Mike Younes

• 𝗠𝗲𝗻𝘁𝗼𝗿𝗲𝗱 clients privately (from content creation & prospecting to mentorship)
• 𝗚𝗿𝗲𝘄 𝗮 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟮𝟬,𝟬𝟬𝟬 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 organically
• 𝗥𝗲𝗮𝗰𝗵𝗲𝗱 𝟮,𝟬𝟬𝟬,𝟬𝟬𝟬+ 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 organically
• 𝗔𝘄𝗮𝗿𝗱𝗲𝗱 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗧𝗼𝗽 𝗧𝗲𝗮𝗺𝘄𝗼𝗿𝗸 & 𝗦𝗲𝗹𝗳-𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗩𝗼𝗶𝗰𝗲𝘀
• 𝗕𝘂𝗶𝗹𝘁 𝗺𝘆 𝘂𝗻𝗶𝗾𝘂𝗲 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 from scratch
• 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 consistently on the topics of 𝗟𝗶𝗳𝗲 • 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 • 𝗚𝗿𝗼𝘄𝘁𝗵
• 𝗦𝗲𝗹𝗳-𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗺𝘆 𝘄𝗲𝗯𝘀𝗶𝘁𝗲: 𝗬𝗼𝘂𝗻𝗲𝘀𝗠𝗶𝗸𝗲.𝗰𝗼𝗺
• 𝗪𝗿𝗼𝘁𝗲 & 𝘀𝗲𝗹𝗳-𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝗺𝘆 𝟳 𝗘𝗯𝗼𝗼𝗸𝘀 (Download them free in my bio's link)
• Gained writing, networking, marketing, mentorship, social media & listening skills
• Built profound relationships that began on social media
• Gave group seminars

Founder (Mentorship, Personal Growth)

Sequel

• 𝗟𝗲𝗱 𝘁𝗵𝗲 𝗙𝗿𝗼𝗻𝘁 𝗢𝗳𝗳𝗶𝗰𝗲 & 𝗥𝗶𝘀𝗸 𝘀𝘁𝗿𝗲𝗮𝗺𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗮 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗚𝗼-𝗟𝗶𝘃𝗲 𝗳𝗼𝗿 𝗮 𝗹𝗮𝗿𝗴𝗲 𝗯𝗮𝗻𝗸 in KSA ('22)
• 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝟱𝟬+ 𝘂𝘀𝗲𝗿𝘀 𝗮𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝗚𝗼-𝗟𝗶𝘃𝗲 on the Front Office, Risk & Back Office streams ('22)
• 𝗦𝘂𝗰𝗰𝗲𝗲𝗱𝗲𝗱 𝗶𝗻 𝘂𝗻𝗶𝗳𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗿𝗲𝗮𝘀𝘂𝗿𝗶𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗲𝗿𝗴𝗲 𝗼𝗳 𝘁𝗵𝗲 𝟮 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗯𝗮𝗻𝗸𝘀 in KSA ('21)
• 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 𝟳𝟬+ 𝗖𝗵𝗮𝗻𝗴𝗲 𝗥𝗲𝗾𝘂𝗲𝘀𝘁𝘀 to improve a client's MX.3 business as part of the Front Office team ('20-'21)
• 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 𝟮𝟬+ 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴𝘀 internally and externally on interest rate derivatives, commodities, forex derivatives & MX.3 Front Office modules
• Gained in-depth knowledge of the capital markets, money markets, forex markets, fixed income markets, stock markets, commodity markets industries & products
• Gained a good understanding of the xVA/PFE module
• Gained a good understanding of the End-of-Day process

Murex Front Office & Risk Techno-Functional Consultant (Financial Tech, Capital Markets)

Exclusive Management

• 𝗖𝗹𝗼𝘀𝗲𝗱 𝟭𝟱+ 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗺𝗼𝗻𝘁𝗵𝗹𝘆
• 𝗖𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗲𝗱 𝟱𝟬-𝟭𝟬𝟬 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗱𝗮𝗶𝗹𝘆 as part of a fierce sales team
• 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝟭𝟭𝟬𝟬𝟬+ 𝗹𝗲𝗮𝗱𝘀 through referrals
• Built relationships with clients & assisted on post-sale services
• Learned influence, marketing, leads generation, value pitching, client satisfaction, post-sales follow-up, rejections, objections handling & sales life-cycle

