Mike Gelb

Follow for insights on venture capital, consumer startups and tips on how to build your network // Looking To Learn? Head to 👉 theconsumervc.com

I didn’t grow up in venture.

My background was in the music industry - producing, promoting, and trying to make sense of creativity and business.

But something kept pulling me toward the world of startups. I was fascinated by how brands get built, funded, and scaled.

I didn’t know anyone in VC.

I just started asking questions.

The first few podcast episodes? Awkward.

I overdubbed my voice. 

I stuttered. 

But I kept showing up.

300+ episodes later, Consumer VC has become one of the most trusted platforms in the space - a home for real conversations between founders, investors, and operators who are shaping what we buy and why we buy it.

- 7.5K+ newsletter subscribers
- Listeners in 100+ countries
- Events in LA, NYC & Austin

I focus on what actually drives scale - from pre-seed to $500M+ in revenue and how people navigate the messy middle of brand-building.

If you’re building or backing something in CPG, wellness, retail, marketplaces, social or consumer tech - I’d love for you to be part of it.

Subscribe to the newsletter in the Featured section below. 👇

Venture Scout

A podcast serving founders and investors that want to learn how some of the top venture capitalists that invest in B2C businesses make investing decisions.

Past guests include:
Mark Gainey, Founder of Strava
Andy Dunn, Founder of Bonobos
Ariel Kaye, Founder of Parachute
Denise Woodard, Founder of Partake Foods
Nagraj Kashyap, Managing Partner at Softbank Investment Advisors' Vision Fund
Wayne Wu, General Partner at VMG
Mike Duda, Managing Partner at Bullish
Brendan Rogers, Co-founder of Wag! and 2am
Madeline Haydon, Founder of nut pods
Matteo Franceschetti, Founder of Eight Sleep
Bret Thomas, Founder of CAVU Venture Partners
Carter Reum, Founder of M13
Soraya Darabi, Founder of TMV
Elizabeth Yin, Founder of Hustle Fund
Ariana Thacker, Founding Partner of Conscience VC
Henri Pierre-Jacques, Founder of Harlem Capital
Greg Bettinelli, Partner at Upfront Ventures
Daniel Gluck, General Partner at Powerplant Ventures
Kiva Dickinson, Founder of Selva Ventures
Adelle Archer, Founder of Eterneva
Kanyi Maqubela, Founder of Kindred Ventures
Steve Hughes, Founder of Sunrise Strategic Partners
Seth Goldman, Founder of Honest Tea, Eat the Change and PLNT Burger
Spike Mendelsohn, Celebrity Chef & Founder of Eat the Change, PLNT Burger
Jesse Draper, Founder of Halogen Ventures
Nick Saltarelli, Founder of Mid-Day Squares
Charles Hudson, Founder of Precursor Ventures
Rick Desai, General Partner at Listen Ventures
Michele Romanow, Founder of Clearco
Mac the VC, Founder of Rarebreed
Michael Ronen, Founder of Branded
Jason Karp, Founder of Humanco, Hu Kitchen and Hu Chocolate
Jackie Fast, Founder of Sandbox Studios
Joe Kudla, Founder of Vouri
John Foraker, Founder of Once Upon a Farm
Kate Beardsley, Founder of Hannah Grey
Mike Ghaffary, General Partner at Canvas
Nisha Dua, Founder of BBG Ventures
Ben Sun, Founder of Primary Ventures
+ more

Ranked by Listen Notes as one of the top 1% most popular shows globally.

To learn more, head over to www.theconsumervc.com

Heading to Winter FancyFaire next week?

You'll spend 3 days walking the show floor.

But some of the best conversations happen before the badge scanning even starts.

That's why we're hosting "Rise, Roast, & Meet CPG" on Monday morning, January 12th.

Before the show floor opens.

A coffee meetup for brand founders, operators, investors, and industry experts.
It's a chance to connect with the CPG community before the chaos of the convention center begins.

Just a short walk from the venue.

Grab a coffee. Meet some great people. Then head to the show together.

Bridge is delighted to be partnering with Glimpse, ForceBrands, and Highline Brands to bring the ecosystem together.

If you're going to be there, come say hi.

RSVP Here – https://luma.com/ta52nqln

Dustin Cherry, Martin Forde, Merry Nebiyu, Matt Holden – I appreciate the partnership.

Stay classy San Diego.

