Michelle J Raymond

Business LinkedIn Trainer - B2B Marketers/Business Owners my LinkedIn G.R.O.W.T.H Masterclass & B2B Community Builder are your secret to growth. Company Page Expert. 2XLinkedIn Author.

Are you running your company’s LinkedIn strategy in-house and wondering how to improve your results? You know your audience is here, but the advice available can be confusing or unsuitable for your business.

👉 Why Most LinkedIn Advice Doesn’t Work for B2B
Most LinkedIn advice is too generic or focused on shortcuts that deliver little more than vanity metrics. Hacks and automation will not build trust or meaningful relationships and will not grow your business. 

👉 Build a Strategy That Fits YOUR Business
Whether you’re starting out looking for more engagement or ready to turn followers into business growth, I’ll design a strategy tailored to your goals, resources, and team. 

👉 What You’ll Get When We Work Together:
• Company Page Expertise: Turn your LinkedIn page into a community where your audience engages and your brand thrives.
• Profile Rewrites That Work: Showcase your team’s expertise and attract the right opportunities.
• Social Selling Training (G.R.O.W.T.H. Framework): Equip your team to build relationships, nurture trust, and sell without sounding salesy.

👉 Who I Work With
I partner with businesses globally that are driven to lead their industry. These businesses are open to new ideas, willing to invest time, and not looking for quick fixes. If that sounds like you, we’ll work well together.

👉 The Power of Two: Build Your Brand AND Your People
Your LinkedIn strategy should grow your business and empower your team. I focus on the Power of Two: building a strong company brand while helping your employees grow their personal brands. When these work together, you get exponential results.

👉 Here’s What Makes My Approach Stand Out:
• Tailored Solutions: Every business has different goals, resources, and challenges. I design strategies that fit your unique needs because one size never fits all.
• Ethical Expertise: I don’t rely on hacks, automation tools, or engagement pods. My approach is rooted in trust, relationship-building, and long-term success.
• Proven Results: With over two decades in B2B sales and social selling, I bring practical, actionable insights that drive real growth.

👉 Work With a Recognised LinkedIn Expert
• International LinkedIn speaker.
• 2 x Best Selling Author - Business Gold (Company Pages) and The LinkedIn Branding Book.
• Host of the Social Media for B2B Growth Podcast and cohost of The LinkedIn Branding Show.

Global LinkedIn Pages Expert - LinkedIn Strategist and Trainer - B2B Social Selling Consultant

Have you noticed you're no longer seeing posts from people you actually want to hear from? You're not imagining it, and this post is for you.  

B2B Marketers - LinkedIn changed how your Feed works, and here's what you need to know.

Backstory - LinkedIn Engineering team released a long technical blog about what and why. Because I'm a LinkedIn nerd, I've read it all, so you don't have to. You can thank me later. 

If you have been using LinkedIn for a long time, as I have, you probably viewed it as a professional networking platform. ie the "social" in social media was important to you. 

You connected with someone - you saw their posts. Simple. 

Going forward, things are different. 

The new AI doesn't just look at who you follow anymore.

⚠️ It reads what a post is actually about, then finds the right person to show it to. Whether they follow/connected with you or not.

The new feed learns in real time. 

Make good choices = good outcomes.
Lurk and take no action = LinkedIn controls your destiny. 

Think of it as a choose-your-own-adventure book. (I loved those books).

Things to understand - 
1) Clarity and alignment are crucial - Pages, Profiles and Posts all need to be coherent. What topics do you want to be known for? The more specific, the better! 
2) Every action you take eg content, profile update, connection, comment etc creates context for LinkedIn to change your feed within a few minutes. It's up to you to stay on track. 
3) Topics - topics drive everything. Pick 1-3 topics and stick with them. 

The reality is, LinkedIn's new system rewards expertise that is easy to understand and consistently demonstrated.

You don't need to post more.

You need to show up with more clarity.

The algorithm didn't get harder. It got smarter.

And now, so have you. 😀

So this week, no more scattered activity. Get back to your Game Plan and focus. If you don't have one? We need to talk.

