Mike Younes

• 𝗠𝗲𝗻𝘁𝗼𝗿𝗲𝗱 clients privately (from content creation & prospecting to mentorship)
• 𝗚𝗿𝗲𝘄 𝗮 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟮𝟬,𝟬𝟬𝟬 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 organically
• 𝗥𝗲𝗮𝗰𝗵𝗲𝗱 𝟮,𝟬𝟬𝟬,𝟬𝟬𝟬+ 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 organically
• 𝗔𝘄𝗮𝗿𝗱𝗲𝗱 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗧𝗼𝗽 𝗧𝗲𝗮𝗺𝘄𝗼𝗿𝗸 & 𝗦𝗲𝗹𝗳-𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗩𝗼𝗶𝗰𝗲𝘀
• 𝗕𝘂𝗶𝗹𝘁 𝗺𝘆 𝘂𝗻𝗶𝗾𝘂𝗲 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 from scratch
• 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 consistently on the topics of 𝗟𝗶𝗳𝗲 • 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 • 𝗚𝗿𝗼𝘄𝘁𝗵
• 𝗦𝗲𝗹𝗳-𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗺𝘆 𝘄𝗲𝗯𝘀𝗶𝘁𝗲: 𝗬𝗼𝘂𝗻𝗲𝘀𝗠𝗶𝗸𝗲.𝗰𝗼𝗺
• 𝗪𝗿𝗼𝘁𝗲 & 𝘀𝗲𝗹𝗳-𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝗺𝘆 𝟳 𝗘𝗯𝗼𝗼𝗸𝘀 (Download them free in my bio's link)
• Gained writing, networking, marketing, mentorship, social media & listening skills
• Built profound relationships that began on social media
• Gave group seminars

Founder (Mentorship, Personal Growth)

Sequel

• 𝗟𝗲𝗱 𝘁𝗵𝗲 𝗙𝗿𝗼𝗻𝘁 𝗢𝗳𝗳𝗶𝗰𝗲 & 𝗥𝗶𝘀𝗸 𝘀𝘁𝗿𝗲𝗮𝗺𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗮 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗚𝗼-𝗟𝗶𝘃𝗲 𝗳𝗼𝗿 𝗮 𝗹𝗮𝗿𝗴𝗲 𝗯𝗮𝗻𝗸 in KSA ('22)
• 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝟱𝟬+ 𝘂𝘀𝗲𝗿𝘀 𝗮𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝗚𝗼-𝗟𝗶𝘃𝗲 on the Front Office, Risk & Back Office streams ('22)
• 𝗦𝘂𝗰𝗰𝗲𝗲𝗱𝗲𝗱 𝗶𝗻 𝘂𝗻𝗶𝗳𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗿𝗲𝗮𝘀𝘂𝗿𝗶𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗲𝗿𝗴𝗲 𝗼𝗳 𝘁𝗵𝗲 𝟮 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗯𝗮𝗻𝗸𝘀 in KSA ('21)
• 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 𝟳𝟬+ 𝗖𝗵𝗮𝗻𝗴𝗲 𝗥𝗲𝗾𝘂𝗲𝘀𝘁𝘀 to improve a client's MX.3 business as part of the Front Office team ('20-'21)
• 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 𝟮𝟬+ 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴𝘀 internally and externally on interest rate derivatives, commodities, forex derivatives & MX.3 Front Office modules
• Gained in-depth knowledge of the capital markets, money markets, forex markets, fixed income markets, stock markets, commodity markets industries & products
• Gained a good understanding of the xVA/PFE module
• Gained a good understanding of the End-of-Day process

Murex Front Office & Risk Techno-Functional Consultant (Financial Tech, Capital Markets)

Exclusive Management

• 𝗖𝗹𝗼𝘀𝗲𝗱 𝟭𝟱+ 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗺𝗼𝗻𝘁𝗵𝗹𝘆
• 𝗖𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗲𝗱 𝟱𝟬-𝟭𝟬𝟬 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗱𝗮𝗶𝗹𝘆 as part of a fierce sales team
• 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝟭𝟭𝟬𝟬𝟬+ 𝗹𝗲𝗮𝗱𝘀 through referrals
• Built relationships with clients & assisted on post-sale services
• Learned influence, marketing, leads generation, value pitching, client satisfaction, post-sales follow-up, rejections, objections handling & sales life-cycle

