Let ME Write

Words are powerful. Words conjure images. Words start wars. Words make babies. In fact pretty much anything that's ever happened started with words. If you want to make great things happen in your business, you need the right words. The words that get your clients saying "Yes, let me have one, or two or three!".

Copywriting and content writing are hugely important elements of your business marketing. Reputation can be lost in seconds by poor copy, incorrect grammar or funky spelling. Get it right and choose a financial services copywriter who is a word nerd, who will work tirelessly to find you the perfect words for your product or service. Or grab my 8 step hybrid programme - a blend of done-for-you content and writing coaching to help you create great content quickly and easily.

Linkedin profile optimisation I Linkedin profile writing I Linkedin content strategy I SEO blogs I SEO web copywriting I Emails I Sales letters I E-books I

Financial Services Copywriter

The Athena Network

Member

Women In Business Network (WIBN)

Parent Partner

Parent Partner is a company which specializes in birth and parenting coaching and support. We run group antenatal courses on behalf of the NCT (National Childbirth Trust), as well as providing individual, tailored birth & parenting education sessions and baby/child first aid sessions. 
We also provide corporate training workshops tailored to the company for pregnant employees or for dads/partners-to-be. This service enables the company to look after their employees who are about to become parents, providing information and support throughout the pregnancy and on the return to work. To find out more about this service, please take a look at the online presentation.

Maternity & Parenting Coach

Metrica

Freelance media analysis including reading, summarising and analysing various media including newspapers, magazine, web, TV and radio for various clients.

Freelance Media Analyst

Danegrove Primary School

Teaching Assistant in Yr2 class. responsible for organisation and management of classroom resources, display of children's work, assisting the class teacher with lessons. Specific responsibility for reading and literacy with two children requiring additional help

Teaching Assistant

Liaison between outsourced finance function in India and internal GSK customers of the service. Issue escalation and resolution, change & project management, SLA reviews and KPI reporting.
In January 2011, I accepted redundancy after GSK requested I move from part-time to a full-time position.

Customer Account Manager

Rolled out large scale finance upgrade training programme. Managed a team of freelance trainers to deliver training in 23 modules to more than 6500 trainees over 18 month period, amounting to more than 20,000 training hours, many of which I delivered myself.

Training Manager

Project Systems accountant and Operational systems manager for large timesheeting/job costing system for calculating spend on R&D drug projects. Responsible for cross-functional and multi-geographical team of 12 system accounting analysts. Design, build and testing of reports. Monthly management reporting to senior management. Issue escalation and resolution.

Systems Accountant

Statutory Financial Accounting, liaising with company auditors, producing annual report and accounts, Intercompany Accounting for over 50 group companies, management of staff.

Chief Financial Accountant

Corporate Management accountant providing management information, monthly reporting and analysis. Expert in MS Excel & Powerpoint. Liaison with senior management at monthly management meetings.

Management Accountant

Double entry ledger accounting for fixed assets and capital projects.

Fixed Asset Accountant

Various

Accounts assistant positions including petty cash & bank reconciliation, sales ledger control, credit control, payroll and management reporting.

Accounts Analyst

Financial services copywriter for SMEs who hate writing. Get conversion copy that puts more £££ in your pocket | Linkedin profile optimisation, blogs, web copy & emails to get you noticed.

Time is money.
And that's never more true than when you're a one-person business trying to wear all the hats at the same time.
When you aren't working directly with your clients, your time is going into tasks you'd rather not be doing:

Content marketing
Sales strategy
Managing finances
Dealing with staffing issues.

The list goes on.

AI can help with many of these areas, freeing you up to work on the bits you LOVE doing.

I've switched from writing using my brain only (OK perhaps with a bit of Google research too) to AI-assisted writing.

What does that mean for me? 

I use AI for planning, structuring, brainstorming, challenging my ideas, outlining, drafting, editing and summarising.

What does that mean for you?

You get more, better quality content than before because I can be more efficient when I work alongside an AI tool.

I'll be launching an AI Success Hub this summer for small business owners who want to use AI tools to become more efficient but don't have the time, knowledge or motivation to learn prompt engineering. The prompt library will contain a range of detailed, thoroughly tested AI prompts across a range of business areas including, strategy, finance, sales, marketing, HR, admin, risk management etc.

In the meantime, ask me for my freebie - 'Work Less, Achieve More: 6 strategic AI prompts to save, time, money and frustration. I'll add you to my email list for future prompts (unless you prefer not to, no worries).