Company Page Led Growth ​> Scale with employee advocacy on LinkedIn. Work with me - Company Page Management, Page Admin Training. Employee LinkedIn Training. #Timfluencer

You heard AI cites LinkedIn, so you thought more posting more was the answer...I hate to break it to you, but what might be popular on LinkedIn doesn't make it true. 

I wrote this article to dispel some myths because they have been driving me crazy. 

NB - All my secret SEO how-tos for LinkedIn are reserved for my paying clients. I've had enough of the "inspired by" crew stealing my stuff 😀

Feel free to Book an Intro call b2bgrowthco.com

A recent study by Semrush analysed more than 230,000 AI prompts and looked at which websites are most frequently cited in AI answers. One result immed

Open article: Why LinkedIn Is Being Cited by AI (And What Marketers Are Getting Wrong) by Michelle J Raymond • 4 min read

Why LinkedIn Is Being Cited by AI (And What Marketers Are Getting Wrong)

The way LinkedIn determines which posts you see in your feed has changed significantly, and I think it's important that marketers understand. 

It's a pretty full-on technical document, which I've done my best to simplify. 

What's most important to understand is that the Feed aims to determine which topics you are most likely to spend time on and engage with. 

Notice I said what TOPICS and not what people?

If you don't feed the beast the right info, you get a feed that is a waste of time and not enjoyable. 

Every action, almost in real time, adjusts what is shown in your personalised feed. 

Good actions > take you closer to where you want to be.
No actions > LinkedIn guesses (good luck with that).

This change explains why you don't see posts from people you like as much anymore - it's all about the topics. 

Do you like the change?

PS I save all the secret how-to stuff for my paying clients so that the "inspired by crew" don't steal it 😀

Big news. LinkedIn’s engineering team just released information on their new Feed system. Consider this your Dorothy moment, where we get to pull back

Open article: LinkedIn’s New Feed Explained: What B2B Marketers Need to Understand by Michelle J Raymond • 4 min read

LinkedIn’s New Feed Explained: What B2B Marketers Need to Understand

Tim Tam Tip - one thing I love as much as Tim Tams, is digging into Company Pages to figure out what’s holding back their success.

You’d be surprised what a fresh set of eyes, that isn’t too close to the action, can discover. 

Your Page should make it obvious -

What you do.

Who you do it for.

What makes you different.

When you eat, sleep and live the brand you make a lot of assumptions about how clear things are to strangers.

If your Page isn’t hitting your KPIs, rather than blame LinkedIn and the algorithm why not take back control send me a DM and we can set up a time to chat?

We can talk about how my Page Audit & Strategy can transform your Page results and free you up to focus on what matters in your business 😃

Happy Friday!

No alternative text description for this image

I can’t do a LinkedIn Audit & Strategy for your B2B in 30 seconds, for free, like an LLM. Nor do I ever want to.

To give you a B2B tailored LinkedIn strategy that will be effective for your business will take me time.

It will also take -

My 20+ years of B2B selling experience in my career.

My 10 years of social selling experience on LinkedIn.

My six years of Company Page focus and employee LinkedIn training.

It takes me time to ask the right questions to get to the right answers.

I takes me time researching what’s working and what’s not on LinkedIn.

I love the time it takes to experiment and do things others aren’t doing so your brand will stand out. 

It will take my experience combined with yours to come up with the solution you can implement sustainably over the long term.

When my clients work with me they go forward with confidence.

Not crossing their fingers and hoping ChatGPT is pointing them in the right direction when their gut tells them otherwise. 

Good things come to those who wait 😃

PS If you want to take time to ensure your business isn’t wasting time and money on an ineffective strategy you know where to find me.

🎉Tim Tam Tip - Company Pages AREN'T a waste of time! 
For years, I've been saying this, and now I have the data to back it up, thanks to the team at Dreamdata.

Turns out their research confirms something I’ve known in my gut for a long time 👉Your LinkedIn Company Page is a buying signal.

Here’s what they found:
• 9.4% of MQL journeys include a Company Page impression
• 15% of SQL stage journeys include a Company Page impression
• 17.9% of closed deals include a Company Page view

That’s nearly 1 in 5 deals where someone checked out the Company Page.

