Michelle J Raymond

B2B GROWTH CO - Get Your Business Active on LinkedIn™️ for Growth

Are you looking for someone who can audit your current performance on LinkedIn and provide a strategy on how you can boost the performance?

Want to learn how to create an Employee Advocacy Program using LinkedIn? I can work with your teams to show methods that will give great returns.

LinkedIn can be overwhelming when you first venture onto the platform. Where should you focus your efforts? What is the current LinkedIn best practice?

Built on the principles of #socialselling - building trusted relationships, become the go-to authority and be top of mind ready for when your ideal client is ready to make a purchase. 

The training focusses on WHY you should do different things on LinkedIn so you can tailor to your unique following. 

I never want you to think it's a one size fits all approach.

Head B2B Growth Coach + LinkedIn Trainer

International Speaker & Podcast Guest - LinkedIn™️ Company Page Expert

𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 - https://socialmediaforb2bgrowthpodcast.com/

This show covers everything you need to know to grow your business using social media. It covers Social Selling, Branding, Content Creation, Thought Leadership, and Employee Advocacy.

With weekly sessions featuring global B2B experts, we share proven strategies and actionable tips to 
help you maximise your time on LinkedIn.

Podcast Host and Producer - Social Media for B2B Growth Video Podcast

The LinkedIn Pages Product team have hand-selected a small, engaged group of small & medium-sized business Page Admins to share quick feedback on new concepts and features they are building. 

This is an acknowledgement of the work being done as an advocate for the improvement of LinkedIn  Company Pages and active member of the Page Admins group. 

Please note : I'm unable to share any new features before they are launched.

LinkedIn Pages Team Advisor - Small Business Advisory Council

The LinkedIn Branding Community by #MichelleSquared

Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses.

Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.

The LinkedIn Branding Community was launched in early 2022 as a LinkedIn Audio show followed by their podcast and book that showcases their Brand Squared System™ methodology to pay these lessons forward. 

Their mission is to bond together powerful and impact-driven professionals who are building successful brands and businesses to rise up and stand out on LinkedIn and beyond.

The LinkedIn Branding Community Co-Founder

The top-ranked podcast, The LinkedIn Branding Show, hosted by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, empowers professionals, entrepreneurs, experts, and small business owners to stand out and rise up as they build personal and business brands on LinkedIn. New episodes drop every Thursday on your favorite podcast platform.

Podcast Co-Host - The LinkedIn Branding Show

This isn’t an ordinary branding book or business book, for that matter. The LinkedIn Branding Book is more. This compilation is our invitation to support you in investing and profiting from your unlimited potential through the power of LinkedIn.

Inside, you’ll discover the power of putting yourself out there and the foundational branding steps you need to stand out and rise up on LinkedIn, either as an employee or a business.

Think of #MichelleSquared as empowering yet straight talk experts, guiding you to build a personal or business brand that is uniquely and proudly yours.The LinkedIn Branding Show, our highly regarded weekly podcast, comes to life on these pages. You’ll find interactive episodes with actionable takeaways threaded in with the stories and lessons that will deliver real results.

Throughout, you will be guided by our personal perspectives, our decades of sales and marketing knowledge, and our first-hand experiences building LinkedIn brands on a global scale.

The LinkedIn Branding Book is here to fast-track and ensure your success. You can skip the mistakes we made, avoid frustration, and move forward confidently and convincingly with your refined LinkedIn personal and business brand. Come along for the journey with the Power of #MichelleSquared, the Power of LinkedIn and the Power of Good Brands and Good Businesses.

If you are looking to invest in the success of you and your business, we wrote this book for you.

Michelle B Griffin & Michelle J Raymond AKA #MichelleSquared

Co-Author The LinkedIn Branding Book

I help you get rid of these

If you want credibility for your business you need to get rid of these grey boxes. They could be costing you opportunities. Having your company page set up will legitimise your business, create a great first impression and begin to build trust.

<<< ASK ME HOW TO GET RID OF THESE FOR YOUR BUSINESS

Business Gold

Build Awareness, Authority and Advantage with LinkedIn Company Pages. getbook.at/BusinessGold

Business Gold is the world's first book about LinkedIn company pages and gives you everything you need to know about using Pages to make an impact in your business.

We cover:
▶ Why a Page for your business is an excellent idea and how it will help you achieve your marketing and sales objectives.
▶ How to set up a Page properly so it will receive 20% more reach than incomplete pages.
▶ How to publish from a Page to get high organic reach, without having to pay for adverts.
▶ How Pages differ from personal profiles.
▶ How to grow the following of your Page.
▶ How to successfully run events from your Page.
▶ All you need to know about sub-pages of company Pages.
▶ Examples of excellent Pages.
▶ The future of Pages.

Shelley McConaghy posted this review on Amazon:
This is THE go-to for setting up and managing a LinkedIn Business Page
I can't believe how many amazing tips are contained in this one book, about setting up and continuing to manage a great Linkedin business page. I think I'll be implementing ideas from it for quite a while. Of course things evolve quickly, but the strategies and guidance around implementation of setting up all the features is timeless. Well-written and very digestible.

Follow #BusinessGold and our book page at https://www.linkedin.com/company/business-gold-book

Ranked -
124 In Kindle Store in total
1 in Multilevel Marketing
1 in Business Communications
9 in Business and Economics
1 in Marketing
1 in Marketing and Sales
1 in Business and Investing

Co Author - World’s First Book on LinkedIn Company Pages ** GLOBAL BESTSELLER**

Dalcon Hygiene - Ensuring a Cleaner Future.

Dalcon Hygiene is an Australian manufacturer of commercial cleaning products in both liquids and powders. 

Responsibilties
• Develop a program of cost reduction initiatives by strategically sourcing raw materials.
• Technology upgrade throughout business. Includes responsive/mobile-friendly website, HubSpot Marketing and CRM integration, and mobile account managers.
• Product development by staying on top of current product trends and the latest ingredient technologies.
• Ownership and development of operations aligning with organisational strategy, implementation, and communication to all key stakeholders.
• High focus on increasing warehousing systems and efficiencies within the organisation, including taking employees on the journey and implementing structures for short and long-term success. 
• Led and supported a team of fifteen, focusing on employee performance development, including delivery of plans, budgets, and KPIs. 
• Establishment and implementation of a business plan for a 3-5 year period, consistent with the organisation's plan for commercial activities. 
• Development of organisational capabilities and efficiencies by examining operational infrastructure to ensure the highest level of customer service whilst reviewing underperforming areas of business and introducing improvements to meet stakeholder requirements.

GM Sales & Operations

BRENNTAG ASIA PACIFIC

Responsibilties
• Responsible for the growth and development of major contract manufacturers and brand owners in Sydney and Melbourne.
• Report on business movement, opportunities, industry trends, competitor activity and past/future sales appointments.
• Achieve activity, sales and GP targets whilst identifying and converting new business.
• Attend industry networking functions and events to increase market awareness and new business.
• PACT Group, Pax, Unilever, BWX (Sukin), Ensign Laboratories, Baxter Laboratories, Nature’s Organics, Aesop, Aware Environmental. 
• Distributing materials from - DSM, Solvay, Carrubba Extracts, KCC Silicones, CPL Aromas, JRS Cosmetic Cellulose, Novachem.
• Working at all levels of business with heavy involvement with R&D projects. 