Telesales Consultant (Hospitality, Tourism)

BankerWay SARL

• 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝘄𝗼𝗿𝗸 𝗼𝗿𝗱𝗲𝗿𝘀 & 𝗰𝗵𝗮𝗻𝗴𝗲 𝗿𝗲𝗾𝘂𝗲𝘀𝘁𝘀 for a Lebanese bank's T24 core banking platform

T24 Technical Consultant (Financial Tech, Core Banking)

Astrophysics Inc

• 𝗜𝗻𝘀𝘁𝗮𝗹𝗹𝗲𝗱 & 𝗺𝗮𝗶𝗻𝘁𝗮𝗶𝗻𝗲𝗱 𝟮𝟬+ 𝗫-𝗿𝗮𝘆 𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗺𝗮𝗰𝗵𝗶𝗻𝗲𝘀 & walkthrough metal detectors 
• 𝗧𝗿𝗮𝘃𝗲𝗹𝗹𝗲𝗱 𝘁𝗼 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 (𝗮𝗶𝗿𝗽𝗼𝗿𝘁𝘀, 𝗺𝗮𝗹𝗹𝘀, 𝗵𝗼𝘁𝗲𝗹𝘀, 𝗲𝗺𝗯𝗮𝘀𝘀𝗶𝗲𝘀) across EMEA & Africa
• 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝟴𝟬+ 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 via email, phone calls & on-site visits
• Gained knowledge on the safety & security of 𝗶𝗻𝘀𝘁𝗶𝘁𝘂𝘁𝗶𝗼𝗻𝘀 𝘀𝘂𝘀𝗰𝗲𝗽𝘁𝗶𝗯𝗹𝗲 𝘁𝗼 𝘁𝗵𝗿𝗲𝗮𝘁
• 𝗧𝗿𝗮𝗶𝗻𝗲𝗱 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 on how to apply excellent threat prevention standards

Service Field Engineer (Tech, Security)

UNDP

• 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁 𝗱𝗮𝘁𝗮 from the 300 largest solar institutions in the Lebanese market
• 𝗖𝗼𝗺𝗽𝗶𝗹𝗲𝗱, 𝘃𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗲𝗱 & 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗲𝗱 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗨𝗡𝗗𝗣'𝘀 𝗺𝗼𝘀𝘁 𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲 𝘆𝗲𝗮𝗿𝗹𝘆 𝗿𝗲𝗽𝗼𝗿𝘁 𝘂𝗽 𝘁𝗼 '𝟭𝟳
• 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲𝗱 𝘁𝗼 𝘀𝗼𝗹𝗮𝗿 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 design & clientele (factories, malls, large infrastructures) in Lebanon
• Shadowed on-site projects

Solar Engineering Intern (Tech, Solar Energy)

Rinov8 Group

• 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗲𝗱 𝘀𝗺𝗮𝗹𝗹 & 𝗹𝗮𝗿𝗴𝗲 𝗽𝗮𝗿𝘁𝗶𝗲𝘀 𝗮𝘀 𝗽𝗮𝗿𝘁 𝗼𝗳 𝗮 𝘁𝗲𝗮𝗺 𝗼𝗳 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 (celebrations, after-graduations, public & private commercial parties, venue held events & gatherings)
• Learned management, marketing, public relations, décor, entertainment, delegation, working in a team towards a specific goal & finding solutions in a crisis

Event Manager (Hospitality, Event Management)

American University of Beirut

• 𝗧𝗼𝗼𝗸 𝗺𝘆 𝟭𝘀𝘁 𝘀𝘁𝘂𝗱𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝗮 𝗳𝗮𝗶𝗹𝗶𝗻𝗴 𝗴𝗿𝗮𝗱𝗲 𝘁𝗼 𝗮 𝘀𝗰𝗼𝗿𝗲 𝗼𝗳 𝟭𝟬𝟬/𝟭𝟬𝟬 in the final exam of the class "Introduction to Electric Circuits" after a total of 5 hours of private lessons
• 𝗧𝘂𝘁𝗼𝗿𝗲𝗱 𝗔𝗨𝗕 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝟰𝘁𝗵 𝘆𝗲𝗮𝗿 𝘀𝗲𝗻𝗶𝗼𝗿𝘀 for programming, math & engineering exams
• Learned teaching, guiding, explaining clearly, preparing well & patience

