiency. 
➡️ Labor productivity. 
➡️ Throughput. 
➡️ Cost of delay. 
➡️ Workforce stability. 
➡️ Agility and execution risk. 

These buckets decide how fast a company grows or falls behind.

What most leaders miss is the root cause hiding inside all six. 
➡️ Employees get stuck. 
➡️ They get overwhelmed. 
➡️ They get distracted. 
It happens dozens of times per day across hundreds or thousands of people. 

The financial impact climbs into the millions before anyone sees it.

There has never been a real solution for those moments. Not surveys, wellness, or meditation apps. They are all lagging indicators (too late).

Nothing that meets employees in the exact second they hesitate (until now). 

Nothing that cuts through the overwhelm and gets them back into action fast.

That gap is massive and measurable. 

That gap is why companies are paying for slow decisions, lost output, and stalled execution without realizing where the leak begins.

DecideFast™  sits inside that gap. 
✅ It resets employees in seconds. 
✅ It restores clarity when they need it most. 
✅ It accelerates decisions at scale.

CFOs can ignore noise. They cannot ignore the cost leaking out every single day due to hesitation and distraction.

“DecideFast™ sits at the intersection of decision speed, execution efficiency, and operational capacity.”

Image credit: SelectSoftware Reviews

DecideFast™ The Decision Acceleration System

#cfo #workforceproductivity #decisionacceleration

Most leaders like to think they're running lean.
Often they are not, they're just spending less.

There's a difference.

Lean isn't about cutting budgets. It's about protecting payroll and controlling labor costs while eliminating waste.

👎 But here's what actually happens: CFOs see $8 million disappearing every year and call the fix an unnecessary expense.

Employees are productive 36% of the day. Every distraction burns 23 minutes of recovery time.

In a 500-person company, that's roughly $8 million in annual losses from decision drag and context switching.

Employees aren't to blame. 

When the brain experiences stress, it seeks immediate relief. 

That relief shows up as distraction—over two hours daily on phones, more than an hour on social media, the rest in texting, email, and YouTube. 

It's not a character flaw. It's how the human brain works under pressure.

➡️ Labor is the largest expense on the P&L. Protecting that investment means eliminating the factors that erode it.

Lean companies still invest in anything that protects payroll and execution. That is real leanness. Ignoring hard numbers is not leanness. It is cost denial dressed up as discipline.

➡️ Most finance teams never calculate the cost of decision drag.
Some see the numbers and the investment required don't fit the current budget narrative.

CFOs optimize labor cost per unit. Gross margin. Operating leverage.
But improving operational efficiency means protecting the throughput already on payroll.

➡️ Most companies spend millions to analyze slowdowns while the real losses happen in the seconds no dashboard can see. They measure everything except the drag that hits execution and inflates payroll cost. 

A consultant I spoke with on LinkedIn put it simply: "Easy for leaders to ignore what they choose not to believe."

The gap between what's being paid for and what's being delivered is sitting in these numbers.

The question is whether they get acted on or ignored.

➡️ DecideFast™ is offering 60-second demos. No slides or pitch. Just experience it. If you're a CFO or COO wanting to improve operational efficiency, throughput and protect your payroll, this is your solution.

➡️ ➡️ “Every solution promises performance after rollout. DecideFast™ delivers it on day one.”

#cfo #workforcecapacity #workforceefficiency #protectpayroll

Why Decision Speed Is Now a Must

Market data makes one thing crystal clear: decision speed and organizational agility are top strategic priorities for enterprises in 2025 and beyond.

➡️ Nearly 50% of senior leaders say accelerating decision-making is essential to thrive—up 10 points since 2021. 
➡️ 47% report that lagging agility costs significant profit, a rising concern compared to just 37% in 2021. 
➡️ Faster decision speed correlates directly with higher operational performance and competitive advantage. 
➡️ Yet only 28% of leaders feel truly ready to adapt as markets shift, signaling a major gap to close. 

