Mickael Faivre-Maçon

lempire

Leading a 150M$ scale-up technical team toward the goal of becoming a French unicorn is extremely motivating! Let's go!

Privacy, data protection and ethics.

[GDPR]

Data Protection Officer

In the Product Trio (Product Manager / UX responsible / story shaper) the shaper has a technical knowledge of the product (here lemlist) and is in charge of insuring its technical and functional integrity. It's a mix between a scrummaster, a functional responsible and a project leader. He is accountable for the delivery.

In charge of 
- features department alignment and communication for lemlist product
- story shaping and prioritization for developers
- product development follow-up

lemlist story shaper (functional responsible)

Software developper @lemlist, the most comprehensive sales automation platform on the market.

✅  The best deliverability on the market. Consistently land in the main tab of your prospects' inbox 👍

✅  Close more deals by engaging with your leads across multiple channels (email, social, call..)

✅  Ultra customization of your messages, beyond the simple {fistname} or {companyName} variables, create custom landings, images and videos! ✨

Over 10,000 companies like UBER, SUMO, ZENDESK, SHAPR and others use lemlist to add a much-needed personal touch to their outreach without losing the ability to send emails at scale

Senior Fullstack Developer @lempire | $15M ARR - 100% bootstrapped

lemlist family

Best community in the world (no, no, I'm not biased)

Member

lemverse

It's my office! I work here everyday!
You won't believe how easy remote work is with lemverse, try it!
https://www.lemverse.com/

lemverse resident 🏢

Humanité Numérique

- Développement d’un framework de développement rapide de sites prêt à l’emploi
- Développement de sites sur ce framework

(MeteorJS, mup, MongoDB, Stripe, JS, HTML, CSS, Sendgrid, WebRTC)

Freelance / Project Leader / MeteorJS Lead Developer

GO-SENS.fr

Développement d’une plateforme pour la présentation des richesses du territoire normand avec des services informatiques pour les PME (CRM, envoi d'emails avec l'API Sendgrid, système de réservations de salles)
- gestion et développement de la plateforme
- commercial

(MeteorJS, mup, MongoDB, Stripe, JS, HTML, CSS, Sendgrid, WebRTC)

Cofounder / CTO / Project Manager / MeteorJS Lead Developer

ZAPPIK.com

Pilotage de projet sur l’application Zappik
- Développement d’une méthodologie / Process Qualité basé sur l’Agilité
- Développement d’un outil de gestion à partir de cette méthodologie
- Gestion de projets basé sur cette méthodologie (MeteorJS)
- Management de l'équipe de développeurs

(MeteorJS, mup, MongoDB, Stripe, JS, HTML, CSS, Sendgrid)

Cofounder / CTO

SQLI

Customers: Airbus, Airbus Helicoper (Eurocopter)
Teams between 10 and 33 people (devs, technical responsible, offshore tests project leaders, test teams, QA engineers)

- Guaranteeing the on-time delivery of software applications, respecting costs and quality.
- Responsible for the specifications, the architecture, the development, the tests and the support.
- Workloads and planning construction
- Leading the whole team, including functional responsible, technical responsible and developers.
- Leading offshore team
- Defining quality referencial adjustments to project context

Project Leader

Responsible of 10 people at SQLI
Annual performance evaluation
Salary negociation
Career follow-up
Support and advices in daily activities

HR Team Manager

Airbus

Project Leader assistant at Airbus on NSS part of A380 (the "light green" as we called it, coming from the color of a slide in a presentation, hello Airbus I love you !)
- managed specs and development made by a subscontrator
- lots of meetings (surprised ?)

Product Leader Assistant on A380 (for SQLI)

Aston

Back to France, I was a consultant before Aston were acquired by SQLI.
You won't be surprised if I told you that I was specialized in Unicode and how to do app localization in Chinese.

Software Consultant

Self-employed

After 3 years in a software development company, I started my own with a designer friend. I was 27 years old. We were conquering the chinese world  and having a lot of fun !

I did some ASP development backed up by C++, I was so proud to hack Microsoft technologies, ah ah.

Freelancer

CTO @lempire - building the best place to work for senior devs

Helping 1 million businesses grow @ lemlist / lempire 🔥

Experienced Project Manager and Fullstack Developer with a demonstrated history of working in the computer software industry. Skilled in People Management, Management, Scrum, Quality Assurance processes and Web Applications. Strong information technology professional with a Master focused in Artificial Intelligence (Automatic Language Processing).

I've spent 15 years as a project manager, mainly for Airbus in Toulouse. I've always coded applications even in my project manager years, filling some gaps in management tools that were used internally, mainly in C++ before 2004 and then Ruby on Rails after that.

Until I discovered Meteor in 2015. I was so in love that I left my job in 2016 to build 2 startups in 4 years around this technology that were both huge successes for my personal experience and miserable failures financially. That was so fun !

Now working @ lempire, my desire to help people grow their business is fulfilled every day.

Nicolas GROMER

Growth @lemlist

Growth with a proven track record of scaling B2B SaaS companies. 

From lemlist (growing ARR from $14M to $36 in 2 years) to launching international campaigns across Africa, Asia, and Europe, I thrive on building data-driven strategies that combine creativity, experimentation, and automation.

Key strengths:
- Full-funnel growth: Acquisition, activation, retention, and expansion
- Advanced marketing automation, data analytics, and CRM integration
- Expert in tracking, cold outreach, lead generation, and lifecycle campaigns
- Proven ability to adapt growth strategies for international markets
- Passion for sharing knowledge through my newsletter, 'Le B.a-ba du Growth' & 'Saasboarding'

Let's connect if you want to talk B2B SaaS growth, international expansion, or creative demand generation.

Growth Marketer

Nicolas Gromer

After analyzing 1000s of cold email campaigns with ColdIQ, we've noticed something counterintuitive.

The best-written emails often get the worst results.

We've been obsessing over copy optimization for years:
Subject lines. Opening hooks. CTAs. A/B testing every word.

But here's what actually moves the needle: timing.

➡ A mediocre email at the right moment outperforms a perfect email at the wrong one.

Think about it this way:

→ Fresh funding

Spending mode lasts about 6 months, then it's back to scrutiny. If you reach out on day 15 vs day 150, you're talking to a completely different buyer mindset.

→ New ICP hires

Someone starting a new role is building their toolstack from scratch. They're not loyal to old vendors - they're loyal to what works. First 60 days is your shot.

→ Pricing page behavior

If they've visited your pricing page 3+ times without converting, something's blocking them. That's not a cold lead. That's someone who needs one question answered.

→ Champion movement

They'll push for your product at their new company. But only if you catch them in that 90-day window where they're proving themselves.

The signal tells you when to reach out. 
The copy tells them why to respond. 

Most teams nail the copy and completely miss the timing.

Imagine that a company raises Series B.

They're hiring, scaling infrastructure, building their growth stack.

➡ If you're in their inbox before their hiring plan is finalized, you become part of the roadmap. 

If you show up 6 months later, you're just another vendor.

lemlist's intent signals tracks funding rounds, hiring signals, and buying behavior automatically. You stop guessing and start knowing.

What's actually killing your reply rates: your copy or your timing?

taplio

The Battle

Mickael Faivre-Maçon

Nicolas Gromer

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The Battle

Mickael Faivre-Maçon

Nicolas Gromer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nicolas Gromer's LinkedIn Performance

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