Telesales Consultant (Hospitality, Tourism)

BankerWay SARL

• 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝘄𝗼𝗿𝗸 𝗼𝗿𝗱𝗲𝗿𝘀 & 𝗰𝗵𝗮𝗻𝗴𝗲 𝗿𝗲𝗾𝘂𝗲𝘀𝘁𝘀 for a Lebanese bank's T24 core banking platform

T24 Technical Consultant (Financial Tech, Core Banking)

Astrophysics Inc

• 𝗜𝗻𝘀𝘁𝗮𝗹𝗹𝗲𝗱 & 𝗺𝗮𝗶𝗻𝘁𝗮𝗶𝗻𝗲𝗱 𝟮𝟬+ 𝗫-𝗿𝗮𝘆 𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗺𝗮𝗰𝗵𝗶𝗻𝗲𝘀 & walkthrough metal detectors 
• 𝗧𝗿𝗮𝘃𝗲𝗹𝗹𝗲𝗱 𝘁𝗼 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 (𝗮𝗶𝗿𝗽𝗼𝗿𝘁𝘀, 𝗺𝗮𝗹𝗹𝘀, 𝗵𝗼𝘁𝗲𝗹𝘀, 𝗲𝗺𝗯𝗮𝘀𝘀𝗶𝗲𝘀) across EMEA & Africa
• 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝟴𝟬+ 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 via email, phone calls & on-site visits
• Gained knowledge on the safety & security of 𝗶𝗻𝘀𝘁𝗶𝘁𝘂𝘁𝗶𝗼𝗻𝘀 𝘀𝘂𝘀𝗰𝗲𝗽𝘁𝗶𝗯𝗹𝗲 𝘁𝗼 𝘁𝗵𝗿𝗲𝗮𝘁
• 𝗧𝗿𝗮𝗶𝗻𝗲𝗱 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 on how to apply excellent threat prevention standards

Service Field Engineer (Tech, Security)

UNDP

• 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁 𝗱𝗮𝘁𝗮 from the 300 largest solar institutions in the Lebanese market
• 𝗖𝗼𝗺𝗽𝗶𝗹𝗲𝗱, 𝘃𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗲𝗱 & 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗲𝗱 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗨𝗡𝗗𝗣'𝘀 𝗺𝗼𝘀𝘁 𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲 𝘆𝗲𝗮𝗿𝗹𝘆 𝗿𝗲𝗽𝗼𝗿𝘁 𝘂𝗽 𝘁𝗼 '𝟭𝟳
• 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲𝗱 𝘁𝗼 𝘀𝗼𝗹𝗮𝗿 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 design & clientele (factories, malls, large infrastructures) in Lebanon
• Shadowed on-site projects

Solar Engineering Intern (Tech, Solar Energy)

Rinov8 Group

• 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗲𝗱 𝘀𝗺𝗮𝗹𝗹 & 𝗹𝗮𝗿𝗴𝗲 𝗽𝗮𝗿𝘁𝗶𝗲𝘀 𝗮𝘀 𝗽𝗮𝗿𝘁 𝗼𝗳 𝗮 𝘁𝗲𝗮𝗺 𝗼𝗳 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 (celebrations, after-graduations, public & private commercial parties, venue held events & gatherings)
• Learned management, marketing, public relations, décor, entertainment, delegation, working in a team towards a specific goal & finding solutions in a crisis

Event Manager (Hospitality, Event Management)