If you'd rather offload your content creation, I offer AI-assisted retainer packages for SEO blogs and social posts starting at £300/m.

✏️Michelle Eshkeri (ACMA)

Wait? What! You couldn’t make it up. 

The Government fine parents for pulling kids out of school to go on holiday because ‘even missing one day of school adversely affects your child’s education’ (utter garbage, imo)

and yet they are now having to consider the idea of schools going to four day weeks to avoid teacher burnout and stem the rising tide of teachers leaving the profession. 

Make it make sense.  

What do you think about a 4 day school week? How would that impact your work/business?

Michelle Eshkeri (ACMA) 

l turn your drab finance info into content marketing that ranks on Google and ChatGPT etc. 👉 Blogs, Social/GBP posts and emails delivered to your inbox from £300/m.

10 things you should never say to your copywriter…

and the replies you’re likely to get…


‘lt shouldn’t take more than an hour’ (Wait! You’re telling me how to do my job?)

‘l could do it faster myself’ (Well, be my guest and knock yourself out, then)

‘l can get a writer overseas to do it for half of that cost’ (See my previous response)

‘You must acheive a 10 x ROI within 3 months’ (Right, and l’m going to marry Prince Harry 🤣)

‘Send me a 1000 word sample piece and we can talk about the project’ (Ha ha, and for your next joke?)

‘I usually pay by the word and this copy won’t need many.’ (Wait! You’re telling me how to do my job, AGAIN?)

‘Give me your best rate for a 500 word blog’ (That is my best rate. Take it or leave it)

‘I can’t pay you but it’ll be terrific exposure to my audience’ (People die of exposure)

‘l need it at 3 pm tomorrow’ (What do you think l am a fcuking miracle worker?)

‘l’ll tell all my friends if you give me a 50% discount’ (The last thing l need are even more bargain hunters)

Have you ever said any of these to a copywriter OR are you a copywriter that’s heard these before? 

What other client comments p!ss you off?

Tomorrow has traditionally been one of my least happy days of the year. 

l have to produce content about the Budget as quickly as possible after the Chancellor stops speaking. ln days gone by that would mean sitting at my keyboard writing while the speech was going on but that makes it very easy to miss important points. 

These days there’s no need to do that because l can record the speech, feed the transcript to my AI ‘pal’ and have it create the first draft of the blog which l then edit. The AI can repurpose the blog into social posts, emails or anything else l need. 

lt makes the entire process much less fraught and l get time to think about tailoring the content to the audience rather than simply getting the main points down. 

So, although financially AI has had a negative impact on my business this year, this is a big upside. 

Tomorrow afternoon will be a breeze instead of a storm. Thanks Claude 😊

What task that you don’t relish has been made much easier by AI? 

Image credit: Brigitta (NUX) Scholz Mastroianni

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Business Doctors

As a Business Doctor I help business owners with identifying the factors that contribute to their current "success ceiling" and apply my years of business experience to help them get past that ceiling to improve and achieve growth for their businesses.  As you're a business owner, you completely understand all of the potential loneliness, frustration and (on the flip side!) rewards felt when you're trying to “make it happen”!

Areas where you may need help could include:

➊ Business Strategy & Planning
➋ Business Improvement
➌ Business Growth
➍ Business Owner/Shareholder Aspirations
➎ Business Vision
➏ Exiting from your Business
➐ Future Proofing your Business
➑ Market Research and Opportunities for Growth
➒ Staff engagement with the business
➓ Coaching and Implementation Support

If you feel you could benefit from some help, just call or book in and we can have a chat:

📱   +44 (0) 7976 260065

🗓  https://calendly.com/martin-williamson

Business Doctor

University of Glasgow Adam Smith Business School

Academic learning provides a basis for Students to enter the real world armed with lots of knowledge.  But, that knowledge can only be applied to the greatest effect through experience.  At the UofG Adam Smith Business School, we provide a framework of real-world experience coaching and practical exercises before they exit academia to equip them with the means to apply their hard-won knowledge.

📱 +44 (0) 7976 260065

🗓 https://calendly.com/martin-williamson

Affiliate Coach / Lecturer

Insolvency Practitioners Direct Limited t/as "ipd"

Insolvency: often the Elephant in the Room.  No-one likes to admit that they're at the helm of a sinking ship.  The yawning pit that appears at 3am in the morning is difficult to cope with.  As with anything unknown, that not knowing can cause you to be nervous of what might happen and frustrated that you have to deal with something you never expected...

