I am a Full Stack Product Leader specializing in Scaling Financial Products.

I bring 15+ years of financial experience, including 6 years managing $52B+ savings portfolios for Canada's largest banks (Scotiabank & TD), and now I am actively building in the Bitcoin space.

My core value is Agility. I adapt seamlessly between Strategy and Shipping, shifting instantly from defining the high-level vision to driving rapid execution.

I am fluent in:

* Financial Strategy: Deep expertise in P&L management, financial modeling, and risk assessment to ensure every feature drives revenue.

* Scientific Product Discovery: I reject "guessing." I use rigorous user research and rapid prototyping to validate what to build before engineering writes a single line of code, ensuring capital is never wasted on features nobody wants.

* Growth & Retention: Optimizing Unit Economics, reducing churn, and maximizing Lifetime Value (LTV) through data-driven decisions.

* Execution Excellence: PMP-certified leadership in Agile/Scrum and Process Re-engineering to turn messy requirements into predictable roadmaps.

* AI-Native Operations: Leveraging LLMs and AI tools to accelerate workflows and modernize product operations.

* User Adoption: Applying Behavioral Science and Change Management (ADKAR) to solve the hardest problem in Fintech: getting users to trust and use new products.

My superpower is combining Institutional Scale with Startup Speed. I know how to navigate complex regulations like a banker, but I ship and iterate with the agility of a founder.

If you are looking for a one-stop-shop Product Leader, Let’s connect.

Miguel Abascal

Will build you done-for-you automations to maximize business efficiency | 3x Trademark Brands | Author & Speaker | Senior Project Manager | Technical Program Manager | Certified Scrum Master | Efficiency Coach

Essi Monneus is a Certified Project Manager with a double Masters Degree in IT & Business. 

She specializes in helping businesses streamline operations, improve efficiency, and optimize project workflows. 

She provides Fractional Project Management Services and expert implementation of leading project management tools, including Monday.com, ClickUp, and Asana.

With over 12 years of experience and certifications in PMP, Scrum, and PM tools, she assists organizations in:

✅ Project Planning & Execution – Agile, Scrum, and Lean methodologies.
✅ Project Management Tool Implementation –  Monday.com, ClickUp, and Asana.
✅ Process Audit, Optimization & Automation – Zapier & Make.
✅ Team Onboarding & Training – SOPs and best practices.

Her team supports startups, SMEs, and enterprise clients by delivering scalable solutions that align with their business goals. Whether you need a fractional project manager to oversee key initiatives or a certified expert to set up and optimize your project management tools, she ensures your team stays aligned, efficient, and productive.

Certifications & Expertise:
✔ PMP (Project Management Professional)
✔ Scrum Master Certified
✔ Lean Six Sigma Certified
✔ Monday.com Certified Implementation Expert
✔ ClickUp Certified Implementation Expert
✔ Asana Certified Implementation Expert
✔ Make.com Certified Implementation Expert
✔ Zapier Certified Implementation Expert

Let’s optimize your project management process and make your business efficient!

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Miguel Abascal

Essi Monneus, MBA, PMP

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