But wait, it gets even better than that (yes, really).

The average time from the first Company Page impression to a won deal is just 90 days.

As I've always shared in Page Admin training with clients, B2B buyers are looking beyond relationships with any one human. Especially on big deals that take time.  

This suggests buyers are visiting your Company Page during the evaluation phase.

They’re checking:
• Credibility
• Expertise
• Whether your company feels like the right partner

Combine this with Semrush research into AI citations, showing that Company Pages are more likely to be cited by Perplexity, and it's been a pretty great week for me on the Company Page front. 

Time to celebrate with a Tim Tam or two. 🎉

2026 - The Year B2B discovered new ways Company Pages contribute beyond the home feed. 

PS This photo was taken in 2024, when Liliane Abboud and I visited the Dreamdata office in Copenhagen, met the team and traded Tim Tams for Danish butter cookies. 😀

If you want access to the full report, head to their company page or website to find the details.

Firstly - this one is a long one. But it's also as long as it needs to be, so you are up to date with the latest research and how to interpret it. 

Secondly - things change quickly. New research will come. Often, research conflicts with each other, so take it all with a grain of salt.

Thirdly - the answer is always to get back to marketing fundamentals. 

Fourthly (is that a word?) - if you want to optimise your B2B's LinkedIn presence for AI citation, I can help. 

Fifthly - I love that the research backs what I've always said - your Company Pages is important for things beyond just impressions. Go the Power of Two.

And then.....and then.... and no and then... (this one's for Susie Steed and anyone else who loves a good dated movie reference. 🤣)

In my previous article, I explored how marketers can increase their chances of being cited in AI answers using LinkedIn. "Why LinkedIn Is Being Cited 

Open article: LinkedIn and AI Citations: What the Latest Research Really Means for B2B Marketers by Michelle J Raymond • 5 min read

LinkedIn and AI Citations: What the Latest Research Really Means for B2B Marketers

Is it time to put some love back into your LinkedIn Company Page? Let's look at the pros and cons of internal management vs outsourcing. 

Working with clients and their Pages over the last 6 years, I've seen both ways be successful. Like everything, there isn't a one-size-fits-all. 

I'm writing this now because there is a lot going on in marketing. 

Headcounts and budgets are being slashed. 
Platforms are delivering less and less organic reach. 
Marketers are being asked to become experts across more and more. 

If you're struggling and your LinkedIn Page growth is on your KPI's but way down your list of fun things to do....this one's for you 😀

If you’re part of a B2B marketing team or business leader responsible for your brand’s LinkedIn Company Page, this question has probably crossed your 

Open article: Outsourcing LinkedIn Company Page Management vs Managing Internally: What’s Right for Your B2B Team? by Michelle J Raymond • 4 min read

Outsourcing LinkedIn Company Page Management vs Managing Internally: What’s Right for Your B2B Team?

⚠️You can't just dump content on your social team at the last minute and expect it to perform. This is one of the great insights from Melissa Dawson, Senior Corporate Social Media at WD, about what it takes for high-performing corporate social.

Melissa has helped transform WD's corporate social presence, growing their audience by 30% and driving 83M+ impressions.

This has been through a combination of organic and paid, company page and employee advocacy.  

Thanks, Melissa Dawson, for sharing your practical hands-on experience with the podcast listeners.
 
If you want more out of LinkedIn for your business, this episode is for you! 

Let's all just agree, no last-minute dumping, you want something posted on the social team going forward 🤣

High-performing corporate social on LinkedIn is not about going viral. It is not about one big post, and it is definitely not about being handed a fin

Open article: Why Most Corporate B2B LinkedIn Strategies Underperform by Michelle J Raymond • 5 min read

Why Most Corporate B2B LinkedIn Strategies Underperform

Enragement gets engagement. But on its own? That’s just performative noise we don’t need.

The LinkedIn posts that really land combine two things:
Enragement + empathy.

✋ Enragement stops the scroll.
 💘 Empathy makes the message feel true for the people you want to reach.

That’s the difference between a post people react to, and a post people recognise themselves in.

