Mickael Faivre-Maçon

lempire

Leading a 150M$ scale-up technical team toward the goal of becoming a French unicorn is extremely motivating! Let's go!

Privacy, data protection and ethics.

[GDPR]

Data Protection Officer

In the Product Trio (Product Manager / UX responsible / story shaper) the shaper has a technical knowledge of the product (here lemlist) and is in charge of insuring its technical and functional integrity. It's a mix between a scrummaster, a functional responsible and a project leader. He is accountable for the delivery.

In charge of 
- features department alignment and communication for lemlist product
- story shaping and prioritization for developers
- product development follow-up

lemlist story shaper (functional responsible)

Software developper @lemlist, the most comprehensive sales automation platform on the market.

✅  The best deliverability on the market. Consistently land in the main tab of your prospects' inbox 👍

✅  Close more deals by engaging with your leads across multiple channels (email, social, call..)

✅  Ultra customization of your messages, beyond the simple {fistname} or {companyName} variables, create custom landings, images and videos! ✨

Over 10,000 companies like UBER, SUMO, ZENDESK, SHAPR and others use lemlist to add a much-needed personal touch to their outreach without losing the ability to send emails at scale

Senior Fullstack Developer @lempire | $15M ARR - 100% bootstrapped

lemlist family

Best community in the world (no, no, I'm not biased)

Member

lemverse

It's my office! I work here everyday!
You won't believe how easy remote work is with lemverse, try it!
https://www.lemverse.com/

lemverse resident 🏢

Humanité Numérique

- Développement d’un framework de développement rapide de sites prêt à l’emploi
- Développement de sites sur ce framework

(MeteorJS, mup, MongoDB, Stripe, JS, HTML, CSS, Sendgrid, WebRTC)

Freelance / Project Leader / MeteorJS Lead Developer

GO-SENS.fr

Développement d’une plateforme pour la présentation des richesses du territoire normand avec des services informatiques pour les PME (CRM, envoi d'emails avec l'API Sendgrid, système de réservations de salles)
- gestion et développement de la plateforme
- commercial

(MeteorJS, mup, MongoDB, Stripe, JS, HTML, CSS, Sendgrid, WebRTC)

Cofounder / CTO / Project Manager / MeteorJS Lead Developer

ZAPPIK.com

Pilotage de projet sur l’application Zappik
- Développement d’une méthodologie / Process Qualité basé sur l’Agilité
- Développement d’un outil de gestion à partir de cette méthodologie
- Gestion de projets basé sur cette méthodologie (MeteorJS)
- Management de l'équipe de développeurs

(MeteorJS, mup, MongoDB, Stripe, JS, HTML, CSS, Sendgrid)

Cofounder / CTO

SQLI

Customers: Airbus, Airbus Helicoper (Eurocopter)
Teams between 10 and 33 people (devs, technical responsible, offshore tests project leaders, test teams, QA engineers)

- Guaranteeing the on-time delivery of software applications, respecting costs and quality.
- Responsible for the specifications, the architecture, the development, the tests and the support.
- Workloads and planning construction
- Leading the whole team, including functional responsible, technical responsible and developers.
- Leading offshore team
- Defining quality referencial adjustments to project context

Project Leader

Responsible of 10 people at SQLI
Annual performance evaluation
Salary negociation
Career follow-up
Support and advices in daily activities

HR Team Manager

Airbus

Project Leader assistant at Airbus on NSS part of A380 (the "light green" as we called it, coming from the color of a slide in a presentation, hello Airbus I love you !)
- managed specs and development made by a subscontrator
- lots of meetings (surprised ?)

Product Leader Assistant on A380 (for SQLI)

Aston

Back to France, I was a consultant before Aston were acquired by SQLI.
You won't be surprised if I told you that I was specialized in Unicode and how to do app localization in Chinese.

Software Consultant

Self-employed

After 3 years in a software development company, I started my own with a designer friend. I was 27 years old. We were conquering the chinese world  and having a lot of fun !