 The message is clear: Focusing on reducing decision drag, hesitation, and speed is what executives need to survive in this fast-paced world we live in. Decision speed is simple, measurable, and directly tied to survival and success in volatile markets.

➡️ ➡️ "Every slowdown has a price. Most leaders pretend the leak is small because they have no solution to stop it."

Most current programs focus on lagging indicators, such as surveys, engagement, and wellness. If you want your company to survive, you must reevaluate the programs you are investing in and ask yourself this…
…“Is this helping our workforce in real time, or is it late?”

DecideFast™ is the decision acceleration system that turns hesitation into speed across your entire organization.

➡️ We are opening up 2 pilots before the end of this year. 100 users, 30 days. Data and proof are the intention. 

➡️ Are you a growth-minded leader who won’t accept the status quo? If so, reach out, and I’ll show you DecideFast™ live. It will be the fastest demo call you’ve ever had. No slides or pitch. Just experience it. 

“Most solutions take months to roll out and still never get used. DecideFast™ impacts your workforce in the first hour.”

The most expensive problems in your company are not the big ones.
They’re the tiny ones happening all day.

➡️ Micro-behaviors.
➡️ Overload.
➡️ Decision fatigue.
➡️ Short attention shifts.
➡️ In-the-moment hesitation.
➡️ The quiet pauses nobody tracks.

This is where the real slowdown happens.
This is where execution slips.
This is where companies lose millions in lower productivity and throughput without seeing it.

Employees aren’t failing.
Their brains hit a wall for a few seconds at a time.
Those seconds turn into minutes and compound across the workforce.

👉 That’s the real cost every CFO feels, even if they can’t trace it.

The companies that win are the ones that...
➡️ Support employees in these exact moments 10-20 times a day across the workforce.

When an employee gets clear fast, the whole organization moves more efficiently and quicker.

It's time to make a change! Employee survey and wellness programs are not solving this. They are lagging indicators. They are too late! 

➡️ Human Innovation starts with people, not policy. DecideFast™ gives employees instant mental resets they need to think clearer, act faster, and leave work with energy. That’s how we improve human potential at scale, and directly affect the bottom line!

We are offering enterprise leaders who are open to change and want their employees to have a solution that truly helps them, a 60-second DecideFast™ demo to feel it for yourself. 

Contact me and we'll set up a 5-minute call. No slides or pitch. Just experience it. 

“Most tools take months to roll out and still never get used. DecideFast™ impacts your workforce in the first hour.”

Three factors. Most companies measure none of them.

Decision Speed. Decision Drag. Decision Fatigue.

CFOs do not have a way to track these, nor have they tracked any of them.

They track outcomes. Revenue per employee. Project delivery. Deals closed.

But they're not measuring the decision layer—the invisible friction that sits between effort and execution.

Decision Speed 
How fast people move once they know the next step.

Decision Drag 
The slowdown that happens in the moment, inside the second, before anything starts. This is the invisible delay. The hesitation before the first action. The mental friction of figuring out what matters when everything feels urgent.

Decision Fatigue 
The psychological load that builds over the day and makes every choice heavier than the last.

By midday, the brain has burned through hundreds of micro-decisions. Email. Slack. Meetings. Priorities are shifting every hour. Each one pulls capacity until even simple choices feel impossible.

It's 2pm. Someone on your team has six things on their list. They stare at the screen for three minutes deciding which one to start.

That's not laziness. That's Decision Drag and Decision Fatigue compounding in real time.

Employees aren't to blame. The brain under cognitive load doesn't speed up. It delays and distracts to seek relief.

Measuring outcomes while ignoring the decision layer is like tracking how fast a car goes while ignoring that the engine keeps stalling and the driver is exhausted.

CFOs are being asked to cut costs and improve margins without clear visibility into where the money is actually going.

➡️ Headcount is the largest line item. Protecting it means knowing what's eroding it.

Most finance teams are reacting—defending budgets, justifying spend, trying to do more with less.

But they don't have the numbers that show where throughput is actually being lost.

➡️ Efficient companies invest in anything that protects payroll and execution. 