University Private Tutor (Education, Tutoring)

Siemens

• 𝗕𝗲𝗰𝗮𝗺𝗲 𝘀𝗲𝗹𝗳-𝘁𝗮𝘂𝗴𝗵𝘁 in XML & JSON coding languages
• 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗮 𝘁𝗼𝗼𝗹 to filter through power stations, contributing to Siemens Power 5's search engine

Programming Intern (Tech, Software)

MobiMind

• 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗮𝗻𝗶𝗺𝗮𝘁𝗲𝗱 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝘃𝗶𝗱𝗲𝗼𝘀 𝗶𝗻 𝗿𝗲𝗮𝗹-𝘁𝗶𝗺𝗲 for the 2014 Fifa World Cup using Adobe Premiere
• 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗱𝗮𝗶𝗹𝘆 to Mobimind's app with thousands of subscribers in the GCC

Video Content Creator (Media, Entertainment)

𝗠𝗲𝗻𝘁𝗼𝗿 𝗳𝗼𝗿 𝗔𝗺𝗯𝕚𝘁𝕚𝗼𝘂𝘀 𝗣𝗲🌎𝗽𝗹𝗲 ❤️

Inspired by a vision to impact positively, 𝙞 mentor privately.

Your 𝟯 𝗬𝗣𝗦:
• 𝗬our 𝗣eople 𝗦kills
• 𝗬our 𝗣ersonal 𝗦kills
• 𝗬our 𝗣rofessional 𝗦kills

About me:

• Fit
• Yogi
• Writer
• Runner
• Healthy
• Life Coach
• Multilingual
• Gym Addict
• Sports Expert
• Tech Engineer
• Karate Black Belt
• First Aid Certified
• Scuba & Free Diver
• Business Strategist
• Food Knowledgeable
• Rope Jump Freestyler 
• Fasted 7 Days on Food
• Social Media Strategist
• Hiked a Mountain 33 times
• Inspirational Public Speaker
• Ice Bath Record of 77 Minutes
• Psychological First Aid Certified
• Mentored 𝗣𝗲𝗼𝗽𝗹𝗲 of All Backgrounds

Hire me as your 𝗠𝗲𝗻𝘁𝗼𝗿.
DM me "𝙄𝙉".
🎯

Empowerment Expert (Personal Development, Coaching)

• 𝗖𝗼𝗮𝗰𝗵𝗲𝗱 𝟮𝟬+ 𝗰𝗹𝗶𝗲𝗻𝘁𝘀.
• 𝗚𝗿𝗲𝘄 𝗮 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟭𝟳,𝟬𝟬𝟬 𝗽𝗲𝗼𝗽𝗹𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 organically in 1 year ('23).
• 𝗥𝗲𝗮𝗰𝗵𝗲𝗱 𝟭,𝟬𝟬𝟬,𝟬𝟬𝟬 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 organically in 1 year ('23). 
• 𝗕𝘂𝗶𝗹𝘁 𝗮 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱.
• 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 consistently on the 𝘁𝗼𝗽𝗶𝗰𝘀 𝗼𝗳 𝗟𝗶𝗳𝗲/𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀/𝗚𝗿𝗼𝘄𝘁𝗵.
• Built a personal website.
• Gained writing, marketing and persuasive skills.
• Built real relationships that started on LinkedIn.

Get More Bu$ine$$, Authority and Engagement on your $ales & News letters as an Expert. Direct Response Marketer & Copywriter

