Michelle J Raymond

Business LinkedIn Trainer - B2B Marketers/Business Owners my LinkedIn G.R.O.W.T.H Masterclass & B2B Community Builder are your secret to growth. Company Page Expert. 2XLinkedIn Author.

Are you running your company’s LinkedIn strategy in-house and wondering how to improve your results? You know your audience is here, but the advice available can be confusing or unsuitable for your business.

👉 Why Most LinkedIn Advice Doesn’t Work for B2B
Most LinkedIn advice is too generic or focused on shortcuts that deliver little more than vanity metrics. Hacks and automation will not build trust or meaningful relationships and will not grow your business. 

👉 Build a Strategy That Fits YOUR Business
Whether you’re starting out looking for more engagement or ready to turn followers into business growth, I’ll design a strategy tailored to your goals, resources, and team. 

👉 What You’ll Get When We Work Together:
• Company Page Expertise: Turn your LinkedIn page into a community where your audience engages and your brand thrives.
• Profile Rewrites That Work: Showcase your team’s expertise and attract the right opportunities.
• Social Selling Training (G.R.O.W.T.H. Framework): Equip your team to build relationships, nurture trust, and sell without sounding salesy.

👉 Who I Work With
I partner with businesses globally that are driven to lead their industry. These businesses are open to new ideas, willing to invest time, and not looking for quick fixes. If that sounds like you, we’ll work well together.

👉 The Power of Two: Build Your Brand AND Your People
Your LinkedIn strategy should grow your business and empower your team. I focus on the Power of Two: building a strong company brand while helping your employees grow their personal brands. When these work together, you get exponential results.

👉 Here’s What Makes My Approach Stand Out:
• Tailored Solutions: Every business has different goals, resources, and challenges. I design strategies that fit your unique needs because one size never fits all.
• Ethical Expertise: I don’t rely on hacks, automation tools, or engagement pods. My approach is rooted in trust, relationship-building, and long-term success.
• Proven Results: With over two decades in B2B sales and social selling, I bring practical, actionable insights that drive real growth.

👉 Work With a Recognised LinkedIn Expert
• International LinkedIn speaker.
• 2 x Best Selling Author - Business Gold (Company Pages) and The LinkedIn Branding Book.
• Host of the Social Media for B2B Growth Podcast and cohost of The LinkedIn Branding Show.

Global LinkedIn Pages Expert - LinkedIn Strategist and Trainer - B2B Social Selling Consultant

Have you noticed you're no longer seeing posts from people you actually want to hear from? You're not imagining it, and this post is for you.  

B2B Marketers - LinkedIn changed how your Feed works, and here's what you need to know.

Backstory - LinkedIn Engineering team released a long technical blog about what and why. Because I'm a LinkedIn nerd, I've read it all, so you don't have to. You can thank me later. 

If you have been using LinkedIn for a long time, as I have, you probably viewed it as a professional networking platform. ie the "social" in social media was important to you. 

You connected with someone - you saw their posts. Simple. 

Going forward, things are different. 

The new AI doesn't just look at who you follow anymore.

⚠️ It reads what a post is actually about, then finds the right person to show it to. Whether they follow/connected with you or not.

The new feed learns in real time. 

Make good choices = good outcomes.
Lurk and take no action = LinkedIn controls your destiny. 

Think of it as a choose-your-own-adventure book. (I loved those books).

Things to understand - 
1) Clarity and alignment are crucial - Pages, Profiles and Posts all need to be coherent. What topics do you want to be known for? The more specific, the better! 
2) Every action you take eg content, profile update, connection, comment etc creates context for LinkedIn to change your feed within a few minutes. It's up to you to stay on track. 
3) Topics - topics drive everything. Pick 1-3 topics and stick with them. 

The reality is, LinkedIn's new system rewards expertise that is easy to understand and consistently demonstrated.

You don't need to post more.

You need to show up with more clarity.

The algorithm didn't get harder. It got smarter.

And now, so have you. 😀

So this week, no more scattered activity. Get back to your Game Plan and focus. If you don't have one? We need to talk.