The gap between what's being paid for and what's being delivered lives in these three numbers.

Most leadership teams don't know what those numbers are.

The ones who do can't ignore them.

➡️ For those CFOs who want to protect payroll, improve operational efficiency, and throughput, DecideFast™ is the decision acceleration system that can solve this in real time, with no onboarding or friction. You see the impact in the first hour!

#cfo #operationalefficiency #throughput #payrollprotection

Most companies keep staring at workflow, while the real loss lives in the decision layer.

We obsess over revenue per employee, project delivery, ticket throughput, deals closed. All outcome metrics. None of them explain why a paid workday moves slow even when people are “working.”

Here is the part finance teams rarely name.

➡️ Decision Speed
How fast paid hours turn into output.

➡️ Decision Drag
Where payroll leaks before work even starts.

➡️ Decision Fatigue
Mental overload that quietly shrinks daily capacity.

➡️ Execution Flow
How consistently your labor investment produces.

Dashboards flag bottlenecks. Surveys confirm stress. BI tools paint the picture in fifteen different views. Then you look up a month later, and the same teams are still moving slowly. That is not a reporting issue. That is a decision-layer issue.

Think about a typical afternoon.
It is 2pm. A high performer has six priorities on their screen. Everything feels urgent. Nothing feels clear. Three minutes go by. Then ten. No one logs that moment anywhere. Yet payroll is still running.

Multiply that across hundreds or thousands of people and you see the problem. 

You are paying full price for capacity that gets chipped away by hesitation, overload, and unclear calls. Not because people are lazy. Because the system gives them data without giving them a fast reset when they hit that wall.

CFOs are being asked to cut costs and protect margins while the biggest leak sits between “I see the issue” and “We made the decision.” That space is invisible in most models. Which means the true cost never shows up where it should.

If you lead finance, this is the next frontier.
You do not need another dashboard. You need visibility into how fast decisions move, where they slow down inside the day, and how much paid capacity you lose there.

The companies that choose to measure and improve these four forces will run circles around the ones that keep polishing reports.

That’s what we solve at DecideFast™—real-time mental resets for your entire workforce. Decision acceleration compounds across the organization, protecting payroll, increasing operational efficiency, and decreasing labor cost leakage.

➡️ It's time the corporate world woke up, fixed these million-dollar costs, and stopped ignoring them. Who's bold enough to step forward?

Low Risk:
100 users. 30 days. Gather data (proof). Workforce rollout.

“DecideFast™ sits at the intersection of decision speed, execution efficiency, and operational capacity.”

#CFO #DecideFast #decisiondrag #workforceperformance

CFOs are under more pressure than ever: 65% say their boards want to see fast, measurable ROI from technology and productivity investments—the clock is ticking on every dollar spent.

Yet the reality inside most organizations?

$500 billion a year is lost across US enterprises to micro-hesitation, slowed decisions, and operational drag. 

A Fortune 500 company can lose up to 530,000 manager-days annually—often $250 million in payroll—because decision drag stalls projects and drains throughput. 

PwC reports that over half of executives admit they’re missing major business opportunities because teams can’t decide fast enough. 

But here’s the paradox:
➡️ Most “productivity” tools add complexity, require extra steps, and push employees to absorb yet another framework. People don’t want another workstream—they want relief, in the moment, when they’re truly stuck.

High-performing CFOs, those who outperform their peers, spend almost half their time on forward-looking strategy, not backward-looking reporting. They know that the true lever is helping teams move at business speed, not just adding more dashboards.

➡️ The next era of productivity will belong to those who can eliminate unnecessary complexity and enable teams to reset and move forward when it counts most.

➡️ It's time the corporate world woke up, fixed these million-dollar costs, and stopped ignoring these numbers. Who's bold enough to step forward?

“DecideFast™ sits at the intersection of decision speed, execution efficiency, and operational capacity.”

➡️ New Cost Calculator 

If you want to see what your number looks like, we can walk through the calculator together. Let’s get you on the schedule!