American University of Beirut

• 𝗧𝗼𝗼𝗸 𝗺𝘆 𝟭𝘀𝘁 𝘀𝘁𝘂𝗱𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝗮 𝗳𝗮𝗶𝗹𝗶𝗻𝗴 𝗴𝗿𝗮𝗱𝗲 𝘁𝗼 𝗮 𝘀𝗰𝗼𝗿𝗲 𝗼𝗳 𝟭𝟬𝟬/𝟭𝟬𝟬 in the final exam of the class "Introduction to Electric Circuits" after a total of 5 hours of private lessons
• 𝗧𝘂𝘁𝗼𝗿𝗲𝗱 𝗔𝗨𝗕 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝟰𝘁𝗵 𝘆𝗲𝗮𝗿 𝘀𝗲𝗻𝗶𝗼𝗿𝘀 for programming, math & engineering exams
• Learned teaching, guiding, explaining clearly, preparing well & patience

University Private Tutor (Education, Tutoring)

Siemens

• 𝗕𝗲𝗰𝗮𝗺𝗲 𝘀𝗲𝗹𝗳-𝘁𝗮𝘂𝗴𝗵𝘁 in XML & JSON coding languages
• 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗮 𝘁𝗼𝗼𝗹 to filter through power stations, contributing to Siemens Power 5's search engine

Programming Intern (Tech, Software)

MobiMind

• 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗮𝗻𝗶𝗺𝗮𝘁𝗲𝗱 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝘃𝗶𝗱𝗲𝗼𝘀 𝗶𝗻 𝗿𝗲𝗮𝗹-𝘁𝗶𝗺𝗲 for the 2014 Fifa World Cup using Adobe Premiere
• 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗱𝗮𝗶𝗹𝘆 to Mobimind's app with thousands of subscribers in the GCC

Video Content Creator (Media, Entertainment)

𝗠𝗲𝗻𝘁𝗼𝗿 𝗳𝗼𝗿 𝗔𝗺𝗯𝕚𝘁𝕚𝗼𝘂𝘀 𝗣𝗲🌎𝗽𝗹𝗲 ❤️

Inspired by a vision to impact positively, 𝙞 mentor privately.

Your 𝟯 𝗬𝗣𝗦:
• 𝗬our 𝗣eople 𝗦kills
• 𝗬our 𝗣ersonal 𝗦kills
• 𝗬our 𝗣rofessional 𝗦kills

About me:

• Fit
• Yogi
• Writer
• Runner
• Healthy
• Life Coach
• Multilingual
• Gym Addict
• Sports Expert
• Tech Engineer
• Karate Black Belt
• First Aid Certified
• Scuba & Free Diver
• Business Strategist
• Food Knowledgeable
• Rope Jump Freestyler 
• Fasted 7 Days on Food
• Social Media Strategist
• Hiked a Mountain 33 times
• Inspirational Public Speaker
• Ice Bath Record of 77 Minutes
• Psychological First Aid Certified
• Mentored 𝗣𝗲𝗼𝗽𝗹𝗲 of All Backgrounds

Hire me as your 𝗠𝗲𝗻𝘁𝗼𝗿.
DM me "𝙄𝙉".
🎯

Empowerment Expert (Personal Development, Coaching)

• 𝗖𝗼𝗮𝗰𝗵𝗲𝗱 𝟮𝟬+ 𝗰𝗹𝗶𝗲𝗻𝘁𝘀.
• 𝗚𝗿𝗲𝘄 𝗮 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟭𝟳,𝟬𝟬𝟬 𝗽𝗲𝗼𝗽𝗹𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 organically in 1 year ('23).
• 𝗥𝗲𝗮𝗰𝗵𝗲𝗱 𝟭,𝟬𝟬𝟬,𝟬𝟬𝟬 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 organically in 1 year ('23). 
• 𝗕𝘂𝗶𝗹𝘁 𝗮 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱.
• 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 consistently on the 𝘁𝗼𝗽𝗶𝗰𝘀 𝗼𝗳 𝗟𝗶𝗳𝗲/𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀/𝗚𝗿𝗼𝘄𝘁𝗵.
• Built a personal website.
• Gained writing, marketing and persuasive skills.
• Built real relationships that started on LinkedIn.

Are you looking for a digital marketing expert who can help you achieve your business goals? Look no further. As a skilled marketer with expertise in social media, Facebook and Google Ads, and video editing, I have a proven track record of delivering results for my clients.