Key Achievements 
• Delivered 147% of GM budget.
• Member of Brenntag Asia Digital Marketing Team
• Interim supplier management for a number of suppliers over a period of five months

Key Account Manager - Personal Care

• Liaise with core suppliers, Personal Care unit manager, logistics, sourcing and QSHE teams to deliver service excellence to customers.
• Use of social media and business networks to promote principal suppliers and their products.
• Account Management of key brand owners and contract manufacturers such as: Unilever, PACT Group (Jalco), Pax, Activ Pharma, Moorebank Aerosols, Pure Fiji

Key Achievements:
• Interim management of principal suppliers and team leadership in the absence of a Personal Care Market Manager
• Market map completed of mineral oils and petroleum jelly in Australia. Identified 2500t of potential new business for the personal care market. 
• Delivered GM $300k of new business development.

Account Manager - Personal Care

IXOM

Life Sciences incorporates Household and Laundry, Personal Care and Beauty and Health. 

In this role, I worked with key accounts such as Unilever, PACT Group, Pax, Trendpac, Delta Laboratories, Natures Care.

Major manufacturers promoted - Seppic, Lubrizol, CLR, AAK, Stepan, Vantage, Shin Etsu, Strahl & Pitsch, Novachem.

In depth understanding of the challenges faced in manufacturing, my role is working to find solutions to enable my customers to maintain high quality in increasingly tight market. 

Ingredients and raw materials sold varied from commodities to specialty ingredients, including flavours/fragrances 

Achievements
•  Bulk Powders Laundry Project - $15M revenue
• Heated ISO SLES Project - $5M revenue

Key Account Manager - Life Sciences

Working with small to mid-size manufacturers in the household and industrial space nationally. 

Key Responsibilities
• Strong focus on reactivating lost business and building opportunities in this space. 

Key Achievements
• Increased Ixom's market share of this portfolio by 8% after several years of decline. 
• Reactivated 30% of lost business accounts in the short period that this role was held before promotion. 
• Developed and delivered sales plans.

Account Manager - Household and Industrial

Pacific Non Wovens

This hybrid role was a combination of short and long cycle selling at all levels of business. 

National Wipes Product Manager - a multi faceted role which included completion of requests for proposals, renegotiating existing contracts, marketing strategies, business development, product training  and budgeting. Customer portfolio was a mix of janitorial, office, industrial and wholesale suppliers. Also managed the toll manufacturing on behalf of Unilever Australia.

Completed a relaunch of the Vistex brand into the distributor market place. This included complete packaging redesign, marketing material, sales training program.

Senior Technical Account Manager – broad spectrum of customers across many different non woven textile markets.  Specialist in acoustic and filtration products.
A technical solutions based selling role from product development, testing and implementation. 

Responsible for $6 million portfolio representing approx 25% of total company sales budget.  

Also included the oversight of Sydney based customer service representative to ensure that NSW Sales representatives were supported.

National Product Manager / Senior Technical Account Manager

Contract Role to manage key client relationships during The Smith Family’s divestment process.

Key Responsibilities
• Develop strong working relationships with internal stakeholders e.g. warehouse, production planning, finance 
• Technical-based sales of Non-Woven fabrics.
• Complete monthly forecast and review to liaise with the Operations team to ensure order demands could be met. 
• Manage customer service representatives to ensure daily tasks are completed in a timely manner. 

Key Accomplishments
• Cleared all slow-moving and obsolete stock from the warehouse, increasing sales by $95K.
• Achievement of an average 97% of orders delivered in full and on time.

Customer Service and Warehouse Team Leader

Universal Choice Wholesalers

Responsibilities
• Management of one local sales representative and four based in overseas sales team. (Philippines).
• Management of team to drive retention and growth against sales targets through new product expansion and new business development. 
• Development of a marketing plan to expand the Universal Choice brand in respective markets. 
Improvement of GM% against company targets

Key Accomplishments
• Increased average Gross Margin % from 10% to 35% within the first six months. 
• Developed Universal Choice brochures for beauty, aged care, child care and safety markets to expand Universal brand in the market. 
• Achieved 11% growth on customer portfolio, reversing the trend of negative growth for the previous 12-month period.

Sales Manager

Responsibilities
• Provide recommendations and advice on suitable products and convert client queries into sales.
• Utilise LIVCRM system to monitor customer purchasing patterns and manage multiple sales prospects. 
• Negotiation of new business with various levels of management. 

Key Accomplishments
* Account management of sales budgets of AUD$1.2m, including 12.5% growth in first six months. 
* Designated team specialist in reactivating inactive customers.
* Promoted to Sales Manager.
* Growth of 17% on number of items sold.

Senior Account Executive

The Smith Family

Responsibilities
• Manage Supply Agreements with the aim of ensuring all market offers are delivering the greatest value to the customer account and earning TSFCE the highest profit margin possible.
• Prepared 2009/10 Sales budgets and analysis of performance against budget reported monthly. 
New business research and development, including quotations.

Key Accomplishments
• Account management of sales budgets of $4m with a focus on Distribution portfolio e.g. Vistex Wiping Cloths 
• Captitalised on individual market research and initiated new business and product development with estimated sales of AUD$1m. 
• Analysed Market Offer and sales for the Furniture Felt segment and implemented a revised market offer, which delivered improved gross margins of 7% due to reduced handling and freight costs. 
• Prepared the marketing plan to reinvigorate the “Vistex” brand of wiping cloths. Sales trend reversed to have the highest on record for 18 months.

Technical Sales Representative

As part of the Sales and Marketing team, managed the Customer Service team to be proactive service providers in order to maximise the effectiveness of the customer service provided to internal/external and Australian/Overseas customers.
• Escalated calls, ensured achievement of KPIs, 
• Mentored team for growth and development and manage conflicting priorities.

Key Accomplishments
• Led cross-functional teams to develop and implement Service Level Agreements throughout the Supply  Chain, which improved on-time deliveries by 9%.
• Procedural development and deployment across Customer Service and the Supply Chain.
• Overall efficiencies gained allowed for the Customer Service team to take on an additional Export function reduction in wages of 25%.

Customer Service Manager

Business LinkedIn Trainer - B2B Marketers/Business Owners my LinkedIn G.R.O.W.T.H Masterclass & B2B Community Builder are your secret to growth. Company Page Expert. 2XLinkedIn Author.

“I know my business should be on LinkedIn, BUT… (Insert Your Reason Here).” Are you feeling frustrated that you know that your target audience is on LinkedIn, but you aren’t sure how to take advantage of this?

You probably looked around LinkedIn, and there was conflicting and often questionable advice that isn’t tailored to B2B and certainly not aligned with your business goals and resources. 

You quickly realise you don’t have time to figure LinkedIn out. You just want to work with someone you can trust. 

With over two decades of B2B sales experience, eight of them using LinkedIn to scale businesses, I founded B2B GROWTH CO because I’m passionate about helping businesses like yours leverage LinkedIn to build a powerful industry-leading community and attract opportunities for business growth.

I work one on one as I know that no two businesses are the same. You have unique requirements, resources and experience that need to be factored in. One size never fits all, and your LinkedIn B2B strategy is no different. 

LinkedIn for business success is built on the power of your company brand and the personal brand of your employees working together. That’s why I've developed three products that will be your blueprint for making this happen.

After a free intro call, I will recommend which course or combo will help your business most  - 
 📌 LinkedIn G.R.O.W.T.H Masterclass - foundational training for all employees. 
 📌 LinkedIn B2B Community Builder Masterclass - exclusive for Company Page admins running the Company Page.
 📌 LinkedIn Profile Recharge – Say goodbye to profiles that undersell knowledge and experience. 