#CFO #DecisionAcceleration #Productivity #OperationalExcellence #BusinessStrategy

Every company loses time in the same places.
Not in disasters.

In the small moments, your people hit a wall and pause.
🚫 The dip in focus.
🚫 The drop in energy.
🚫 The moment someone stays quiet when they should speak.
🚫 The mid-day burnout that slows the room.
🚫 The hesitation before making a simple decision.

These moments look harmless.
They are expensive.
They weaken execution.
They slow teams.
They lower trust.
They shape how your company moves every day.

🚫 And when these moments hit, a survey will not help.
🚫 A wellness program will not help.
🚫 A meditation app will not help.
🚫 Nor will an employee rewards program.

None of those show up in the moment where the day slips.

Here is the question every leader avoids.

"What do these moments cost your organization across the year?"

Not in theory.
➡️ In real dollars.
➡️ In the delayed decisions.
➡️ In the stalled communication.
➡️ In the people who shut down when pressure rises.

If you pulled out your phone right now and ran the math on even one or two of these moments per employee each day, across your org, the number would hit hard.

That number sits on your balance sheet whether you name it or not. 

Now picture this.

What would your company look like if every employee had a way to pull themselves out of these moments in fifteen seconds when those moments hit 10-20 times every day?
✅ Cleaner execution.
✅ Faster decisions.
✅ More confident people.
✅ Less burnout hiding in the background.
✅ Teams that communicate instead of shutting down.
 
A company that moves without constant drag, makes faster decisions, and has a more confident workforce.

That is what DecideFast™ gives them.
 
A private reset they can use any time the day starts to slip.
✔️ Fast.
✔️ Simple.
✔️ Always in their hand.

If these moments changed, your company would feel different fast.
You already know it. 

DecideFast™: The Employee Reset Solution™
This is a new category that DecideFast™ has created. The corporate world hasn't seen it before—and must adapt, or employee churn, declining productivity, and poor culture will continue.

It's not a program.
It's not a perk.
It's a performance driver that employees actually use.
10-minute onboarding. No friction. No training. 

“The C suite wants dashboards and data. Employees want relief in the moment.”

HR leaders and CFOs: Do you want to maintain the status quo with the same programs that are not solving this, or do you want to be seen as an innovative company that is adapting this new approach to corporate culture and human performance at scale?

The question isn't, "Do we have budget for this?" The question is, "How fast can we get this in our organization?"

⬇️ Important ⬇️ 
If you want a short leadership briefing on this topic for your team, I offer a fifteen minute session with no pitch. It gives leaders clear insight they can use immediately.

Image credit: Proaction International - a dss+ company
Frank Congiu Shane Driggers

Most “workflow bottlenecks” aren’t workflow problems.

They’re decision problems hiding inside dashboards.

Every ops leader says the same thing:
“We can see the bottlenecks. The dashboards light up. The surveys confirm it.
But weeks later… the work is still stuck.”

Dashboards, surveys, and BI tools are great at surfacing friction. 
They are not effective at clearing it.​

Here’s what no one wants to admit:
Work isn’t waiting on data. It’s waiting on a decision.

Tasks don’t stall in Jira or Asana. They stall in people’s heads.
“We’re blocked” really means “No one feels safe or clear enough to move.”​

Workflow tools were built to track stuck work.

They were never built to give people a mental reset and accelerate decisions in real time.​

That’s the gap DecideFast™ was built to close.
It gives your people an on‑demand mental reset and improves decision acceleration in real time, the moment they get stuck:
✅ Break the cognitive jam.
✅ Create fast, aligned decisions.
✅ Protect payroll from another afternoon of “spinning.”​

Bottlenecks shouldn’t just be visible.
They should be short-lived.

If your dashboards keep telling you the same story every month, you don’t have a reporting problem.
➡️ You have a decision latency problem.

That’s what we solve at DecideFast™—real-time mental resets for your entire workforce. Decision acceleration compounds across the organization, protecting payroll, increasing operational efficiency, and decreasing labor cost leakage.

