I am a Full Stack Product Leader specializing in Scaling Financial Products.

I bring 15+ years of financial experience, including 6 years managing $52B+ savings portfolios for Canada's largest banks (Scotiabank & TD), and now I am actively building in the Bitcoin space.

My core value is Agility. I adapt seamlessly between Strategy and Shipping, shifting instantly from defining the high-level vision to driving rapid execution.

I am fluent in:

* Financial Strategy: Deep expertise in P&L management, financial modeling, and risk assessment to ensure every feature drives revenue.

* Scientific Product Discovery: I reject "guessing." I use rigorous user research and rapid prototyping to validate what to build before engineering writes a single line of code, ensuring capital is never wasted on features nobody wants.

* Growth & Retention: Optimizing Unit Economics, reducing churn, and maximizing Lifetime Value (LTV) through data-driven decisions.

* Execution Excellence: PMP-certified leadership in Agile/Scrum and Process Re-engineering to turn messy requirements into predictable roadmaps.

* AI-Native Operations: Leveraging LLMs and AI tools to accelerate workflows and modernize product operations.

* User Adoption: Applying Behavioral Science and Change Management (ADKAR) to solve the hardest problem in Fintech: getting users to trust and use new products.

My superpower is combining Institutional Scale with Startup Speed. I know how to navigate complex regulations like a banker, but I ship and iterate with the agility of a founder.

If you are looking for a one-stop-shop Product Leader, Let’s connect.

Miguel Abascal

As a Career Coach, I help mid-career professionals, especially those working in banking and corporate operations get promoted, transition into new roles, or re-enter the workforce with confidence. After more than 20 years in operations across Canada’s top 4 banks, I understand how hiring, promotions, and internal mobility truly work. 

My coaching focuses on:
•	Strategic, modern resumes that speak to your value
•	LinkedIn profiles that attract the right opportunities
•	Interview coaching that builds confidence and clarity
•	Career transition and promotion strategies tailored to mid-career challenges
•	Networking guidance that feels achievable, even for introverts.

I provide the structure, tools, and coaching you need to move forward with clarity and confidence.
Check out my comprehensive course that will help you navigate your career journey. It contains information on resume creation, interview preparation and a bonus video on networking coaching.
https://doreencoach.gumroad.com/l/khtch

As a Business Workshop Facilitator, I focus on empowering Professionals and Entrepreneurs to  build with purpose, not just profit.

After years of working closely with business owners, helping them shape their stories, strengthen their communication, and grow with intention, I’m excited to introduce the Hustle & Heart Podcast.

This podcast is for entrepreneurs who know that building a business takes more than strategy alone. It takes heart, clarity, courage, and connection.

On Hustle & Heart, we’ll talk about:
•	The power of storytelling to grow your business
•	Clear, confident business communication
•	Creating unforgettable customer experiences
•	Networking that actually leads to meaningful growth
•	And the real, behind-the-scenes conversations of building something that matters

Whether you’re in the early stages or scaling what you’ve built, this podcast is a space where strategy meets soul, and where your story becomes one of your strongest business assets.

If you’re building with hustle and heart, this one’s for you.

Doreen Fernandez

A few important things NOT to say in an interview.

This is a little clip from my course that is available to you. Link below.

Interviews can be intimidating, but if you prepare in the right way and are ready to tackle questions, you will be well on your way to making a great impression!

*******************************
I am Doreen Fernandez.
Your coach in all things career and more.

Check out my online course, “Career Coaching for Your Success” at:
https://lnkd.in/g47Mwx74

 #resume #interviewcoaching #networking

Career Coach for Experienced Corporate Banking Professionals | Business Workshop Facilitator | Host of The Hustle & Heart Podcast

To say that I am excited about my podcast is an understatement!

Chedwick Crieghtney was the perfect guest to kick off season one of the The Hustle and Heart Podcast.

Listen to how amazing it is!

I’d like to extend a huge thank you to my co-conspirator, Jega -. of jammbu .

Jega’s passion for storytelling really shines through in our podcast. 
I couldn’t have asked for a better person to work with.  
We align in the storytelling aspect of this podcast as we dig into the hustle and heart of entrepreneurs.

Follow us as we inspire, teach and influence

You can be successful and still feel like something’s missing. In Episode 1 of The Hustle & Heart Podcast, Chedwick Crieghtney speaks to Doreen Fernandez about connection. Not just with people, but with yourself.

What starts as a trip becomes something deeper. Not a vacation, but a spiritual awakening. A moment that forces you to look inward and ask what you actually want. The conversation expands to the people in Africa themselves. Their stories. Their voices. And what happens when we truly listen.

Watch the full episode here: 👉 https://lnkd.in/gBKvAhsh

Produced by: jammbu
Creative Direction: Jega @eric_arulnesan
Neon Sign: Neo Arts Inc.

#TheHustleAndHeartPodcast #PurposeAndConnection #FounderJourney #LeadershipGrowth #SpiritualAwakening #BusinessPodcast #Jammbu

Who said that you had to work there?

Who said you had to commute 3 hours a day?
Who said you had to put up with that toxic environment?
Who said you weren’t good enough or ready to move?
Who said you had to put up with work that drained you and didn’t bring you joy?
Who defined success for you?

You did!!!

Yes, earning a living is important to survive, however, you can write your own story.

The noise around us is deafening and we fall into the trap of following along like sheep. 

Stop the vicious cycle!

Take your career into your hands and find purpose and meaning.

Your happiness is one decision away!

*******************************
I am Doreen Fernandez.
Your coach in all things career and more.

Check out my online course, “Career Coaching for Your Success” at:
https://lnkd.in/g47Mwx74

 #resume #interviewcoaching #networking

No alternative text description for this image

I’m veering off track a bit with this post today.

I felt the need to put this out there because I’m sure we are all feeling it.

There is so much unrest in the world.
People have lost their jobs.
Along with this there is worry and anxiety.
The future looks worrisome and bleak.
It all is so overwhelming and we feel that we can’t do much to control these situations.

What we can do are little things within our control.

Be kind.
Be patient.
Be helpful.
Be supportive.
Be positive.

Let’s all do our part and perhaps if we all do this we can spread some sunshine and hope.

#hope #peace #love

taplio

The Battle

Miguel Abascal

Doreen Fernandez

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taplio

The Battle

Miguel Abascal

Doreen Fernandez

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Doreen Fernandez's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDoreen Fernandez's LinkedIn Performance