I love working with Patricia Romboletti to share her important messages on LinkedIn for those in career transition.

It takes courage to share a strong point of view.
It takes heart to take a stand for others.

700+ likes
  65 comments
  41 reposts
 (and counting).

Because when people feel like someone is speaking up for them…
They don’t just react.
They rally.

So if you want engagement, sure enragement helps.

But if you want real impact, make sure people know exactly who you’re standing up for.

That's the kind of LinkedIn I wish for more of. How about you?

PS Time for a Tim Tam to celebrate this message resonating far and wide.

Michelle J Raymond with a giant Tim Tam box. 

Slack channel. Drop your post. Everyone go like and comment.
Is that employee advocacy? Or just an engagement pod with payroll?

I saw this called out recently as “bad marketing”.

The idea being that your audience should decide if the content is good, not your coworkers. And I get that to a degree. 

If the only people engaging are your team, what does that actually say?

But I think it's more nuanced than this.

Organic reach is getting more difficult. I believe LinkedIn is a team sport and
teams should support each other.

So the issue for me isn’t the coordination.

It's intent.

There’s a difference between amplifying good ideas and ticking a box because you feel like you have to.

One builds credibility, and the other just looks busy.

So a simple test: If your employee advocacy program disappeared tomorrow… would anyone outside your company notice?

This has been fun for me to ponder. Penny for your thoughts.

I saw a LinkedIn post recently that stopped me mid-scroll. It called out a company for asking employees to drop their posts into Slack, so the team co

Open article: Is Employee Advocacy Just an Engagement Pod With a Company Logo? by Michelle J Raymond • 5 min read

Is Employee Advocacy Just an Engagement Pod With a Company Logo?

Fun things you find amongst your 41,000+ photos on your phone. This was used in a LinkedIn post July 2021.

Back then my business had a completely different name.

I hadn’t done the rebrand (or should I say brand) and set up branding guidelines. 

Before I had professional photos (that one I took in the garden and removed the background)

Before I had another 5 years of learning and experience.

But the message is till the same - B2B buyers are online - your teams need to be too.

‼️More important - have fun and just post.

You never know where you’ll be in 5 years if you just get started. 😃

PS It’s more fun to watch if you play with sound. Dare you not to smile.

Is B2B marketing serving customers…or dashboards? 🤔

You know I've been on a mission on the podcast to get us back to marketing fundamentals and focus on customers. 

After reading Moni Oloyede's Substack and enjoying her content I knew she was exactly the right person to help us get back to "good marketing".

Together we challenge the metrics-first mindset that dominates marketing that is causing the drift away from customers. 

From MQL obsession to marketing attribution and misunderstood buyer behaviour, this conversation questions what we’ve prioritised and what it’s costing us.

If you’re responsible for LinkedIn strategy, demand generation, brand or pipeline this episode will make you think differently.

Are you a marketer that's been caught in the tug of war between dashboards and what you know you works?

Marketing was never meant to be a reporting function and yet, for many B2B teams, that is exactly what it has become. If you're measured on followers,

Open article: Has B2B Marketing Lost Its Way? Rethinking MQLs, Attribution and Customer Focus by Michelle J Raymond • 4 min read

Has B2B Marketing Lost Its Way? Rethinking MQLs, Attribution and Customer Focus

If you remember 90s work motivational posters, you’ve probably survived more than a few “this changes everything” moments in marketing.

Websites were the future.
Then SEO.
Then social.
Then inbound.
Then growth hacks.
Now AI.

LinkedIn is no different.

Every year, there’s a new feature, a new format, a new “secret” to visibility.

But here's the thing -

✅Visibility doesn’t replace positioning.
✅Features don’t replace clarity.
✅Activity doesn’t replace strategy.

LinkedIn hasn’t changed the marketing fundamentals.

It still rewards brands that understand:
 • Who they’re for
 • What problem do they solve
 • Why they’re different
 • How they build brand recognition over time

The real advantage on LinkedIn isn’t chasing every update.

It’s knowing which ones support your strategy and ignoring the rest.

Confused which is which? That's what I'm here for. 

