Head of Social @JKMovingServices ⚡️ I offer tips on creating CURRENT digital content that works for your brand

I bring stories to life by creating memorable and impactful social media content across all platforms. Throughout my career, I've worked on content for brands like Starbucks and General Mills. I've also turned complex public policies into digital charts, short form videos, and podcasts for a prominent think tank on Capitol Hill. No matter what your brand is offering audiences, I have a knack for making social content feel organic, connect with viewers, and grow communities. 

I'm currently head of social media at JK Moving Services, the largest independent moving company in North America. Our social channels are leading the moving industry by adapting to early trends and following best practices. Our latest viral video brought in over 7 million views organically, without influencer marketing collaborations. 

Additionally, I have over 15 years experience in public relations and digital communications, booking experts on cable news outlets and national radio programs, conducting media training, and maintaining and curating websites. 

Early in my career I reported on politics and public policy for a digital news site in Washington D.C. and appeared on primetime cable news outlets like Fox News, CNN, and MSNBC.

Michelle Cordero

I’m the CEO & Founder of Rise & Run Media, where we help B2B brands and professionals turn LinkedIn into a predictable growth engine, not just a posting platform.

After years of watching great companies struggle to stand out online, I built a system that blends smart strategy, scroll-stopping content, and high-intent paid campaigns to help experts get visible, stay memorable, and attract the right opportunities.

Today, we partner with B2B leaders, founders, and service-based teams who want to:

✔ Build authority in their industry
✔ Generate qualified inbound leads
✔ Create content that actually converts
✔ Scale their presence without wasting time or ad spend

If you’re ready to grow on LinkedIn with a strategy that’s built for real business outcomes, not vanity metrics, let’s connect.

Contact me here: xavier@riseandrunmedia.com or 859.489.4486

Xavier Johnson

A lot of people think content is about posting more.

It’s actually about saying the right thing, the right way, to the right audience.

Last week’s work with my client Jordan M. Wilson, CFP® was focused on translating real financial expertise into content that feels natural, not forced.

This is the part you don’t always see, but it’s where the growth actually happens.

-- ♻️ Found this helpful? Repost to help others🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

Turning B2B LinkedIn into a Revenue System | DM Sequences, ABM Retargeting, and Full-Funnel Ad Strategy | Founder @ Rise & Run Media

The best LinkedIn strategies in 2026 don’t feel like strategies. 
They feel like conversations.

Because trust > transactions.

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Most B2B brands either rise fast or run long, rarely both. 

We built Rise & Run Media for the ones who refuse to choose, turning visibility into systems that compound instead of fade.

-- ♻️ Found this helpful? Repost to help others🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

B2B brands don’t have a "growth" problem.

They have a focus problem.
Too many priorities.
Too many tactics.
Too much noise.

But here’s what actually drives sustainable LinkedIn growth:

→ Clarity beats complexity.
→ Systems beat scattered effort.
→ Consistency beats short-term momentum spikes.

Not hacks.
Not virality chasing.
Not posting “more.”

Just focused execution, done repeatedly.

That’s the difference between being visible and being trusted, and it’s exactly how we operate at Rise & Run Media.

-- ♻️ Found this helpful? Repost to help others🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

Grow Your B2B Brand on LinkedIn

Most LinkedIn DMs fail not because the offer is bad.

They fail because people treat LinkedIn like a cold-call platform instead of a relationship space.

Because assets aren’t sales tools.
They’re conversation starters.

--
 ♻️ Found this helpful? Repost to help other🚀 Follow me, Xavier Johnson, for more LinkedIn growth tips.

Everyone wants reach.
Everyone wants leads.
Everyone wants “what works.”

Very few brands want to do the part that actually creates it:

Give first.

→ Real value.
→ Clear thinking.
→ Repeatable systems.

That’s how we help B2B brands turn LinkedIn into a predictable growth channel not a guessing game.

--
 ♻️ Found this helpful? Repost to help others🚀 Follow me, Xavier Johnson, for more LinkedIn growth tips.

taplio

The Battle

Michelle Cordero

Xavier Johnson

Followers

Posts

Engagements

Likes

Performance ScoreXavier Johnson's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Michelle Cordero

Xavier Johnson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xavier Johnson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreXavier Johnson's LinkedIn Performance