➡️ It's time the corporate world woke up, fixed these million-dollar costs, and stopped ignoring them. Who's bold enough to step forward?

“DecideFast™ sits at the intersection of decision speed, execution efficiency, and operational capacity.”

B2Btail 

Helping B2B Manufacturers Attract Their Ideal Customers Online

Most B2B companies are great at what they do but struggle to be found online by the customers they’re best equipped to help.

At B2Btail, we help manufacturers and B2B companies stop being the best kept secret by building strong digital foundations and using educational marketing to attract high-value customers.

Our work combines search engine optimization (SEO), content strategy, LinkedIn marketing, and foundational website enhancements to improve visibility and generate more qualified leads.

What we do:

Build and execute SEO strategies that help manufacturers rank for buyer-intent keyword phrases

Create and repurpose educational content that speaks directly to soulmate customers

Implement LinkedIn lead generation systems using live video, original content, and smart outreach

Guide companies through our Digital Game Plan to uncover growth opportunities, ideal markets, and the buyer’s journey

Develop marketing strategies that support long-term inbound lead generation and customer engagement

Who we help:

Manufacturers who are tired of being invisible online

B2B companies that want to attract better-fit customers but don’t have a marketing team

Business owners looking for a clear marketing roadmap they can execute over time

If you’re trying to grow but feel stuck with inconsistent leads, confusing messaging, or outdated digital presence, we can help you change that.

Let’s talk about building your Digital Game Plan or launching a lead-generating content strategy that finally gets you found.

Relentless Business Growth Advocate

Exit Your Way®

With over 20 years of experience in manufacturing, eCommerce, and healthcare, I bring a hands-on approach to transforming businesses so owners can sell their businesses and generate the wealth the desire.

Challenges we help you solve:

Developing and executing initiatives to significantly increase business value.

Enhancing leaders' abilities to inspire teams and drive continuous improvement.

Streamlining operations to reduce costs and boost profitability.

Providing resources to prepare businesses for sale.


Results from our work with clients:

95%+ business sale success rate, often selling businesses for up to 20% over market value.

A business you love to own but you can sell when you want to the best buyers.

 Fractional Chief Exit Officer

Navigating the challenges of scaling, preparing for a business exit, or selling a business? Feel like you're not tapping into your business's full potential?   - You're not alone. 

Many business owners grapple with realizing the true value of their business in a market that often seems stacked against them. 

I'm Damon Pistulka, and at Exit Your Way®, we're not just about transactions; we're about transforming businesses one at a time.

Imagine a scenario where your business doesn't just meet your expectations but exceeds them to increase your value 2x+ its current market value. 

Picture a business sale / business exit success rate that's not the average 25% but is 90%+. 

That's the Exit Your Way® difference.

With decades of hands-on experience across diverse sectors, we've honed a unique approach that focuses on YOU:

Unlock Potential: We delve deep, identifying hidden strengths and opportunities, ensuring your business is operating efficiently and effectively.

Strategic Growth: Our tailored services propel your business forward, amplifying its value and appeal.

Achieve Your Vision: Whether you're aiming to double revenue, quadruple business value, or exit the market with unparalleled returns, we're your partners in realizing that dream.

Our manufacturing, ecommerce, construction, and occupational rehabilitation clients don't just achieve their goals; they surpass them. They experience transformative growth, often selling above market prices. 

We give owners peace of mind, confidence, and the freedom to envision a brighter, more prosperous future.

If you're a forward-thinking business owner, eager to elevate your venture and see tangible, lasting results, let's connect. 

Experience the transformative power of Exit Your Way® and envision a future where your business doesn't just succeed; it thrives. 

Let's redefine success, together.

If you want to learn more, contact us:

info@exityourway.com
833-BIZ-EXIT (249-3948)
www.ExitYourWay.com

Co-Founder | Managing Director | CMSH

Navigating the complexities of selling a business can be daunting. 

With a mere 25% success rate in the traditional market, many business owners feel trapped, undervalued, and overwhelmed. 