Company Page Led Growth ​> Scale with employee advocacy on LinkedIn. Work with me - Company Page Management, Page Admin Training. Employee LinkedIn Training. #Timfluencer

You heard AI cites LinkedIn, so you thought more posting more was the answer...I hate to break it to you, but what might be popular on LinkedIn doesn't make it true. 

I wrote this article to dispel some myths because they have been driving me crazy. 

NB - All my secret SEO how-tos for LinkedIn are reserved for my paying clients. I've had enough of the "inspired by" crew stealing my stuff 😀

Feel free to Book an Intro call b2bgrowthco.com

A recent study by Semrush analysed more than 230,000 AI prompts and looked at which websites are most frequently cited in AI answers. One result immed

Open article: Why LinkedIn Is Being Cited by AI (And What Marketers Are Getting Wrong) by Michelle J Raymond • 4 min read

Why LinkedIn Is Being Cited by AI (And What Marketers Are Getting Wrong)

The way LinkedIn determines which posts you see in your feed has changed significantly, and I think it's important that marketers understand. 

It's a pretty full-on technical document, which I've done my best to simplify. 

What's most important to understand is that the Feed aims to determine which topics you are most likely to spend time on and engage with. 

Notice I said what TOPICS and not what people?

If you don't feed the beast the right info, you get a feed that is a waste of time and not enjoyable. 

Every action, almost in real time, adjusts what is shown in your personalised feed. 

Good actions > take you closer to where you want to be.
No actions > LinkedIn guesses (good luck with that).

This change explains why you don't see posts from people you like as much anymore - it's all about the topics. 

Do you like the change?

PS I save all the secret how-to stuff for my paying clients so that the "inspired by crew" don't steal it 😀

Big news. LinkedIn’s engineering team just released information on their new Feed system. Consider this your Dorothy moment, where we get to pull back

Open article: LinkedIn’s New Feed Explained: What B2B Marketers Need to Understand by Michelle J Raymond • 4 min read

LinkedIn’s New Feed Explained: What B2B Marketers Need to Understand

Tim Tam Tip - one thing I love as much as Tim Tams, is digging into Company Pages to figure out what’s holding back their success.

You’d be surprised what a fresh set of eyes, that isn’t too close to the action, can discover. 

Your Page should make it obvious -

What you do.

Who you do it for.

What makes you different.

When you eat, sleep and live the brand you make a lot of assumptions about how clear things are to strangers.

If your Page isn’t hitting your KPIs, rather than blame LinkedIn and the algorithm why not take back control send me a DM and we can set up a time to chat?

We can talk about how my Page Audit & Strategy can transform your Page results and free you up to focus on what matters in your business 😃

Happy Friday!

No alternative text description for this image

I can’t do a LinkedIn Audit & Strategy for your B2B in 30 seconds, for free, like an LLM. Nor do I ever want to.

To give you a B2B tailored LinkedIn strategy that will be effective for your business will take me time.

It will also take -

My 20+ years of B2B selling experience in my career.

My 10 years of social selling experience on LinkedIn.

My six years of Company Page focus and employee LinkedIn training.

It takes me time to ask the right questions to get to the right answers.

I takes me time researching what’s working and what’s not on LinkedIn.

I love the time it takes to experiment and do things others aren’t doing so your brand will stand out. 

It will take my experience combined with yours to come up with the solution you can implement sustainably over the long term.

When my clients work with me they go forward with confidence.

Not crossing their fingers and hoping ChatGPT is pointing them in the right direction when their gut tells them otherwise. 

Good things come to those who wait 😃

PS If you want to take time to ensure your business isn’t wasting time and money on an ineffective strategy you know where to find me.

🎉Tim Tam Tip - Company Pages AREN'T a waste of time! 
For years, I've been saying this, and now I have the data to back it up, thanks to the team at Dreamdata.

Turns out their research confirms something I’ve known in my gut for a long time 👉Your LinkedIn Company Page is a buying signal.