With my social media campaigns, I have increased engagement, followers, and website traffic for numerous clients. My Facebook and Google Ads campaigns have also generated impressive results.

Additionally, my video editing skills have enabled me to create engaging and effective content that resonates with audiences and drives conversions. 

Now, let's talk about how I can help you achieve your digital marketing goals. Whether you're looking to increase brand awareness, drive conversions, or improve your overall digital presence, I am here to help. Let's connect and discuss how we can work together to take your brand to the next level.

Don't miss out on this opportunity to grow your business. Contact me today to schedule a consultation and let's get started.

Sheza Yazdani

Helping CEOs and Founders Grow and Monetize Their Personal Brands on LinkedIn | $100K+ Results from intentional LinkedIn Growth Strategies | Personal Branding Strategist | CEO Focus Solutions

You don’t have a weak business.

You have a positioning failure.

Your work delivers.
Clients get results.
Revenue exists.

But online, your expertise isn’t recognised and that’s costing you authority, leverage, and inbound demand.

That gap between how good you are and how clearly the market understands it is a positioning problem. And closing that gap is exactly what I do.

I have generated $1M+ in organic reach, built a 13K+ following, and helped over 200 leaders position themselves for influence. That’s what strategic authority building looks like and that’s the work I build every day.

I I help proven experts, coaches, consultants, and B2B founders build LinkedIn personal brands that attract high-quality leads and establish authority.

As a LinkedIn branding strategist and personal brand expert, I specialize in:
• LinkedIn Profile Optimization & Personal Branding
• LinkedIn Ghostwriting & Content Strategy
• Authority Building & Positioning
• Lead Generation Systems
• B2B Brand Strategy

My Approach:
Instead of content volume, I focus on clarity. I help you position your expertise so the market instantly understands your value, then structure content that converts credibility into conversations and conversations into inbound demand.

As CEO of Focus Solutions, I build authority systems that clarify your strategic narrative, position your thinking so it can’t be confused or compared, and structure content that attracts clients, media, and real opportunities. 

No hacks. 
No theatrics. 
Just a repeatable system designed to make your name the one people remember.

I have taken a coach from overlooked to a $100K closed deal after a single high-authority post with over 1M views. 

I grew my own LinkedIn presence to 10K+ followers in under 12 months organically. 

And I have helped founders and experts build positioning systems that attract, convert, and compound without cold outreach or algorithm chasing.

If you know your work is strong but your online presence doesn’t reflect it yet, your next move isn’t more content. It’s clarity.

Book a strategy call via my Featured section, and let’s make LinkedIn the proof of the authority you already have.

DM me or book a call

https://calendly.com/sheza-yazdani/new-meeting

A well-built product can still be misunderstood on LinkedIn.

In this case study, the founder was building a thoughtful AI system for deep thinkers.

But her profile focused on what the product did.

Not what she believed.

That difference shaped how she was perceived.

LinkedIn is not a pitch deck.
It is a positioning environment.

People are not reading every word.
They are deciding what category you belong in.

If your language is feature-led, you are grouped with other tools.

If your language reflects a clear point of view, you are grouped with thinkers.

We shifted the profile from describing software…

To defining how thoughtful professionals should interact with AI.

Fewer explanations.
Stronger stance.
Clearer audience.

Positioning is rarely about adding more.

It is about removing what weakens the signal.

Comment “PROFILE” if you want to know what I would adjust first on yours.

#PersonalBranding #LinkedInStrategy #FounderBrand #ThoughtLeadership #Positioning

Brand Strategist for Founders & B2B Leaders | I turn invisible experts into their industry’s first name | CEO, Focus Solutions

WHEN A STRONG PRODUCT SOUNDS AVERAGE ON LINKED

Stop writing for "likes." Start writing for revenue.

Most founders are stuck in the "Engagement Trap." 

They post every day, get 50 likes, and then wonder why their calendar is empty.

