Mickael Faivre-Maçon

lempire

Leading a 150M$ scale-up technical team toward the goal of becoming a French unicorn is extremely motivating! Let's go!

Privacy, data protection and ethics.

[GDPR]

Data Protection Officer

In the Product Trio (Product Manager / UX responsible / story shaper) the shaper has a technical knowledge of the product (here lemlist) and is in charge of insuring its technical and functional integrity. It's a mix between a scrummaster, a functional responsible and a project leader. He is accountable for the delivery.

In charge of 
- features department alignment and communication for lemlist product
- story shaping and prioritization for developers
- product development follow-up

lemlist story shaper (functional responsible)

Software developper @lemlist, the most comprehensive sales automation platform on the market.

✅  The best deliverability on the market. Consistently land in the main tab of your prospects' inbox 👍

✅  Close more deals by engaging with your leads across multiple channels (email, social, call..)

✅  Ultra customization of your messages, beyond the simple {fistname} or {companyName} variables, create custom landings, images and videos! ✨

Over 10,000 companies like UBER, SUMO, ZENDESK, SHAPR and others use lemlist to add a much-needed personal touch to their outreach without losing the ability to send emails at scale

Senior Fullstack Developer @lempire | $15M ARR - 100% bootstrapped

lemlist family

Best community in the world (no, no, I'm not biased)

Member

lemverse

It's my office! I work here everyday!
You won't believe how easy remote work is with lemverse, try it!
https://www.lemverse.com/

lemverse resident 🏢

Humanité Numérique

- Développement d’un framework de développement rapide de sites prêt à l’emploi
- Développement de sites sur ce framework

(MeteorJS, mup, MongoDB, Stripe, JS, HTML, CSS, Sendgrid, WebRTC)

Freelance / Project Leader / MeteorJS Lead Developer

GO-SENS.fr

Développement d’une plateforme pour la présentation des richesses du territoire normand avec des services informatiques pour les PME (CRM, envoi d'emails avec l'API Sendgrid, système de réservations de salles)
- gestion et développement de la plateforme
- commercial

(MeteorJS, mup, MongoDB, Stripe, JS, HTML, CSS, Sendgrid, WebRTC)

Cofounder / CTO / Project Manager / MeteorJS Lead Developer

ZAPPIK.com

Pilotage de projet sur l’application Zappik
- Développement d’une méthodologie / Process Qualité basé sur l’Agilité
- Développement d’un outil de gestion à partir de cette méthodologie
- Gestion de projets basé sur cette méthodologie (MeteorJS)
- Management de l'équipe de développeurs

(MeteorJS, mup, MongoDB, Stripe, JS, HTML, CSS, Sendgrid)

Cofounder / CTO

SQLI

Customers: Airbus, Airbus Helicoper (Eurocopter)
Teams between 10 and 33 people (devs, technical responsible, offshore tests project leaders, test teams, QA engineers)

- Guaranteeing the on-time delivery of software applications, respecting costs and quality.
- Responsible for the specifications, the architecture, the development, the tests and the support.
- Workloads and planning construction
- Leading the whole team, including functional responsible, technical responsible and developers.
- Leading offshore team
- Defining quality referencial adjustments to project context

Project Leader

Responsible of 10 people at SQLI
Annual performance evaluation
Salary negociation
Career follow-up
Support and advices in daily activities

HR Team Manager

Airbus

Project Leader assistant at Airbus on NSS part of A380 (the "light green" as we called it, coming from the color of a slide in a presentation, hello Airbus I love you !)
- managed specs and development made by a subscontrator
- lots of meetings (surprised ?)

Product Leader Assistant on A380 (for SQLI)

Aston

Back to France, I was a consultant before Aston were acquired by SQLI.
You won't be surprised if I told you that I was specialized in Unicode and how to do app localization in Chinese.

Software Consultant

Self-employed

After 3 years in a software development company, I started my own with a designer friend. I was 27 years old. We were conquering the chinese world  and having a lot of fun !

I did some ASP development backed up by C++, I was so proud to hack Microsoft technologies, ah ah.

Freelancer

CTO @lempire - building the best place to work for senior devs

Helping 1 million businesses grow @ lemlist / lempire 🔥

Experienced Project Manager and Fullstack Developer with a demonstrated history of working in the computer software industry. Skilled in People Management, Management, Scrum, Quality Assurance processes and Web Applications. Strong information technology professional with a Master focused in Artificial Intelligence (Automatic Language Processing).

I've spent 15 years as a project manager, mainly for Airbus in Toulouse. I've always coded applications even in my project manager years, filling some gaps in management tools that were used internally, mainly in C++ before 2004 and then Ruby on Rails after that.

Until I discovered Meteor in 2015. I was so in love that I left my job in 2016 to build 2 startups in 4 years around this technology that were both huge successes for my personal experience and miserable failures financially. That was so fun !

Now working @ lempire, my desire to help people grow their business is fulfilled every day.

Co-Founder @ Apply Studio | Ex-Head of Growth @Caats | Wellness subscription app studio | Ma newsletter sur le growth → yannlemad.com

I build systems that turn creativity into growth 📬 

From running video ads for top DTC brands to scaling my own startups, I’ve spent the last 5 years at the intersection of creative strategy, performance marketing, and AI. Now at Arcads AI ($12M ARR & +4M$ ARR in the last 3months), I lead Paid Acquisition & Creative Strategy, helping brands generate fully AI-made UGC ads that perform better, cost less, and feel more real than ever.

Before that:
→ Co-founded Reveal Club, a wellness app that hit €600k in revenue and 5,000 paying users before exit.
→ Scaled Caats (pet food subscription) to 7-figure ad spend with a 10x growth in subscribers.
→ Built multiple creative & e-commerce projects.

I share what I learn about AI marketing, ad systems, and creative performance in my newsletter straight from the field.

📬 Subscribe or connect I reply to every message.
🔗 www.yannlemad.com

Yann Le Mad

A year ago, I had no idea if AI creative ads could scale profitably
Today, I'm pushing $300k/month in ad spend toward $1M

The journey to $100M ARR at arcads AI is a real climb but AI gives us leverage.

It's 50+ ad tests per week. It's frameworks rebuilt after every failure. 
It's CAC fights at every scale milestone.

And I document everything in my newsletter.

What you'll learn:
→ How we went from 10 to 50+ AI ads per week
 → Testing systems that find winners faster
 → Scaling strategies across 6 markets
 → Real wins, real losses, real insights

Building in public. All actionable.
Join 500+ operators → link in the comment

Head of Paid Acquisition & Creative Strategy @ Arcads AI | Ex-Co-founder & CMO @ Reveal Club (exited) | Proving Creative AI can scale to $1M/month in ad spend → I document the journey on yannlemad.com

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