NatWest Group

Research Consultant

Noggin The Brain People

🧠 Noggin The Brain People 🧠

Sainsbury's Bank

Head of Research, Planning & Brand

Head of Propositions & Innovation

Head of Customer Insight & Innovation

The Marketing Society Scotland

Chair Of Marketing Society Scotland

Heineken UK

Head Of CMI (Consumer & Market Intelligence)

Category Insights Controller

PepsiCo Intl

Consumer Insights For All PepsiCo Portfolio Of Beverage Brands across Western & Eastern Europe

European Consumer & Market Insights Director

PepsiCo

Worked on creating new International Trademarks for PepsiCo to play in exciting growing Asian beverage categories e.g. Healthy Whites (RTD Soymilk/Drinking Yoghurts) in China, India, Vietnam & Thailand.

Asia Regional Innovation Insights Manager

Quorn Foods

Consumer & market insights for the Quorn brand.

Consumer Insight Manager

Procter & Gamble

Consumer & Product Researcher Working In Skin Beauty Care (Oil Of Olay).

Products Research

🧠 Noggin - helping improve the cognitive health of the nation 🧠 | P&G | PepsiCo | Heineken | Sainsbury's |

I have over 25 years of insight, marketing, and innovation leadership experience in FMCG and FS sectors, I know, I don't look THAT old.

I've enjoyed working for some of the world's leading brands in various categories (health & beauty, food & beverages & financial services) and regions, delivering impactful consumer and market intelligence, brand strategy, and product innovation. My time spent working on Oil Of Olay made me my mum's favourite son.

Currently, I'm a research consultant at NatWest Group, where I'm supporting the bank's customer, technology and data-driven approach to enhancing its products and services. 

I'm a co-founder at Noggin The Brain People, on a mission to improve the cognitive health of the nation & founding investor in Gutzy Organic which makes having a healthy, happy gut, fun and easy. Active investor in the technology & health & wellness arena.

I'm a former chair and current fellow of the Marketing Society in Scotland.

Mick Doran

AI will not make everyone smarter.

It will make intelligence abundant though.

And there is a difference.

We already live in a world where knowledge is effectively unlimited if you think about it.

Every book ever written, every lecture, every research paper is potentially a few keystrokes away.

But has it improved our curiosity, our discipline or our creativity?
 
The bottleneck is not access to intelligence. The bottleneck is what you do with it.

I'm loving this book The Next Renaissance by Zack Kass. 

Finally a book that acknowledges the risks but ultimately lands on an optimistic conclusion, that AI is expanding human capability in ways we are only beginning to understand.

It's packed full of wisdom & a must read.

The Marketing Society Scotland Graeme Atha Joanne Lynn will look to summarise for next week

Megan Hastings Lindsay Jamie Mcfarlane Mungo Kilgour 👀

Watch this space. (Yes, I’m keeping the pun.)

Our now 12 year old son Michael is putting the finishing touches to Things I Taught My Parents About SPACE 3, his latest charity book where he's going to share facts about what’s going on above our heads.

This time we’re backing MS Society Scotland and we’ve set ourselves a big target to raise £10,000.

He’s grown up since book one (below) but still happy to share the limelight with other authors.

If you can help us hit the target, the ask is simple:
 👉 share this,
 👉 tell anyone who's interested in space, who isn't
 👉 and check the website (I’ll drop it in the comments).

Launch soon. And yes, we’ll need all hands on deck. 🚀

Dr. Clara Doran MBBS MRCGP

Aldi UK he may have taken creative inspiration from you folks 👀 

#ThingsITaughtMyParents #charity #MSSociety

🚀 COMING SOON 

During lockdown, our son Michael started teaching Dr. Clara Doran MBBS MRCGP & I things about space.

We helped him write his space facts down and produced a book.

We raised over £3,000 for Fairy Bricks & Scottish Book Trust & €10,000 for the Alzheimer Society of Ireland

This time, we're aiming higher.

"Things I Taught My Parents About Space 3" is coming. 

We want to raise £10,000 for the MS Society Scotland.