Here’s what they found:
• 9.4% of MQL journeys include a Company Page impression
• 15% of SQL stage journeys include a Company Page impression
• 17.9% of closed deals include a Company Page view

That’s nearly 1 in 5 deals where someone checked out the Company Page.

But wait, it gets even better than that (yes, really).

The average time from the first Company Page impression to a won deal is just 90 days.

As I've always shared in Page Admin training with clients, B2B buyers are looking beyond relationships with any one human. Especially on big deals that take time.  

This suggests buyers are visiting your Company Page during the evaluation phase.

They’re checking:
• Credibility
• Expertise
• Whether your company feels like the right partner

Combine this with Semrush research into AI citations, showing that Company Pages are more likely to be cited by Perplexity, and it's been a pretty great week for me on the Company Page front. 

Time to celebrate with a Tim Tam or two. 🎉

2026 - The Year B2B discovered new ways Company Pages contribute beyond the home feed. 

PS This photo was taken in 2024, when Liliane Abboud and I visited the Dreamdata office in Copenhagen, met the team and traded Tim Tams for Danish butter cookies. 😀

If you want access to the full report, head to their company page or website to find the details.

Firstly - this one is a long one. But it's also as long as it needs to be, so you are up to date with the latest research and how to interpret it. 

Secondly - things change quickly. New research will come. Often, research conflicts with each other, so take it all with a grain of salt.

Thirdly - the answer is always to get back to marketing fundamentals. 

Fourthly (is that a word?) - if you want to optimise your B2B's LinkedIn presence for AI citation, I can help. 

Fifthly - I love that the research backs what I've always said - your Company Pages is important for things beyond just impressions. Go the Power of Two.

And then.....and then.... and no and then... (this one's for Susie Steed and anyone else who loves a good dated movie reference. 🤣)

In my previous article, I explored how marketers can increase their chances of being cited in AI answers using LinkedIn. "Why LinkedIn Is Being Cited 

Open article: LinkedIn and AI Citations: What the Latest Research Really Means for B2B Marketers by Michelle J Raymond • 5 min read

LinkedIn and AI Citations: What the Latest Research Really Means for B2B Marketers

Is it time to put some love back into your LinkedIn Company Page? Let's look at the pros and cons of internal management vs outsourcing. 

Working with clients and their Pages over the last 6 years, I've seen both ways be successful. Like everything, there isn't a one-size-fits-all. 

I'm writing this now because there is a lot going on in marketing. 

Headcounts and budgets are being slashed. 
Platforms are delivering less and less organic reach. 
Marketers are being asked to become experts across more and more. 

If you're struggling and your LinkedIn Page growth is on your KPI's but way down your list of fun things to do....this one's for you 😀

If you’re part of a B2B marketing team or business leader responsible for your brand’s LinkedIn Company Page, this question has probably crossed your 

Open article: Outsourcing LinkedIn Company Page Management vs Managing Internally: What’s Right for Your B2B Team? by Michelle J Raymond • 4 min read

Outsourcing LinkedIn Company Page Management vs Managing Internally: What’s Right for Your B2B Team?

⚠️You can't just dump content on your social team at the last minute and expect it to perform. This is one of the great insights from Melissa Dawson, Senior Corporate Social Media at WD, about what it takes for high-performing corporate social.

Melissa has helped transform WD's corporate social presence, growing their audience by 30% and driving 83M+ impressions.

This has been through a combination of organic and paid, company page and employee advocacy.  

Thanks, Melissa Dawson, for sharing your practical hands-on experience with the podcast listeners.
 
If you want more out of LinkedIn for your business, this episode is for you! 

Let's all just agree, no last-minute dumping, you want something posted on the social team going forward 🤣

High-performing corporate social on LinkedIn is not about going viral. It is not about one big post, and it is definitely not about being handed a fin

Open article: Why Most Corporate B2B LinkedIn Strategies Underperform by Michelle J Raymond • 5 min read

Why Most Corporate B2B LinkedIn Strategies Underperform

Enragement gets engagement. But on its own? That’s just performative noise we don’t need.

The LinkedIn posts that really land combine two things:
Enragement + empathy.