I work with marketers to give them confidence in their LinkedIn strategies. 

Question: Which of these images would you put up in your office as a reminder to always stick to marketing fundamentals? 😂

90s Social Media Workplace Inspo

It's a huge ditto from me Moni Oloyede! Know Thy Customer should be the number one commandment of every marketing strategy, which then informs your business's LinkedIn strategy. 

Everything else is a distraction or means you aren't building on a solid foundation. 

I loved recording this podcast episode because it was all about getting back to the fundamentals of good marketing.

I really enjoy Moni's content because she makes me think. Unafraid to go against the popular opinion. (Check her featured section for the YT video on marketing attribution being a scam for some more fun 😀)

Check out the full episode on Social Media for B2B Growth Podcast.

Where is the line between employee advocacy and engagement pod? 
Something I try and answer is this week's podcast, after a post today caught my attention (I'd share it, but I got blocked - yes really)

Blue Corner - A company shares its smart marketing strategy of dropping the link in a Slack channel and encouraging the team to swarm the post. The goal is to increase reach. 

Red Corner - Someone calling this out as practically an engagement pod, and that they should let the real audience determine the quality of the content. This is just artificial inflation. 

I can see both sides to this argument. 

On the one hand, I absolutely encourage teams to work together. Scaling your brand with employee advocacy is literally in my headline. 

On the other hand, I take the point that this actually stops the person from learning what does/doesn't resonate with their audience. 

Penny for your thoughts to help me work through this one...

When a company drops a post link in Slack and asks the whole team to go like it, that's...

The author can see how you vote. Learn more

Brand Leaders

Are you a subject matter expert, leader or entrepreneur ready to expand your influence but unsure how to position yourself for the next level.

Hi, I’m Michelle, a speaker, author, advisor and founder of Brand Leaders, a professional branding and LinkedIn visibility training platform. 

I help experts, leaders and teams position their personal brands, grow visibility on LinkedIn, and become in-demand authorities in their industries. 

Your personal brand should be your business advantage, but it needs a foundational strategy and plan first. That's why I created my Own Your L.A.N.E. framework to make so you're clear, credible and competitively advantaged in your field:

OWN YOUR LANE. OWN YOUR FUTURE. 

After years of watching brilliant professionals stay overlooked, I created the Own Your L.A.N.E.™ System, a proven roadmap for business development. 

L – Launch Your Vision (Purpose)
A – Assert Your Difference (Positioning)
N – Navigate Your Brand (Presence)
E – Elevate Your Authority (Proof)

Because when you’re clear on who you are and how you show up…

The right people find you
The right opportunities follow
And you become known for what sets you apart

I speak, teach & advise experts, leaders, teams and audiences to:

✔ Position and differentiate your expertise into a recognizable brand
✔ Grow a consistent presence and build influential relationships on LinkedIn®
✔ Elevate your authority through speaking, media and PR opportunities

👉 CASE STUDIES: MichelleBGriffin.com/results

TOPICS 
> Own Your Lane™ The Recognition Roadmap
> LinkedIn® Personal Branding for Experts, Leaders & Teams
> Brand is The New Demand 

Learn more about me in the About section.

LET'S CHAT
Book a call to learn more: 👉 MichelleBGriffin.com/chat

 I look forward to meeting you!

Own Your Lane™ - Personal PR/Personal Brand Speaker, Workshop Facilitator + Masterclass Presenter 

Brand Leaders® - Powered by Own Your Lane® helps subject matter experts and expertise business owners clarify their brand positioning, simplify their message and amplify their visibility to win clients and land PR opportunities.

Brand for Business Speaking, Advising and Workshops

Innovation Women

Innovation Women is a visibility bureau connecting event managers to women speakers. Our goal is gender-balanced panels and equal visibility opportunities for women. Join us on a FREE Speaker Friends Friday Zoom session: https://innovationwomen.com/events/speaker-friends/

My Innovation Women Profile: https://speaker.innovationwomen.com/users/15203
To book me as a speaker: https://michellebgriffin.com/speaking or email michelle@michellebgriffin.com

Member and National Speaker

Michelle B Griffin Speaker & Author

Own Your Lane®  is the go-to podcast for experts and leaders who are ready (but may struggle) to position their brilliance, clarify their message, and grow their visibility for next-level opportunities.