You know your expertise could transform your clients' lives.But LinkedIn feels like shouting into a void.You post. You get 12 likes — half from family. Meanwhile, coaches with half your experience are building audiences, getting inbound leads, and landing speaking gigs.You've tried fixing it:→ Hired a VA who made you sound like a 22-year-old marketing intern→ Bought courses that sit unopened in your inbox→ Posted "authentically" only to hear crickets→ Spent hours writing posts that took 3 minutes to ignoreThe problem isn't your expertise. It's that no one's built a system to translate YOUR voice into content that actually converts.That's what I do.I'm a creative strategist who built something different: 𝗧𝗵𝗲 𝗩𝗼𝗶𝗰𝗲 𝗖𝗹𝗼𝗻𝗲 𝗣𝗿𝗼𝘁𝗼𝗰𝗼𝗹.Before I write a single word, I build three things:𝗬𝗼𝘂𝗿 𝗩𝗼𝗶𝗰𝗲 𝗖𝗹𝗼𝗻𝗲 𝗘𝗻𝗴𝗶𝗻𝗲 — First, I decode your voice across 30+ dimensions (sentence structure, emotional tone, authority positioning, signature patterns). Then I build a custom AI writing system trained specifically on YOUR voice—with precision controls to fine-tune warmth, energy, humor, directness, and more.Not templates. Not approximation. Your voice, engineered.𝗬𝗼𝘂𝗿 𝗕𝘂𝘆𝗲𝗿 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝗠𝗮𝗽 — I build the complete psychological architecture of your ideal client. Their fears. Their midnight thoughts. The exact moment they're ready to buy.So every post speaks directly to what's already running through their head.𝗬𝗼𝘂𝗿 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗖𝗮𝗹𝗶𝗯𝗿𝗮𝘁𝗶𝗼𝗻 — Every hook is engineered to hit the exact believability level that stops the scroll and drives action. Not too safe. Not too wild.The precise point where curiosity becomes "I need to reach out."Then — and only then — do I write.𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁?I helped Robb Fahrion (CEO, Flying V Group) grow from 15K to 21K followers with millions of impressions. His CMO Michelle Williams said: "Victor captures not just WHAT we want to say, but HOW we naturally say it."𝗪𝗵𝗼 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗳𝗼𝗿:Business and executive coaches doing $15K+/month who know LinkedIn works but hate creating content.𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗴𝗲𝘁:→ Complete Voice Clone Engine build→ Full Buyer Psychology Map→ 12-16 posts monthly in YOUR voice→ Strategic commenting system → Monthly optimization based on performanceYour time investment: 60 minutes per month. That's it.You coach. I handle visibility.𝗡𝗲𝘅𝘁 𝘀𝘁𝗲𝗽: DM me "PROTOCOL" and I'll run a free Voice Analysis on your content—so you can see how this works before we talk.

Victor Odey

You're not overthinking LinkedIn

You're underthinking how to capture the way you already communicate.

"My Brain Just Isn't Wired for LinkedIn"

The excuse you tell yourself while watching less qualified coaches build their businesses. 

You're a deep thinker.

You analyze. You strategize. You solve complex problems for clients.

But LinkedIn feels like a different language.

All those quick posts... snappy one-liners... bite-sized insights...

That's not how your brain works.

So you convince yourself it's a binary choice:

Either be a "real" expert... or be a content creator.

You can't be both.

Except... that's complete made-up.

The coaches dominating LinkedIn aren't choosing between depth and social media.

They figured out how to translate their deep thinking into digestible content.

But here's where you've been going wrong:

You try to "dumb down" your expertise for social media.

You attempt to compress years of experience into trendy formats.

You force your complex insights into templates designed for surface-level content.

Of course it feels unnatural.

You're trying to become someone you're not.

What if the problem isn't your brain...

But your approach?

What if instead of changing HOW you think...

You learned to capture how you naturally communicate your thinking?

The way you break down complex concepts for clients already works.

Your 1-on-1 conversations convert because you naturally make the complicated feel simple.

Your expertise shines when you explain things in your natural rhythm.

But the moment you try to "create content..." you throw all that away.

There's actually a way to reverse-engineer your natural communication patterns.

The specific ways you build understanding.

How you transition between ideas.

The rhythm you use to make complex topics accessible.

Then systematically apply those patterns to every piece of content.

You're not learning to think differently.

You're learning to capture how you already think... in a way that translates online.

Your deep thinking becomes your competitive advantage.

Not something you have to hide or water down.

The best content creators aren't surface-level thinkers.

They're deep thinkers who figured out how to make their depth accessible.

Happy Friday :)


P.S. What would change if your natural way of explaining things could work as well online as it does in person?

P.P.S. How much of your best expertise stays locked in 1-on-1 conversations because you think it's "too complex" for social media?

I map the entire emotional universe of your buyer — then build cold traffic campaigns around the angles your competitors can’t see | DTC Creative Strategist | Health/Wellness & Supplements Brands.

