Michelle Terpstra

Corporate Old School meets Modern Digital…

What does that look like in today’s scaling business world?
 
It’s like Jeb Blount cake with Gary Vee frosting, a sprinkle of Marie Forelo with Brendan Burchard candle and voila, you have Michelle Terpstra’s startup growth methodology.

Here’s the thing…most companies treat marketing and sales as very different departments; now, while they each have different responsibilities, too much isolation causes communication disconnects and complicates scaling. Michelle takes a holistic and unconventional approach by marrying the two departments to build a revenue machine. 

Her unique background in organizational communications, sales, digital marketing and leadership development helps her make the biggest impact as Chief Revenue Officer. 

She has worked for Fortune 500s, scaled her own sales training company to serve over 1,000 customers, and served as a fractional leader for many of the most beloved professional coaching companies across the world. 

You can access her sales, marketing, and leadership digital courses at michelleterpstra.com. 

Her workbook is also available on Amazon: High-Performance Sales Habits: 90-Days to Crush Your Goals and Redefine Your Reality https://a.co/d/3pwBHXP

Media and speaking inquiries may be sent to hello@michelleterpstra.com. 

“I will never teach someone anything that doesn’t either save them time or make them more money; and in most cases both.” ~Michelle Terpstra

CEO + Founder

Michelle Terpstra ✨

Standing Ovation Society

The low-cost, no-risk, high-ROI place for anyone looking to increase their visibility, credibility + profitability. 20+ weekly speaking opportunities, LIVE monthly industry expert trainings, LIVE weekly Q+A call, DAILY support with visibility asset + content creation, engaged community of powerhouse speakers including Emmy winners, world champion athletes, billion dollar philanthropists, Fortune 100 coaches...Perfect for networking. ALL levels welcome!

Co-Founder

Erin Thomas Communications (etc.)

ETC. helps entrepreneurs, coaches, service professionals and speakers around the world master their messaging to amplify their impact, influence and income. Social media, websites, email sequences, blogs, articles- and how it all fits together to actually MOVE THE NEEDLE in your business (ie. the STRATEGY)- that's what we do.

Founder

The Whitter Group

The Whitter Group is a full-service communications firm led by writer and messaging strategist, Erin Thomas, and PR expert, Whitney McDuff ,helping folks get visible, credible + profitable through powerful aligned messaging, public speaking and PR. With a global team and more than 20 years experience, the Whitter Group supports clients on everything from launching and growing their speaker brands, monthly content creation, affordable monthly PR, website creation + elevation, and social media management.

Lowcountry Pet Sitters 

Created one of the area's first large scale in-home pet sitting companies and grew it to become of the largest in the southeastern US with more than 700 clients. 
Key components included:
Website Creation and Maintenance: copywriting, photography, infographics, SEO analytics
Advertising: ad creation for print, outdoor and digital use, voiceover work
Customer Service
Human Resources: hired, trained and managed more than 35 independent contractors
Account Management
*American Red Cross Pet CPR Certified Instructor

Owner

Summerville Journal Scene

Wrote weekly/monthly "Got Petz" column, addressing readers' pet-related questions and concerns, for publishing in both print and online editions of the newspaper.

Columnist

Your 'Clear is Kind' brand messaging strategist and copywriter, here to help entrepreneurs, coaches, service professionals and speakers master their message to amplify their impact, influence and income. Social media, websites, email sequences, blogs, articles- and how it all fits together to actually MOVE THE NEEDLE in your business (ie. the STRATEGY)- that's what I do!

You've got a business to grow, a brand to evolve, an empire to build. So many super smart sounding buzzwords going around: lead gen, funnels, offers, programs, masterminds, SOPs, OBMs, scaling, sequences, ads...

I'm going to simplify it right now. 

Before you can get to ANY of those, there's one BIG piece of the puzzle that has to be damn-near PERFECT.

Your messaging. What you're talking about, who you're talking to, the words and strategy you're using, the ROI you're offering.

Because it isn’t about you. Or me. Or your offer.

It's about your audience. 

Incredible messaging draws them in close…Speaks to their desires, inspires them to dig deeper…And then leads them, naturally and joyously, to take action. 

Who am I?
I am the internationally-recognized owner of ETC, a full-service communications firm, and co-founder of the acclaimed Standing Ovation Society. Backed by an incredible team of seasoned writers, social media specialists, graphic designers, SEO experts and web builders, our passion is helping you harness the incredible power of language to get visible, credible and profitable.

Why Choose Us?
We've been doing this for over 20 years and it shows in the high caliber clients we're supporting and the top quality work we're putting into the world. Our approach is truly unique: YOU are the hero of your story, not us. We make (educated) suggestions; you make decisions.

What Sets Us Apart?
We are proud to offer our clients a powerful, comprehensive approach to their messaging, their content creation AND their strategy- all in one place. When we say, 'WE GOT YOU,' we mean it.

What We Offer:
•       Done-For-You Copy + Content (+ Ghostwriting)
•       Monthly Messaging Strategy
•	Social Media Management
•	Website Copy, Design + Build
•	Professional Bio/LinkedIn Profile Elevation
•	Brand Foundations
•	Standing Ovation Society (low cost, high ROI)

If you're ready, we're ready.  And we can't wait to get started. 

*Although Charleston, SC, will always be home, I currently live in Europe with my husband, daughter and two cats that think they own the place. (They're probably right.)

https://linktr.ee/IAmErinThomas

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The Battle

Michelle Terpstra ✨

Erin Thomas

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