✋ Enragement stops the scroll.
 💘 Empathy makes the message feel true for the people you want to reach.

That’s the difference between a post people react to, and a post people recognise themselves in.

I love working with Patricia Romboletti to share her important messages on LinkedIn for those in career transition.

It takes courage to share a strong point of view.
It takes heart to take a stand for others.

700+ likes
  65 comments
  41 reposts
 (and counting).

Because when people feel like someone is speaking up for them…
They don’t just react.
They rally.

So if you want engagement, sure enragement helps.

But if you want real impact, make sure people know exactly who you’re standing up for.

That's the kind of LinkedIn I wish for more of. How about you?

PS Time for a Tim Tam to celebrate this message resonating far and wide.

Michelle J Raymond with a giant Tim Tam box. 

Slack channel. Drop your post. Everyone go like and comment.
Is that employee advocacy? Or just an engagement pod with payroll?

I saw this called out recently as “bad marketing”.

The idea being that your audience should decide if the content is good, not your coworkers. And I get that to a degree. 

If the only people engaging are your team, what does that actually say?

But I think it's more nuanced than this.

Organic reach is getting more difficult. I believe LinkedIn is a team sport and
teams should support each other.

So the issue for me isn’t the coordination.

It's intent.

There’s a difference between amplifying good ideas and ticking a box because you feel like you have to.

One builds credibility, and the other just looks busy.

So a simple test: If your employee advocacy program disappeared tomorrow… would anyone outside your company notice?

This has been fun for me to ponder. Penny for your thoughts.

I saw a LinkedIn post recently that stopped me mid-scroll. It called out a company for asking employees to drop their posts into Slack, so the team co

Open article: Is Employee Advocacy Just an Engagement Pod With a Company Logo? by Michelle J Raymond • 5 min read

Is Employee Advocacy Just an Engagement Pod With a Company Logo?

Fun things you find amongst your 41,000+ photos on your phone. This was used in a LinkedIn post July 2021.

Back then my business had a completely different name.

I hadn’t done the rebrand (or should I say brand) and set up branding guidelines. 

Before I had professional photos (that one I took in the garden and removed the background)

Before I had another 5 years of learning and experience.

But the message is till the same - B2B buyers are online - your teams need to be too.

‼️More important - have fun and just post.

You never know where you’ll be in 5 years if you just get started. 😃

PS It’s more fun to watch if you play with sound. Dare you not to smile.

Is B2B marketing serving customers…or dashboards? 🤔

You know I've been on a mission on the podcast to get us back to marketing fundamentals and focus on customers. 

After reading Moni Oloyede's Substack and enjoying her content I knew she was exactly the right person to help us get back to "good marketing".

Together we challenge the metrics-first mindset that dominates marketing that is causing the drift away from customers. 

From MQL obsession to marketing attribution and misunderstood buyer behaviour, this conversation questions what we’ve prioritised and what it’s costing us.

If you’re responsible for LinkedIn strategy, demand generation, brand or pipeline this episode will make you think differently.

Are you a marketer that's been caught in the tug of war between dashboards and what you know you works?

Marketing was never meant to be a reporting function and yet, for many B2B teams, that is exactly what it has become. If you're measured on followers,

Open article: Has B2B Marketing Lost Its Way? Rethinking MQLs, Attribution and Customer Focus by Michelle J Raymond • 4 min read

Has B2B Marketing Lost Its Way? Rethinking MQLs, Attribution and Customer Focus

If you remember 90s work motivational posters, you’ve probably survived more than a few “this changes everything” moments in marketing.

Websites were the future.
Then SEO.
Then social.
Then inbound.
Then growth hacks.
Now AI.

LinkedIn is no different.

Every year, there’s a new feature, a new format, a new “secret” to visibility.

But here's the thing -

✅Visibility doesn’t replace positioning.
✅Features don’t replace clarity.
✅Activity doesn’t replace strategy.

LinkedIn hasn’t changed the marketing fundamentals.

It still rewards brands that understand:
 • Who they’re for
 • What problem do they solve
 • Why they’re different
 • How they build brand recognition over time

The real advantage on LinkedIn isn’t chasing every update.