Your best client conversations don't follow a script.

Why are you forcing your content into one?

3:47 AM Google Search: "LinkedIn viral post templates copy paste"

That midnight desperation hits different, doesn't it?

You're exhausted from trying to "crack the code" of LinkedIn. Scrolling through endless "viral" posts... wondering what the hell everyone else knows that you don't.

So you search for shortcuts.

Templates that promise to make content creation "easy." Copy-paste formulas that supposedly guarantee engagement.

And deep down... you know this isn't sustainable.

Because here's what those 3:47 AM searches really reveal:

You're tired of pretending to be someone else online.

You're burned out from manufacturing a "LinkedIn voice" that feels nothing like how you actually communicate with clients.

You're frustrated because your real expertise - the stuff that transforms lives in your coaching sessions - gets lost in generic templates.

Those "viral post formulas" aren't helping you.

They're making you invisible.

Every template you copy makes you sound like every other coach using the same template. Every "proven structure" you follow moves you further from what makes you unique.

The coaches who actually stand out on LinkedIn?

They're not using templates.

They captured what makes their communication distinctive. Then they figured out how to replicate that across every piece of content.

No more guessing what "works."

No more late-night searches for magic formulas. No more copy-pasting other people's personalities.

The Voice Clone Protocol reverse-engineers YOUR natural communication patterns.

How you build trust. How you share insights. How you connect without being salesy.

It maps the way YOU actually talk to clients... then gives you a systematic way to bring that voice online.

You're not learning someone else's system.

You're uncovering patterns you already use... just in a way that can be replicated.

Your expertise stays intact. Your insights don't change.

But now you can communicate consistently without borrowing someone else's playbook.

Those 3:47 AM template searches become unnecessary.

Because you finally have your own system.

Happy Tuesday :) 


P.S. What would change if you never had to search for "viral templates" again because you understood your own communication patterns?

P.P.S. How much of your real expertise gets buried when you're trying to sound like everyone else on LinkedIn?

What I have been up to lately...

Two words.

"Creative strategy"

There is huge demand for this right now and just went through a 4 day INTENSIVE workshop by two 9-figure copywriters/marketers on how to dive into this path.

Think everything from ads, advertorials, upsells, listicles, static and video ads, caveman pages, top 5 pages, PDPs, checkout pages and everything funnel.

As you can imagine...

All this takes work and I'm glad I can think more now with these projects.

We get paid to FEEL and use our judgement to the letter now. 

The voice clone protocol will just be a side thing I'll probably show to my potential clients if they want systems for content but creative strategy will be my main focus.

It's a tough challenge.

Markets are shifting.

Compliance is not a joke.

Pressing pain points in a generic level won't cut it anymore. Market segments is a REAL thing.

Concepts are huge.

Angles are non-negotiable.

Styles are imperative.

Hooks make or break the ad.

From now on I'll always think C.A.S.H.

I will target the Health and Wellness niche.

It's very saturated but I was taught the KEY to beating SATURATION is DIFFERENTIATION.

I'm about to go on an adventure of a lifetime.

Oh and btw, I learnt how to USE AI to speed up the whole process too.

AI is the internet of 1994. To ignore it in ANY area is ignorance on steroids.

So that's the latest on my end.

Working on my new banner and the likes. Plus I will be breaking down my thought processes of some ads I feel strike a cord.

Happy Thursday everyone :)

P.S. Why is almost everyone here on LinkedIn using AI and bashing it at the same? time?

𝟗𝟓% 𝐨𝐟 𝐜𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐬𝐚𝐥𝐞𝐬 𝐜𝐚𝐥𝐥𝐬 𝐟𝐚𝐢𝐥 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞𝐲 𝐞𝐯𝐞𝐧 𝐬𝐭𝐚𝐫𝐭…

Here's what usually happens

A coach will jump on a call with a prospect.

Opening line: "Tell me about your biggest business challenges..."

MISTAKE. Massive one.

Because this prospect? They've been through 4 other coaching programs. They've read 26 business books. They know more industry jargon than most coaches.

But a LOT of coaches are treating them like a Stage 1 beginner...

While pitching basic solutions to someone with Stage 4 sophistication.

Game over before it started.

Here's the uncomfortable truth...

