Let ME Write

Words are powerful. Words conjure images. Words start wars. Words make babies. In fact pretty much anything that's ever happened started with words. If you want to make great things happen in your business, you need the right words. The words that get your clients saying "Yes, let me have one, or two or three!".

Copywriting and content writing are hugely important elements of your business marketing. Reputation can be lost in seconds by poor copy, incorrect grammar or funky spelling. Get it right and choose a financial services copywriter who is a word nerd, who will work tirelessly to find you the perfect words for your product or service. Or grab my 8 step hybrid programme - a blend of done-for-you content and writing coaching to help you create great content quickly and easily.

Linkedin profile optimisation I Linkedin profile writing I Linkedin content strategy I SEO blogs I SEO web copywriting I Emails I Sales letters I E-books I

Financial Services Copywriter

The Athena Network

Member

Women In Business Network (WIBN)

Parent Partner

Parent Partner is a company which specializes in birth and parenting coaching and support. We run group antenatal courses on behalf of the NCT (National Childbirth Trust), as well as providing individual, tailored birth & parenting education sessions and baby/child first aid sessions. 
We also provide corporate training workshops tailored to the company for pregnant employees or for dads/partners-to-be. This service enables the company to look after their employees who are about to become parents, providing information and support throughout the pregnancy and on the return to work. To find out more about this service, please take a look at the online presentation.

Maternity & Parenting Coach

Metrica

Freelance media analysis including reading, summarising and analysing various media including newspapers, magazine, web, TV and radio for various clients.

Freelance Media Analyst

Danegrove Primary School

Teaching Assistant in Yr2 class. responsible for organisation and management of classroom resources, display of children's work, assisting the class teacher with lessons. Specific responsibility for reading and literacy with two children requiring additional help

Teaching Assistant

Liaison between outsourced finance function in India and internal GSK customers of the service. Issue escalation and resolution, change & project management, SLA reviews and KPI reporting.
In January 2011, I accepted redundancy after GSK requested I move from part-time to a full-time position.

Customer Account Manager

Rolled out large scale finance upgrade training programme. Managed a team of freelance trainers to deliver training in 23 modules to more than 6500 trainees over 18 month period, amounting to more than 20,000 training hours, many of which I delivered myself.

Training Manager

Project Systems accountant and Operational systems manager for large timesheeting/job costing system for calculating spend on R&D drug projects. Responsible for cross-functional and multi-geographical team of 12 system accounting analysts. Design, build and testing of reports. Monthly management reporting to senior management. Issue escalation and resolution.

Systems Accountant

Statutory Financial Accounting, liaising with company auditors, producing annual report and accounts, Intercompany Accounting for over 50 group companies, management of staff.

Chief Financial Accountant

Corporate Management accountant providing management information, monthly reporting and analysis. Expert in MS Excel & Powerpoint. Liaison with senior management at monthly management meetings.

Management Accountant

Double entry ledger accounting for fixed assets and capital projects.

Fixed Asset Accountant

Various

Accounts assistant positions including petty cash & bank reconciliation, sales ledger control, credit control, payroll and management reporting.

Accounts Analyst

Financial services copywriter for SMEs who hate writing. Get conversion copy that puts more £££ in your pocket | Linkedin profile optimisation, blogs, web copy & emails to get you noticed.

Time is money.
And that's never more true than when you're a one-person business trying to wear all the hats at the same time.
When you aren't working directly with your clients, your time is going into tasks you'd rather not be doing:

Content marketing
Sales strategy
Managing finances
Dealing with staffing issues.

The list goes on.

AI can help with many of these areas, freeing you up to work on the bits you LOVE doing.

I've switched from writing using my brain only (OK perhaps with a bit of Google research too) to AI-assisted writing.

What does that mean for me? 

I use AI for planning, structuring, brainstorming, challenging my ideas, outlining, drafting, editing and summarising.

What does that mean for you?

You get more, better quality content than before because I can be more efficient when I work alongside an AI tool.

I'll be launching an AI Success Hub this summer for small business owners who want to use AI tools to become more efficient but don't have the time, knowledge or motivation to learn prompt engineering. The prompt library will contain a range of detailed, thoroughly tested AI prompts across a range of business areas including, strategy, finance, sales, marketing, HR, admin, risk management etc.

In the meantime, ask me for my freebie - 'Work Less, Achieve More: 6 strategic AI prompts to save, time, money and frustration. I'll add you to my email list for future prompts (unless you prefer not to, no worries).

If you'd rather offload your content creation, I offer AI-assisted retainer packages for SEO blogs and social posts starting at £300/m.

✏️Michelle Eshkeri (ACMA)

Wait? What! You couldn’t make it up. 

The Government fine parents for pulling kids out of school to go on holiday because ‘even missing one day of school adversely affects your child’s education’ (utter garbage, imo)

and yet they are now having to consider the idea of schools going to four day weeks to avoid teacher burnout and stem the rising tide of teachers leaving the profession. 

Make it make sense.  

What do you think about a 4 day school week? How would that impact your work/business?

Michelle Eshkeri (ACMA) 

l turn your drab finance info into content marketing that ranks on Google and ChatGPT etc. 👉 Blogs, Social/GBP posts and emails delivered to your inbox from £300/m.

10 things you should never say to your copywriter…

and the replies you’re likely to get…


‘lt shouldn’t take more than an hour’ (Wait! You’re telling me how to do my job?)

‘l could do it faster myself’ (Well, be my guest and knock yourself out, then)

‘l can get a writer overseas to do it for half of that cost’ (See my previous response)

‘You must acheive a 10 x ROI within 3 months’ (Right, and l’m going to marry Prince Harry 🤣)

‘Send me a 1000 word sample piece and we can talk about the project’ (Ha ha, and for your next joke?)

‘I usually pay by the word and this copy won’t need many.’ (Wait! You’re telling me how to do my job, AGAIN?)

‘Give me your best rate for a 500 word blog’ (That is my best rate. Take it or leave it)

‘I can’t pay you but it’ll be terrific exposure to my audience’ (People die of exposure)

‘l need it at 3 pm tomorrow’ (What do you think l am a fcuking miracle worker?)

‘l’ll tell all my friends if you give me a 50% discount’ (The last thing l need are even more bargain hunters)

Have you ever said any of these to a copywriter OR are you a copywriter that’s heard these before? 

What other client comments p!ss you off?

Tomorrow has traditionally been one of my least happy days of the year. 

l have to produce content about the Budget as quickly as possible after the Chancellor stops speaking. ln days gone by that would mean sitting at my keyboard writing while the speech was going on but that makes it very easy to miss important points. 

These days there’s no need to do that because l can record the speech, feed the transcript to my AI ‘pal’ and have it create the first draft of the blog which l then edit. The AI can repurpose the blog into social posts, emails or anything else l need. 

lt makes the entire process much less fraught and l get time to think about tailoring the content to the audience rather than simply getting the main points down. 

So, although financially AI has had a negative impact on my business this year, this is a big upside. 

Tomorrow afternoon will be a breeze instead of a storm. Thanks Claude 😊

What task that you don’t relish has been made much easier by AI? 

Image credit: Brigitta (NUX) Scholz Mastroianni

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