It’s knowing which ones support your strategy and ignoring the rest.

Confused which is which? That's what I'm here for. 

I work with marketers to give them confidence in their LinkedIn strategies. 

Question: Which of these images would you put up in your office as a reminder to always stick to marketing fundamentals? 😂

90s Social Media Workplace Inspo

It's a huge ditto from me Moni Oloyede! Know Thy Customer should be the number one commandment of every marketing strategy, which then informs your business's LinkedIn strategy. 

Everything else is a distraction or means you aren't building on a solid foundation. 

I loved recording this podcast episode because it was all about getting back to the fundamentals of good marketing.

I really enjoy Moni's content because she makes me think. Unafraid to go against the popular opinion. (Check her featured section for the YT video on marketing attribution being a scam for some more fun 😀)

Check out the full episode on Social Media for B2B Growth Podcast.

Where is the line between employee advocacy and engagement pod? 
Something I try and answer is this week's podcast, after a post today caught my attention (I'd share it, but I got blocked - yes really)

Blue Corner - A company shares its smart marketing strategy of dropping the link in a Slack channel and encouraging the team to swarm the post. The goal is to increase reach. 

Red Corner - Someone calling this out as practically an engagement pod, and that they should let the real audience determine the quality of the content. This is just artificial inflation. 

I can see both sides to this argument. 

On the one hand, I absolutely encourage teams to work together. Scaling your brand with employee advocacy is literally in my headline. 

On the other hand, I take the point that this actually stops the person from learning what does/doesn't resonate with their audience. 

Penny for your thoughts to help me work through this one...

When a company drops a post link in Slack and asks the whole team to go like it, that's...

The author can see how you vote. Learn more

☞I am an Executive Career Transition Consultant for LHH, a division of the Adecco Group – the world’s leading HR solutions provider – LHH’s 8,000 colleagues and coaches work with 15,000 organizations in over 60 countries around the world. We successfully help close to 500,000 candidates to enhance their careers every year. Our local expertise, global infrastructure, and industry-leading technology allow us to manage the complexity of critical workforce initiatives and the challenges of transformation. It’s why most of the Fortune Global 500 companies choose to work with us.

The world of work is ever-changing and unpredictable. Organizations are constantly fighting a battle to find and maintain their competitive advantage: their talent. To succeed, they can’t just rely on what works today, working tomorrow. They need to be ready for next.

 LHH exists to help individuals, teams, and organizations find and prepare for what’s next. With integrated, end-to-end solutions that include Advisory, Professional Recruitment, Career Transition, and Learning & Talent Development, we are uniquely positioned to work together to make a positive impact on the future of every person we work with at every key career moment.
 
LHH is at the forefront of change to build a bigger, bolder workforce. Every day is a new day to prepare for, and we’re here to make sure the future works for everyone.
► Award-winning outplacement programs
► Flexible virtual  delivery
► Action-orientated touch point's to build and maintain momentum.

► Ability to benchmark results, trends and outcomes
across different sectors, industries and geographies
► AI powered digital career platform 
provides daily job leads based on individual career
goals
► An intuitive online platform matches/connects candidates directly to 1000s of employers
► A career portal that has a wealth of
information; webinars, industry research,
assessment tools, e-learning
► Talent connectors brings together
candidates and hiring managers

Executive Career Transition Services Consultant/Coach-LHH Career Transition C-level Consulting

•	Individualized Career Coaching: Provides personalized career coaching sessions to Partner, Principal, Manager and C-Level Executives, helping them identify their strengths, interests, career goals. Offers guidance on resume writing, interview preparation, and job search strategies tailored to their unique skills/aspirations. 

•	Skill Assessment/Development: Conducts assessments to identify Partner, Principal, Manager, C-Level Executives transferable skills and areas for development. Design/implement training programs and/or recommend external resources to enhance their marketability in the job market. 