I did some ASP development backed up by C++, I was so proud to hack Microsoft technologies, ah ah.

Freelancer

CTO @lempire - building the best place to work for senior devs

Helping 1 million businesses grow @ lemlist / lempire 🔥

Experienced Project Manager and Fullstack Developer with a demonstrated history of working in the computer software industry. Skilled in People Management, Management, Scrum, Quality Assurance processes and Web Applications. Strong information technology professional with a Master focused in Artificial Intelligence (Automatic Language Processing).

I've spent 15 years as a project manager, mainly for Airbus in Toulouse. I've always coded applications even in my project manager years, filling some gaps in management tools that were used internally, mainly in C++ before 2004 and then Ruby on Rails after that.

Until I discovered Meteor in 2015. I was so in love that I left my job in 2016 to build 2 startups in 4 years around this technology that were both huge successes for my personal experience and miserable failures financially. That was so fun !

Now working @ lempire, my desire to help people grow their business is fulfilled every day.

Vukasin Vukosavljevic

I started looking for a marketing job during my MBA studies. Young and absolutely convinced that "marketing" meant a corner office at Nike or P&G, slowly ascending that corporate ladder.

So I applied to a few of these big companies. Got rejected from all of them. Not because "they just didn't see my genius". But because they understood perfectly: I was inexperienced, unproven, and, let's be honest, not remotely good enough yet.

But then my phone rang.

It was my university friend. He was working at this scrappy little marketing agency in my city.

"Dude, we need a Copywriter. Someone who can write in English. Maybe without making it sound like a Terms & Conditions page. I don’t have a lot of money to pay what you're definitely not worth right now, but this could change fast if we don't completely screw it up. You in?”

That's how it all started.

The world of content and inbound, growth marketing, GTM, building B2B/SaaS startups - all of it opened its doors to me. And like a 12-year-old me in an ice cream shop, I never wanted to leave that kingdom.

So instead of ascending the corporate ladder, I ascended the marketing ladder. Started as a Copywriter who didn't know what MRR or conversion rates were. Eventually rose through the ranks into leading marketing positions, where MRR and conversion rates are my best pals.

Nowadays, I just describe myself as a guy whose main job is turning marketing channels into absolute chaos (the good kind)… that basically do 3 things:

- Build awareness and an audience that comes to you
- Drive and retain users while accelerating revenue (in a profitable way)
- Build a brand people stick close to (not because they have to, but because they want to)

Currently growing HeyReach as their CMO and sharing all the stories here. Including the messy parts and the 3 AM moments where I question every decision that led me to debug a GTM workflow instead of becoming a doctor like my mom suggested.

For the rest of my track record, just scroll a bit down. 😇

But more importantly, DM me if you wanna exchange war stories on this beautiful disaster we call growth marketing.

VP of Marketing

Leading the team responsible for demand gen and branding for our two products - Big Interview & Skill.

I helped scale two startups past $10M ARR. Here's what changes for a marketer as you move between two critical phases on this journey:

(in my experience at least)

1️⃣ $0 to $1M-$2M phase:

- Lead with your secret weapon (e.g. unique feature → position it smart)
- Marketers wear all the hats (outreach, demos, support tickets…)
- Go global from day 0 (going local makes zero sense in B2B/SaaS)
- Capture feedback like crazy (look for what attracts + retains a specific niche)
- Use your own product religiously (no excuse, figure it out)
- Pick 1-2 marketing battles that’ll win the war (sacrifice everything else)
- Run sprints, not marathons (e.g. create 5 high-quality, well-distributed content pieces INSTEAD of building a full content strategy first)
- Rent someone else's audience (integrations, piggybacking, placements…)
- Stay away from ads (usually a bad idea before you find a PMF)
- Keep analytics simple (you only need Profitwell and Sheets)
- Go for part-timer marketers only (more expertise, higher volumes, lower cost, no onboarding)
- Connect the dots strategically (e.g. one content piece can drive acquisition, onboarding, and retention)

