Michelle J Raymond

Business LinkedIn Trainer - B2B Marketers/Business Owners my LinkedIn G.R.O.W.T.H Masterclass & B2B Community Builder are your secret to growth. Company Page Expert. 2XLinkedIn Author.

Are you running your company’s LinkedIn strategy in-house and wondering how to improve your results? You know your audience is here, but the advice available can be confusing or unsuitable for your business.

👉 Why Most LinkedIn Advice Doesn’t Work for B2B
Most LinkedIn advice is too generic or focused on shortcuts that deliver little more than vanity metrics. Hacks and automation will not build trust or meaningful relationships and will not grow your business. 

👉 Build a Strategy That Fits YOUR Business
Whether you’re starting out looking for more engagement or ready to turn followers into business growth, I’ll design a strategy tailored to your goals, resources, and team. 

👉 What You’ll Get When We Work Together:
• Company Page Expertise: Turn your LinkedIn page into a community where your audience engages and your brand thrives.
• Profile Rewrites That Work: Showcase your team’s expertise and attract the right opportunities.
• Social Selling Training (G.R.O.W.T.H. Framework): Equip your team to build relationships, nurture trust, and sell without sounding salesy.

👉 Who I Work With
I partner with businesses globally that are driven to lead their industry. These businesses are open to new ideas, willing to invest time, and not looking for quick fixes. If that sounds like you, we’ll work well together.

👉 The Power of Two: Build Your Brand AND Your People
Your LinkedIn strategy should grow your business and empower your team. I focus on the Power of Two: building a strong company brand while helping your employees grow their personal brands. When these work together, you get exponential results.

👉 Here’s What Makes My Approach Stand Out:
• Tailored Solutions: Every business has different goals, resources, and challenges. I design strategies that fit your unique needs because one size never fits all.
• Ethical Expertise: I don’t rely on hacks, automation tools, or engagement pods. My approach is rooted in trust, relationship-building, and long-term success.
• Proven Results: With over two decades in B2B sales and social selling, I bring practical, actionable insights that drive real growth.

👉 Work With a Recognised LinkedIn Expert
• International LinkedIn speaker.
• 2 x Best Selling Author - Business Gold (Company Pages) and The LinkedIn Branding Book.
• Host of the Social Media for B2B Growth Podcast and cohost of The LinkedIn Branding Show.

Global LinkedIn Pages Expert - LinkedIn Strategist and Trainer - B2B Social Selling Consultant

What's the secret to LinkedIn marketing success in 2026? Just so I'm clear...

First, we weren’t posting enough.
Now we’re posting too much.

First, we had playbooks to go viral.
Now we’re told to go niche.

Video will save us all. 
Video disappeared. 

You know the kind…

The problem is, shiny tools won’t fix a weak LinkedIn marketing strategy.

If your positioning isn’t clear and your message doesn’t stand out, no amount of hacks, prompts or posting schedules will save you.

This is where I think a lot of B2B brands are getting distracted.

Instead of doing the harder work on:
• Who they’re for
• What they actually want to be known for
• How they’re different from everyone else

In 2026, LinkedIn results will come from getting the fundamentals right and letting your Company Page and your people work together to build rapport first and then trust over time.

Not from flip-flopping every time someone says they’ve “cracked the algorithm." Or should I say Brew360? 

What's your favourite LinkedIn Flip Flop Advice? (yes, that's the technical term for it 🤣)

Company Page Led Growth ​> Scale with employee advocacy on LinkedIn. Work with me - Company Page Management, Page Admin Training. Employee LinkedIn Training. #Timfluencer

This one's for Page Admins, Marketing Managers and business owners who are figuring out how to get more from their Company Page. 

They, too, are impacted by LinkedIn's new algorithm engine 360Brew. 

🎤 WANTED: Someone who runs a Company Page for a global company that wants to be a podcast guest to talk about the unique challenges that come with this. It's more important that you have experience running the page than guesting on podcasts. 

Tag someone in the comments you think I should talk to.

Most B2B brands are running their LinkedIn Company Pages like personal brands. And quietly, it’s killing their results. That might sound blunt, but if

Open article: LinkedIn Company Pages in 2026 (What To Stop and Start Doing) by Michelle J Raymond • 4 min read

LinkedIn Company Pages in 2026 (What To Stop and Start Doing)

Are you feeling more or less confident with your LinkedIn strategy for 2026?

Over the break, I did a quick review of how I'm showing up across LinkedIn, my website, podcasts, YouTube, etc., and was pretty horrified at how much what was out there didn't reflect where I'm at now. 