Founder and Host of Consumer VC | 300+ Unfiltered Conversations with Top VCs & Founders | Building the #1 Community for Consumer Investors and Founders

Beyond Meat is now just "Beyond."

And they're launching a beverage.

Beyond Immerse drops January 2026.

Sparkling plant-based protein drinks. 20g pea protein. 7g fiber. 60-100 calories.

Three flavors: Peach Mango, Lemon Lime, Orange Tangerine.

Available DTC through their Beyond Test Kitchen platform.

This isn't random innovation.

The category that built Beyond is contracting.

So they rebranded mid-2025. Dropped "Meat" from the name.

The signal? We're not a meat alternative company anymore.

We're a plant-based protein company.

And the global functional beverage market is projected to hit $339.6 billion by 2030.

That's where the growth is.

Here's what I find interesting:

They're not abandoning their core. They're expanding the definition.

The rebrand came first. The product followed.

It gives them permission to play in new categories without confusing their 
identity.

The DTC launch through Test Kitchen is smart too.

Lower risk. Direct feedback. Build demand before retail.

Will it work?

That depends whether consumers see Beyond as credible outside meat 
alternatives.

And if the product is delicious.

It's hard because I still think of Beyond as Beyond Meat.

But I wanna try it.

The move is a big swing.

When your category shrinks, you either own a smaller pie or find a bigger table.

Beyond chose the bigger table.

But will it work?

Tyler Mayoras has been investing in food and beverage since the Boca Burger days.

And he's seen the category go through multiple cycles.

From early plant-based pioneers to today's better-for-you brands.

On last week's episode of Consumer VC, I chatted with Tyler, Managing Partner at Manna Tree, to talk about what's actually working in food and wellness investing right now.

Not the hype. The reality.

Manna Tree is a private equity investing in consumer health and wellness brands and was started in 2018. Some of their investments include Health-Ade, good culture, New Primal, Plant People, Vital Farms

Fund I (2020)
Size: $141.5 million

Fund II (2023)
Size: $390 million (including co-investment capital)


We covered:
• Which plant-based food brands lost consumer trust
• What "better-for-you" means to serious investors
• How ingredient labels matter more than marketing claims
• Why frozen is one of the hardest categories in grocery
• When brands should (and shouldn't) scale into mass retail
• Why profitability now trumps growth at all costs
• How strategic buyers think about M&A today
• Why they didn't invest in Olipop & their investment strategy

Tyler's been through enough boom-and-bust cycles to know what separates durable brands from flash-in-the-pan trends.

Tyler – Thank you again for your time & for coming to Austin to our summit last November. I appreciate all your support of Consumer VC

Link to the full episode in the comments 👇

#consumervc #consumer #CPG #wellness #venturecapital #privateequity #investing

Head of Partnerships @ Glimpse (AI Deductions for CPG)

I'm looking for some top weirdos to join the partnerships team at Glimpse this year. (5 days a week in-office in NYC) (no recruiters please)

In the short term I'm primarily looking for someone to cover the outsourced finance and accounting firms who are powering their trade/deductions services with Glimpse or otherwise reselling our services. This person needs to be a bit of a blend of sales, marketing, and account management. Revenue and license activation are the KPIs, not just relationship management. 

At some point in the next couple months I will also need someone to manage the more traditional ecosystem referral partnership stuff... connecting our clients and prospects with relevant partners as well as making sure our sales team have a steady flow of consumer brands to speak with. 

Glimpse is automating finance back office and recovering lost revenue for hundreds of cool (and even uncool) consumer brands you've seen on-shelf at the likes of Whole Foods, Target, or Walmart. 

Partnerships and ecosystem alliances have been major sources of growth for us over the past 1.5 years and I'm excited to add some folks to the squad. 

Please DM me if you know someone or are someone who would be a good fit. 

Pictured below: the aftermath of a killer partner kickoff event that Merry Nebiyu threw with The Accountrepreneur, LLC and Mimi Cheng's Dumplings a few months back.

Dave Kline

Become the Leader You’d Follow | Founder @ MGMT | Coach | Advisor | Speaker | Trusted by 250K+ leaders.

Hey, I’m Dave Kline.

I teach leaders how to build All-Star teams and level up their careers.

After decades of leading in pretty intense environments, from Bridgewater Associates to Moody’s Analytics, I know what it takes to be the manager your team remembers (for the right reasons).