2️⃣ $2M to $10M phase:

- Expand your ICP (depending on the product)
- Start saying no (no more tickets or demos, just marketing & strategy)
- Hire T-shaped marketers full-time (with specific specialties)
- Double down and expand channels (but don’t stretch too fast just yet)
- No more founder-led motions → decentralize, systems, predictable models
- Run pricing experiments more frequently (even when it's scary)
- When opportunity opens, start running ads (bring a pro to help set it up)
- Invest more in PLG (remove friction faster and better now)
- Leverage part-timers still, but now you have more resources
- Pace yourself against bigger rivals, but don’t sleep on anyone (shifts mindset in each phase)

The playbook isn't one-size-fits-all.

That's just how it looks from where I was standing. 4 times in the past, with a 2/4 score from my full-time adventures. 😄

CMO @ HeyReach | $10M ARR in 29 months, 55%+ profitability | Growth Mentor | Speaker

So I'm doing a GTM event tour this year.

Starting where it all began - in my hometown.

Teaming up with Mina from Instantly.ai and Stan from frontBrick.io.

What to expect:

- Proven outbound and inbound-led GTM playbooks
- Email and LinkedIn outreach tactics that deliver double-digit reply rates
- Advanced lead qualification tactics
- A few surprises we're keeping under wraps (we're mysterious like that)

📅 January 22nd at 18:30 CET

📍 Belgrade, Serbia

Registration link in the comments.

P.S. Flying in from out of town? Consider this your invitation to let me buy you dinner. Belgrade's food scene doesn't mess around, and neither should your appetite. Just DM me.

Three operators. Three outreach strategies. All crushing their goals:

🚀 43% reply rate with an inbound-led motion
🚀 One sold-out workshop at Web Summit using such a cool hack
🚀 5 cold email principles delivering 5-10% reply rates

The full breakdown is in the carousel below.

Templates, workflows, metrics - all of it.

If you're thinking "I could actually use this"...

Mina, Stan, and I are hosting an event: Building the GTM Engine that Converts in 2026

January 22nd in Belgrade, Serbia 🇷🇸

Small room. Curated guest list. Zero fluff.

Now, about this whole "limited spots" situation...

We're keeping it intimate on purpose. Not because we're trying to manufacture FOMO (okay, maybe 5% FOMO), but because we want people with the same battle scars and pipeline obsessions as you in the room that evening.

Link to apply in the description ⤵️

Multichannel GTM outreach

February 19-20. A room you'll wish you were in. 🤯

(especially if you’re into growth and marketing)

Got the chance to co-host a growth workshop at unlockit conference. (very grateful 🙏)

So I made myself a promise.

Assemble a speaker lineup that would make me the least interesting person in the entire room.

Here's who I convinced to share their playbooks:

🔥 Ravish - Growth Lead Gamma ($2.1B valuation, $100M ARR, 70M users)
🔥 Enrique - Growth bolt.new ($40M ARR), ex-CMO of Pexels (acquired by Canva)
🔥 Diandra - Content expert behind projects you probably Googled (Semrush, Backlinko...)

I'll also share untold HeyReach secrets from our $10M ARR journey in 29 months.

No theory. No "thought leadership."

Just tactics you can steal. Breakdowns that matter. People from the trenches who think differently. And you 💪

Btw, this workshop is just one slice of what unlock is serving.

Inicijativa „Digitalna Srbija“ outdid themselves putting this conference together. 👏👏

Belgrade. February 19-20.

To grab your seat, link’s in description.

P.S. HeyReach squad is coming - Nick, Bojana Vojnović, Bojana Petkovic… If you're in the HeyReach Universe and make the trip, we'll add a private GTM hangout after the conference. Stick around a few extra days in Belgrade. Your Q1 will thank you. 🚀

Here's one of my favorite BS detectors when managing marketers (and myself).

The talk-to-execution ratio.

Someone says they're "passionate about social media" or "obsessed with brand building."