If your content makes people say "Great post!" but it doesn't make them say "Can we talk?", you aren't building authority. 

You’re just providing free entertainment.

In today’s Personal Branding OS, I’m sharing the "Mental Slots" framework. 

This is how I help my clients move from "just another creator" to the "only logical choice" in their industry.

The shift from 'Interesting' to 'Essential' starts below:

#PersonalBranding #AuthorityBuilding #LinkedInStrategy #FounderMarketing #B2BMarketing

View newsletter: Personal Branding in 2026

Hi, I’m Sheza. Last week, we talked about the "Ghost-Proof" follow-up. But wouldn't it be better if you didn't have to follow up at all? In 2026, the 

Open article: The Authority System: How to Post So Clients Ask You for a Meeting by Sheza Yazdani • 3 min read

The Authority System: How to Post So Clients Ask You for a Meeting

Stop being the "free consultant" in your own DMs.

If you’re a B2B founder, you know the feeling: 

You spend an hour on a Zoom call giving away your best ideas, only to have the prospect say,

"This is amazing, send me a proposal!"...and then never hear from them again.

The truth is, you didn't lose the deal because of your price. 

You lost it because you gave away the Map for free.

Once a client has the map, they think they can walk the miles themselves (or hire a cheaper freelancer to do it for them).

In today’s newsletter, I’m breaking down the Diagnostic Framework I use to stop the "brain picking" and start winning contracts before the call even ends.

Inside, I’m covering:
- The X-Ray Rule: Why you should never give a prescription on a first call.

- The "Gap" Metric: How to make your fee look like a profit, not an expense.

- The 1-Page Proposal: Why your 10-page "philosophy" deck is actually killing your sales.

Stop being the help. Start being the authority.

Read the full breakdown here:

#B2BMarketing #ConsultingBusiness #PremiumPricing #SalesStrategy
#BusinessGrowth

View newsletter: The Positioning Playbook

If you run a B2B service firm, you’ve probably had this happen to you at some point: You spend an hour on a Zoom call with a prospect. You give them b

Open article: Why Your Proposals are Getting Ghosted by Sheza Yazdani • 2 min read

Most founders don’t lose deals because they are bad at what they do.

They lose deals because the market can’t read them.

Their profile looks fine.

Their content sounds smart.

Their results are real.

But nothing says:

“This is the obvious choice.”

So buyers hesitate.

Compare.

Scroll.

And book someone louder.

Here’s the part no one tells you:

When your expertise isn’t legible, the market assumes it’s replaceable.

Not intentionally.

Automatically.

Because confusion = risk.

And buyers don’t bet on what they can’t quickly understand.

Authority isn’t built by:
posting more
performing harder
or chasing whatever LinkedIn rewards this month

Authority is built when:
your headline frames outcomes, not titles
your About section builds belief, not biography
your content reinforces ONE clear perspective

That’s when people stop asking:

“What do you do?”

And start asking:
“How do I work with you?”

If you’re a founder who delivers real results but still feels:

• overlooked
• misread
• or quietly underestimated

You don’t need motivation.

You need clarity that converts.

If you want, DM me “PROFILE” and I’ll tell you exactly where your positioning is breaking down.

#PersonalBranding #LinkedInStrategy #FounderBrand #AuthorityBuilding
#ThoughtLeadership

Most founders struggle with positioning not capability. Clear authority comes when your profile makes your expertise obvious and easy to trust.

If you’re the smartest person in your company, you don’t have a business. 

You have a high-paying cage.

Most B2B founders are stuck being the "Chief Everything Officer." 

You’re the only one who can close the big deals. 

The only one the clients want to talk to. 

The only one who can solve the high-level fires.

But if you have to be in every meeting for the client to feel "safe," you aren't an authority.

You’re just a babysitter.

The Reality: "Heroes" don't scale. Systems do.

In today’s newsletter, I’m breaking down how to move from being the Engine to being the Engineer.

Inside, I’m covering:

- The Expert Ego: Why being the "smartest in the room" is killing your profit.