1 in 500 people live with MS in the UK but that no. is 1 in 300 in Scotland.
Dr. Clara Doran MBBS MRCGP is one of these.

We need help.

We're looking for: 
✅ Sponsors and partners who want to back something genuinely special 
✅ People willing to share this with their networks & generate some interest
✅ Anyone who loves space or wants to support a cause that matters

Over the last number of years we found proof that curiosity + kindness = something extraordinary.

If this lands with you tag someone who loves space, or drop a comment below. Even a share can help as we finish this book and get it out in the world.

👉 Find out more at our website details in the comments section: 

#MSSociety #SpaceBooks #CharityChallenge #ThingsITaughtMyParents #Scotland #Fundraising

When I get stuck, I read.
So I read a lot.
Good books in my mind do one thing really well, they help adjust my thinking.

Three on my list

1. Design Thinking and Innovation is about testing early, learning as quick & cheaply as possible and the benefits of staying curious.

2. The Rules That Make Us is about about recognising early changes in behaviour and meaning, before they become obvious to everyone else. And benefitting from this insight.

3. Runnin’ Down a Dream about how compounding works both ways. So we all (including organisations) need to be more deliberate about where we place our time, energy and attention.

What’s on your bedside table at the moment?

#books #usingyournoggin #learning

A thought for a friday ....

'Moments of wild uncertainty are often hiding the seeds of transformation'
Zack Kass

It's true what Steve Jobs said, when he talked about only being able to join the dots backwards.

Happy Friday

Have you read Stripes' annual letter released today.?

always a fascinating read and three things I think worth re-iterating from it ...

1. the winners are compounding faster, the gap between the best and the good is widening.

2. compute is the real economy (like electricity or even the internet was)

3. the interface to commerce is changing FAST, agents, protocols, new rails and permissions & new gatekeepers

and just as most things underneath you are changing there is a suggestion that speed is becoming a survival trait

See letter below. I must admit I also love ALL their Stripe Press Books, well worth checking out also.

#speed #useyournoggin #stablecoins #powerofcompounding #stripe

stripe annual letter 2025

A Monday morning thought ...

...if more of us actually looked after our noggins, would the outcomes would be more noticeable everywhere?

(yes they would)

Better thinking.
Better decisions.
Better emotional control.
Better relationships.
Less burnout.
Less reactivity.

Our brains fuel everything we do.

When we fuel it properly, life tends to work better.

So today and every day, look after your noggin

so it can better look after you  🧠

ps it's Brain Awareness Week this week.

#brainawarenessweek #useyournoggin #oomph

Everyone’s an entrepreneur now.


A quick scroll of LinkedIn and it’s like ...
 
Founder ... of vibes probably

CEO ... of a side hustle that hasn’t started yet but they're raising ESIS

“Building in public” ... posting instead of building me thinks
 
And who could forget ....

... a course on how to do all of the above

It sometimes appears that we've created an ecosystem of people who haven’t built anything…teaching people how to build something…using frameworks from people who also haven’t built anything.

And now I get to use my Jay Z lyrics  ....

“Everybody can talk, but ask them what they’ve done.”

This line should be printed at the top of LinkedIn.

Because the truth is, building something is extremely squiggly ....
 
Most days “CEO energy" is replying to emails no one asked for or fixing a problem you caused yesterday and celebrating a £47 sale like you’ve just exited for £47 million 😛 

So here’s a thought before you follow the guru or buy the course…

Ask yourself .... What have they actually built?” .... like really built.

Not what they say. Not what they post. What they’ve actually done.

Because it seems that being an “entrepreneur” is easy these days.

But actually building something ..... that's still annoyingly hard.

And if you're in the messy bit, by the way… hats off to you. Keep going 👏 

ps love this from bomsthefirst over on IG. She knows it. Wild CEO energy 😛 

#entrepreneur #vinted #useyournoggin 
Dr. Clara Doran MBBS MRCGP Noggin The Brain People ❤️ 🧠 ❤️

"I'm constantly trying to rebuild and understand how I will get better and learn" (e.g. on sustainability)

Thirty minutes well spent this weekend listening to Mark Given's first ever podcast with Russell Parsons on Marketing Week.