Fantastic! Now let's see the receipts:

- Your own profile. When's the last time you touched it?
- Missed your target? What's the next move? You taking it personally or not?
- What's the last podcast/book/event you geeked out over? Your key lessons?
- That brilliant idea from 2 weeks ago… where is it now?
- Show me 3 brands crushing it on social. Why are they winning?
- You posted on the company page? Did you engage with it? Did you rally the team to do the same? How are you amplifying it further or is it just us liking us?

This applies to every big claim in marketing:

My personal favorite: "I work really hard" → okay, let's unpack "hard" first.

Because when you throw in REALLY, you've just raised the stakes:

Really hard means → crushing deliverables, laser focus, putting in the hours, taking work home, owning outcomes, proactive problem-solving, zero excuses, rapid learning, studying the craft, being prepared for anything.

Words are cheap. Everyone's got a TED Talk in them.

Say it once but don't live it? Okay, we all have off days.

Do it twice? Hmm, pattern emerging.

Again? Pattern confirmed, consequences unlocked.

All in all, I think that for managers, it’s about asking the right questions and setting the standard.

For team members: it’s not their answers but their actions that count the most.

And here's the kicker - every manager has a manager.

Which means managers get to play both roles. 😇

We shouldn’t be exempt from the same scrutiny we dish out.

So if you're holding your team to a standard, you better be living it.

These 3 content problems gave me MASSIVE headaches.

The kind that make you question if you even know what you're doing anymore.

Because you're putting in the hours, shipping stuff, doing everything "right"… but the results are missing. 😫

I've been there. So has Diandra.

Guess nothing bonds people faster than shared suffering.

So we wanted to share a way out of these 3 particular content labyrinths.

Swipe through. Steal what works.

Learn from our pain instead of creating your own. 😇

3 content challenges and how to fix them

I don’t have a lot of marketing regrets, except this one.

It's a campaign I never ran.

At one previous startup, I had all the cards to run this channel. We built organic funnels perfectly and were growing 10-15% MoM.

But I didn’t add ads to the mix. (to this day it bothers me)

So I decided not to make the same mistake at HeyReach and started playing with LinkedIn ads 3 months ago.

Assembled my crew (took me a few weeks), mapped out the plan and we started swinging.

Here's what happened:

🦥 20x ROAS (influencing revenue with strength)
🦥 Profitable operation from day 1
🦥 Tested many LinkedIn ad formats (TL ads, text ads, images, spotlight)

WoM remains our greatest channel (will love that forever).

But adding ads on top of it, that’s giving it a jetpack.

A few lessons I learned:

1️⃣ Timing matters more than the budget

I didn't rush into ads. Waited until WoM and retargeting funnels were built. That foundation is why I believe we hit profitability from the start.

Ads amplified momentum we'd already built.

2️⃣ Invest in creative

It’s a very interesting content challenge. Format variety, rotation frequency, hook testing - it's a craft.

Just remember, there’s content that drives conversions. And then there’s content that fuels awareness. Different battles, same ultimate destination.

3️⃣ LinkedIn's targeting is genuinely impressive

The pixel capabilities and segmentation options are deep. If you're willing to get granular, you'll be amazed what you can discover.

4️⃣ Build GTM flywheels, not silos

Someone saw our ad but didn't sign up? Or started a free trial but didn’t convert? Qualify with AI agents, send warm leads to Nadja and her team. Ads fuel the pipeline strategically.

Because channels should never work in silos. For me, they’re like a Spartan formation at Thermopylae.

I’ll forever be an organic aficionado, but man I’m excited about this ads project.

Lots to learn and in phase 2 we double the stakes.

Bring it on. 🫡

taplio

The Battle

Mickael Faivre-Maçon

Vukasin Vukosavljevic

Followers

Posts

Engagements

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Performance ScoreVukasin Vukosavljevic's LinkedIn Performance

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taplio

The Battle

Mickael Faivre-Maçon

Vukasin Vukosavljevic

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vukasin Vukosavljevic's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVukasin Vukosavljevic's LinkedIn Performance