- The Clockwork Test: A simple way to see if your business can survive a 30-day vacation.

- The Silent Salesman: How to make your content do the "explaining" so you can stop repeating yourself on Zoom.

Stop being the help. Start building the machine.

Read the full breakdown below:

#B2BLeadership #BusinessSystems #FounderMindset #AuthorityBuilding
#B2BGrowth

If you run a B2B service firm, you are likely the smartest person in your company. That is your biggest problem. You are the only one who can close th

Open article: Why Your Business Stops When You Stop by Sheza Yazdani • 3 min read

The Alex Hormozi webinar framework everyone copies but nobody understands…

Most creators spend weeks obsessing over the "Stack," the countdown timers, and the high-energy delivery. 

They think the magic is in the presentation.

They’re wrong.

Hormozi uses Russell Brunson’s "Perfect Webinar" structure, sure. 

But the real power (the reason he can fill a stadium and move millions in a single afternoon) isn't the slides or his energy.

It’s the POSITIONING.

Most gurus position themselves as the "Hero." 

Hormozi positions the Mechanism.

He doesn't say, "Look at how smart I am." 

He says, "Look at how effective 'Money Models' are."

By shifting the spotlight from himself to his methodology, he creates something far more scalable than a personal brand: 

He creates a New Opportunity.

How to apply the "Hormozi Pivot" to your brand:

If you want to move from "commodity" to "category of one," you need to stop selling your time and start selling your system. 

Here is the breakdown:

Step 1: Name the Mechanism. 

Don't just offer "marketing services." 

Offer the [Your Name] Growth Engine. 

Give it an identity that exists outside of you.

Step 2: Vilify the Old Way. 

Hormozi doesn't just promote his way; he explains why the "standard" way (low-ticket, high-churn) is a death trap.

Step 3: Make the Outcome Inevitable. 

If the system is the hero, then anyone who uses the system can win. 

It removes "you" as the bottleneck for your client's success.

The Lesson:

People will eventually get tired of a personality. 

They never get tired of a mechanism that solves their biggest problem.

So…

Stop trying to be the most interesting person in the room, and…

Start building the most effective "Money Model" in your niche.

Are you positioning yourself or your methodology? Which do you think is more valuable in the long run?

Let’s talk in the comments. 👇

#PersonalBranding #BusinessStrategy #EntrepreneurMindset #OfferCreation #AuthorityBuilding

Illustration of the Alex Hormozi webinar concept showing the shift from selling a personality to positioning a clear business mechanism that drives results.

Visual explanation of how naming and promoting a system or method creates a scalable opportunity beyond personal branding.

Them: "You’re the CEO. You should hire someone for that."

Me: Sitting at my desk at 1:00 AM, building a client’s system myself because I’m convinced no one else will care as much as I do.

The truth about scaling is that everyone talks about the "freedom," but nobody talks about the fear.

When I started Focus Solutions, I didn't want a team. 

I wanted control. 

I was terrified that if I let go of even one piece of the process, the whole thing would fall apart.

The "Standard" Version: I realized my time was valuable, I wrote some SOPs, and I hired a rockstar team to scale to the moon.

The Real Version: I held on until I was physically exhausted. My first hire wasn't a strategic "growth move,” it was a desperate survival move.

And honestly? 

I messed it up at first. 

I hired the wrong person because I didn't even know what I was looking for. 

I just wanted the noise to stop.

What I learned is that delegation has a massive emotional cost before it ever pays off operationally:

- The Identity Crisis: Who am I if I’m not the one doing the "work"?

- The Trust Gap: Accepting that a B+ from a team member is better than an A+ from a burnt-out founder.

- The Letting Go: Realizing that my "control" was actually the bottleneck holding my clients back.

If you’re still at your desk at midnight doing tasks that a $25/hour assistant could do, you aren't "dedicated." You're just expensive.

You have to decide if you want to be the best worker in your company, or the person who actually builds it. 

You can't be both.
Are you currently stuck doing everything yourself?

Reply "YES" below, let’s talk about what that’s actually costing your business (and your sanity).