Host, Own Your Lane® Podcast

As a LinkedIn™ personal branding & PR expert, I speak, teach, educate, and host in-depth workshops for organizations, groups, and teams. My authority-personal branding-focused presentations focus on positioning profiles, presence, and publicity to align with brand and business goals. 

Need a Speaker, Workshop Facilitator, Expert Quote, or Podcast Guest? Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please get in touch here or via LinkedIn DM.

LinkedIn® Personal Branding, Professional Visibility Speaker, Educator & Workshops

Personal Branding Books to Help You Get Visible and Grow Your Industry Presence—My personal branding books teach you to get visible, own your value, and confidently grow your professional presence for next-level industry opportunities.

The LinkedIn Branding Book helps you build your personal and business brand on LinkedIn for exponential growth. PLUS, a 50-page action-taking (online fillable) companion Brand Squared Workbook™ is included with the book.
https://michellebgriffin.com/books

Own Your Lane® books series are your personal branding and visibility acceleratosr, designed to help you take charge of your presence and become the go-to authority in your field.

Too many talented professionals—especially women—remain unseen, not because they lack skill but because they struggle to communicate their value and gain the visibility they deserve.

Through the actionable, four-step L.A.N.E.™ system, these books will teach you how to confidently step forward, articulate your unique strengths, and get recognized for your expertise. Learn more at  OwnYourLane.io.

Author - Personal Branding, PR, LinkedIn® Presence, Professional Visibility

With a mantra of "Put Yourself Out There to Own Your Lane and Own Your Future," I believe professional visibility is a powerful form of economic leverage and business growth, leading to industry opportunities, increased impact, and higher income for professionals and organizations.

As a PR, personal branding, and LinkedIn visibility speaker and educator, I empower and equip professionals, and especially women in business, to confidently set themselves apart, step into the spotlight, and seize next-level opportunities in a crowded field through my Own Your Lane® learning platform and book series,

Book me to Speak, Facilitate a Workshop, Guest On Your Podcast, Contribute To Your Publication, and/or Moderate a Panel.

Speaker Inquiries and Bookings

Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please contact me via my inquiry form or book a chat at MichelleBGriffin.com or via LinkedIn DM.

Thought Leadership Branding Speaker, LinkedIn Visibility Strategist and Workshop Facilitator

As a PR and personal branding speaker, author, and LinkedIn visibility expert, I love empowering audiences to get visible for their next level. 

I guest weekly on podcasts, LinkedIn Audio, Livestream, and YouTube shows and speak/host group training and workshops on personal branding and LinkedIn to build your professional presence and opportunities. 

Watch/listen and see more here: https://michellebgriffin.com/media

Let's Connect
Need a Speaker, Expert Quote, or Podcast Guest?

Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please contact me via my inquiry form or book a chat at MichelleBGriffin.com or via LinkedIn DM.

Podcast Guest, Personal Branding, PR, LinkedIn® Presence and Professional Visibility

Join 1,700+ global professionals who are getting visible to build and boost their personal brands. The P.Y.O.T. Community - Put Yourself Out There Community to Build & Boost Your Personal Brand will help you become clear, confident and consistent on LinkedIn. Join us as we ramp up our personal brands, expand our connections, and build meaningful communities on LinkedIn. You'll find peer support, accountability, training, and tips on LinkedIn and personal branding. 

NOTE: This is NOT an engagement pod
Join us; it’s free: 👉 https://michellebgriffin.com/pyotcommunity

Founder, P.Y.O.T. - Put Yourself Out There Community to Build & Boost Your Personal Brand

StandoutWomen.org is a movement to grow visibility, personal brands, and thought leadership for women in business and women in leadership. Our mission is to empower impact-driven women to position themselves as industry leaders and create meaningful opportunities.

Whether you’re an entrepreneur, leader, or professional, we provide tools, training, and events to support your journey of standing out and stepping up—all through the lens of the Own Your Lane®: Personal Branding framework. Learn more at StandoutWomen.org.