At Exit Your Way®, we've flipped the script. 
Leveraging 20+ years of hands-on experience in manufacturing, eCommerce, and healthcare, we guide businesses to achieve 2x+ their current market value with a 90%+ business sale success rate. 

Our integrated approach ensures you're not just selling a business but realizing its true potential. Let's transform your hard work into tangible wealth. Connect with me to discover how.

If you want to learn more about how Exit Your Way® might help you preparing and selling a business, contact me at info@exityourway.us

Business Broker

As part of the overall Exit Your Way® efforts helping clients build and sell valuable businesses we help clients identify, review, and acquire businesses.  We walk clients through a proven process to evaluate businesses appropriately in stages to ensure they are making informed decisions efficiently to ge the right deals done.

Business Acquisition Advisor

Helping business owners solve strategic and operational issues with fractional CEO & COO services.  Fractional CEO & COO resource to solve business challenges hampering growth or owner freedom.  Fractional CEO & COO resource to solve strategic sales challenges allowing owners to achieve their short and long term goals.  Fractional CEO & COO resource to onboarding new executives so they are more effective and are more productive, faster.

Fractional CEO, COO

Increasing sales & business value.  Sales consulting to help owners create sales momentum, increasing sales and business value.  Sales consulting to ensure businesses are creating the profits today and providing the long term business value the owners need to fuel their life after the business.  Sales consulting to help business owners achieve their goals

Sales Consulting

Our Team has over 40 years experience in providing certified business valuations, fairness opinions and pricing services of debt and equity securities in connection with transactions, stock ownership plans, and disputes.  Our process returns your certified business valuation in days not weeks with more calculation methods and risk assessments to ensure accurate and fair certified business valuations.  We have the certifications needed to back up all certified business valuations including certified business valuations used for legal and IRS matters.

Business Valuations

Management Consulting to help owners solve problems hampering business growth. Helping owners restart growth in plateaued businesses.   Helping business owners break through performance challenges by solving operational and executional challenges.  Management Consulting with the knowledge, tactical skills to help your company increase business value 25%, 50% or more.

Management Consulting

The Faces of Business - Business professionals sharing life and business experiences to entertain, engage, build community, & help others succeed.  Our guests share stories and information to inspire and educate.  

There are incredible people all around us.  We share their stories and knowledge.

Live Tuesday & Thursday at 3:05 pm PT. on LinkedIn, Facebook, and Twitter.

All episodes are released on popular podcast channels.

All past episodes:  https://exityourway.us/the-faces-of-business/

The Faces of Business | Livestream / Podcast Host & Producer

The Manufacturing eCommerce Success Series – Hosting guests helping manufacturers connect with great people and resources helping manufacturers improve and grow their businesses. 

Co-host weekly event with Curt Anderson from www.B2BTail.com. 

Every Monday & Friday at 10:32 am PT speakers share real world information about key aspects of ecommerce/digital sales/sales growth/leadership. 

Shows broadcast live on LinkedIn, Facebook, and Twitter.

Manufacturing Ecommerce Success Series | Livestream Co Host & Producer

Cross NW - Business Advisors

Cross NW - Cross Northwest, Inc. is a boutique Business Advisory / Investment Banking firm that helps business owners build dominating businesses and sell a business for more money.  Cross NW does this by providing Sales Acceleration, Results Management and Merger & Acquisition Advisory/ Business Brokerage services for business owners of privately held companies.  Our hands-on resources and value improvement expertise allows us to increase business values, make companies run better and guide companies through the process to successfully sell a business transitions.  NO B.S.  JUST RESULTS

★Sales acceleration services to drive top line revenues and profits
★Results management to focus the organization on building business value and prepare companies for a transition.
★The "Exit Your Way" system for developing and measuring progress towards exit value goal
★Strategic and tactical services working alongside business owners and staff to make things happen  
★Coordination of business transactions
★Business advisory for new business buyers to continue the success long after the sale

Managing Partner - Sell a Business

Ecommerce MGMT Cooperative

Helping companies that want to improve their digital sales strategies through live stream training that builds a foundation of knowledge which can be applied to real world solutions in businesses.

