Financial services copywriter for SMEs who hate writing. Get conversion copy that puts more £££ in your pocket | Linkedin profile optimisation, blogs, web copy & emails to get you noticed.

Time is money.
And that's never more true than when you're a one-person business trying to wear all the hats at the same time.
When you aren't working directly with your clients, your time is going into tasks you'd rather not be doing:

Content marketing
Sales strategy
Managing finances
Dealing with staffing issues.

The list goes on.

AI can help with many of these areas, freeing you up to work on the bits you LOVE doing.

I've switched from writing using my brain only (OK perhaps with a bit of Google research too) to AI-assisted writing.

What does that mean for me? 

I use AI for planning, structuring, brainstorming, challenging my ideas, outlining, drafting, editing and summarising.

What does that mean for you?

You get more, better quality content than before because I can be more efficient when I work alongside an AI tool.

I'll be launching an AI Success Hub this summer for small business owners who want to use AI tools to become more efficient but don't have the time, knowledge or motivation to learn prompt engineering. The prompt library will contain a range of detailed, thoroughly tested AI prompts across a range of business areas including, strategy, finance, sales, marketing, HR, admin, risk management etc.

In the meantime, ask me for my freebie - 'Work Less, Achieve More: 6 strategic AI prompts to save, time, money and frustration. I'll add you to my email list for future prompts (unless you prefer not to, no worries).

If you'd rather offload your content creation, I offer AI-assisted retainer packages for SEO blogs and social posts starting at £300/m.

✏️Michelle Eshkeri (ACMA)

We are PF

With over 20 years in communications, I've gained extensive experience across customer service, product specialisation, and marketing. Since 2020, I’ve dedicated myself to transforming accountants and bookkeepers into industry leaders through PF, our full-service marketing agency. We provide comprehensive support including brand development, website creation, graphic design, and more. My mission is to offer personalised guidance and actionable strategies, helping clients stand out in a crowded market

Marketing Strategist

Accounting Pirates 

Marketing Strategist & Consultant 

Helping Accountants who are committed to Social and Cultural Change differentiate themselves so they gain a competitive advantage. 

** Rock The Boat **
6 months of intensive 1:1 action to help you position your practice and set up a strong marketing foundation (you currently also get lifetime access to the Captains Collective *Winning*)

**Captains Collective**
Group program led by myself that gets you into a marketing rhythm and keeps you focused on your goals. Yearly, quarterly, monthly, weekly and daily support to help keep you in momentum.

**The Tavern**
Membership program that includes content prompts, training, masterclasses, and personal development all wrapped up in a supportive online community

**Empowered Momentum**
1:1 Mentoring & Action Taking Mentoring combined with a let's just get that done now element. You need to talk strategy .. let's do it. You need to set up your landing page .. well let's do that instead.

My mission is to turn accountants into Captains and to stop accountants from blending in by supporting them with segmentation, marketing and sales strategy.

Captain

Lincoln Green 

Lincoln Green Solicitors Ltd assists people, who have been mis-sold goods, services or investments. 

Develop a consumer focused content marketing strategy that can evolve with the business including lead generation, nurture campaigns and social media.

CRM and Automation implementation

Marketing Communications

Heald Solicitors LLP

Heald Solicitors is one of the longest established solicitors firms in Milton Keynes providing legal services for commercial and private clients. 

I joined the Heald Solicitors team to support the development and implementation of a revised brand strategy.  Working closely with the team to create a content-based marketing strategy. 

Website management 
CRM and marketing automation implementation 
Copywriting
Email Campaigns 
Events & PR
Social media management  
Light graphic design  
Internal brand development

Cogito Wealth UK

Cogito Wealth develops and delivers property specific training programs.

Branding | Events | Marketing 

Developed brand in line with the founding vision.  Market research, product and service development and design.

Event management for 100+ delegates with full sales operation 
Event management  for 3 day training course for circa 30 delegates 

Set up and integration of marketing automation systems including Wordpress website, Shopify and Sharpspring CRM.

Brand and Marketing Manager 

DigitallyEngaged Limited

“Very smart folks” – Rory Cellan-Jones, BBC
“Tech Genius” – Independent

DigitallyEngaged is the UK’s leading online marketing think tank. DigitallyEngaged work with businesses, educators, marketing professionals and industry bodies to "give people the skills, tools, and confidence they need to get the best from online marketing". 

As a DigitallyEngaged Local Partner, I mainly worked with businesses in the Milton Keynes area and help them to get the best from the DigitallyEngaged Framework in their own business by helping clients audit their marketing situation, developing campaign plans, advising clients on their digital marketing strategy.

Online Marketing Consultant / Franchise Partner 

OtakuMK

OtakuMK was a digital agency created to help local businesses engage with their clients via social media.

Working with clients  within Property, Recruitment, Accounting, Law, and Medical.  

I supported my clients with business and product launches, events, and overall brand recognition.  Due to the nature of online marketing the agency naturally developed to include branding, content creation, and website support.

Director 

Trans European Technology

New Business Development for IT & IP Hardware, Software and Services
Responsible for building client lists, sales, and marketing

Client Account Manager

SilverBug

Silverbug is a UK IT Company and outsourcing partner who designs and implements innovative solutions and provides professional managed services working to ITIL framework. Privately owned and established in 2003, Silverbug merged with Admiral IT, Admiral Education and Admiral Network Infrastructure in August 2012.

Silverbug is a Microsoft Gold Partner, CORAID Gold Partner, VMware Enterprise Partner, HP Gold Partner, Cisco Premier Partner, Riverbed Gold Partner and Talari Networks Gold Partner.

MuffinTops Cafe

Recognised by senior management for creating the most welcoming and professional café in the LA Fitness brand I developed a lasting and loyal customer base

Increased turnover by over 50% within the first two months of trading.  
Developed Relationships with other Leaseholders, working in partnership so we could offer a joined up experience.

Owner

Transforming Accountants & Bookkeepers into Industry Leaders

Fed up with blending in among thousands of other accountants? 

I’m Kelli, and my mission is to help accountants and bookkeepers like you break free from the crowd and attract clients who truly energise your business.

With over 25 years in communications, I’ve explored roles from customer service representative to marketing professional, driven by a deep fascination with the nuances of human interaction. My diverse background spans purchasing, stock control, sales, credit control, and HR, providing me with a comprehensive perspective on business. This experience has been crucial in crafting effective marketing strategies that tackle real-world challenges as I can often see things from your client's perspectives.

Since 2020, my focus has been on empowering accountants and bookkeepers to become industry leaders. I help you stand out in a saturated market and draw in clients who energise your business. My approach goes beyond conventional advice—I partner with you to offer actionable, personalised guidance and support. With a background in counselling, I also delve into uncovering hidden blocks and resistance to drive genuine growth.

I’ve had the privilege of speaking at prominent industry events such as Accountex and DAS and have been featured on podcasts like Ask the Expert and Digital Disrupters. I also host the podcast Accountants Are Sexy, where I explore making accounting both appealing and impactful.

Interested in working with me? Visit the Work With Me link in my bio.

DM me to discuss podcast guest appearances, speaking engagements, or workshops.

taplio

The Battle

✏️Michelle Eshkeri (ACMA)

Kelli Doorne-Millott

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