StandoutWomen.org - The Personal Branding Movement For More Standout Women in Business & Leadership

THE LINKEDIN™️ BRANDING COMMUNITY by #MichelleSquared

The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, is now available on Amazon in Kindle, paperback and hardcover editions. PLUS, a 50-page action-taking companion Brand Squared Workbook™ is included with the book.

Co-Author, The LinkedIn Branding Book

The top-ranked podcast, The LinkedIn Branding Show, hosted by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, empowers professionals, entrepreneurs, experts, and small business owners to stand out and rise up as they build personal and business brands on LinkedIn. New episodes drop every Thursday on your favorite podcast platform.

Co-Host, The LinkedIn Branding Show Podcast

The Power of Two to Double Your LinkedIn Growth with our new book, top-ranked podcast and supportive community. Join Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for fun events, real conversations, and actionable takeaways with a community of impact-driven professionals ready to rise up and stand out on LinkedIn as a powerful force of good. Join us and learn more at MichelleSquared.com

Co-Founder, The LinkedIn Branding Community

Windstorm Insurance Network, Inc.® - Property/Windstorm Insurance Claims Industry Member Association

The Windstorm Insurance Network (WIND) is a B2B national association for the property insurance claims and legal industry. Through professional development, continuing education, and annual conferences, the group is the leading provider of industry insights for the property/windstorm insurance claims industry, property/windstorm insurance service providers, and industry consultants. 

As the association's executive director, I oversaw the day-to-day management and marketing of the Windstorm Insurance Network, Inc. and the annual Windstorm Insurance Conference, a 2,000-person international conference. 

My duties included strategic business development, marketing communication planning, event marketing, team management and member experience management. Specific personal skills include digital marketing, inbound/content marketing, email marketing, social media marketing/outreach, branding strategy, copywriting, website design, WordPress management, and conference/event planning and marketing.

Executive Director

As the lead marketer, I managed a team to plan, promote and host the annual (WIND) Windstorm Insurance Conference, which attracted nearly 2,000 attendees each year from across the U.S. and internationally. 

Under my leadership, membership grew at a steady rate of 1,000 members and conference attendance and revenue targets exceeded goals. 

As the lead event marketer, I also managed, promoted regional and one-day events and continuing education seminars and presentations across the U.S.

Event Marketing Director

Positioning Women Experts Into Visible Authorities┃Personal Brand, PR & Thought Leadership Strategist & Coach to Own Your Lane With More Visibility, Impact & Income┃Author┃Speaker┃80s Music Fan┃Own Your Lane™ Book 10/15

Hi, I’m Michelle. I transform hidden experts into visible authorities and so glad you’re here. 

If you've ever struggled to explain what you do, felt overlooked despite your expertise, or missed opportunities you knew you were perfect for, you're not alone—and you're in the right place.

After seeing brilliant experts stay invisible because they believed their work would speak for itself, I created the Own Your Lane™ Recognition Roadmap to help you become the go-to authority in your field.

THE OWN YOUR LANE™ SYSTEM

L – Launch Your Vision (Purpose)
A – Assert Your Difference (Position)
N – Navigate Your Brand (Package)
E – Elevate Your Authority (Promote)

OWN YOUR LANE. OWN YOUR FUTURE.
My mission is to position you for success. I speak, train, and advise experts and leaders—especially women in business—who are ready to be seen, heard, and sought-after. Together, we chart your one-page personal branding roadmap to give you the clarity, confidence, communication and competitive edge for business growth. 

Why this matters: You stop comparing yourself to everyone else. You gain the positioning, words and strategy to know who you are, what makes you different and a repeatable way to talk about what you do — in person, online, in meetings — anywhere decisions are made.

My clients have gone from “one of many” to “the one” -- booked on TEDx & industry stages, featured in top media, published best-selling books & effortlessly growing thought leadership on their terms. 