Most coaches lose sales because they can't read prospect psychology.

They pitch time management to someone whose real problem is decision paralysis.

They offer accountability to someone who needs strategy. They create urgency with prospects who are naturally slow processors.

It's like speaking Spanish to someone who only understands Mandarin...

And wondering why they're not buying.

The coaches who consistently convert 70%+ of their calls?

They read psychology like most people read text messages.

Before they say ANYTHING...

They know exactly where their prospect sits on the sophistication spectrum. What their resistance patterns are. Which psychological buttons to push (and which ones to avoid). How their brain processes decisions.

That's why I built something different...

The Voice Clone Protocol doesn't just capture your communication style.

It comes loaded with 30 custom AI systems as BONUSES that read prospect psychology better than most coaches read demographics.

Systems that predict objections 3 conversations before they happen. That identify trust-building psychology and accelerate it from months to weeks. That find authentic urgency hiding in every prospect's situation.

Because here's what nobody talks about...

Psychology beats technique every damn time.

You can have the perfect script, the ideal pricing, the best case studies...

But if you're speaking to the wrong psychological layer...

You're just noise.

The Voice Clone Protocol changes that.

If you're ready to stop guessing what your prospects need to hear, DM "Protocol" let's chat.

Happy Wednesday :) 


P.S. What's the most frustrating part about sales calls for you - the uncertainty before they start or watching them fall apart in real time?

P.P.S. How many prospects have you lost because you couldn't figure out what was really going on in their head?

10 things I am learning now to understand a buyer at a deeper level

5 is my favorite


- Core wound
- Pain Matrix
- Resonance hierarchy 
- Rhetorical frames (for hooks)
- Epiphany threshold
- Resonance hierarchy constraints
- Copy blocks
- PIG stories (Punch in the Gut)
- Benefit matrix
- Market resonance

I like Epiphany Threshold because it gives me touch points on things to say that will push my buyer towards the edge of believability. 

You can take shortcut here.

It's either you know WHO you're talking to or NOT.

No guessing work here.

It's been fun this past weeks.

Happy Monday.

When people scroll past your ad in 0.2 seconds

Meta notices

I scrolled through Meta ads yesterday...

And counted the EXACT same hooks 17 times.

No joke.

Here's the 7 overused supplement hooks killing your conversions:

1) "Sick and tired of being sick and tired?"

Translation: "We have zero creativity."

2) "Doctors don't want you to know this..."

Because apparently all doctors are part of some conspiracy.

3) "If you're over 40, read this immediately"

Age-gating worked in 2019. Now it's white noise.

4) "This weird trick melts belly fat"

Weird how it's always a "trick" and never just... good marketing.

5) "Big Pharma doesn't want you to see this"

Same energy as "one weird trick" but with more paranoia.

6) "Harvard study reveals..."

Plot twist: It's usually a study on 12 people. From 1987.

7) "What if I told you..."

What if I told you this hook died with Matrix memes?

Here's why these don't work anymore:

Your audience has hook fatigue. They've seen these 1,000 times. Their brains literally filter them out now.

It's like banner blindness... but for your entire ad.

The algorithms notice this too.

When people scroll past your ad in 0.2 seconds... Facebook thinks your ad sucks. So it shows it to fewer people.

Which means you pay MORE for each click. And get worse results.

It's a death spiral that starts with a boring hook.

Meanwhile...

The brands actually making money right now? They're talking about sleep quality instead of "energy." Joint comfort instead of "pain relief." Mental clarity instead of "brain fog."

Same benefits. Different language.

Language that doesn't trigger the "ad filter" in people's brains.

Your prospects aren't stupid. They know when you're recycling the same garbage everyone else uses.

Treat them like humans having real problems. Not walking wallets who respond to psychological triggers.

P.S. The brands winning right now? They sound nothing like supplement brands. They sound like friends giving advice.

P.P.S. What's the most overused hook you've seen lately that makes you instantly scroll past?

The "Scroll-Stopping Thought Test" I use for every ad I write

It's subtle but powerful 

Last week I'm mindlessly scrolling Facebook…

(Like you're doing right now on LinkedIn...)

When this ad made me literally SAY OUT LOUD:

"Wait... how the HELL do they know that about me?"

And that's when it hit me.