My mission is to give your team confidence and clarity in taking effective actions on LinkedIn without wasting time. 

What makes me different to most is that I genuinely care about your business growth and results. I’m strongly against automation tools, engagement pods, and other hacks that avoid genuine relationship-building. 

Don't just take my word for it. Here's what one of my clients, Kelly K, says: "Michelle is our LinkedIn whisperer... having someone we can rely on to keep us on top of what's happening has been invaluable. Her enthusiasm and positivity are contagious."

STOP UNDERSELLING YOUR BUSINESS ON LINKEDIN!

𝗖𝗢𝗡𝗧𝗔𝗖𝗧 𝗠𝗘:
😃 The time is NOW to grow your business - Book a FREE 15min Intro Call
📅 https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Global LinkedIn Pages Expert - LinkedIn Strategist and Trainer - B2B Social Selling Consultant

LinkedIn feels like it has changed more in the past year than it has in the last five, don't you think? You'd be forgiven if you're struggling to keep up.

If your reach has dropped or your posts feel unpredictable, it’s not you. The platform is evolving.

Big creators are seeing smaller numbers, smaller creators are getting surprise boosts, and pay-to-play has arrived.

But here’s the first truth bomb. 💣

You can still win on LinkedIn. You just need to evolve your strategy.

Ready for the full breakdown? 

My latest newsletter dives into what’s actually working right now with help from this week's guest, the fabulous Michaela Alexis.

B2B Marketers LinkedIn Bestie. Don’t waste time figuring out LinkedIn. I’ve already done that and can help you implement LinkedIn in your business. LinkedIn Training, LinkedIn Profile Writing, Company Page Management.

There’s a quiet frustration running through LinkedIn right now. Marketers, creators, and business owners are all asking the same questions. “Why is my

Open article: LinkedIn Has Changed: 5 Truth Bombs Every Professional Needs to Know by Michelle J Raymond • 4 min read

LinkedIn Has Changed: 5 Truth Bombs Every Professional Needs to Know

Who's coming to Social Media Marketing World Anaheim in 2026? It's the place where Marketers' Dreams Come True. 😉

Fun fact: my first ever speaking gig was at this event in 2024. 

It's so cool to be invited back to speak at this event for the third time. Every year that Liliane Abboud and I go, we learn so much and we meet so many great people (too many to tag, but the temptation to try is real!).

Here's my topic for 2026 - LINKEDIN COMPANY PAGES THAT CONVERT: THE 5 STRATEGIES EVERYONE ELSE MISSES.

Buy your ticket through this link (in person or virtual) - https://lnkd.in/gBfUYzpK

Mike Stelzner and the Social Media Examiner team do such an amazing job putting on this event, and I can't wait to see what energy the new location brings. 

Will I see you there?

PS Yes I'll be packing Tim Tams 😀

No alternative text description for this image

Hot take: If your LinkedIn strategy falls apart the moment an employee leaves, it was never a strategy to begin with. You just borrowed their brand.

Everyone talks about building employee personal brands because they “get more reach than Company Pages”.  Yes, it's true they do get more reach. 

They’re powerful. They matter. They humanise your business.

But here’s what no one wants to say out loud:

Gen Z makes up 65% of LinkedIn members. It is this generation that businesses rely on to amplify their brands. 

But Gen Z now averages around one year in a role, and 1 in 3 plan to change jobs in the next 12 months. (no judgement)

With that level of churn, building your entire visibility on individual profiles is… unstable at best.

Your Company Page is the brand asset you own.
Your employees are the amplifiers - not the foundation.

Here’s the twist people forget: a strong Company Page is what attracts the next wave of great employees in the first place.

My solution - The Power of Two wins every time. 
A strong company brand + strong employee brands.

“Employee personal brands = borrowed land". Change my mind.

Man smiling while sitting at a table with a sign that reads "Employee personal brands = borrowed land. Change my mind."

You want your content to sell stuff on LinkedIn. But it's not.

I'll give you the answers today to change that on one condition.....

You'll need to stop using impressions and engagement as your only measure of success. It's killing your conversions.

Because writing for likes and comments isn't the same as writing for conversion. 

Good news for you, The Ghost 👻 a.k.a Sarra Richmond is here to help in this week's episode. 

The summary is in the newsletter, but do yourself a favour and watch or listen to the whole episode so you don't miss out on what could be that one thing that is a game-changer for your content.

What did you learn from reading this?

Repost if you think it will help someone else 😀

You’re posting. You’re showing up. You’re “doing all the right things” according to what the feed says… and still nothing moves. On the surface, your 

Open article: How to Fix Your LinkedIn Conversions: The Real Reasons Your Content Isn’t Working by Michelle J Raymond • 4 min read

How to Fix Your LinkedIn Conversions: The Real Reasons Your Content Isn’t Working

Dare to be different.

Or not. But here's what happens when you don't..

There's the obvious - you blend in with competitors. I see that all the time when I'm doing Page Audit & Strategy sessions with clients. 

Remove the logo, and everyone still looks the same and sounds the same. 

Being professional ✅
Blending into obscurity ✅

But Marketers, there is another angle for you to consider that's not so obvious. 

That nagging voice inside you that knows what you are doing won't work, doesn't go away. The job you once found fulfilling now feels more like an empty void. 

Because deep down, you know the truth.

Safe content isn’t strategic. It’s self-sabotage dressed up as professionalism.

The longer you play small, the further you drift from the impact you could be making.

If you want results, you can’t hide behind what’s “industry standard”.

You have to lead. Experiment. Put your own stamp on things.

Dare to be different. 😀

Your audience, your brand and your career will thank you for it.

Cheers
Michelle

PS Do you need help getting back the courage to back yourself and do the type of marketing that lights you up? Send me a DM.

Should I join an engagement pod and reap the potential rewards? A question I've pondered recently and answered why I couldn't do it in my 200th episode recording with Neal Veglio. 

There are many reasons why my answer was no; it would never be worth it. 

The main one - my clients. 

How could I offer training and done-for-you LinkedIn services if I fundamentally didn't believe they would work for my clients?

There is no way that I could lie to their face and say follow my process, it works with a disclaimer of **only if you buy the engagement and followers**. 

I don't pretend that with clients, LinkedIn for business growth will always be easy. It's not. 

Nor will I overpromise the types of results they can expect or the timelines in which they will occur. I know I've missed out on opportunities because of this, but those potential clients weren't the right fit to work with me. 

I am 100% confident in my G.R.O.W.T.H framework, and other LinkedIn training programs will set clients up for success if they do the work. 

Integrity will always be the foundation of working with B2B GROWTH CO - Grow Your B2B on LinkedIn. 

If you are a B2B Marketer or business owner that shares these values and is looking to refine your LinkedIn strategy for 2026 book a time with me. Limited places left before the end of the year.

Tim Tam Tip - imagine this is the LinkedIn feed. There is a little bit of everything out there. You have to give people a reason to pick you, your content, your brand. 

You won’t be for everyone.

But the one’s that align with your brand will choose you.

That’s the great part about branding. It makes selection easy. 

Just like there is no way I’m eating bananas (Liliane Abboud you can have them). 

How many Tim Tams are on this platter?

PS If someone invents Tim Tam pie I’m jumping on the Thanksgiving trend here. What do you think Brenda Meller🥧 ? 

Happy Belated Aussie Friday 😃

Marketers - winning on LinkedIn in 2026 will come down to one thing: Know Thy Customer.