Leadership Team

Evergreen Renewable LLC

Management consulting and project development company

Manage the business and consulting projects for process developers, manufacturers, and commercial customers.  

★ Evaluation of technologies, applications, and project development opportunities. 
★ Technical support, business strategy, and diligence for project development and execution.  
★ Develop business plans for project finance and development.
★ Identify and connected with potential investment groups.
★ Present business plans to interested investment groups.
★ Manage project development and business improvement projects.
★ Provide leadership, direction, and business management for the company

President | General Manager | Consultant

Synergy Systems Inc.

Machining, stereolithography (SLA), and urethane molding of components and assemblies for aerospace, defense, medical, and technology companies.

Managed the business - Company needed significant structural and operational changes to become competitive in the marketplace.  

★Implemented formal cash usage controls from holding company 
★Implemented weekly performance review/cash management meetings with holding company
★Implemented weekly soft close to measure estimated profitability on a weekly basis
★Combined similar capabilities in subsidiaries to increase utilization of equipment and efficiency
★Utilized Kaizen to restructure business processes 
★Implemented ERP system to provide streamlined financial and operational information
★Created visual factory scheduling system to reduce WIP and slow moving products
★Assisted management and staff in completing AS9100 certification audits.
★Worked directly with SBA personnel to maintain 8A certification
★Maintained Boeing Gold supplier rating for quality and delivery
★Fostered relationships with large aerospace and nuclear customers seeking 8A certified suppliers

➤Company cash neutral in 120 days. Cash positive in 180 days
➤Reduced G&A costs by 20% and increased operational productivity by 25%.  
Turn around role for Alaskan Native Corporation holding company.

Vice President | General Manager

Olympic Fabrication LLC

Precision fabrication of ground support equipment, vessels, and facility subsystems for aerospace and NQA1 nuclear customers.  

Managed the business for the holding company with an on-site General Manager - Company needed significant organizational changes to become an efficient producer.  Lead the General Manager and Operational Management team to make these changes. 

★Implemented formal cash usage controls from parent company 
★Implemented weekly performance review/cash management meetings with parent company
★Eliminated capabilities to focus on core strengths
★Managed extensive 5S organizational work with operational team
★Provided operational direction to develop plans to increase throughput up to 2X as needed to complete projects
★Worked directly with SBA personnel to maintain 8A certification
★Assisted management and staff in completing AS9100 and NQA1 certification audits.
★Fostered relationships with aerospace and nuclear customers seeking 8A certified suppliers 

➤Company cash neutral in 90 days. Cash positive in 120 days
➤Ultimately increased revenues over 20% and profitability over 70%  

Turn around role for Alaskan Native Corporation holding company.

Vice President

EverGreen Renewable LLC

Energy company working to develop a 50 MGY Washington State based corn ethanol facility. Elected not to construct facility due to market conditions. 
.
★ Researched and selected technology partners to develop off grid corn ethanol production facility
★ Developed business plans and identified team to construct and operate the corn ethanol facility
★ Conducted technology diligence and economic modeling to determine commercial feasibility for   project
★ Developed investor package to raise funds for the $150 million corn ethanol facility.

Project Developer

CNC Diversified Manufacturing, Inc.

Complex 5 axis machined precision components and assemblies for tier 1 aerospace and defense manufacturers. 

Managed the business - Company needed significant changes to turn around financial and operational performance.

★Eliminated processing constraints inoperations resulting in over 50% sales increase.
★Increase machine utilization over 45% through organizational process changes
★Developed operational KPI's to ensure high machine utilization
★Set up 24/7 operational schedule to increase utilization of key equipment
★Combined operations into one facility to improve costs and efficiency
★Implemented communication and process changes to improve Boeing customer rating from red to silver “High Performer” for delivery and quality
★Coordinated technical efforts to reduce overall production times approximately 40% on titanium products.
★Increase throughput of company by over 25%
★Developed supply chain and internal controls to complete composite tooling project which doubled sales during the 4 month project period

➤Company cash neutral in 120 days.  Profitable in 270 days. 
Turn around role for private equity group

VP, Operations

Automated Metal Techologies

Precision sheet metal fabrication 

Managed the company - Implemented significant changes throughout the business to grow the revenues and profits.

