I am a Full Stack Product Leader specializing in Scaling Financial Products.

I bring 15+ years of financial experience, including 6 years managing $52B+ savings portfolios for Canada's largest banks (Scotiabank & TD), and now I am actively building in the Bitcoin space.

My core value is Agility. I adapt seamlessly between Strategy and Shipping, shifting instantly from defining the high-level vision to driving rapid execution.

I am fluent in:

* Financial Strategy: Deep expertise in P&L management, financial modeling, and risk assessment to ensure every feature drives revenue.

* Scientific Product Discovery: I reject "guessing." I use rigorous user research and rapid prototyping to validate what to build before engineering writes a single line of code, ensuring capital is never wasted on features nobody wants.

* Growth & Retention: Optimizing Unit Economics, reducing churn, and maximizing Lifetime Value (LTV) through data-driven decisions.

* Execution Excellence: PMP-certified leadership in Agile/Scrum and Process Re-engineering to turn messy requirements into predictable roadmaps.

* AI-Native Operations: Leveraging LLMs and AI tools to accelerate workflows and modernize product operations.

* User Adoption: Applying Behavioral Science and Change Management (ADKAR) to solve the hardest problem in Fintech: getting users to trust and use new products.

My superpower is combining Institutional Scale with Startup Speed. I know how to navigate complex regulations like a banker, but I ship and iterate with the agility of a founder.

If you are looking for a one-stop-shop Product Leader, Let’s connect.

Miguel Abascal

Strategic Finance Partner| Transforming Data into Decisions | Founder of NevaBroke

As a Certified Financial Planner™ professional and financial analyst, I am deeply passionate about empowering individuals and communities to achieve financial security and build generational wealth. With 10 years of professional experience—5 of those dedicated to the finance industry—I bring a wealth of knowledge in financial planning, asset management, and wealth-building strategies.  

My mission is to address the wealth gap in minority and historically disenfranchised communities. To this end, I founded NevaBroke, a passion project dedicated to serving Black communities through financial education and empowerment. Through NevaBroke, I aim to demystify complex financial concepts, provide actionable tools, and create pathways to financial independence.  

Driven by a commitment to equity and financial literacy, I strive to make a meaningful impact both professionally and personally. Whether I'm crafting financial strategies or hosting workshops, my goal remains the same: to inspire confidence and create opportunities for lasting financial success.  

Let’s connect if you share a vision for inclusive wealth-building or are interested in collaborating to drive financial education and empowerment.  

📧 Please feel free to direct message me or email directly at esther.alaran@gmail.com.

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Miguel Abascal

Esther Alaran, CFP®

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