Having tunnel vision to serve your customer with your LinkedIn Marketing is a skill we all need to practice. 

I see it with Company Pages that fail, as they constantly focus only on the brand. 

I see it with individuals who get sidetracked by trending content, algorithm reports and the noise LinkedIn sends our way, like ads and suggested posts.

Know Thy Customer for me is not getting ChatGPT to create an ICP profile in a few seconds; you give it attention for 4 minutes and 22 seconds, and then forget about it as the next distraction comes in. 

It's about real conversations that happen with customers. 

Maybe the marketing team have the opportunity to speak directly, maybe it's social listening, or maybe you are leveraging your customer-facing colleagues.

Narrow down your customer and solve their biggest problem, and as Sarra Richmond says - CHING 💰💰💰💰

Tim Tam Tip - Let's get dark this week. Dark Tim Tam & Dark Social. 

Timfluencer Testing Leaderboard 

1) Double Coated Chocolate
2) Deluxe Dark Chocolate Mint
3) Original
4) Dark Chocolate
5) Decadent Triple Coated Chocolate
6) Strawberries & Cream
7) Cafe Latte
8) Mangoes & Cream (confession, I can't bring myself to try this flavour)

Happy Friday, 21/11/2025 - Let me know in your comment the date you see this post. I'm curious when people will actually see this.

Ren Saguil

Ren Saguil  | Sales Strategy & Revenue Growth

Managing Director

fraxional.io

Co-Founder

KiaOra Produce Corporation

Managing Partner and Owner

Vodafone

Account Director - Business Development, Wholesale and Infrastructure

Casa Systems, Inc.

Business Development Director -Strategic Accounts, NZ and Pacific Islands

Ruckus Networks

Country Manager - New Zealand and ANZ Service Provider

Alcatel-Lucent

Championing the Sales Enablement Program into adoption in Alcatel-Lucent Asia-Pacific and part of the APAC Sales Transformation.  

Sales Enablement Programme Manager - APAC

Account Director 

Group Account Director

Globe Telecom

Channel Sales and Marketing Manager

Bayan Telecommunications

I started my sales career as an Account Manager in BayanTel and promoted to Sales Manager with 7 Account Managers directly reporting to me.

Sales Head - Enterprise

Fractional CRO | Helping B2B Sales teams scale and grow high-value complex deals | 25+ years in tech sales | €130M Career Sales

Are you looking at how you can find the right clients, navigate and win high-value enterprise complex deals? 

You are in the right place.

👋Hello there! I'm Ren Saguil.

I help Sales leaders and their teams develop Personal Mastery, Effective Communication Skills and apply Sales Strategies and Frameworks to win High-Value Enterprise Clients.

⬆️How can I help you?

✔️New Business Development
✔️Strategic Account Management
✔️Sales Strategy Workshop facilitation
✔️Creation and development of Sales Process 
✔️Complex Deal Target Account Selling Training
✔️Sales Team Competencies Assessment and Coaching 

🤝Why work with me?

I have more than 25 years of experience in Business Development, Account Management and Channel Sales, mostly large complex accounts across the Telco and IT industry ranging from 50K to 40+M EU contracts. More than €130 M in career sales. Selling Transformation Services, Hardware and SaaS. 

As an Account Director and Country Manager, I worked for corporate multinationals Globe Telecom, Alcatel-Lucent, Ruckus Wireless and Vodafone. I served fortune 500 and large government accounts-- Shell Global, Citibank, Globe Telecom, Smart, PLDT, MOE NZ, Spark and Vodafone.

Winning beachhead accounts, created and developed channel sales programs for Telco and networking companies.

I have an MBA in Business, leadership and sales coaching certifications. I have a business in import-export and retail trade and consulting for SaaS and Tech businesses.

Most importantly I care about my clients and their successes. For me, its a deep partnership and I always ensure the growth of my client's business.

🚀If you need my help as a Fractional CRO, please DM me on LinkedIn.

🔔Follow me or subscribe to my 📮Sales Curiosity Club newsletter for Personal Mastery, building exponential relationships and B2B Sales Strategy on Complex Deals.check out here:https://page.sagedecisions.coach/profile

Fractional CRO

I have a hangover…

…of great vibes from the TechWomen and CyberCX End-of-Year Celebration 2025 in Auckland!

A huge thank you to Yvonne Gill and the team for hosting such a warm and inspiring event, and to CyberCX for providing the perfect venue.

Hearing from incredible tech leaders like Acascia Steedman, Arabella Vennell, and Racheal Morrison brought so many perspectives that I’ll be reflecting on for months.


Even more valuable were the connections; meeting new faces and catching up with familiar ones like Gau Kurman, Sasha Mullins, Hanieh Khalesi, Hamilee Repasa, Narmadhaa Sivaraja, Andrea Halal, and many more.

My biggest takeaway?

↳ Every woman in tech genuinely wants to support another woman to grow and progress in the industry.

↳ That collective commitment to lift each other up is what makes initiatives like this so meaningful and effective.


I told Yvonne I’m excited to be part of the Women in Tech Mentoring program next year…continuing these connections and contributing to the community’s growth.

Events like this are a reminder that progress happens when we share knowledge, celebrate achievements, and support each other’s journey.

Here’s to more collaboration, learning, and celebration in 2026!

P.S:
→ December 3 cohort is now open.

→ Maven’s Fast Track sale ends Monday.

→ Link is in the comment section below. (with FAST25 applied)


I help founders and sales leaders develop the skills and frameworks to confidently close high-value enterprise deals and grow their sales impact.


#creativity #innovation #business #strategy #B2BSales

On a Mission to Empowering 1,000 Elite Sales Teams to Win High-Value Enterprise Deals | MBA, Sales Strategy, Revenue Growth | Corporate Sales Training

“In our first year we raised $10,000 for our initial funding which lasted a whole year…yeah, that's a lot of ramen!”

I had the privilege of hearing Alliv Samson at the Stripe and KiwiSaaS Community Connect NZ event share her incredible journey co-founding Kami with her husband during their Auckland Uni days….


And as a fellow Filipina Kiwi, I left truly inspired.

Alliv’s grounded confidence stayed with me.

She radiates strength, resilience, and quiet determination, yet remains remarkably humble.

Her story is built on years of persistence, listening to users, and building with intention.

Here were the moments that stood out most:

→ 2013: Founded as Notable, with only 5,000 sign-ups in their first year while focusing on NZ universities.

→ 2014: Listing on the Chrome Web Store shifted everything…suddenly lawyers, doctors, and professionals began using it.

→ 2017: They discovered true product-market fit when teachers shared that Kami saved them 4+ hours by eliminating printing and scanning.


→ Perfect timing: Chromebooks rolled out across US classrooms, replacing iPads and PCs.

→ Bootstrap discipline: Only $2M raised in total…yet they stayed profitable throughout.

What truly moved me was their commitment to understanding user needs.

When teachers were signing up but not paying, they didn’t assume….they reached out.

↳ That curiosity unlocked a market that now represents 92% of the US education sector, with more than 7 million users.

There was even a moment where they considered shutting down…

But teachers paid to keep them alive because they needed Kami so badly.

Wild story huh.

That is the power of solving a real problem.

↳ Today, Alliv is giving back through Hiraya, helping the next generation of Kiwi-founded businesses and tech innovators build with global ambition.

In Filipino, Hiraya means:

“The fruit of one’s hopes, dreams, and aspirations.”

Stories like this remind me why I love building a business…because resilience becomes the bridge to your goals.