#Leadership #ScalingUp #Delegation #EntrepreneurMindset #FounderLife

A founder sitting at a desk late at night, surrounded by notes and a laptop, working on a client’s system.
Struggling with delegation, exhaustion, and the fear of letting go while trying to scale their business.

"Your price is too high."

When a prospect says this, most founders try to justify their hours. 

They talk about their "experience." They offer a discount.

All of those are losing moves.

If you are being compared on price, it’s because you haven't claimed a Mental Slot. 

You are being seen as a "commodity" rather than a "cure."

In today’s Personal Branding OS, I’m sharing the exact framework I use to move my clients from "Expensive Option" to "The Only Logical Choice."

#PersonalBranding #PricingStrategy #ConsultingBusiness #HighTicketClients #Entrepreneurship

Hi, I’m Sheza. Last week, we talked about moving from "Background Noise" to a "Specialist." Once you find your specific angle, something scary happens

Open article: How to Charge 5x Your Competitors (and Get a 'Yes')
 by Sheza Yazdani • 3 min read

How to Charge 5x Your Competitors (and Get a 'Yes')

The most successful founders on LinkedIn right now are posting things that would make a traditional marketing department have a heart attack.

In 2026, "perfect" is actually a liability.

Here is what most people are missing:

Accounts that share specific failures, messy mistakes, and "unpopular" opinions are growing 3–4x faster than "highlight reel" accounts.

The "Polished CEO" era is dead.

If your feed is just award wins, generic advice, and "humbled" announcements, you aren't building a brand. 

You're building a wall.

High-level clients aren't looking for a statue of success.
 
They are looking for a partner who has been in the trenches and knows where the landmines are hidden.

They don't want to know why your process is perfect. 

They want to know about the time it broke, what it cost you, and how you fixed it so they don't have to.

The "Industry Standard" is usually just a fancy word for "boring."
Stop trying to look the part. 

Start showing the parts that actually matter.

What’s one thing you’ve never posted because it felt "too honest" for LinkedIn?

Let’s be real in the comments.

#PersonalBranding #ThoughtLeadership #FounderBrand #AuthenticMarketing #BuildInPublic

Founder sharing a bold LinkedIn insight about why messy honesty now outperforms polished personal branding.
Post argues that real failures and unpopular opinions build trust faster than curated success ever will.

Positioning isn't a creative exercise. It’s a surgical one.

Most founders treat their brand positioning like a coat of paint, something they "add" at the end to make their offer look pretty.

That is a high-stakes mistake. 

If you position yourself as a "commodity," you will always be compared on price. 

You will always be a "nice to have." 

You will always be one budget cut away from being fired.

Real positioning isn't about being "the best." 

It’s about being the only.

Using April Dunford’s Competitive Alternatives framework, I help founders move from generic categories to "Category of One" status. 

Here is the exact mental shift required:

The "Surgical" Framework
To fix your positioning, you don’t need a thesaurus. 
You need to answer four brutal questions:
1. What is the "Alternative"? If you didn't exist, what would your customer do?
 (Usually, it’s a messy spreadsheet or a "do-it-all" agency).

2. What is your "Unique Attribute"? What do you have that the alternative cannot provide?

3. What is the "Value"? Not the feature, the specific outcome that unique attribute enables.

4. Who cares the most? This is your "Best-Fit" customer.

"If you fail to position yourself, your customers will do it for you

And they will almost always put you in the 'too expensive' or 'generic' bucket."

When you shift your positioning, you aren't just changing your LinkedIn tagline. 

You are changing:

- Your price floor.
- Your sales cycle (shorter).
- Your client quality (higher).

Stop trying to be "better" than the competition. 

Start being the only logical choice for a very specific person with a very specific problem.

#Positioning #PersonalBranding #CategoryDesign #FounderStrategy
#BrandStrategy

Positioning defines how the market understands your value and what problem you uniquely solve.

When you clarify the alternative the unique attribute the value and the best fit customer you stop competing on price and start becoming the only logical choice.

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