Getting help to deal with actual or potential insolvency isn't a weakness: it's actually the sign of a strong personality.  I can help you decide how to deal with your issues.  My specialities:

➊	Liquidation Advice
➋	Business Insolvency
➌	Business Recovery
➍	Small Business Recovery
➎	Corporate Insolvency
➏	Rescue and Recovery
➐	Corporate Recovery
➑	Small Business Restructuring
➒	Company Voluntary Arrangements

Well done for reading this far!  A bit more about me: after having specialised in the insolvency and business recovery sphere since 1986 (including 11 years with two of the “Big Four” accountancy practices), I became a Licensed Insolvency Practitioner and formed my own independent insolvency and business recovery practice based in Stoke on Trent in 2002.  My specialty is assisting SME’s as they often can’t afford the costs of the bigger firms when advice and help is needed!

Over the years, I have advised the smallest of companies and individuals or dealing with large corporate restructuring, with all sizes of clients in-between. This has included running and selling businesses, constructing and negotiating deals or investigating and advising on the viability of a business and its restructuring.  The experience completely complements my Business Doctor and business growth specialist role.

📱 +44 (0) 7976 260065

🗓 https://calendly.com/martin-williamson

Licenced Insolvency Practitioner

Futrli

When you are trying to grow your business, one of the vital foundations is accurate and up to date financial forecasting and reporting. Futrli powers our Business Doctors Pulse system.  If you want to control your cash flow to accelerate the growth of your business then Business Doctors Pulse and Futrli Flow will make that so much easier!

Get in touch if you’re a business owner who wants to

◈  nail their numbers
◈  make better decisions
◈  make some profit
◈  have cash in the bank
◈  grow their customer base...

📱 +44 (0) 7976 260065

🗓 https://calendly.com/martin-williamson

Certified Futrli Business Advisor

Specialising in small and large corporate recovery and insolvency services, with particular emphasis on financial and viability reviews pre-insolvency

Senior Manager

Deloitte

Specialising in small corporate and personal insolvency work, together with small and large corporate recovery assignments

Manager

RSM UK

Moved from Official receivers Office (Civil Service) to the private sector to gain more experience. Continued dealing with bankruptcies but also expanded into voluntary liquidations, administrations and receiverships. Cut my teeth on insolvency trading here - great fun!

Insolvency Administrator

UK Civil Service

The start of my career!  Dealing with bankruptcies and compulsory liquidations at the Official Receiver's Office.  Instrumental in setting up the first Official Receivers Support Unit in Birmingham - now known across UK as Regional Trustee and Liquidator Units (RTLU's)

Change your thinking...

Many business owners have risen to a natural level of success, but sometimes struggle to get past their "success ceiling" to achieve more.  Business owners hire me when they're finding it difficult to clarify what they want to do, where they want to go or how to get there.  These are some of the areas they might need help with:

•	Strategy & Planning
•	Coaching and Implementation Support
•	Improvement
•	Growth
•	Value Building
•	Owner/Shareholder Aspirations
•	CEO / CFO / COO Support
•	Business Vision
•	Exiting from your Business
•	Future Proofing your Business
•	Market Research and Opportunities for Growth
•	Staff engagement with the business
•	Survival / Disaster Planning

Whether they want full-time support or just a few hours when they most need them, I help them with their strategy planning and implementation work and support them with coaching on all aspects of running a successful business! I also hold them accountable for doing what they say they want to do and pitch in with them when they need it on demand, taking some of the less sexy stuff off their hands so they can concentrate on developing their business.

So, get in touch if you’re a business owner who wants to nail their numbers, make better decisions, make some profit, take a holiday, have cash in the bank, grow their customer base....

📧        martin.w@businessdoctors.co.uk
📞        +44 (0) 7976 260065
🤝        https://calendly.com/martin-williamson

Well done for reading this far!  A bit more about me: over the years, I have found myself advising the smallest of companies and individuals, through to dealing with large corporate restructuring, with all sizes of clients in-between. This has included running and selling businesses, constructing and negotiating deals or investigating and advising on the viability of a business, its people and operations and its restructuring, with an emphasis on strategy for rescue, improvement and growth.

taplio

The Battle

✏️Michelle Eshkeri (ACMA)

Martin Williamson

Followers

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Performance Score✏️Michelle Eshkeri (ACMA)'s LinkedIn Performance

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taplio

The Battle

✏️Michelle Eshkeri (ACMA)

Martin Williamson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}✏️Michelle Eshkeri (ACMA)'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score✏️Michelle Eshkeri (ACMA)'s LinkedIn Performance