Thank you, Alliv, for sharing your story so generously and for lifting the next generation with you.

And it was wonderful sharing the space with Hamilee Repasa as well.


P.S:
→ kicking off Elite Sales: Win High-Value Deals cohort Dec 3.
→ Join us NOW. 
→ Link is in the comment section below.


I help founders and sales leaders master enterprise sales by building insight-led relationships, simplifying complex deal cycles, and winning high-value clients.


#creativity #innovation #business #strategy #B2BSales

Really looking forward to getting a behind-the-scenes look at how James Boult Greg Forsyth  Gravity  built enterprise-grade legal tech for Tika. 

Excited to hear from Gravity side, along with Tika co-founders Zoë Lawton Alison Mau. It's inspiring to see a legal-tech startup launching and making legal services more accessible through innovative technology.

See you at 4pm!

#LegalTech #ProductDevelopment #Innovation #Auckland

Why real sales growth starts with strategy…

One of my favourite moments as an instructor is seeing sales professionals elevate the way they think, prepare, and execute….not through motivation, but through the right strategy, buyer-sales process, and the right behaviours.


Jessica Greenland, Sales Director, shared this after completing my Elite Sales program:

“Ren is a very experienced Sales leader with useful processes, tips & tricks to help salespeople of all levels improve our methodologies & win more business. 

She's now incorporating AI functionality to show how new technology can help in our work.”


This means so much to me because the goal of the program has always been simple:

→ Equip sales professionals with practical, repeatable processes that drive high-value results.

→ Help them sharpen their strategy, sales insights, and leadership.

→ Show how tools like AI can accelerate their performance - when used with the RIGHT sales fundamentals.

In every cohort, I see the same pattern:

Once you strengthen your strategy, process and behaviour, everything else becomes easier…

↳ Discovery calls
↳ Qualifying opportunities
↳ Stakeholder conversations
↳ Deal Strategy
↳ Negotiations
↳ And Enabling clients to make the right decisions

If Jess’s experience resonates with you, the next cohort of Elite Sales Athlete starts 3 December.

We’re currently in Maven’s Fast Track Sale (Nov 17–24) so you can enroll at a discounted rate.

Link is in the comment section below. 
(with FAST25 applied)


I help founders and sales leaders master enterprise sales by building the habits, systems, and strategic discipline of elite performers.


#creativity #innovation #business #strategy #B2BSales

Over 60 people have signed up....

For the free Break into Sales Leadership Lightning Lesson happening today. 

Join me with Roque Lozano, SVP at Nokia.

How do you break into a global sales leadership?

Here's what will cover:

⚡ The top 3 skills that create the most impact as a global sales leader and how to develop them.

⚡ How to navigate and build leadership when you're a new leader in a new country.

⚡ How do you actually get noticed for an international assignment

→ Happening on Monday, Nov 17, 2025
→ Starts 6:00 PM NZ | 9:00 AM GST
→ 30 Minute Session

→ RSVP (it’s free)!

→ Link is in the comment section below.


#creativity #innovation #business #strategy #B2BSales

How to sell priorities, not problems….

One of the hardest parts of enterprise sales is the DISCOVERY CALL. It’s where credibility is built, but without pitching your products or services.


So why should you master this skill?
Because every winning deal starts here.

It’s where you earn trust, uncover executive priorities, and position yourself as a strategic partner, not a vendor.

That's what we'll unpack in this week's Maven Lightning Lesson: "Break into Sales Leadership." 

I'm excited to be hosting Nokia executive Roque Lozano.

→ Happening on Monday, Nov 17, 2025
→ Starts 6:00 PM NZ | 9:00 AM GST
→ 30 Minute Session

✅ How to lead conversations with insight, not information.
✅ How to align your discovery questions with executive priorities.
✅ How to develop a point of view that positions you as an expert in every client meeting.

✅ Know Your Stuff → Build technical credibility.
✅ Know Your Market → Play to your competitive strengths.
✅ Know Your Customer → Understand their technical and financial priorities.


You’ll walk away knowing how to enter meetings with confidence, clarity, and purpose…even before presenting a single slide.

Because top performers don’t sell products, they sell insights
And insights are what executives remember.

→ Moving from top performer to top leader requires a SHIFT in mindset…from mastering your own deals to empowering teams and steering strategy.

Join us as Roque shares the blueprint that guided his two-decade career in global sales leadership.

→ RSVP (it’s free)!

Link is in the comment section below.

→ Lesson starts exactly at 6:00 PM (NZDT)
→ I open the room at 5:55 PM (NZDT)
→ Be there 5 minutes early… 
→ On time is late.
→ Bring 3 friends who’d love to accelerate their sales leadership journey.


I help founders and sales leaders master enterprise sales by turning insight-led discovery into executive-level trust and strategic partnerships.


#creativity #innovation #business #strategy #B2BSales

View event: Lightning Lesson: Break into Sales Leadership.

Lightning Lesson: Break into Sales Leadership.

Strong cohorts create stronger enterprise sales outcomes.

The next Elite Sales cohort officially kicks off this Wednesday, 3 December…and the energy inside the room is already incredible!


I’m genuinely thrilled to welcome an extraordinary group of professionals who are deeply committed to winning high-value enterprise deals.

The diversity of expertise is always special.

This cohort includes:

↳ A founder innovating in the legal tech space.

↳ A founder building agentic software services for enterprise markets.

↳ An executive coach partnering with global multinationals.

↳ And other driven founders, account managers, and business development leaders ready to grow their capabilities.


Bringing together this level of experience is exactly what makes the Maven Elite Sales program so powerful.

Everyone arrives with different strengths, perspectives, and lived experiences

And that collective intelligence creates momentum that no one can build alone.

That's what makes the cohort model so powerful.

✅ You apply frameworks more effectively because you practice real scenarios and real challenges in a safe environment.

✅ You take action faster because you're surrounded by peers aiming for the same level of standards and excellence.

✅ You don't just learn, you get results and transformation.


↳ This Wednesday, we dive into strategy, process, and the mindset required to win complex deals consistently.

And I couldn’t be more honoured to guide this group as they step into their next level.

→ Elite Sales 'Win High-Value Enterprise Deals' cohort starts on Dec 3.

→ Join us NOW. 

→ Use code XTENDED for 25% Off for the next 24 hours.

→ Link is in the comment section below.


I help founders and sales leaders design insight-led sales conversations that align with executive priorities and win high-value enterprise deals.


#creativity #innovation #business #strategy #B2BSales

I didn't go to the IKEA grand opening this weekend.

Nothing against a good meatball—just not keen to cross the bridge. 😆 

I needed a recharge: a run along the beach to clear my head—Auckland was a cracker! And a new book to feed my brain. It's been a while since I've picked up a history book, and it's been fantastic. Though this won't be an easy read, I need to make a note to research some of the old kingdoms like Macedonia.

How was your weekend? Did you find your own way to recharge?

I hope you all had a restful Sunday. ❤️🍀

When stressed clients rush, you must lead.

Last week I kicked off Elite Sales Cohort 8, and the conversations were powerful. One question stood out because every enterprise seller faces it eventually:

“How do we handle a prospect who just failed a project and is now looking for a new vendor?”


My student was preparing for a high-stakes meeting with a Fortune US 100 company. They were short on time and short on budget.

And while it sounded like an exciting opportunity, he could already sense how difficult this would be.

Here’s the trap many fall into:

They see pressure, panic, and urgency…and try to “be helpful” by moving fast, proposing early, or dropping price. That is exactly how salespeople become the next failed vendor.