Time to get focused and back on track! 

How about you?

LinkedIn changed a lot in 2025. Not surface-level tweaks. Fundamental shifts. The kind that quietly breaks old strategies while everyone’s still tryin

Open article: LinkedIn B2B Marketing in 2026: New Strategies & Changes You Need to Know! by Michelle J Raymond • 4 min read

LinkedIn B2B Marketing in 2026: New Strategies & Changes You Need to Know!

"If your product is the hero of the post, you’ve missed the point.” 

I want this Nancy Harhut quote on a t-shirt to wear when I'm speaking at Social Media Marketing World 2026. 

Honestly, the toughest lesson, the hardest to convince others it's the right thing to do, but the one that has the biggest reward. 

In the podcast, Nancy shares one simple language change that you can easily fix this. 

So go ahead and give it a listen and thank us both later. 

Just the tip of the iceberg, as they say....

Which insight did you find most interesting you want to try and implement?

And why most B2B content is working against the brain, not with it. If your LinkedIn content feels like it should be working but isn’t quite landing, 

Open article: What Brain Science Teaches Us About LinkedIn Marketing by Michelle J Raymond • 4 min read

What Brain Science Teaches Us About LinkedIn Marketing

Looking for a speaker for your community, podcast, LinkedIn Live or event? PICK ME 😀

Thanks MRxPros for having me on to share my framework, "LinkedIn in 15 mins per day". Sue Collin you have done such a brilliant job growing this community. 

Are you next?

Send me a DM and let's see if we can come up with a cool collaboration. 

Help me out and tag people you think I should be connected with who could be interested. 

Cheers

A Zoom meeting grid with 21 smiling participants, each in individual video frames. Top text reads "Pick me as your next guest speaker" in bold white letters on a pink background.

Tim Tam Tip - Unpopular opinion… Mangoes & Cream Tim Tams are a hard no from me. 🤢 I don’t care how “new” or “exciting” they are. I’m team Double Coated all the way.

This is your LinkedIn lesson for today.

Just because something is trending doesn’t mean it deserves a spot in your LinkedIn strategy.

I see too many B2B teams chasing:
👉 Every new format
👉 Every algorithm rumour
👉 Every shiny tactic
👉 Every “you must try this” post

This is the recipe for confused buyers and very little growth.

You don’t need every flavour to win. 

You need the right one for your business, done consistently and well.

Know your clients "Double Coated", and stop forcing the Mangoes & Cream.

What’s one LinkedIn tactic you’re ready to stop doing?

No alternative text description for this image

When leaders want control and employees stay silent, LinkedIn doesn't work.
The answer is not more tools or more rules. 

What is the answer to this very common situation?

Glad you asked. 😀 

My answer is in this week's podcast episode. Enjoy the overview. 

Can you relate to either side of this problem? Has it happened to you?

If your leaders want control and your employees want nothing to do with LinkedIn, you don’t have a content problem. You have an alignment problem. It’

Open article: Why Employee Advocacy Fails on LinkedIn (And How to Fix It) by Michelle J Raymond • 4 min read

Why Employee Advocacy Fails on LinkedIn (And How to Fix It)

Things that make me go hmmm 🤔 when marketing research announces what’s “new”…

After 20 years in B2B sales, a lot of the research I'm reading feels more like derrrrr I could have told you that, rather than a big breakthrough.

A few favourites:

👉 Buying committees.

Not new, they always existed.
When you actually sit in customer meetings, you see it first-hand.

Procurement, technical, finance, users, leadership… all influencing the deal in different ways.

That’s why I teach our clients to connect wide and deep inside every target account. 

👉 Buying cycles are getting longer.

I’ve worked in industries where deals routinely took 2–5 years from first conversation to signature.
Complex decisions take time. They always have.

That's why I teach our clients to nurture relationships over the long term, no hacks.

👉 It’s all about building trust.

Almost. You skipped a step.

First, you build rapport. Once they like you, we can move on to trust. 

This is what makes working with me different.

I’ve lived on both sides, B2B sales and B2B marketing. 

I understand the pressure, the politics, the reality inside real buying environments.

That means I can help sales and marketing actually work together, with the kind of commercial understanding that only comes from experience.

Curious…
Which “new” marketing insight makes you quietly smile?

🚨 Stop posting on LinkedIn. Not forever. Just until you’ve done this one thing...

Check out the latest episode of Social Media for B2B Growth Podcast for more details.