Why I can help you is simple:

I’ve been through it.

And to prove it, here’s my background (by the numbers) ⤵️

2: Decades leading high-impact teams in asset management (Bridgewater), consulting (PwC), & financial services (Moody’s Analytics).

4: Years as an entrepreneur. My portfolio includes Skillscouter (an online course & career site), and MGMT Accelerator (a cohort-based management training course).

14: Cohorts of early-career leaders that I’ve taught at multiple companies.

100: Managers I recruited, onboarded & mentored at Bridgewater Associates.

1,000: Performance evaluations with grace and respect for stars and terminations alike.

205,000+: My community across LinkedIn & Twitter interested in management tactics & leadership lessons

385,000,000: My team’s top revenue year at Moody’s.

Now that we’ve covered the why, here’s the how:

- The MGMT Accelerator – an intensive management training course for both new and senior leaders
- MGMT Fundamentals – a course that covers all the need-to-know management basics for rookie leaders
- The MGMT Playbook – a weekly newsletter that gives practical management insights

Through our MGMT courses, my wife Marsden and I have played the assist with over 1,100 leaders so far, who’ve now learned how to:

- Practically tackle the most common leadership challenges
- Build their Management OS’s CODE (Coach, Operate, Delegate, Engage)
- Refine their individual leadership Decision-Making System

With our 30+ years of combined experience, you won’t just get our knowledge.

You’ll get to ask us questions directly and get access to coaching that’s more tailored to your own experience.

We always say – if we could do it like a dinner party, we would.

If you’re interested in leadership advice (that doesn’t just sound nice but actually works), drop me a follow – I post daily.

And if you like what you see, our MGMT courses could be just what you need to level up.

DM me if you’re interested.

Co-Founder

We created the MGMT Accelerator to help managers rapidly develop into trusted leaders by combining the art & science of management. 

This 4-week program consistents of eight 90-minute modules where I share the tactics I learned leading high-performing teams for 25 years. During each session, we tailor those insights together to build your personalized management system together. 

You'll learn alongside ~50 peers and become part of an expert community of more than 300 alums.

9 Signs Your Team Might Be Toxic

(And it's costing you more than you think)

No team is perfect.

But there's a critical difference between:
Temporary Discomfort and Permanent Dysfunction.

The ❌'s reveal the hidden damage.
The ✅'s show you what excellence looks like.

The more signs you recognize,
The faster you need to move.

Good People Leave
❌ Your best talent quits, replaced by whoever applies
✅ A-players recruit and develop other A-players

Mediocre People Stay
❌ Average becomes the accepted norm
✅ Excellence is supplied, recognized, and multiplied

Conflict Never Gets Fully Resolved
❌ Tension builds privately until it erupts publicly
✅ Problems are surfaced, discussed, and solved

The War Inside Our Walls
❌ Departments compete instead of collaborating
✅ Everyone focuses on beating external competition

Decisions Get Made and Unmade
❌ Choices get revisited endlessly, killing momentum
✅ Decisions are made, with clear owners and follow-through

Questions Are Met With Silence
❌ Information is hoarded for leverage and protection
✅ Knowledge is shared openly to strengthen everyone

Feedback is Nonexistent
❌ People guess at their performance without clarity
✅ Consistent, direct feedback accelerates growth

Tomorrow Never Comes
❌ Promises are made but never kept
✅ Commitments today become results tomorrow

Success Is Accidental
❌ Wins are downplayed, high standards feel threatening
✅ Success is analyzed, replicated, and built into systems

The opposite of a toxic environment is a high-performing one. 

Building one requires:  
✅ the right people, 
✅ the right systems, 
✅ and the right leader. 

Our MGMT Accelerator will help you become one faster. 

Learn more: https://lnkd.in/eFwuqzh3

See why 1,400+ leaders said it was worth 25x what they paid.

Remember:
If you're quietly tolerating a toxic team,
You're slowly becoming part of the problem.

You either shape your environment or it shapes you.
Choose to be the catalyst, not the casualty.

♻️ Please repost to help others.
✅ And follow Dave Kline for more.

9 Signs You Might Have a Toxic Team

One choice hurts more managers than any other:

The 'More People' Paradox.

Here's what it is and how to avoid it...