Don't rush the proposal, take leadership to do proper scoping.

When a client has been burned, they show up stressed, sceptical and defensive.
↳ “We already tried this.”
↳ “We wasted budget.”
↳ “We only have 30 minutes.”

This is where most salespeople rush.

But the real move is to slow the conversation down so you guide the discussion instead of reacting to it.

The shift I taught my student was simple:
→ Stop accepting the client’s version of the problem as the full truth

→ Stop guessing scope just to “be helpful”

→ Stop proposing before understanding what went wrong the first time


If you want to win high-risk deals without repeating the last vendor’s mistakes, anchor the conversation in three lenses:

↳ Opportunity - What problem are they truly solving, and what result matters most?

↳ Resources - What people, time and budget will they REALLY commit?

↳ Decision Making - How will they choose differently this time?


This is how you protect your delivery team, your reputation your commission.

I break down the full structure; including templates, agenda wording, and the exact questions to ask; in this week’s newsletter...

If you want the full guidance, get it in my newsletter.

Link is in the comment section below.


I help founders and sales leaders win high-value enterprise deals with practical frameworks, clear steps and proven sales strategy.


#creativity #innovation #business #strategy #B2BSales

Final day to elevate your enterprise sales skills!

Today is the last day of Maven’s Fast Track Sale, and if you’ve been thinking about strengthening your enterprise sales skills for 2026, this is the perfect moment to step in.


In my Maven cohort, Elite Sales: How to Win High-Value Deals, we go beyond tactics.

We focus on the real foundation of enterprise success:

building relationships that lead to long-term partnerships.

Inside the cohort, you’ll learn how to:

✅ Initiate meaningful conversations that open doors.

✅ Establish trust from the very first interaction.

✅ Navigate the buyer-seller process with structure and confidence.

✅ Enable your clients to make informed decisions. 


What makes this work powerful is that you’re not just learning mental models and frameworks…

You'll create and apply the frameworks in the sales field and win high-value complex deals. 

That’s why feedback like this means so much:

“Ren knows her craft and she knows it well. Just like businesses change with their stage of growth and context, so too does the sales process.

Ren breaks it down precisely so you can be successful at any age or stage.”
-Amanda Gibson, Organisational Growth Strategist.


If you’re ready to shift how you sell, how you build trust, and how you win high-value clients…this is the final day to join at a reduced rate.

P.S:

→ December 3 cohort is now open.

→ Maven’s Fast Track sale ends tonight. Use FAST25 for 25% off.

→ Link is in the comment section below.


I help founders and sales leaders develop enterprise sales excellence, build high-trust relationships, and win high-value deals with calm, strategic confidence.


#creativity #innovation #business #strategy #B2BSales

Last call: Fast Track 25 ends today! (Maven extended!)

The follow-up shift that gets real responses…

In enterprise sales, silence between conversations can feel uncomfortable. 

You lose momentum.
Deal velocity slows down.

But often, prospects aren’t choosing not to reply… they simply don’t see how engaging at that moment helps them move forward.


The good news is that follow-ups don’t need to feel pushy or repetitive.

↳ Small shifts in how you reach out can change the entire momentum of a conversation.

Here’s one that consistently works for me, my clients, and the teams I train:

→ Don’t ask for time. Ask for feedback. Co-create:
When you request a meeting, you’re asking someone to give.

When you share something you’ve developed for them and ask for their feedback, you’re inviting them to build a great idea with you.

It’s a completely different experience for the person receiving your message.


↳ Instead of:
“Can we schedule 30 minutes next week?”

↳ Try:
“I’ve put together a draft of ideas based on our last conversation; I’d appreciate your feedback.”

→ One feels like another task….
→ The other feels like a meaningful opportunity to shape the next step.


If you make this one shift, you’ll notice a real difference in how decision-makers engage…

Not because you’re pushing harder, but because you’re making it valuable for them to respond.


→ How are you creating deal momentum in your business development? I’d love to hear what’s been working for you.

→ If you’ve tried shifting from asking for time to co-creation, what changed for you?

P.S:
→ Last day of Maven’s Fast Track Sale. Use FAST25 for 25% off.

→ Link is in the comment section below.

→ Cohort starts 3 December.


I help founders and sales leaders strengthen enterprise relationships, create high-value conversations, and win the complex deals that matter.


#creativity #innovation #business #strategy #B2BSales

Your product isn’t your real value proposition...

A hard truth for many in enterprise sales: your product is not your value proposition. Solutions only create value when they solve problems people genuinely care about.


Your tech, platform, or service…these are only as valuable as the results they deliver for your client.

→ A scattered approach leads to missed quotas and wasted effort.

→ The fix? Focus on what truly matters.

↳ Define Your Playground: The Ideal Customer Profile (ICP)

→ Know who you’re selling to…not just industries, but businesses that get the most value from your solution.

→ Understand their pains.

→ Understand their strategic goals.


↳ Play to Win: The Sales Strategy

→ Once your ICP is clear, align your sales activities to the customer journey.

→ Create a series of value-driven conversations that guide prospects from problem awareness to solution.


↳ Client Conversations: The Buyer-Sales Process

→ Every interaction is an opportunity to test your ICP and strategy.

→ Are your questions uncovering real, high-stakes problems?

→ Are you listening more than talking?

If this resonates, it might be time to recalibrate.


↳ Our Elite Sales Cohort kicks off this Wednesday.

We’ll focus on building a sales strategy that connects your solution to the problems your ideal clients care about.

Join an elite group of founders and sales leaders committed to mastering their craft.

Send me a DM to:

↳ Ask questions about the cohort.

↳ Schedule a 15-minute chat to see if it’s right for you.


I help founders and sales leaders master enterprise sales by turning strategies into results that clients value.


#creativity #innovation #business #strategy #B2BSales

Last chance: Elite Sales cohort starts today!

Today marks the start of the Maven Elite Sales cohort and before we begin, I want to share one insight that consistently separates average teams from those who win high-value enterprise deals:


In many sales organisations, there isn’t always a clearly defined SALES STRATEGY...

Teams are active. They work hard...

But without an STRATEGY-led roadmap, it can be challenging to guide the buyer from problem awareness to decision.

And this is exactly why so many deals stall.

↳ Your PRODUCT is NOT your value proposition…
Your strategy is.


When you don’t define your ICP, don’t align conversations to business priorities, and don’t map the real buying process inside the enterprise, you end up with:

↳ Meetings that feel productive but don’t advance the deal.
↳ Stakeholders who want to “circle back” instead of commit.
↳ Opportunities that stalls.

Here’s the shift top performers make:

→ They define their ideal customer not by industry, but by WHO gets the most IMPACT from their solution.

→ They craft a sales strategy that mirrors the decision-making journey inside complex organisations.

→ They use client conversations to VALIDATE assumptions, not pitch.

→ They apply frameworks in a community where real scenarios sharpen their thinking.


That’s why cohort-based learning works.

Not just because of content… but because of the collective intelligence in the room.

Today’s cohort brings together:

↳ A founder in legal tech.
↳ A founder building agentic software for enterprise.

↳ An executive coach advising global multinationals.
↳ And other driven founders, account managers, and business development leaders.

Different industries.

Different experiences….

One shared goal:

Win the deals that matter.


If you’ve been meaning to refine your strategy, tighten your process, or get real support for real deals… TODAY is the last call.

→ Elite Sales kicks off today.

→ XTENDED gives you instant 25% off (Valid till tonight).