•	Networking/Job Placement: Assists Partner, Principal and Manger consultants in building and leveraging their professional networks to explore job opportunities. Collaborates with recruiters, industry contacts, alumni networks to facilitate job placements/connect candidates with potential employers. Works with alumni team to facilitate networking opportunities among alumni, current employees, and external contacts. 

•	Support/Empowerment: Offers emotional support/encouragement to Partner, Principal, Manager, C-Level Executives as they navigate the challenges of career transition. Empowers them to embrace change, build resilience, and approach their job search with confidence/positivity. 

•	Resource Management: Manages resources/tools to support Partner, Principal, Manager, C-Level Executives in their career transition journey, including online platforms, job boards, career development materials. Helps identify potential opportunities. Stays updated on industry trends/best practices in career transition services.

•	Program Evaluation/Improvement: Continuously assesses effectiveness of career transition programs/services, gathering feedback from stakeholders/candidates. Identifies areas for improvement/implements enhancements to ensure the highest quality of support.  Tracks/analyzes engagement, career outcomes/feedback to assess program effectiveness/success.

Senior Consultant | Executive Career Consultant/Coach, Transition Coaching of C-level Executives

Slinger

Pickleball Slingerbag Community Ambassador. IT'S OFFICIAL... Slinger Bag for Pickleball had it's debut in March, '2023!
We put a ton of work into this Launcher, and have gotten feedback from some great players and coaches and cannot wait to get it onto the Pickleball Courts around the world!

Learn more at: https://lnkd.in/dX8F_KGd

#slingerbag #slinger #changethegame #pickleball #sportstech #pickleballplayer #pickleballlife #sports #pickleballpro #pickleballcoach #ballmachine #pickleballaddict #tennis #pickleballaddiction #pickleballers #pickleballplayers #usapa #pickleballusa #pickleballcentral

Pickleball | Brand Ambassador | New York Metropolitan Area

Pickleball Impact Zone

Expert approved AGE-Appropriate Pickleball Instruction that aligns with childhood education standards. One of my greatest passions is to aid in the development of a junior pickleball program where young children can learn and develop skills in pickleball. I also provide lessons for adults who would like to further enhance their skills. The company specializes in developing an ecosystem around the pickleball sport, including events, digital content, group and private lessons, and community. Top-notch coaching, and a vibrant community for players of all skill levels. Part-time teaching for youth classes (Elementary School). Family lessons are about giving families the opportunities to deepen relationships, develop new skills and interests, improve their health and well-being, and connect to the community through open play events. 

Beginner: 
Will cover the basics including rules, terminology, primary skills, coordination, court time and more.

Intermediate/Round Robin: 
Will cover rules, terminology and build on skills.

Ages 8-12: 
Learn the basics including rules, terminology, primary skills, coordination, court time and more. Paddles, Nets, and balls provided.

Company: Impact Pickleball
Pickleball Training and Sales
Baltimore, MD

Pickleball Instructor, oversees instructional programming, leagues & competitive events

Bloomingdale's

Bloomingdale's National Director of Furniture Operations, I delivered the Highest Net Promoter Score(NPS) results in Macy's Inc. during my tenure. Accountable for implementing/executing our Customer Success Culture; increasing revenue commensurate with exponential growth. 

Experience with high-touch, white-glove customer service as the Furniture/Mattress/Rug Senior Leader over all support functions within Customer Care; Quality Assurance, Workforce Management (Forecasting, Planning, Real-time Adherence) P&L management and Training. Brought initiatives from ideation to execution through detailed planning, structure, data, and to improve and boost customer satisfaction in all Stores Nationwide. Passionately drives, rebuilds, and restructures the operational platform, defining service excellence and developing a sustainable field infrastructure to ensure the delivery of top line sales while building brand equity.

Creates a culture of accountability with feedback to elevate brand to new heights. Develops leaders, field experts, and business managers while fostering ownership, integrity and trust, to build an exceptional connected community with our store teams and customers. Extensive experience with Digital Transformation, replacing Analog Registers with Digital IPads in All Stores; End-to-End Training of Sales Teams, supporting Customer Relationship Management (CRM). 