Mark's career arc is fascinating. Civil engineering at Glasgow, P&G in 1998, Scottish & Newcastle/Heineken, O2, and now several years shaping the growth at Sainsbury's. But the key takeout for me isn't Mark's CV, it's his mindset behind it.

Three things to note:

🧠 His genuine hunger to keep developing, not just himself, but also his teams. ("careers are long").
 🧠 His humility to know he doesn't have all the answers ... yet. But works hard to invest in proper understanding.
🧠 And his obsession with the customer. Always asking "so what does this mean for them?" 

If you're looking for a self-development 30mins this week, this is it. Link in the comments.

You'll have been very happy with that 🏉 result yesterday Mark - AMAZING GAME

#selfdevelopment #useyournoggin #learning #humility

War is dominating our news & AI is dominating our conversations.

But strategic minerals will dominate the future.

Sad but crazy eh.

#strategicminerals #war #ai #tungsten #gallium

(image sourced from robert_ivanhoe on X)

“When I get a little money I buy books; and if any is left I buy food and clothes.”


Love this from the 16th century scholar Erasmus via Ryan Holiday.

What's on your shopping list?

#reading #useyournoggin #books

📚 Mick's Recommended Reading: What I underlined

"Rather than the usual narrative of disruption and job loss, Mick reflects on a more optimistic view: that AI could expand, not replace, what makes us human. The real shift isn’t just technological - it’s cultural. As machines take on more of the measurable work, skills like curiosity, judgment, creativity and leadership become even more valuable.
It’s a thought-provoking read that asks a bigger question: if everything could be automated, what would you choose to keep?"

Read Mick Doran's full blog post - link in the comments

#RenAIssance #AI #imagination

China’s latest 5 year plan has been discussed in the news this week.

While a lot of discussions in the West regarding China focuses on 'chips' there is seemingly few mentions of this in their plan.

There is, however, a lot of focus on artificial intelligence; compute power, digital infrastructure & applications.

There is a new phrase that appears in the plan for the first time & it means model : chip : cloud : application. We're told to think of it as a technology stack.

So chips are only one layer of four & above them sit the AI models, the cloud infrastructure, and the applications that can actually transform industries.

China’s strategy appears to be building the whole stack. It's not just about invention but deployment, embedding AI into factories, logistics, robotics & supply chains.

They are looking to apply intelligence across the entire economy & aligning universities, capital, infrastructure and industrial policy around strategic technologies.

Their new measure of success appears to be the digital economy reaching 12.5% of GDP by 2030.

Maybe the 'strategic' part of the story now is not who is building the best chips but who is building the most powerful computing ecosystem. (appreciate politics of this)

#ai #ecosystems #chips #china
image source visual capitalist

CATALYST Integrators™

Whether your company is currently running on EOS® or you have just heard of it, we can help. Our knowledge and experience will be of great value as your Fractional Integrators.

WHAT WE DO
- Assist with the rollout and practical application of EOS® within the business
- Mentor your Integrator or act as your Integrator for the long or short term
- LMA coaching and mentoring
- Maintain accountability for the V/TO, Rocks and EOS® Integration
- Lead your Leadership meeting pulse (L10s, Same Pages, Quarterlies & Annuals - if no formal Implementer)
- Help design, optimize, and integrate your Accountability Chart
- Ensure your Scorecard is in place and effective with key Measurables
- Orchestrate the effective integration of your HR and People processes including hiring and Quarterly Conversations
- Train and go deeper into the EOS® tool review and execute all team training
- Own the Integrator accountabilities and job description

Fractional Integrator (COO) for companies running on EOS®

Business Development

Professional Development, LLC

Owner

Target Media USA

- Cultivated a high performing senior leadership team that implemented Gino Wickman’s Entrepreneurial Operating System (EOS) with a Traction EOS coach. 
- Researched current processes/procedures to assess workflows and implemented new tools such as Zoho CRM, Microsoft TEAMs, Comscore, and Power BI.  
- Recruited, trained, and managed a sales team of four Directors to create an outbound sales prospecting strategy
that yielded $1M in additional advertising revenue to the company in year one. 
- Project managed media strategy sales pitches, client onboarding, and campaign reporting.
- Created annual forecasts and analyzed against monthly actuals at a senior leadership level.