★Implemented improvements that allowed 30% growth with a reduction in company staffing.
★Applied visual work in process scheduling at workstations
★Implemented programming software to dynamically nest production requirements on a daily basis
★Developed kan ban replenishment of raw sheet stock from supplier
★Utilized automatic sheet feeders and implemented remote video cameras for lights out operation
★Provided customers 3 business day service on custom items
★Managed supply chain and inventory at customer locations to eliminate stock outs

➤Increased revenues approximately 50% in 24 months
➤Company set new records for sales and profit %
Private owner

VP | General Manager

Helping Founders Scale, Prepare, and Exit | Value & Profit Growth | Live Streaming Business Development | Buying & Selling Businesses | Chief Exit Officer | LinkedIn Live Stream Host

Running a business was supposed to give you more freedom, not take it away.

But somewhere along the way, growth slowed. The work got heavier. You’re buried in day-to-day decisions, your team is busy, but results aren’t where they should be. Instead of scaling, it feels like you’re stuck.

That’s not failure. That’s a business plateau. And it’s more common than most business owners are willing to admit.

I help fix that.

For more than 25 years, I’ve worked with owners and leadership teams in manufacturing, ecommerce, and B2B services to help them grow businesses that run better, generate more value, and eventually become sellable when the time is right.

Through Exit Your Way, I guide B2B companies to build systems, elevate teams, and create exit options, even if they don’t plan to sell for years. Through our work at B2Btail with the Digital Game Plan strategy development/execution process, we help companies stop being the best kept secret by creating marketing foundations that attract their ideal customers and position them for long-term success.

My focus is simple: helping you build a business that works, whether you’re in the room or not.

Common challenges I help solve:

Low visibility: Your best customers don’t know you exist. We fix that by aligning messaging, strategy, and marketing assets to bring them to you.

Owner overload: If everything depends on you, growth hits a wall. We help build teams and systems that keep moving, even when you step away.

Exit confusion: You want out someday, but the path forward is unclear. We build companies buyers want and owners are proud of.

When it works, here’s what changes:

Customers find you because your message finally speaks their language

Your team handles the day-to-day, freeing you to focus on higher-value work

You move from reacting to leading, and from being stuck to scaling intentionally

I’ve built and sold companies, led investor-backed teams, and helped founders grow from $5 million to $30 million and beyond. I bring the tools, perspective, and calm needed to lead through messy growth and prepare for clean, profitable exits.

But this isn’t just about growth or selling. It’s about control over your time, your team, your income, and your future.

If you’re ready to lead again instead of constantly catching up, I’d be glad to talk.

damon@exityourway.com

425-654-7757
exityourway.com | b2btail.com

You’ve built something great. Let’s make sure it works for you.

Damon Pistulka √

Your customer is the hero.

You’re the guide.

Remember that to earn trust and drive sales.

Most businesses position themselves as the hero:

🔷We do this.

🔷We built that.

🔷We’ve been around since…

But your customer doesn’t care about your story…

They care about how you help them succeed.

When you make them the hero in your messaging:

🔥Your story supports theirs

🔥You become a trusted guide

🔥Your brand becomes magnetic

When you clearly help people understand how you might help them succeed your messaging resonates more clearly.


⚡Show people how things will be better working with you! ⚡


How would your messaging change if it was all about your customer’s success?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn conversations into opportunities.

🔔 Follow me for thoughts on relentless business growth, leadership, and life.

Video credit - readersdigest

#StoryBrand #CustomerSuccess #MessagingMatters #MarketingStrategy #DigitalGamePlan

Helping Business Owners Achieve Significant Profit Growth | Transformative Business Development | Transaction Advisory | LinkedIn Live Stream Host

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