Most teams fall into this pattern:

❌ Problem →
❌ Add People →
❌ More Complexity →
❌ Bigger Problems →
❌ Add Even More People

In an effort to add capacity,
They drown themselves in complexity.

Here's the trap: 

Capacity grows linearly. 
Complexity grows exponentially. 

High-performing teams know this. 
They choose a different path: 

❌ Problem →
✅ Diagnose →
✅ Delete, Simplify, or Automate →
✅ Refocus & Execute →
✅ Scale

Why does this order change things? 
Pruning is required for healthy growth.

They fix the model to scale. 
They don't hope scale fixes the model. 

Ask these 3 questions before you hire:

1️⃣ What could we stop doing?
• Nice-to-have projects
• Low-impact meetings
• Redundant reports

2️⃣ What are we overcomplicating?
• Communication channels
• Project workflows
• Decision making

3️⃣ What are we avoiding?
• Technology improvements
• Difficult conversations
• Priority decisions

BONUS: What could AI handle?
• Document processing
• Standard responses
• Data aggregation
• Routine analysis

✅ Remember:
Our optimal path to greater success...
Doing half as much, twice as well.

If this post resonated with you...
🔔 Follow Dave Kline for more
♻️ Share to help others go big by thinking small

PS - We have another free AI-Enhanced Leader workshop coming up. 
"Build Your AI-Powered Leadership Coach in 30 Minutes"
Join 352 leaders already signed up: https://lnkd.in/guyyAMdN

Managing up doesn't require sucking up.

If you know how to do it right.

Managing up isn't about:
• Power
• Politics
• Persuasion

It's about building a relationship with your boss.
And making them successful while you do it.

And that starts by knowing who your manager is.

Here are 3 common manager archetypes
(and how to speak their language):

The Relentless Micromanager
• Needs to control every detail
• Constantly checks in for updates
• Language: High-velocity details before they ask

The Volatile Visionary
• Focuses on big ideas and long-term goals
• Everything is extreme: failure or excellence
• Language: Contrarian insights tied to their vision

The Disconnected Diva
• Out of touch with day-to-day operations
• Doesn't understand frontline challenges
• Language: Repeatable stories that connect dots

Once you know who you're talking to,
You can apply a range of practical tactics. 

The carousel below has one proven tactic
To overcome 10 common objections to managing up.

Swipe through and give one a try.

Make your boss's goals your goals, and three things happen:
• You get more support for your team
• You get more opportunities for growth
• You get more autonomy in your decisions

This isn't politics. 
This is partnership.

Want help applying this skill?

Join MGMT Fundamentals starting next Tuesday.

"Managing Up" is one of the 6 core skills we teach.

• One hour a day over two weeks.
• Critical Skills + Proven Systems. 
• Group coaching to unlock your challenge.

Enrollment closes in 3 days: https://lnkd.in/ewTRApB5

Join 33 leaders looking to level up.

♻️ Share this to help a new manager.

🔔 Follow Dave Kline for more leadership insights.

How to Manage Up (and get what you deserve)

Most new managers fail (nearly 60%). 

Not because they aren't capable. 

It's because they focus on the wrong things. 

Here's what I wish someone had told me:

1. Define a Clear Mission

Average teams execute tasks.
High-performing teams drive outcomes.

Your team needs to know:
• Why their work matters
• How it impacts the company
• What winning looks like

Test: Can each person explain the mission in one sentence?

2. Hire Slowly, Fire Fast

High performers want to work with high performers.

Never compromise on:
• Proven ability to deliver
• Self-direction and ownership
• Character over credentials

One A-player is worth three B-players.
One C-player destroys team standards.

3. Give Earned Autonomy

Top talent doesn't need micromanagement.

Define the outcome, not the process.

Let them:
• Set their schedule
• Choose their methods
• Make meaningful decisions

Your job: Remove obstacles, not create them.

4. Protect Their Time

Meetings are overhead, not output.

Only meet to:
• Align on priorities
• Solve blocking problems
• Make decisions

Default to async communication.
Protect their time to create value.

5. Kill Bureaucracy

High performers hate administrative waste.

Cut ruthlessly:
• Unnecessary approvals
• Redundant reporting
• Meeting theater

Ask: "Does this help us win or just look busy?"

6. Guard Their Focus

Concentration beats distraction.

Say no to:
• Random committees
• Shiny object syndrome
• Everything that's not the main thing

The best teams do half as much twice as well.