I changed my mind on this one thing when it comes to LinkedIn Company Pages. 

You see, I'm always learning, experimenting, and joining conversations with experts, so how I work with my clients is always evolving.

LLMs will continue to give generic outdated advice. As they say, it's the average of the internet that you get in the responses.

Whether it's done for you with Company Page Management or training for Page Admins, I love being the competitive advantage.  

PS I may even change my mind on LinkedIn Pages Premium, too....

Help me out - would your business refer to it as a Company Page or Business Page on LinkedIn in your conversations internally?

I'm trying to understand a bit more about which is most commonly used in meetings etc

Any further comments are welcome if they need a bit more explaining.

How do you most commonly refer to your LinkedIn Page for your business?

The author can see how you vote. Learn more

Lynnaire Johnston

If you’re a senior leader considering your next role, board opportunities or a move into consultancy, your online visibility now plays a far greater role than many realise.

Professional credibility is no longer shaped solely by title, tenure or internal reputation. Increasingly, it is influenced by how clearly your experience, expertise and leadership presence can be understood beyond your organisation. With AI increasingly shaping who gets recommended for opportunities, professional visibility requires more than just a good profile, it requires strategic positioning across the platforms that matter.

Over 25 years in journalism, radio broadcasting and livestreaming, and editorial leadership across New Zealand and Australia, I've interviewed CEOs, edited national publications, and built a career on finding the angle that matters. Identifying what's essential, simplifying complexity, and communicating with authority is what I deliver to clients.

As an Executive Visibility Strategist, I help C-suite and senior corporate leaders build professional brand and discoverability across LinkedIn, AI-optimised content and strategic digital presence. I ensure leaders are understood, found and trusted by the right audiences, whether that's through traditional search, AI recommendation or professional networks.

For the past decade, I've specialised in LinkedIn strategy for senior leaders. My clients have secured board appointments, transitioned to new sectors, and built visibility that opened doors 6-12 months before they needed them. I've worked with C-suite executives across telecommunications, technology and professional services who needed strategic positioning without becoming content creators themselves.

My book Link∙Ability: 4 Powerful Strategies to Maximise Your LinkedIn Success, became my gateway to international recognition. I am also the co-author of the best-selling Business Gold, the world’s first book on LinkedIn company pages. I have been ranked internationally as a LinkedIn authority and regularly speak on how the platform is evolving for senior leaders.

My approach is strategic, discreet and focused on your natural communication style, not turning you into someone you're not. I work with leaders who would happily stay offline if they could – but recognise that opting out is no longer a choice.

If you're a senior leader in telecommunications, technology or professional services planning your next move and want your credibility established before opportunities arise, let's talk about what strategic visibility could look like for you.

Author

𝗟𝗶𝗻𝗸∙𝗔𝗯𝗶𝗹𝗶𝘁𝘆, 𝟰 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘁𝗼 𝗺𝗮𝘅𝗶𝗺𝗶𝘀𝗲 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝘀 𝗽𝗮𝗰𝗸𝗲𝗱 𝘄𝗶𝘁𝗵 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗸𝗻𝗼𝘄-𝗵𝗼𝘄 𝗮𝗻𝗱 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝘁𝗶𝗽𝘀 𝗳𝗼𝗿 𝘂𝘀𝗶𝗻𝗴 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘁𝗼 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗼𝗮𝗹𝘀.

In Link∙Ability I reveal my unique blueprint for effective communication and networking on LinkedIn. Link∙Ability covers all you need to know about current best practice for connecting, posting, engaging and direct messaging.

𝙔𝙤𝙪𝙧 𝙗𝙤𝙤𝙠 𝙞𝙨 𝙤𝙪𝙩𝙨𝙩𝙖𝙣𝙙𝙞𝙣𝙜. 𝙄𝙩 𝙞𝙨 𝙥𝙖𝙘𝙠𝙚𝙙 𝙬𝙞𝙩𝙝 𝙜𝙧𝙚𝙖𝙩 𝙞𝙣𝙨𝙞𝙜𝙝𝙩𝙨 𝙖𝙣𝙙 𝙥𝙧𝙖𝙘𝙩𝙞𝙘𝙖𝙡 𝙩𝙞𝙥𝙨. 𝙒𝙃𝘼𝙏 𝙩𝙤 𝙙𝙤, 𝙒𝙃𝙔 𝙞𝙩 𝙞𝙨 𝙞𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙩 𝙖𝙣𝙙 𝙃𝙊𝙒 𝙩𝙤 𝙙𝙤 𝙞𝙩.
~ Simon Fawkes, B2M