Recognized for strong people management skillset of remote teams, hiring with a client-centric mindset, strong presentation skills, attention to detail, exemplifying a culture of respect-supporting opportunities for improvement.

Customer Experience Design/Customer Service Strategy/Training/Voice of the Customer/Multi-Channel/Vendor Management/Process Improvement/Client Relationship Management/Organizational Change/Quality/Cross-Functional Teams/Program Management/P&L/Net Promoter Score/CRM /Data Analytics/Contact Centers/Change Management/Customer Success/Omni-Channel/Brand Loyalty/Servant Leadership

National Director | OPERATIONS | P&L | Customer Success Manager | Corporate Leadership Trainer 

Macy's

Big Ticket District Merchant/Manager Herald Square and Metro New York Districts.
Tapped to lead Northeast Region's 2 largest volume Big Ticket Districts; The Herald Square and The Metro New York Districts in the Big Ticket (Furniture/Mattresses/Rugs) Division. Managed growth, logistics, communications, and HR compliance. Worked with Cross Functional teams on new store openings, prototype design, visual merchandising, and product launches. 

Delivered best-in-class service level and built scalable operational excellence model, which was implemented and supported by store executive teams. Established on-boarding structure and best practices, enhanced employee engagement and maintained outstanding retention rates.

Promoted to the National  Director of Furniture Operations at Bloomingdale's, a Division of Macy's, Inc.

District Manager | Customer Experience | Coach Success Manager | Corporate Leadership Trainer

Planner Corporate Big Ticket Protection Plans
Promoted to Planner to manage the accelerated growth of Macy's Inc. Corporate Big Ticket Protection Plans. Maintained tight P&L Management while building brand equity in the marketplace. Delivered double-digit comp store increases across all Macy's and Bloomingdale's stores by outperforming all the metrics on the financial plan for the BT Protection Plan Business. Collaborative Planning, Forecasting, and Replenishment (CPFR).

Increased profit/sales and reduced liability associated with BT protection plans.

Conducted financial forecasting and evaluated projections associated with BT protection plans by monitoring the stock, sales, and shrinkage. 

Designed and provided corporate training on BT protection plans for store management at all Macy's and Bloomingdale's Department Stores.

Promoted to Macy’s Inc. District Manager with responsibility for 3 BT Divisions; Furniture, Mattresses and Rugs in The Herald Square and The Metro New York Districts in the Northeast Region. In a previous position, I received the coveted Bloomingdale's "Best of the Best Award" awarded annually, it's the highest accolade given to a Bloomingdale's executive.

Planner-Macys & Bloomingdales, Furniture Protection Plans| Customer Experience (CX) | Data Analytics

Corporate Training Manager, Big Ticket
I was training and coaching with accountability metrics on performance evaluations for 29 Macy’s and Bloomingdale stores, and their employees, in the North East of the United States, for a product you could not see; protection plans in Furniture, Mattresses and Rugs. My success depended on asking intentional questions after focusing on hyper-listening. 
Co-Authored/Sourced National Protection Plans Training Manual/CD for All Macy's & Bloomingdale Stores nationwide.
Promoted to Macy’s Corporate Planner>highly profitable National Furniture Protection Plan business. 

PREVIOUS POSITIONS HELD: 
I started my career working in our family New York City Florist Shop “Matles Florist” 57th St. 8th Ave. (dba "Matles Florist"). Successfully Sold to New Owners.
RETAIL:
MACY'S INC. Childrenswear DIVISIONAL MERCHANDISE MANAGER (DMM) at MMG (Macy's Merchandising Group). I had a storied & privileged career creating, sourcing & building world-class brands at Macy’s. All brands were positioned for long-term growth, for example the 'First Impressions' Label for Newborns. Today, "First Impressions" private label is a major brand for Newborns sold at most Macy's & Bloomingdale's stores nationwide. 

Childrenswear BUYER for both MACY'S INC.& also SAKS FIFTH AVENUE DEPT STORES, one of the world's pre-eminent specialty retailers.
BLOOMINGDALE'S SALES MANAGER; RTW, Cosmetics, Furniture, Mattresses, and Rugs.