SVP, Integrator

PermaSafe™

Sales Manager

Clean Care Distributors

- Set up a Pennsylvania/Delaware distribution arm of PermaSafe Protective Coatings, an antimicrobial/disinfection company. 
- Recognized an extremely cost-effective digital advertising opportunity during the pandemic that set up an active sales funnel of multiple leads per day. 
- Facilitated the sale of $1M+ in revenue within 18 months of distribution company’s inception. 
- Executed a nine country, multi-year exclusivity contract in the Middle East worth $6.2M. 
- Sourced American made goods for high-net-worth clients in the Middle East including motor oil, medical supplies, and disinfection products.

President/CEO

The Siegfried Group

- Right hand of the Executive Regional Market Leader for all matters and tasks related to the delivery of our vision/strategy as laid out by the CEO. 
- Conducted weekly 1-1 strategy calls with Associate Directors to develop their leadership advisory skills, strategize key client and prospect relationships, and network higher up the C-SUITE. 
- Produced and coordinated regional and market level events and budgets.  
- Completed quarterly P&L projections by market and city, and monthly rolling sales and recruiting forecasts. 
- Reviewed monthly financials at a regional and market level compared to forecast and addressed any issues with   revenues, expenses, and AR collections. 
- Direct liaison between regional/market team members and the headquarters in Wilmington, DE.

Operations Director - South Region

- Main point of contact for executive related matters and meetings to our Advisory Board, Executive Team, National Market Leadership Team, and Operations.
- Contributed recommendations and perspective to the incoming President on key topics and issues.  
- Created crucial documents to aid in discussions had at Advisory Board and Executive Team meetings. 
- Assisted in the mapping and enhancement of our sales process and documentation.
- Worked with Employee Development to manage programs and incentives that affect our 800+ Professional Resource team.

Executive Associate to the Office of the President

- Assisted in writing internal marketing communications for the company’s intranet.
- Planned and executed over 30 internal meetings per year across 18 U.S. cities. 
- On-site coordinator and main point of contact for internal meetings to ensure each event runs smoothly.
- Worked with the Assistant Financial Controller to create financial budgets and controls for each meeting/event.
- Coordinated the execution of the company’s MY Journey Program in Las Vegas while livestreaming to 18 remote venues.

Marketing and Events Corporate Associate

Zimmerman's Automotive

- Managed the debt refinancing and leasing of business property between ownership and a prospective lessee. 
- Restructured the daily operations of Rapid Lube, Service, and Sales departments to increase overall company productivity.
- Generated and implemented services focused on increasing revenue through enhancing existing client relationships and driving new clients to the facility.
- Developed marketing focus and marketing team to represent Zimmerman’s at local chamber and business-to-business network building events.
- Rebranded Company’s mission statement and logo for all electronic and printable marketing materials.
- Planned sale’s department marketing events to boost car sales, build community involvement, and engage community.
- Conducted bi-monthly meetings with the management and ownership team to develop individual leadership and communication.

Operations Director

Fractional Integrator (COO) for Companies Running on EOS® | Visualize the Skyline | Prioritize the Baseline | Change Agent 🙌 | 1-2 Things/Day Can Change Your Life | Book a Call! 👇| Kolbe 7274

My Unique Ability is helping people get “From Here to There” in life. I love helping people and organizations 
get unstuck in order to create the traction they desire in their personal and professional lives.

Industry Experience: Marketing/Media Buying, Accounting/Financial Services, Law, Event Planning, Wealth Management, Family Owned, Automotive, Therapy Practice, Cybersecurity, E-Commerce, and Start-Ups.

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Mick Doran

Jeremy Walter, MBA

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The Battle

Mick Doran

Jeremy Walter, MBA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mick Doran's LinkedIn Performance

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