7. Track Outcomes, Not Activities

Set clear expectations.
Measure results, not hours.

Focus on:
• Results delivered
• Quality standards met
• Timeline commitments kept

Outputs matter more than inputs.

8. Remove Friction Daily

High performers solve problems relentlessly.

Will it be customer problems?
Or the ones you create?

Daily question: "What's slowing my team down?"

Then fix it immediately.

New managers succeed when talented people have:
• Clear direction
• High autonomy
• Zero friction

Want to start strong as a manager?

Get the training 85% of managers never receive.

MGMT Fundamentals starts January 27th.
10 hours over two weeks. The 80/20 skills and systems to lead effectively.

Learn more: https://lnkd.in/ewTRApB5

85% of managers get reimbursed by their company. Just ask.
Bonus: Bring a colleague and you both save 20%.

Come learn how to become a leader you'd follow.

♻️ Share this to help a new manager.

🔔 Follow Dave Kline for more practical management insights.

 Quick Tips for New Managers

Success isn't determined by what you know.

It's determined by how fast you move.

And how quickly you adjust based on what you learn.

But before every action, there's a decision.
And before every decision, there's indecision. 

Those who win work from data: 
• Data from experience. 
• Data from customers. 
• Data from doing.

And they know: 

The faster you decide, the faster you learn.

Here are 7 simple tips to make better decisions:

Empty Your Mind
• Write down every swirling thought
• Focus only on your top 3 factors

Flip a Coin
• Not for the result, but for your reaction
• Your gut reveals the right answer

Find a Partner
• Direct partner shares the journey with you
• Trusted advisor shows the path ahead of you

Sell Then Build
• Get one real customer to pay first
• Let revenue validate your next step

Price Your Indecision
• Calculate what waiting costs you
• Compare it to the cost of choosing wrong

Only Commit to Today
• Skip the 10-year questions
• Answer one question today

Burn the Ships
• Make a call you can't reverse
• This meeting ends with a decision

Remember:

The faster you decide, the sooner you learn.

Indecision only creates one thing: anxiety.

Stop waiting for clarity.
Start creating it.

You can almost always go back.
But not without moving forward first.

Helpful?

✅ Follow Dave Kline for more.

♻️ Share to help others get unstuck.

7 Simple Ways to Make Better Decisions 

Everyone wants accountability.

No one wants to be held accountable.

This guide makes accountability the default mode.

Accountability is not something you do.
It's the outcome of doing things the right way.

Most leaders think accountability is about confrontation:
• Creating consequences for failure
• Calling people out in meetings
• Tracking every detail

That's not accountability.
That's micromanagement.

Real accountability happens when your people want to win. 
And your systems make it hard to fail.

Here are the 5 systems that make accountability automatic:

1. Crystal Clear Outcomes
Define success before you start. Vague goals create average results. Specific targets create clear accountability.

2. Visible Progress Tracking
Make progress public. When everyone can see the scoreboard, people naturally step up their game.

3. Regular Check-In Rhythms
Weekly reviews, not quarterly surprises. Frequent small course corrections beat big dramatic overhauls.

4. Ownership Assignment
One person owns each outcome. Shared ownership means no one is responsible.

5. Outcome Clarity
Know what happens when you hit the target and what happens when you miss. No surprises, no excuses.

The result?

Teams that hold themselves accountable.
Leaders who coach instead of complain.
Results that speak for themselves.

What's your biggest accountability challenge?

Getting people to own their results?
Having the hard conversations?
Making progress visible?

Steal my step-by-step playbook from the carousel below 👇

And make Mutual Accountability your team's default mode.

And if you found this playbook helpful: 

♻️ Share to help others build success through accountability
🔔 Follow Dave Kline & Marsden Kline for more leadership systems

PS - We've got our first free Lightning Lesson for 2026 on Thursday. 
"AI-Powered Planning: Get Buy-In, Stay Agile, and Win 2026"
Sign up here: https://lnkd.in/gGGcRKMp

taplio

The Battle

Mike Gelb

Dave Kline

Followers

Posts

Engagements

Likes

Performance ScoreMike Gelb's LinkedIn Performance

Performance ScoreDave Kline's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mike Gelb

Dave Kline

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mike Gelb's LinkedIn Performance

Performance ScoreDave Kline's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMike Gelb's LinkedIn Performance