→ Register NOW.

→ Link is in the comment section below.


I help founders and sales leaders design insight-led sales conversations that align with executive priorities and win high-value enterprise deals.


#creativity #innovation #business #strategy #B2BSales

I have a little corner in my home office—a mini-library—it’s my go to spot when I need space to think or spark ideas for writing. It’s not just my collection; it’s also filled with books my kids left behind when they moved out.

Today, I picked up one of my favorite books—"How to Win Friends and Influence People by Dale Carnegie"—a gift I gave my son when he was 16. Now, it’s back with me, and as I flipped through the pages, I caught one of his scribbled Post-it notes and made me laugh out loud—a reminder from his teenage self that hit home for me today.

The note said something along the lines of: “I love always being right. How to lose friends 101.”

Wise words from a 16-year-old, right?

In my Maven cohort, Elite Sales: How to Win High Value Deals, we dive deep into building business relationships. You will develop strategies for initiating meaningful conversations, establishing trust from the first interaction, and managing buyer-sales process that lead to long-term partnerships. 

If this sounds like you, I'm kicking off cohort 8 on December 3—.Save 25% off with Maven FAST TRACK,  
enrol here ➡️ https://lnkd.in/dxDPkM9V


Wishing you all a restful weekend. I hope you are taking a moment to pause, breathe and slow down.

Happy Saturday! 🌞📚

You can learn sales online for free… but can you apply it?

A founder recently asked me, “How do I start learning enterprise sales? I don’t have a sales background.”

It’s a great question….especially now that there’s endless content online.

And it’s true, you CAN learn a lot for free…

But here’s the gap every founder eventually hits:
You can learn the theory anywhere.

Applying it in real enterprise deals is where most people get stuck.


That’s why a structured environment, guided by someone who has spent 27 years in the enterprise field, makes a significant difference.

Here’s what a cohort-based learning experience actually gives you:

→ Direct Coaching & Accountability:
Personalised guidance, live feedback, and someone to keep you moving. Not another video you’ll “come back to later.”

→ A Proven, Scalable Process:
A complete framework; strategy, buyer-sales process, and the right sales behaviours; built from real enterprise experience, not theory.

You can apply it immediately.

→ Deep, Practical Application:
We go beyond concepts.

We work through:

↳ Crafting executive-level points of view

↳ Role-playing qualification and objection scenarios

↳ Building deal strategies

↳ Presenting winning proposals

↳ Storytelling that resonates with senior executives

The goal is simple: turn knowledge into RESULTS.

→ One of my students, Sarah Hayford, came from a non-profit founder background with no traditional sales experience…

After the cohort:

✅ She not only built her strategy and process… she closed a £5-figure annual partnership with a global corporate, her biggest deal to date.

Her success didn’t come from watching videos….

It came from applying frameworks, practising the conversations, and getting feedback in real time.

→ We’re currently in Maven’s Fast Track Sale (Nov 17–24) so you can enrol at a discounted rate.

→ Cohort starts 3 December

→ Link is in the comment section below. (with FAST25 applied)

→ If you’re ready to move beyond theory and start closing high-value enterprise deals, the details are in the comments.

→ And if you want to talk it through, I’m always happy to chat and see if it’s the right fit for you.


I help founders and sales leaders move beyond theory and close high-value enterprise deals by teaching practical frameworks, providing live coaching, and driving application-focused training.


#creativity #innovation #business #strategy #B2BSales

🚀 Lightning Lessons: Leadership, Sales Strategy, and Global Success 🌍
What does it take to thrive in enterprise and complex deals?
How do you break into global sales leadership?
And what’s the secret to winning against tough competitors?

These are just a few of the powerful takeaways from my latest Lightning Lesson with the incredible Roque Lozano, Nokia SVP.

Here’s a sneak peek of what we covered:

✨ Leadership as a Tool, Not a Title
Roquel reminded us that leadership isn’t about ego—it’s about enabling your team to succeed. True leaders align their purpose with their team’s goals, fostering collaboration and trust.

🌏 Getting Noticed for International Assignments
Curiosity and adaptability are key. Roque shared how international opportunities are evolving, with local contracts often replacing traditional expat roles. His advice? Look beyond your current boundaries and embrace new markets.

💡 Winning Sales Strategies
We reminisced our major microwave deal with a Telco in Asia to navigating cultural leadership in the Middle East, Roque emphasized the importance of focusing on client outcomes, not just features. It’s about understanding the market, your team’s capabilities, and the value your technology brings.

🎯 Cultural Intelligence for Global Leadership
Success in global roles requires humility, deep listening, and cultural adaptability. Roque’s journey from technical roles to sales leadership across Asia, the Middle East, and Europe is a masterclass in CQ (Cultural Intelligence).
And that’s just the tip of the iceberg! 🌟

👉 Why should you watch this session?
Whether you’re a founder, account manager, or aspiring global sales leader, this Lightning Lesson is packed with actionable insights on leadership, strategy, and career growth.

🎥 Catch the full session here, part of Maven FAST TRACK  ➡️https://lnkd.in/gJnDaKXX. 

What's your biggest challenge in enterprise sales or global leadership? How did you overcome it? Drop your thoughts below 👇

#Leadership #SalesStrategy #GlobalSuccess #CulturalIntelligence #EnterpriseSales #LightningLessons

I have had my share of losses and wins...

Over my 27+ years in sales, working deals ranging from $1M to $40M, I’ve learned what truly sets Elite Sales apart.

What makes a top-tier enterprise sales professional?

Let’s call them BDMs in our post today, they can be called Account Managers, Account Directors or Client Directors.

Creative, yet analytical thinkers:
→ The best BDM can read the room, see power dynamics at play, process complex information quickly, and adapt their approach.

Clear communicators and manage stakeholders:
→ They handle everything from client negotiations to internal processes with finesse, working seamlessly with pre-sales, engineers, or even legal teams.

Bold negotiators:
→ The courage to make bold asks from clients (without unnecessary discounts) is what drives long-term value. 
→ An average BDM gives too much away too soon.

Action-oriented executors:
→ Great BDMs get things done. They don’t wait for engineers or PMs, they drive the process to make deals happen.

Highly structured individuals:
→ From mapping decision-makers to running pain-free prep meetings, structured BDMs ensure internal harmony and consistent deal progression.

Think like a CEO:
→ They’re accountable, resource-conscious, and never sacrifice company value for convenience.

Tenacious closers:
→ Top BDMs know when to push, when to ease off, and importantly...when to walk away from a bad deal.

BDMs are more than just salespeople... 
They're deal-makers, analysts, negotiators, and, frankly, a little bit of everything. 

Developing these traits takes time, but it's 100% worth it. And if you want to FAST FORWARD join me in my next cohort "Elite Sales: Win Enterprise High Value Deals".

→ What do you think? Have I missed any traits that separate great BDMs from average ones?

Drop a comment. I’d love to hear your thoughts.

PS: Maven’s Fast Track Sale runs until 24 November. Use FAST25 for 25% off.

→ Link is in the comment section below.

→ Cohort starts 3 December.


I help founders and sales leaders build skills in enterprise sales, simplify complex deal cycles, and confidently win high-value clients.


#creativity #innovation #business #strategy #B2BSales

Behaviors

A simple hack to succeed in life and sales....

Are the one’s who dare to ASK. It sounds simple, but think about it: 

How many opportunities slip by because we hold back, afraid of hearing “No”?

The truth is, asking is a skill.
And like any skill, it gets stronger with practice.