Most ads suck because they're talking to EVERYONE.

Instead of talking to the ONE person who needs to hear it most.

Here's my test:

If your ad doesn't make your ideal prospect think "Holy shit, they're reading my mind..."

You haven't mapped the buyer deeply enough.

Most marketers think they know their audience because they can rattle off demographics.

"35-year-old entrepreneurs making 6 figures..."

Cool story, bro.

That's not buyer mapping. Think of it as census data.

Real buyer mapping sounds like this:

"You wake up at 3:15 AM thinking about payroll... again. The money's there, but it feels like you're one bad month away from having to lay people off. Your business partner keeps talking about 'scaling' but you're secretly wondering if you bit off more than you can chew."

See the difference?

One makes them nod along.

The other makes them lean in and whisper "How did you get inside my head?"

Here's the thing most copywriters and creative strategists miss...

The best ads don't just describe what someone DOES.

They describe what someone THINKS about at 2 AM when they can't sleep.

The conversation they had with their spouse last Tuesday.

The lie they tell themselves every morning in the mirror.

That requires you to go DEEP.

Not just "what do they want?"

But "what are they afraid to admit they want?"

"What would they be embarrassed if their friends found out?"

"What excuse do they make to justify NOT taking action?"

When you nail THAT level of specificity...

Your ads stop being ads.

They become mirror reflections.

And nobody can scroll past their own reflection.

So next time you write copy, ask yourself:

"Would my ideal prospect screenshot this and send it to their friend saying 'This is literally me?'"

If the answer is no...

Keep digging.

Because generic gets ignored.

But specific gets NOTICED.

And noticed gets PAID.

P.S. What's the most "mind-reading" ad you've ever seen? Drop it in the comments.

What I discovered after dissecting this supplement ad

This is a thorough ad breakdown in supplement advertising for women over 40. Not because it's perfect. Because it demonstrates how to navigate one of 

Open article: Full Breakdown of BB Company's Radiancy Meta Ad. What Actually Worked and How I'd Improve it. by Victor Odey • 15 min read

Full Breakdown of BB Company's Radiancy Meta Ad. What Actually Worked and How I'd Improve it.

The awareness levels a lot of DTC brands completely ignore

Most DTC founders are throwing money at Facebook...

Complaining about rising ad costs...

While completely missing 80% of their market.

Here's the thing...

Almost every brand I see is ONLY targeting two types of people:

Problem Aware (people who know they have the issue)

Solution Aware (people actively shopping for fixes)

Which means they're fighting over the SAME tiny slice of prospects...

With every other brand in their space.

No wonder CPMs are through the roof.

But here's what's wild...

They're completely ignoring the BIGGEST opportunities:

The Unaware Audience

These people don't even know they have the problem yet.

They're just scrolling through their feeds...

Living their lives...

Totally clueless that your product could change everything.

Most marketers think these folks are "impossible" to convert.

That's uhmmmm, not TRUE. 

They're the CHEAPEST to reach...

And often convert better than anyone else.

Because when you show someone a problem they never noticed...

Then immediately offer the solution...

That's not marketing. Think of it as REVELATION. 

The Identity-Aware Audience

Even more overlooked.

These are people who already see themselves as "your type of customer."

The dude who considers himself a "biohacker" but hasn't bought your sleep device yet.

The woman who calls herself a "wellness queen" but hasn't tried your supplements.

They're already mentally aligned with your brand...

They just haven't made the purchase yet.

But instead of nurturing these people...

Most brands skip straight to "BUY NOW" messaging.

Missing the easiest conversions of their lives.

Look...

When you ONLY go after problem/solution aware prospects...

You're swimming in a red ocean.

Expensive. Competitive. Brutal.

But when you expand into unaware and identity-aware audiences...

Suddenly you've got access to MASSIVE pools of people...

That your competitors don't even know exist.

Cheaper traffic. Higher LTV. Creative angles that actually work.

It's not complicated.

Some brands would just rather keep doing the obvious thing...

Fighting over scraps...

Then wonder why their unit economics are fucked.

Your call.

But don't blame iOS updates when you're ignoring 4X your addressable market.


P.S. Which awareness level does your brand focus on? Curious how many are stuck targeting the "obvious" prospects...

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The Battle

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