𝙄 𝙥𝙞𝙘𝙠𝙚𝙙 𝙪𝙥 𝙖 𝙬𝙝𝙤𝙡𝙚 𝙗𝙪𝙣𝙘𝙝 𝙤𝙛 𝙩𝙞𝙥𝙨 𝙖𝙣𝙙 𝙩𝙧𝙞𝙘𝙠𝙨 𝙖𝙣𝙙 𝙣𝙤𝙬 𝙝𝙖𝙫𝙚 𝙩𝙝𝙞𝙨 𝙗𝙤𝙤𝙠 𝙤𝙣 𝙢𝙮 𝙙𝙚𝙨𝙠 𝙩𝙤 𝙧𝙚𝙛𝙚𝙧 𝙩𝙤 𝙖𝙨 𝙖 𝙫𝙖𝙡𝙪𝙖𝙗𝙡𝙚 𝙧𝙚𝙨𝙤𝙪𝙧𝙘𝙚. 𝙄𝙛 𝙮𝙤𝙪’𝙧𝙚 𝙞𝙣𝙩𝙚𝙧𝙚𝙨𝙩𝙚𝙙 𝙞𝙣 𝙙𝙤𝙞𝙣𝙜 𝙢𝙤𝙧𝙚 𝙬𝙞𝙩𝙝 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣, 𝙮𝙤𝙪 𝙣𝙚𝙚𝙙 𝙩𝙝𝙞𝙨. 𝙄𝙩 𝙒𝙊𝙉'𝙏 𝙙𝙞𝙨𝙖𝙥𝙥𝙤𝙞𝙣𝙩.
~ Dean Delaney, Platinum Recruitment

𝙇𝙞𝙣𝙠∙𝘼𝙗𝙞𝙡𝙞𝙩𝙮 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙬𝙚𝙡𝙡 𝙤𝙧𝙜𝙖𝙣𝙞𝙨𝙚𝙙 𝙖𝙣𝙙 𝙚𝙖𝙨𝙮 𝙩𝙤 𝙛𝙤𝙡𝙡𝙤𝙬. 𝘼 𝙫𝙖𝙡𝙪𝙖𝙗𝙡𝙚 𝙧𝙚𝙨𝙤𝙪𝙧𝙘𝙚 𝙩𝙤 𝙖𝙣𝙮𝙤𝙣𝙚 𝙬𝙖𝙣𝙩𝙞𝙣𝙜 𝙩𝙤 𝙢𝙖𝙭𝙞𝙢𝙞𝙨𝙚 𝙩𝙝𝙚 𝙗𝙚𝙣𝙚𝙛𝙞𝙩 𝙤𝙛 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣.
~ Patrick Boucousis, The Sales Natural

𝙏𝙝𝙚 𝙛𝙤𝙪𝙧 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨 𝙮𝙤𝙪 𝙤𝙪𝙩𝙡𝙞𝙣𝙚 𝙨𝙤 𝙩𝙝𝙤𝙧𝙤𝙪𝙜𝙝𝙡𝙮 𝙖𝙧𝙚 𝙚𝙭𝙘𝙚𝙡𝙡𝙚𝙣𝙩. 𝙏𝙝𝙚 𝙨𝙪𝙢𝙢𝙖𝙧𝙮 𝙖𝙣𝙙 𝙘𝙝𝙚𝙘𝙠𝙡𝙞𝙨𝙩𝙨 𝙖𝙧𝙚 𝙚𝙭𝙩𝙧𝙚𝙢𝙚𝙡𝙮 𝙝𝙖𝙣𝙙𝙮 𝙩𝙤 𝙝𝙖𝙫𝙚 𝙛𝙤𝙧 𝙦𝙪𝙞𝙘𝙠 𝙧𝙚𝙛𝙚𝙧𝙚𝙣𝙘𝙚. 𝙇𝙤𝙩𝙨 𝙤𝙛 𝙗𝙚𝙨𝙩 𝙥𝙧𝙖𝙘𝙩𝙞𝙘𝙚.
~ Steve Pulley, Prime Strategies Group

Available at all online booksellers and at www.wordwizard.co.nz/book

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The Battle

Michelle J Raymond

Lynnaire Johnston

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taplio

The Battle

Michelle J Raymond

Lynnaire Johnston

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michelle J Raymond's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMichelle J Raymond's LinkedIn Performance