Now it’s your turn…

WORK WITH ME
> Own Your Lane™ Speaking & Workshops 
No hype, just help. Experiential sessions with clarity, tools & action

> Own Your Lane Roadmaps & Advising 
Let's chart your one-page plan for next-level goals and opportunities

👉MichelleBGriffin.com/RESULTS

ABOUT ME
With 20+ years in branding, PR & executive leadership, I’ve helped Fortune 500s, startups and global thought leaders sharpen their message, elevate visibility & grow their businesses.

• TEDxFSU Speaker, April 2025
• Forbes, Entrepreneur, Inc. & Authority Featured 
• 2x Author, Position Yourself & The LinkedIn® Branding Book 
• 2x Podcast Host, Own Your Lane™ & The LinkedIn™ Branding Show
NEW: Own Your Lane™ Book publishing soon

“Live in the moment” is my mantra; find me outdoors with an ’80s playlist, meeting new people and exploring new places.

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MICHELLE B GRIFFIN

📌 REPLAY IS BELOW...
So you want to land a TEDx talk? But what does it actually take to get on the red dot?

Join host MICHELLE B GRIFFIN for this month’s Own Your Lane LIVE as I sit down with a longtime TEDx organizer and coach Tessa Rawson to talk about what really happens behind the scenes.

We’ll unpack:

• What makes an idea compelling enough for the TEDx stage
• What organizers pay attention to that applicants miss
• Why strong experts still get rejected
• The biggest application mistakes
• How to know if you’re truly ready

Tessa has been a TEDx organizer and coach in Europe and the US since 2013. She’s reviewed hundreds of applications and knows what makes a great talk and why good ideas get overlooked.
 
📅 Tuesday, Feb. 24, 2026 ⏰ 1:30 PM ET | 12:30 PM CT | 6:30 PM GMT 

📌 WATCH HERE:
LinkedIn Live replay: https://lnkd.in/e8zsM-jP and also 
YouTube https://lnkd.in/eEiGDS4G

Get the insider tips and steps to get a TEDx Talk. Join us. 
We can't wait to see you there.

#OwnYourLane #ShesVisible

Positioning Women Experts into Recognized Authorities • PR-Powered Personal Brand Strategist & Speaker • Elevate Your Visibility on LinkedIn, Media, Stages, Podcasts and in AI search • TEDx Speaker • 2x Author

Tessa Rawson, Gabe Leal and 2 other connections attending

How to Land a TEDx Talk: Insider Tips From a TEDx Organizer

📌 REPLAY IS BELOW...A good idea won’t get you a TEDx talk.
And neither will being highly accomplished.

It’s about having the right idea, framed the right way, at the right time for the right TEDx stage.

Today at 12:30 PM CT, I’m going live with longtime TEDx organizer Tessa Rawson to talk about what actually gets someone selected.

→ What organizers are really listening for
→ Why experts still get passed over
→ The mistakes most applicants don’t even realize they’re making
→ And how to know if you’re truly ready

If a TEDx stage is on your radar, this conversation will save you time and guesswork.

📌 REPLAY HERE

LinkedIn Live replay: https://lnkd.in/e8zsM-jP and also 

YouTube https://lnkd.in/eEiGDS4G

📅 Tuesday, Feb. 24, 2026 
⏰ 1:30 PM ET | 12:30 PM CT | 6:30 PM GMT 
📍 Streaming on LInkedIn Live and YouTube

Sponsored by She’s Visible, my women’s leadership initiative focused on closing The Recognition Gap because we need more women speaking on stages, featured on pages and earning better wages.

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If you lead a women’s ERG or leadership group and want to equip your members with personal branding and LinkedIn presence this season, She’s Visible workshops are designed for exactly that.

#OwnYourLane 
#ShesVisible

What does it REALLY take to land a TEDx talk?

I'm going straight to the source, interviewing a long-time TEDx organizer to find out....

Join me for a the behind the scenes reveal from Tessa Rawson, a TEDx organizer and coach in Europe and the US since 2013. She'll share what makes a great talk, why good ideas get overlooked and will answer all your TEDx questions.

👉 RSVP below to join us LIVE or REPLAY

Also, drop your questions in the comments. 
We want to see your message and story on the red dot.

taplio

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The Battle

Michelle J Raymond

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michelle J Raymond's LinkedIn Performance

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