Here’s why asking is the foundation of success:

↳ If you don’t ask, the answer is always no.

↳ If you do ask, you create the possibility of yes.

↳ Even when you hear no, you gain feedback, and direction.


In sales, the difference between an average performer and a top performer often comes down to the courage to ask:

→ Ask for the meeting.
→ Ask the tough discovery questions.
→ Ask for the business.

And it doesn’t stop at work...
Asking shapes your life.

Whether it’s requesting mentorship, pitching an idea, or negotiating terms; every breakthrough starts with a simple ask.

So here’s my challenge for you:

→ This week, ask for something you’ve been putting off. Then come back and share, what happened when you finally asked?

I’d love to hear your experience in the comments.


I help founders and sales leaders build the courage to ask, the resilience to handle “No,” and the strategies that turn conversations into lasting opportunities.


#creativity #innovation #business #strategy #B2BSales

One of the biggest challenges in sales? 

Getting prospects to actually respond.

The silence can feel brutal.

"Just following up" and "just checking in" emails don't cut it anymore.

You send the email.... 

You wait... 

Nothing. 

You follow up again... 

Still nothing.

Before long, it feels cringy…not because following up is wrong, but because the silence makes you feel like you're chasing, pestering, or desperate.

Here's the truth:

→ Your prospects aren't ignoring you because they forgot about you…

They're ignoring you because they don't believe engaging with you will help them accomplish what matters most right now

That's a hard truth. But it's also fixable.

The good news?

There are proven ways to break through the noise and get responses, not by pushing harder, but by shifting how you follow up.


Here are three relationship-first shifts that consistently strengthen momentum:

→ 1. Ask for feedback, not time:
↳ Requesting “30 minutes” asks them to give.

↳ You're inviting them to co-create, shape the solution, and feel ownership, making engagement far more likely. 

You position yourself as someone invested in their success who needs their input to refine the approach.

↳ It changes the energy of the interaction immediately.


→ 2. Introduce new value every touchpoint:
↳ Every message should elevate their thinking; an insight, a perspective, an example, a resource.

↳ You want prospects to think: "I always learn something when I talk to this person.”

→ 3. Match your message to their priorities:
↳ Before sending anything, pause and ask:

↳ Does this help them move closer to what matters most “to them” right now?

↳ This single filter transforms how decision-makers experience you.


If you're ready to strengthen your skills in strategic follow-up, executive communication, and relationship-led selling, we go deeper inside my December cohort:

Elite Sales: How to Win High-Value Deals.

P.S:
→ December 3 cohort is now open.

→ Maven’s Fast Track sale ends Tomorrow. Use FAST25 for 25% off.

→ Link is in the comment section below.


I help founders and sales leaders strengthen enterprise relationships, create high-value conversations, and win the complex deals that matter.


#creativity #innovation #business #strategy #B2BSales

What if your prospect/client gave you only 30 minutes for a meeting?


High-pressure meetings with clients who’ve been burned before are tricky…they expect speed and pressure you on timelines and price.


Most salespeople respond by rushing, guessing scope, or offering a lower price to “win the deal.”

That approach only repeats past mistakes.

Instead, lead the conversation confidently; even in just 30 minutes; by following a clear structure that uncovers:

→ The real problem
→ Resources
→ Decision-making process.

Here’s a 30-minute framework I shared with one of my students this week, designed to keep control without rushing or overpromising:

→ 5 minutes:
↳ Set context and agree on the agenda using the ORD FRAMEWORK:
↳ Opportunity, Resources, Decision Making.

→ 10 minutes:
↳ Dive into OPPORTUNITY. Focus on the real problem, desired results, and impact.
↳ Ask questions that reveal the true gap rather than the one they assume you need to fix.

→ 7 minutes:
Explore RESOURCES...
 
Confirm people, time, and budget commitments.
↳ “Who needs to be involved on your side?”
↳ “How much time can your team realistically dedicate?”
↳ “What investment range will achieve the outcome you want?”

→ 8 minutes:
Understand DECISION MAKING....

↳ “Looking back, how was the last vendor chosen? What would you change about that process now?”

↳ “Who needs to be involved early to avoid delays?”

↳ “What steps do you need to go through to feel you’re making a well-informed decision this time?”


When time is short, use EQ statement and reframe:

→ “I know how important this project is to you and to the growth of the company. I’d rather be accurate than rushed. Let’s book a short follow-up to complete this conversation.”


This approach positions you as the expert partner, not just another vendor.

→ Full scripts, agenda templates, and follow-up examples are in last week’s newsletter… subscribe to get the full guidance.

Link is in the comment section below.


I help founders and sales leaders win high-value enterprise deals by leading complex conversations with confidence and structure.


#creativity #innovation #business #strategy #B2BSales

Follow-ups fail when they lack strategic value.

One of the biggest challenges in sales is getting prospects to respond. The silence can feel brutal….


Not because you did anything wrong, but because generic follow-ups don’t speak to what matters most to decision makers.

Your prospects aren’t ignoring you. They simply don’t see how engaging with you helps them advance their priorities RIGHT NOW.


And the good news? This is completely fixable when you shift how you follow up.

Here are the strategies that have been working for me, my students, and my clients:

↳ Don’t ask for time, ask for feedback:
This is my biggest realisation.

When you ask for “time,” you position yourself as someone who needs something.

When you ask for feedback, you position yourself as someone who has already invested in them.

It invites them to lead, not give.

→ Instead of “Can we schedule 30 minutes?”

→ Try: “I’ve put together a draft approach based on our last conversation…would love your feedback on whether I’m on the right track.”

↳ Rethink what you’re asking for:
Stop asking whether they saw your proposal.

Ask for insight, guidance, and perspective.

This shift helped one of my clients re-engage a silent prospect simply by sending a calendar invite paired with a message that showed preparation, initiative, and respect for their time.


↳ Execs and key decision makers think big:

Really BIG.

Executives focus on strategic impact.

Revenue growth, market positioning, competitive advantage and shareholder value.

→ "Should we do this?”

→ “What's the opportunity cost? How does this move us closer to our vision?"

→ “What strategic priority does this connect to....not just operationally, but at the board level?”


When you frame your message around these deeper priorities, you're doing more than just speaking their language...you're demonstrating that you understand what truly matters at their level. 

You're showing that you see the bigger picture, that you're thinking like a partner, not a vendor.


→ Introduce new information every touchpoint:

Every follow-up should deliver value; insight, data, frameworks, market trends, or a fresh angle.

You want prospects thinking: “I always learn something from this person.”

The goal is simple: always leave them better off than before they met you.

That is how you move from vendor to trusted advisor.


→ Which of these strategies will you apply this week? Share in the comments, I’d love to hear your approach.

→ What’s the toughest part of getting prospects to respond in your industry?


P.S:
→ kicking off Elite Sales: Win High-Value Deals cohort Dec 3.
→ Join us NOW. 
→ Link is in the comment section below.


I help founders and sales leaders create value in every interaction, and lead sales conversations with the kind of insight executives pay attention to.


#creativity #innovation #business #strategy #B2BSales

taplio

The Battle

Michelle J Raymond

Ren Saguil

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Performance ScoreMichelle J Raymond's LinkedIn Performance

Performance ScoreRen Saguil's LinkedIn Performance

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taplio

The Battle

Michelle J Raymond

Ren Saguil

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michelle J Raymond's LinkedIn Performance

Performance ScoreRen Saguil's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMichelle J Raymond's LinkedIn Performance