WHOLESALE:
Revlon-Borghese ACCOUNT EXECUTIVE Specialty Store Division, Bloomingdale's Account.

DIRECTOR of MERCHANDISING for UPSCALE Childrenswear Brand, LITTLE TOPSY'S. Go-to-Market Responsibility: 7 lines of Children's Clothing each season. C-Level Position, 100% responsible for P & L. Surpassed all P & L Metrics Annually. 

I've been fortunate to work with amazing people who've inspired me to grow brands through business analysis into shopper insights, building scalable relationships & identifying and developing top talent.

Corporate Leadership Training Manager | Furniture/Mattresses | Customer Experience | Executive Coach

📣𝓘𝓷𝓯𝓵𝓾𝓮𝓷𝓬𝓮𝓻 | 𝓐𝓶𝓫𝓪𝓼𝓼𝓪𝓭𝓸𝓻 | 𝓐𝓭𝓿𝓲𝓼𝓸𝓻 | 𝓜𝓮𝓷𝓽𝓸𝓻 | 𝓢𝓹𝓮𝓪𝓴𝓮𝓻 | 𝓢𝓽𝓻𝓪𝓽𝓮𝓰𝓲𝓼𝓽 Game the Algorithm: Hack your Resume/LinkedIn with Keywords to position you for predictive scoring engines—

🚀A track record of skyrocketing C-level LinkedIn visibility, comfortable working with high-profile clients pursuing ambitious career movement and professional reputation management — creative to corporate, reinvention after scandal, navigating a job search through NDA/litigation, pivoting career changes, exceptionally niche roles, entrepreneur to corporate, and more.
 
🌟Stories TELL, Numbers SELL
Career expert, clients consistently land multiple job offers with industry-leading organizations.

IMPECCABLE REFERENCES! Over 3000 of my candidates/clients since 2017 in every industry, all functional roles, found an ideal opportunity-interim, fractional or full-time. Out-of-the-box thinker focused on delivering results by pushing the boundaries of what success can look like⬇

WORK LESS— ACHIEVE MORE! 
LEARN an EMERGING FIELD Quickly.

Be REMARKABLE—💥KNOW YOUR DIFFERENTIATORS— Crush All Your Goals, Benchmark against the best.

🚀What gets me motivated each day is digging deep to find those stories that will impress your target market and put it in language that will make you stand out.

My focus is to ignite potential, help clients realize their ambitions, shine a spotlight on those who are stepping into their most powerful roles, even later in life.

EARN TRUST—💥Listen, speak candidly, be empathetic, leave a LASTING IMPRESSION!

Be KIND—💥We need to lift each other up as we climb.

🏆GLOBAL COACH— I perform at top of my peer group. Expertise across all channels; Corporate Roles to Startups, Picking Early Winners to Help Them Go Further Faster, Leveraging Best Technologies, Exposure and Scale— increasing earning power. 

ABOUT ME: 
New York is home. ACC Certified Executive Coach guiding Senior Executives to TOP career opportunities. After a career in Retail Operations, I became a Coach. Love the camaraderie of  pickleball. I enjoy Grandkids and Spirited Scenic Drives in our Classic Race Cars. 

MANAGING VISION/PURPOSE with GRAVITAS/DISCRETION.
Read Book “The Reputation Economy: How To Optimize Your Digital Footprint in A World Where Your Reputation Is Your Most Valuable Asset”.

👉 Lift others

👉ACCOUNTABILITY PARTNER

👉Phenomenal ACTIVE C-Level Network, U.S. Fortune 500

👉Advanced Degree in SOCIAL MEDIA MARKETING

CONFIDENTIAL Coach— LinkedIn contacts followers are NOT public= no website

Let’s all pay it forward💗 Kindness rules!

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The Battle

Michelle J Raymond

Nancylee (Nancy) Matles

Followers

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Performance ScoreMichelle J Raymond's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Michelle J Raymond

Nancylee (Nancy) Matles

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michelle J Raymond's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMichelle J Raymond's LinkedIn Performance